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PRINT Editorial Calendar 2018

The premier lifestyle magazine reaching 330,289 readers and 160,000 unique online visitors every month!

JANUARYCOVER Made in the NorthTop Dentists Dental profiles Annual College Guide Education profilesCelebrationsFive Star Wealth ManagersDEADLINESSpace Closing: 11/15/17Ads Due: 11/17/17

Bonus Publication: WEDDINGSSpace: 10/20/17 // Ads Due: 10/24/17

FEBRUARYCOVER Super Bowl LII Host Committee Official Visitors GuideSpecialty Clinics: Minnesota’s Healthcare Gems (early deadlines apply) Medical profilesFitness & Wellness/Fit FestHome + Remodeling Show Program Space: 12/12/17 // Ads Due: 12/14/17DEADLINESSpace Closing: 12/19/17Ads Due: 12/21/17

MARCHCOVER Best RestaurantsBusy Family Survival GuideGuide to Cosmetic Procedures Medical profilesDEADLINESSpace Closing: 1/19/18Ads Due: 1/23/18

Bonus Publication: HOME & DESIGNHome & Design 100; Builder Profiles; Parade of Homes; ASID MN Awards; ASID People’s ChoiceSpace: 1/4/18 // Ads Due: 1/8/18

APRILCOVER Family TravelTop Docs: Rising Stars Edition Medical profilesCity GuideWomen Super LawyersCelebrationsHome + Garden Show Program Space: 2/8/18 // Ads Due: 2/12/18

DEADLINESSpace Closing: 2/15/18Ads Due: 2/20/18

MAYCOVER PetsWomen’s Health Medical profilesRace for the CureBeauty & Spa Stylemakers profilesBest Restaurants Readers’ Poll ResultsLuxury Homes & LandscapingDEADLINESSpace Closing: 3/22/18Ads Due: 3/26/18

JUNECOVER Best of SummerCity Guide: Downtown MinneapolisCasinosDental Specialties Dental profiles


Bonus Publication: HOME & DESIGNGardening and LandscapingSpace: 4/6/18 // Ads Due: 4/10/18

Cover stories subject to change.


JULYCOVER Top Doctors Medical & Dental profilesNewcomers’ GuideLuxury Apartments and Condos


Bonus Publication: WEDDINGSSpace: 4/24/18 Ads Due: 4/26/18

AUGUSTCOVER Foodie IssueContinuing Education Education profilesMental Health Health profilesCity Guide Super LawyersAsk the Experts profiles


SEPTEMBERCOVER Fall TravelFall FashionFall Arts PreviewOrthopedic & Pain Management Medical profilesCosmetic Dentistry Dental profiles DEADLINESSpace Closing: 7/20/18Ads Due: 7/24/18Bonus Publication: HOME & DESIGNMpls.St.Paul Magazine ASID MN Showcase HomeFall Parade of Homes Space: 7/6/18 // Ads Due: 7/10/18

OCTOBERCOVER Local BeerCollege Prep & Higher Education Education profilesWomen in Business + Women Venture Trailblazers: Women in Biz Profiles Women’s Health Medical profilesFall Beauty Stylemakers profilesKitchens & Baths


NOVEMBERThe Medical & Dental Guide Medical & Dental profilesFine JewelryWinter GetawaysHoliday Entertaining+ Holi-Go-Fabulous Super Real Estate Agents & Super Mortgage ProfessionalsHoliday Gift Guide


Bonus Publication: HOME & DESIGNAnnual Building & Remodeling Guide Before & After Profiles; Fall Parade of Homes; Surfaces, Flooring & Countertops; Space: 9/7/18 // Ads Due: 9/11/18

DECEMBERPlanned GivingAging GreatHoliday Gift GuideFaces of Mpls.St.PaulPediatricsOutstanding Nurses

DEADLINESSpace Closing: 10/19/18 Ads Due: 10/23/18

PRINT Editorial Calendar 2018

Cover stories subject to change.

Always On


According to the American Marketing Association, a consumer needs to be exposed to a message 9 to 10 times before they take action. Mpls.St.Paul Magazine has more than ten touch points to integrate our partners brand messaging.

YOUR GUIDE TO THE BEST VENDORS IN TOWN

IDEAS FROM LOCAL REAL WEDDINGS

WHERE TO PLAN YOUR BACHELORETTE PARTY

REHEARSAL DINNER VENUES YOU AND YOUR GROOM WILL LOVE

ALL THAT GLITTERS IDEAS

FROM LOCAL REAL WEDDINGS

WHERE TO PLAN YOUR BACHELORETTE PARTY

REHEARSAL DINNER VENUES YOU AND YOUR GROOM WILL LOVE

42 WAYS TO SHINE,

FROM METALLIC DRESSES TO GLAM DÉCOR

THE BEST LOCAL PROSTHIS YEAR’S DIAMOND AWARD WINNERS

M A G A Z I N E

SPRING / SUMMER 2016

JUNE 2016

EXCLUSIVE PREVIEW!SNEAK PEEK OF THE SHOWCASE HOME

KITCHEN MAKEOVER: GEORGIAN MADE MODERN

IN CROCUS HILL

LOCAL DESIGN PROS SHARE TIPS, TRICKS,

AND RESOURCES

Fresh Start

Bonus78 BEAUTIFULPROPERTIES!

See page 89

e-newsletters

dedicated emails

supplements

signature events

directories

mspmag.com

native advertising + print & digital-sponsored content

blogs:

print

profiles

video

Aisle FileFoodieThe FamSwagHome & DesignThe FeedVIP

FashionopolisFit FestASID Showcase Home TourRestaurant WeekHoli-Go-FabulousTastemakers

Ali ShopsBlueprintDaraFoodie FileParty PatrolRealBrides

Reader’s PollsSweepstakes/Contests

Promotions

2X 12X 4X

social media

television/radio

MINNEAPOLIS/ST. PAUL Code Type: UPC Version E Customer: 1991-MSP COMMUNICATIONS Order #: P19833-028 P.O. #: Ordered By: Polarity: Positive Up Date Run: 4/16/98

MAG: 0.80 BWA: 0.0020 Symbol Width: 0.9568Symbol Height: 0.8160 Flexo Width: 0.0000

Stats: 0

0 8944658

0 4

66911

4.99$

APRIL 2017

MSPMAG.COM

Ludlow’s Island Resort

on Lake Vermilion

OUR ANNUAL ESCAPE GUIDEThe Iconic Lodges and Waterfront Resorts that Define Summer

EpicGetawaysMinnesota’s Best Wooded Spa Retreats, Treetop Ziplines, Pontoon Happy Hours, and More!

ARE YOU READY FOR SOME FÚTBOL?The ABCs of Being a MN United Soccer Fan P.23

KEEPING THE PRESIDENT HONESTMeet the TC Lawyer Who’s Suing TrumpP.28

PLUS NEXT GEN MEDICINEThe Top Doctors Rising Stars EditionP.70

direct mail/ride-alongs

#1 On Newsstand


Mpls.St.Paul Magazine sells more copies per issue in the Minneapolis-St. Paul metro area than:• People (Weekly)

• 7X more than Midwest Living

• Martha Stewart, O Magazine and Real Simple COMBINED

• Cosmopolitan, InStyle and Vogue COMBINED

• Esquire, Dwell, Vanity Fair COMBINED

#1

MINNEAPOLIS/ST. PAUL Code Type: UPC Version E Customer: 1991-MSP COMMUNICATIONS Order #: P19833-028 P.O. #: Ordered By: Polarity: Positive Up Date Run: 4/16/98

MAG: 0.80 BWA: 0.0020 Symbol Width: 0.9568Symbol Height: 0.8160 Flexo Width: 0.0000

Stats: 0

0 8944658

0 4

66911

4.99$

APRIL 2017

MSPMAG.COM

Ludlow’s Island Resort

on Lake Vermilion

OUR ANNUAL ESCAPE GUIDEThe Iconic Lodges and Waterfront Resorts that Define Summer

EpicGetawaysMinnesota’s Best Wooded Spa Retreats, Treetop Ziplines, Pontoon Happy Hours, and More!

ARE YOU READY FOR SOME FÚTBOL?The ABCs of Being a MN United Soccer Fan P.23

KEEPING THE PRESIDENT HONESTMeet the TC Lawyer Who’s Suing TrumpP.28

PLUS NEXT GEN MEDICINEThe Top Doctors Rising Stars EditionP.70

Source: The Centofante Group, August 2017

Circulation by Zip Code


60,965total paid and verified subscriptions*

554

553

551

550

Area Code Percentageof Subscribers

21.5%

42.5%

20.5%

7.5%

*SOURCE: CVC July 2017

EdinaMinneapolisGolden ValleySt. Louis Park BloomingtonBlaineCoon RapidsBrooklyn Park

MinnetonkaWayzata Maple GrovePlymouth ChanhassenChaskaChamplinOsseo

Woodbury St. PaulShoreviewRosevilleMaplewoodApple ValleyEaganLino Lakes

Stillwater Cottege GroveInver Grove HeightsLakevilleRosemountForest LakeLake ElmoHugo

Spotlight Cities

Hotel Distribution


More than 10,000 copies distributed in every guest room in the following hotels:

ALOFT MinneapolisCrowne Plaza Aire BloomingtonCrowne Plaza BloomingtonCrowne Plaza NorthstarDoubletree by HiltonDoubletree Park PlaceGrand HotelGrandstay Residential Suites HotelHilton Minneapolis/Bloomington HotelHilton MinneapolisHoliday InnHotel IvyHyatt Regency HotelInterContinental St. Paul-RiverfrontLe Meridien Chambers MinneapolisMarquette HotelMinneapolis Marriott City CenterMystic Lake Casino HotelNormandy InnRadisson blu MinneapolisResidence Inn by MarriottThe Hotel MinneapolisThe Lowes HotelThe Saint Paul HotelW Minneapolis-The FoshayWestin Edina GalleriaWestin Minneapolis


NewsstandMpls.St.Paul Magazine is a #1 BEST-SELLER ON LOCAL NEWSSTANDS outselling all regional and national monthly titles!

Mpls.St.Paul Magazine is THE ONLY MAGAZINE AVAILABLE AT CHECKOUT IN KOWALSKI’S MARKETS 10 AREA STORES. It was chosen for its outstanding quality, popularity and perfect demographic match-up.

RESERVED FOR THE HOMETOWN MAGAZINE, Mpls.St.Paul has a dedicated display at the check-writer in all area Whole Foods stores. It showcases each issue in the most convenient area for customers.

100% COVERAGE, top-row, customer-right, on check-out fixtures in all 23 Lunds and Byerly’s – A POSITION EARNED BY UNBEATABLE SALES RANKINGS IN THE CHAIN.

In a special direct partnership, Mpls.St.Paul is available in a countertop display at check-out in metro-area Walgreens – close to 100 stores – with a monthly distribution of THE MOST POPULAR ISSUES EXCEEDING 8,000 COPIES.

Mpls.St.Paul is conveniently AVAILABLE AT OVER 50 METRO TARGET STORES IN A HIGH TRAFFIC AREA in a top-shelf, front-row mainline position.

Mpls.St.Paul enjoys an alternating TOP-ROW POSITION IN ALL 70 METRO-AREA CUB FOODS STORES. When the new racks were built 25% of the former positions were eliminated and only the best-selling titles remained, including Mpls.St.Paul in a premium location.

Mpls.St.Paul was a pioneer City Regional title to SECURE A DEDICATED LADDER DISPLAY IN METRO-AREA BARNES & NOBLE STORES and has remained a presence in stores for almost 15-years now.

Mpls.St.Paul Magazine has a branded store in Terminal 2 but is on all newsstands wherever magazines are sold at the airport.

Mpls.St.Paul Magazine was selected to be featured in the affluent checkout fixtures in the City/Regional pocket in local Hy-Vee stores. It is also available at Costco, Festival Foods and independent local SuperValu stores.

Highest Paid Subscription and Newsstand Sales


When people pay to subscribe or purchase at the newsstand, they are invested and engaged in the content— they read it and use it as a guide to the best in home & design, shopping & style, food & dining, and more.

[1] Circulation Verification Council, July 2017[2] Circulation Verification Council, September 2015[3] Newsstand Vendor; Artful Living 2017 Media Kit[4] 6 month cume, Scarborough, January 2016* Artful Living is not audited by a credited auditing company so there is no official record of their distribution

Developing a PAID circulation takes staff, strategy, money, time, and a proven reputation for editorial excellence. That’s why Mpls.St.Paul Magazine’s subscriber list is one of the most valuable assets we have—in addition to the top-of-the-line positioning on local newsstands that we’ve earned by being the #1 Best Seller.

Average PAID SubscriptionsAverage PAID Newsstand Copies

Total Average PAID

Total Controlled and Verified(Hotel and Waiting Room Copies)

Free Direct Mail or Racks

Total Average Net Circulation

Percent Paid

TOTAL REACH [4]

40,2589,121

49,379

20,707

0

70,086

71%

330,289

20,8734,312

25,185

11,713

10,542

47,440

53%

147,895

40,258

40,258

8,563

23,500

72,321

56%

270,053

10,8581,016

11,874

12,408

12,760

47,042

28%

125,380

037

37

0

11,222*

11,259

.3%

22,373

not sold onnewsstands

[2][2][1][1]

Our readers are sought after and we have their attention.Independent research has consistently shown that Mpls.St.Paul

Magazine reaches more readers every month than any other

city or regional publication in the state. The same research

shows our subscribers are affluent, educated, consumptive

and rely on Mpls.St.Paul Magazine as a trusted resource for

making purchasing decisions - where to go, what to do, who to

patronize, and what to buy.

The most affluent households in the market

75%FEMALE

70%MARRIED

25%MALE

33% 10,400

17% 143% 75%

$1,647,200

ELIS

ESA

JOH

NSO

N

CAI

TLIN

ABR

AMS

75%

52%

40%

Dined at a restaurant they saw in Mpls.St.Paul Magazine

Shopped at a store they saw advertised or featured

Regard Mpls.St.Paul Magazine as a resource for arts and entertainment coverage

Referred to a health issue when choosing a doctor or dentist

rely on the magazine for coverage of local issues,

events, and people.

70,086Total Paid & Verified

60,965Paid & Verified Subscriptions

9,121Newsstand SalesSource: CVC July 2017

Our readers have spending power

They read, they act! Circulation

65%

$234,000 46%

92% $483,700 33%

Source: Ipsos Subscriber Study 2016

65%

$10,500

CAI

TLIN

ABR

AMS

. . . Are active consumersIn the past 12 months, subscribers have purchased:

. . . Are active participants in the communityIn the past 12 month, subscribers have:

. . . Enjoy a wide range of activitiesGoals to pursue in the next 12 months:

OUR SUBSCRIBERS

96% Women’s apparel

95% Dining Out

75% Men’s apparel

52% Landscaping

85% Electronics

68% Cosmetics

45% Jewelry

70% Home redecorating/

furniture

80% Attended live theater

62% Visited a museum

17% Served on

board of directors

43% Visited an art gallery

41% Attended a

charitable event

81% Purchased locally grown groceries

66% Attended a

sporting event

82% Made a charitable

donation

46% Visit a spa

72% Outdoor gardening

71% Purchase furniture

64% Belong to a gym/

fitness center

84% Take a vacation/cruise

30% Buy/lease a vehicle

16% Continuing education

50% Remodeling project

Source: Ipsos MediaCT subscriber study, 2016

Rita B., WoodburyLila J., Minneapolis

Brenda S., Cambridge

All I can say is that I love your magazine. It gives us great suggestions to try.

"...returned home from a quiet, relaxing Airbnb week at a lakeside gem in Rich-mond, MN, and in the mail was the July issue with the "Sweet Retreats" article on Airbnb, which I loved! . . . Thanks for the great article and tips for upcoming trips!"

Mpls.St.Paul Magazine is a 5-Star publication. Please continue to be unique. I look forward to each issue.

print editorial calendar 2018 - mpls.st.paul...

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