print media analysis february 2017
TRANSCRIPT
Pakistan Print Media AnalysisFebruary-2017
Data Statistics
Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from 38 English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
Top 20 Categories% share of spend
MILK AND DAIRY PRODUCTSWATCHES/CLOCKS
CALLING CARDS & PTCLCOOKING OIL & GHEE
INVESTMENT/SAVING CENTRESMEDICINE
SHOPSUPS/CABLE WIRE/BATERIES
MOBILE PHONE OPERATORSINSURANCE COMPANIES
LUBRICANTSHOSPITALS/HEALTH CLINICS
RAZERS / BLADSGARMENTS/LAWNSCORPORATE IMAGE
BANKSGOVT OF SIND
EDUCATIONFEDERAL GOVERNMENT
GOVT OF PUNJAB CONSTRUCTION
0.6%0.6%0.7%0.7%0.7%0.9%0.9%1.1%1.1%1.2%
1.5%1.7%
2.2%2.6%
2.9%7.5%
8.0%8.4%
10.2%11.8%
17.7%
Top 20 Advertisers% share of spend
PAK TELECOM MOBILE LTDPTCL
SONERI BANKGUL AHMED TEXTILE MILLS
PAKISTAN STATE OILLUMS
BANK ALFALAHDHA
STAR MARKETING (PVT) LTDTHE VISION MARKETING
SHAUKAT KHANUM HOSPITALEXECUTIVE BUILDER
ROYAL RESIDENCIA LAHOREHABIB BANK LTD
UNITED BANK LTDTREET CORPORATION
IZHAR GROUP OF COMPANIESPUNJAB GOVERNMENT
SINDH GOVERNMENTPAKISTAN GOVERNMENT
0.6%0.7%0.7%0.7%0.7%0.7%0.8%0.9%0.9%1.1%1.2%1.4%1.6%1.7%1.8%
2.5%4.9%
7.7%8.4%
13.2%
Top 20 Brands% share of spend
DHALUMS
WORKS AND SERVICES DEPT SINDHBANK ALFALAH ORBIT REWARDS
SINDH GOVERNAMENTHABIB BANK LTD
PARK VIEW SIGNATURE APARTMENTSPUNJAB INFORMATION TECHNOLOGY
SHAUKAT KHANUM HOSPITALMINISTRY OF WATER & POWER
PAKISTAN BUREAU OF STATISTICSMINISTRY OF LABOUR & HUMAN RESOURCES
PARAGON CITYROYAL RESIDENCIA LAHORE
UNITED BANK LTDSPECIAL EDUCATION DEPARTMENT SINDH
MINISTRY OF HEALTH PUNJABPUNJAB GOVERNAMENT
PAKISTAN GOVERNMENTDREAM GARDENS
0.7%0.7%0.7%0.8%0.9%
1.0%1.1%1.1%1.2%1.2%1.2%1.2%
1.4%1.6%
1.8%3.3%
4.4%4.4%
4.9%4.9%
Top 10 Urdu Publication% share by revenue
JANG
DAILY EX
PRESS
NAWA-E-WAQ
T
DAILY D
UNYA
KHABRAIN
DAILY N
AI BAAT
DAILY A
USAF
DAILY K
AWISH
DAILY P
AKIST
AN
JEHAN-E-
PAKISTAN
42
1511 11
63 2 2 1 1
Top 10 English Publication% share by revenue
DAILY D
AWN
THE N
EWS
BUSINES
S REC
ORDER
EXPRES
S TRIB
UNE
DAILY TI
MES
PAKISTAN O
BSERVER
THE N
ATION
DAILY P
AKISTA
N TODAY
DAILY IN
DEPEN
DENT
THE F
RONTIER POST
34
24
1210
84 4 4
0 0
English vs Urdu Publication% share of spend
ENGLISH35%
URDU65%
Region Wise Share% share of spend
1%
23%
34%
27%
7%
2%6%
HyderabadIslamabadKarachiLahoreMultanPeshawarQuetta
Analysis based on Magazines
Top 10 Magazines% share by revenue
Data Source:
AKHBAR-E-JEH
AN
FAMILY
MAGAZIN
E
HERALD
MAGAZIN
E
SHE M
AGAZINE
MAG MAGAZIN
E
DALDA KA D
ASTER
KHUAN
AURORA
BAWARCHI KHANA
KITCHEN
MASALA
TV FO
OD MAG
SYNER
GYZER
25
1210
6 5 5 5 5 4 4 4
Daily99%
Magazine1%
PUBLICATIONS VS MAGAZINES% SHARE OF SPEND
Category Analysis by Share of Spend
35%
28%
37%
U FONEZONGPTCL
Telecom% share of spend
HAND SETS% SHARE OF SPEND
72%
17%
11%0%
SAMSUNGOPPO PHONELENOVOHUAWEI
Bank Category % share of spend
There are 14 Banks in OTHERS
24%
23%10%9%
6%
5%
4%
4%4% 3%
6%
UNITED BANK HABIB BANKBANK ALFALAHSONERI BANKNATIONAL BANK MCBDUBAI ISLAMIC BANKHABIB METROPOLITANFINCA MICRO FINANCEKHUSHHALI BANKOTHERS
Insurance% share of spend
43%
38%
10%
2%2% 2%
2%
1%0%
NEW JUBILEE INSSINDH INSURANCEASKARI GENERAL INSADAM JEE INSURANCEASIA INSURANCESTATE LIFE BIMARELIANCE TAKAFULPAK QATAR TAKAFULEFU GENERAL INS
Cooking Oil% share of spend
59%
16%
8%
5%
4%4%
2% 2%
SUFI BANASPATI & OIL
SHAMA BANASPATI & OIL
MUNDIAL OLIVE OIL
GAI BANASPATI & OIL
DALDA BANASPATI & OIL
ITALIA OLIVE OIL
BORGES OLIVE OIL
HABIB COOKING OIL
THE END
For Queries :
Postal Address :mediatrack House | E107, Block B, Gulshan-E- Jamal, Rashid Minhas Road off Shahrah-e-
Faisal, Karachi-Pakistan
Phones/Faxes : Phone: +9221-34583302, 3 ,5
Fax:+9221 34576659
For other queries, please contact PAS at:[email protected]