print media
TRANSCRIPT
Project Report
INTORDUCTION
HISTORY OF PRINT MEDIA
For centuries, civilizations have used print media to spread news and
information to the masses. The Roman Acta Diurna, appearing around 59
B.C, is the earliest recorded “newspaper”. Julius Caesar, wanting to inform
the public about important social and political happenings, ordered
upcoming events posted in major cities. Written on large white boards and
displayed in popular places like the Baths, the Acta kept citizens informed
about government scandals, military campaigns, trials and executions. In 8th
century China, the first newspapers appeared as hand-written newssheets in
Beijing
The printing press, invented by Johann Gutenberg in 1447,
ushered in the era of the modern newspaper. Gutenberg’s machine enabled
the free exchange of ideas and the spread of knowledge -- themes that would
define Renaissance Europe. During this era, newsletters supplied a growing
merchant class with news relevant to trade and commerce. Manuscript
newssheets were being circulated in German cities by the late 15th century.
These pamphlets were often highly sensationalized; one reported on the
abuse that Germans in Transylvania were suffering at the hands of Vlad
TsepesDrakul, also known as Count Dracula. In 1556 the Venetian
government published Notizie scritte, for which readers paid a small coin, or
“gazetta”.
HET’S Institute of Management Studies, Hubli
Project Report
In the first half of the 17th century, newspapers began to appear as
regular and frequent publications. The first modern newspapers were
products of western European countries like Germany (publishing Relation
in 1605), France (Gazette in 1631), Belgium (Nieuwe Tijdingen in 1616)
and England (the London Gazette, founded in 1665, is still published as a
court journal). These periodicals consisted mainly of news items from
Europe, and occasionally included information from America or Asia. They
rarely covered domestic issues; instead English papers reported on French
military blunders while French papers covered the latest British royal
scandal.
Newspaper content began to shift toward more local issues in the latter
half of the 17th century. Still, censorship was widespread and newspapers
were rarely permitted to discuss events that might incite citizens to
opposition. Newspaper headlines did announce the beheading of Charles I at
the end of the English Civil War, although Oliver Cromwell tried to
suppress all news books on the eve of the execution. In 1766, Sweden was
the first country to pass a law protecting press freedom.
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The invention of the telegraph in
1844 transformed print media. Now
information could be transferred
within a matter of minutes, allowing for timelier, relevant reporting.
Newspapers were appearing in societies around the world. Japan’s first daily
newspaper, Yokohama Mainichi Shim bun , appeared in 1870 (although
printing from movable type was introduced in Japan in the late 16th
century).
By the middle of the 19th century, newspapers were becoming the
primary means of disseminating and receiving information. Between 1890 to
1920, the period known as the “golden age” of print media, media barons
such as William Randolph Hearst, Joseph Pulitzer, and Lord Northcliffe
built huge publishing empires. These men had enormous influence within
the media industry, and gained notoriety for the ways in which they wielded
their power.
Newspapers have also played a role as disseminators of revolutionary
propaganda. Iskra (The Spark), published by Lenin in 1900, is one notable
example. On June 21, 1925, Thanh Nien made its debut in Vietnam,
introducing Marxism to the country and providing information on the
revolution’s strategic policies.
HET’S Institute of Management Studies, Hubli
Project Report
Broadcast radio exploded onto the media scene in the 1920’s.
Newspapers were forced to re-evaluate their role as society’s primary
information provider. Like the new media technologies of today, the
development of a low cost, alternative media source produced rumblings
that radio would topple the newspaper industry. To respond to this new
competition, editors revamped the paper’s format and content in order to
broaden their appeal, and stories were expanded to provide more in depth
coverage.
The technological revolution of today is creating new challenges and
opportunities for traditional media. Never before has so much information
been so accessible to so many. By the end of the 1990s, some 700 had web
sites; today there are thousands.
The amount and immediacy of information on the Internet is
unparalleled, but it has not signaled the end of the newspaper’s relevance.
Newspapers in print remain a popular and powerful medium for the
reporting and analysis of events that shape our lives. WAN estimates that
one billion people in the world read a newspaper every day!
HISTORY OF PRESS COUNCIL
Press Council is a mechanism for the Press to regulate itself. The raison
d’etre of this unique institution is rooted in the concept that in a democratic
society the press needs at once to be free and responsible.
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If the Press is to function effectively as the watchdog of public interest, it
must have a secure freedom of expression, unfettered and unhindered by any
authority, organized bodies or individuals. But, this claim to press freedom
has legitimacy only if it is exercised with a due sense of responsibility. The
Press must, therefore, scrupulously adhere to accepted norms of journalistic
ethics and maintain high standards of professional conduct.
Where the norms are breached and the freedom is defiled by unprofessional
conduct, a way must exist to check and control it. But, control by
Government or official authorities may prove destructive of this freedom.
Therefore, the best way is to let the peers of the profession, assisted by a few
discerning laymen to regulate it through a properly structured representative
impartial machinery. Hence, the Press Council.
HISTORY OF PRESS COUNCIL IN INDIA
The Press Council of India was first constituted on 4 th July, 1966 as an
autonomous, statutory, quasi-judicial body, with shri justice J R Mudholkar,
then a judge of the Supreme Court, as chairman. The press council Act,
1965, listed the following functions of the council in furtherance of its
objects
To help newspapers to maintain their independence;
To build up a code conduct for newspapers and journalists in
accordance with high professional standards;
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To ensure on the part of newspapers and journalists the maintenance
of high standards of public taste and foster a due sense of both the
rights and responsibilities of citizenship;
To ensure the growth of a sense of responsibility and public service
among all those engaged in the profession of journalism;
To keep under review any development likely to restrict the supply
and dissemination of news of public interest and importance;
To keep under review such cases of assistance received by any
newspaper or news agency in India from foreign sources, as are
referred to it by the central government
SCHEME OF THE STUDY :
The study is divided into four chapters as given below
Chapter I – Project details
Chapter II -- An overview
Chapter III – Analysis
Chapter IV --Summary of findings and conclusion
STATEMENT OF THE PROBLEM :
Design the important components for the print media i.e. pamphlets
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OBJECTIVES OF STUDY:
1. To know the how the pamphlets are design
2. To know the characteristics of pamphlets
3. To know why the organization choosing pamphlets for advertisement
4. To know is the pamphlets plates are really showing the effect on
consumers
5. To know the common people opinion about pamphlets.
NEED FOR THE STUDY :
This survey helps the researcher to understand the design of the
important components for print media i.e. pamphlets performance
evaluation, as well as why the organizations are choosing pamphlets to
advertise their products and services and also helps the respondents to take
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the correct decision, choosing the appropriate place for their valuable
money. The basic need of undertaking this survey is to submit a project
report to the institute as the part of the academics.
METHODOLOGY:
From 2 sauces data can be collected
External sources
Internal sources
DATA COLLECTION METHOD:
Primary data: The data collected from the printing press and graphics
designers and respondents
Secondary data: The data collected from the internet and personal
interview
Sample Size: 200 Respondents
Sample Area: Printing press and pamphlets designers and customers
Sampling Technique: Non- probability sampling – (Judgmental)
HYPOTHESIS:
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Ho = According to the survey undertaken & considering the scenario in
Hubli pamphlets are doing better compared to other mode of advertisements
H1 = Not only pamphlets other mode of advertisements also playing major
role in to advertise their products and services
GEOGRAPHICAL AREA OF THE STUDY:
A) Printing Press
B) Pamphlets Designers
C) Customers
D) Areas
ANALYSIS OF DATA (TOOLS):
The data and information obtained from the respondents are put into spss
form. Then the data is been organized in such a way that they would yield
specific results to the objective of the study. The data is organized in the
tally marks and various charts, graphs & pie charts that will help to have
overview of the fact and figures. All the work is done under the data, which
is collected, form the respondents. From the process data the research loudly
speaks of its findings and implications that aid in arriving at a conclusion
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LIMITATIONS:
All experienced things can’t put on the paper.
Probability of selecting exact sample is very difficult.
It is conducted in open market, things tend to change rapidly.
Because of the busy schedule respondents may not have answered
properly which may not hold true in case they would have been given
lot of time to answer.
The research was conducted in Hubli city only, so analysis and
recommendations may not be applicable to other cities.
Sample size was 100; I feel this small size cannot represent the whole
consumer’s opinion
The time period was between July 10th 2009 to August 18th 2009 For
30 days
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OVERVIEW OF PRINT MEDIA & PRESS COUNCIL:
For centuries, civilizations have used print media to spread news and
information to the masses. The Roman Acta Diurna, appearing around 59
B.C, is the earliest recorded “newspaper”. Julius Caesar, wanting to inform
the public about important social and political happenings, ordered
upcoming events posted in major cities. Written on large white boards and
displayed in popular places like the Baths, the Acta kept citizens informed
about government scandals, military campaigns, trials and executions. In 8th
century China, the first newspapers appeared as hand-written newssheets in
Beijing.
The printing press, invented by Johann Gutenberg in 1447, ushered in the
era of the modern newspaper. Gutenberg’s machine enabled the free
exchange of ideas and the spread of knowledge -- themes that would define
Renaissance Europe. During this era, newsletters supplied a growing
merchant class with news relevant to trade and commerce. Manuscript
HET’S Institute of Management Studies, Hubli
Project Report
newssheets were being circulated in German cities by the late 15th century.
These pamphlets were often highly sensationalized; one reported on the
abuse that Germans in Transylvania were suffering at the hands of Vlad
TsepesDrakul, also known as Count Dracula. In 1556 the Venetian
government published Notizie scritte, for which readers paid a small coin, or
“gazetta”.
In the first half of the 17th century, newspapers began to appear as regular
and frequent publications. The first modern newspapers were products of
western European countries like Germany (publishing Relation in 1605),
France (Gazette in 1631), Belgium (Nieuwe Tijdingen in 1616) and England
(the London Gazette, founded in 1665, is still published as a court journal).
These periodicals consisted mainly of news items from Europe, and
occasionally included information from America or Asia. They rarely
covered domestic issues; instead English papers reported on French military
blunders while French papers covered the latest British royal scandal.
Newspaper content began to shift toward more local issues in the latter half
of the 17th century. Still, censorship was widespread and newspapers were
rarely permitted to discuss events that might incite citizens to opposition.
Newspaper headlines did announce the beheading of Charles I at the end of
the English Civil War, although Oliver Cromwell tried to suppress all news
HET’S Institute of Management Studies, Hubli
Project Report
books on the eve of the execution. In 1766, Sweden was the first country to
pass a law protecting press freedom.
The invention of the telegraph in 1844
transformed print media. Now information
could be transferred within a matter of minutes, allowing for
more timely, relevant reporting. Newspapers were appearing in societies
around the world. Japan’s first daily newspaper, Yokohama Mainichi Shim
bun, appeared in 1870 (although printing from movable type was introduced
in Japan in the late 16th century).
By the middle of the 19th century, newspapers were becoming the primary
means of disseminating and receiving information. Between 1890 to 1920,
the period known as the “golden age” of print media, media barons such as
William Randolph Hearst, Joseph Pulitzer, and Lord Northcliffe built huge
publishing empires. These men had enormous influence within the media
industry, and gained notoriety for the ways in which they wielded their
power.
Newspapers have also played a role as disseminators of revolutionary
propaganda. Iskra (The Spark), published by Lenin in 1900, is one notable
example. On June 21, 1925, Thanh Nien made its debut in Vietnam,
introducing Marxism to the country and providing information on the
revolution’s strategic policies.
HET’S Institute of Management Studies, Hubli
Project Report
Broadcast radio exploded onto the media scene in the 1920’s. Newspapers
were forced to re-evaluate their role as society’s primary information
provider. Like the new media technologies of today, the development of a
low cost, alternative media source produced rumblings that radio would
topple the newspaper industry. To respond to this new competition, editors
revamped the paper’s format and content in order to broaden their appeal,
and stories were expanded to provide more in depth coverage.
No sooner had newspapers adapted to radio than they were forced to re-
evaluate themselves in light of a new and more powerful medium:
television. Between 1940 and 1990, newspaper circulation in America
dropped from one newspaper for every two adults to one for every three
adults. Despite this sharp decline, television’s omnipresence did not render
the newspaper obsolete. Some newspapers, like USA Today, responded to
the technological advancements by using color and by utilizing the “short,
quick and to the point” stories that are usually featured on television.
The technological revolution of today is creating new challenges and
opportunities for traditional media. Never before has so much information
been so accessible to so many. By the end of the 1990s, some 700 had web
sites; today there are thousands.
The amount and immediacy of information on the Internet is unparalleled,
but it has not signaled the end of the newspaper’s relevance. Newspapers in
print remain a popular and powerful medium for the reporting and analysis
HET’S Institute of Management Studies, Hubli
Project Report
of events that shape our lives. WAN estimates that one billion people in the
world read a newspaper every day!
HISTORY OF INDIAN PRESS
James Augustus Hickey is considered as the "father of Indian press" as
he started the first Indian newspaper from Calcutta, the Calcutta General
Advertise or the Bengal Gazette in January, 1780. In 1789, the first
newspaper from Bombay, the Bombay Herald appeared, followed by the
Bombay Courier next year (this newspaper was later amalgamated with the
Times of India in 1861).
The first newspaper in an Indian language was the Samachar Darpan in
Bengali. The first issue of this daily was published from the Serampore
Mission Press on May 23, 1818. In the same year, Ganga Kishore
Bhattacharya started publishing another newspaper in Bengali, the Bengal
Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar
was published from Bombay, which is still extant. The first Hindi
newspaper, the Samachar Sudha Varshan began in 1854. Since then, the
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prominent Indian languages in which papers have grown over the years are
Hindi, Marathi, Malayalam, Tamil, Telugu, Urdu and Bengali.
The Indian language papers have taken over the English press as per the
latest NRS survey of newspapers. The main reasons being the marketing
strategy followed by the regional papers, beginning with Eenadu, a Telegu
daily started by Ramoji Rao. The second reason being the growing literacy
rate. Increase in the literacy rate has direct positive effect on the rise of
circulation of the regional papers.
The people are first educated in their mother tongue as per their state in
which they live for e.g. students in Maharashtra are compulsory taught
Marathi language and hence they are educated in their state language and the
first thing a literate person does is read papers and gain knowledge and
hence higher the literacy rate in a state the sales of the dominating regional
paper in that state rises.
The next reason being localization of news papers. Indian regional
papers have several editions for a particular State for complete localization
of news for the reader to connect with the paper. Malayala Manorama has
about 10 editions in Kerala itself and six others outside Kerala. Thus
regional papers aim at providing localized news for their readers. Even
Advertisers saw the huge potential of the regional paper market, partly due
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to their own research and more due to the efforts of the regional papers to
make the advertisers aware of the huge market.
CURRENT SCENARIO
The Indian Newspaper industry is one of the largest in the world. It
publishes the largest number of paid-for titles in the world. In 1997, the total
number of newspapers and periodicals published was 41705, which include
4720 dailies and 14743 weeklies. The highest number of newspapers was
published in Hindi, 16864.
The first major newspaper in India—the Bengal Gazette—was started in
1780 under the British Raja. Other newspapers such as The India Gazette,
The Calcutta Gazette, The Madras Courier (1785), The Bombay Herald
(1789) etc. soon followed. These newspapers carried news of the areas under
the British rule. The Times of India was founded in 1838 as The Bombay
Times and Journal of Commerce by Bennett, Coleman and Company, a
colonial enterprise now owned by an Indian conglomerate. The Times
Group publishes The Economic Times (launched in 1961), Navbharat Times
(Hindi language), and the Maharashtra Times (Marathi language).
During the 1950s 214 daily newspapers were published in the country.
Out of these, 44 were English language dailies while the rest were published
in various regional languages. This number rose to 2,856 dailies in 1990
with 209 English dailies. The total number of newspapers published in the
country reached 35,595 newspapers by 1993 (3,805 dailies).
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The main regional newspapers of India include the Malayalam language
Malayala Manorama (published from: Kerala, daily circulation: 673,000),
the Hindi-language Dainik Jagran (published from: Uttar Pradesh, daily
circulation in 2006: 580,000), and the Anandabazar Patrika (published from:
Kolkata, daily circulation in 2006: 435,000). The Times of India Group, the
Indian Express Group, the Hindustan Times Group, and the Anandabazar
Patrika Group are the main print media houses of the country.
PRESS COUNCIL
Press Council is a mechanism for the Press to regulate itself. The raison
d’etre of this unique institution is rooted in the concept that in a democratic
society the press needs at once to be free and responsible.
If the Press is to function effectively as the watchdog of public interest,
it must have a secure freedom of expression, unfettered and unhindered by
any authority, organized bodies or individuals. But, this claim to press
freedom has legitimacy only if it is exercised with a due sense of
responsibility. The Press must, therefore, scrupulously adhere to accepted
norms of journalistic ethics and maintain high standards of professional
conduct.
HISTORY OF INDIAN PRESS COUNCIL
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The Press Council of India was first constituted on 4th July, 1966 as an
autonomous, statutory, quasi-judicial body, with shri justice J R Mudholkar,
then a judge of the Supreme Court, as chairman. The press council Act,
1965, listed the following functions of the council in furtherance of its
objects
To help newspapers to maintain their independence;
To build up a code conduct for newspapers and journalists in
accordance with high professional standards;
To ensure on the part of newspapers and journalists the maintenance
of high standards of public taste and foster a due sense of both the
rights and responsibilities of citizenship;
To ensure the growth of a sense of responsibility and public service
among all those engaged in the profession of journalism;
To keep under review any development likely to restrict the supply
and dissemination of news of public interest and importance;
To keep under review such cases of assistance received by any
newspaper or news agency in India from foreign sources, as are
referred to it by the central government
OBJECTS AND FUNCTIONS OF THE COUNCIL
The objects of the press council are substantially the same as were laid
down under the Act of 1965 and it is not necessary to repeat them here. But
the functions have undergone some change in that the three of the functions
listed in the earlier Act were not included in the 1978 Act as they were
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considered to be burdensome for the council to perform. These related to (a)
promoting the establishment of such common service for the supply and
dissemination of news to newspapers as may, from time to time, appear to it
to be desirable; (b) providing facilities for proper education and training of
persons in the profession of journalism; and (c) promoting technical or other
research.
In addition, the Act of 1978 lists two of council: (I) to undertake studies
of foreign newspapers, including those brought out by any embassy or any
other representative in India of a foreign state, their circulation and impact;
and, (II) to undertake such studies as may be entrusted to the council and to
express its opinion in regard to any matter referred to it by the central
government.
POWERS OF THE COUNCIL
Section 14:1) where, on receipt of a complaint made to it or otherwise, the
council has reason to believe that a newspaper or news agency has offended
against the standards of journalistic ethics or public taste or that an editor or
a working journalist has committed any professional misconduct, the council
may, after giving the newspaper, or news agency, the editor or journalist
concerned an opportunity of being heard, hold an inquiry in such manner as
may be provided by the regulations made under this Act and, if it is satisfied
that it is necessary to do, it may, for reasons to be recorded in writing warn,
admonish or censure the newspaper, the news agency, the editor or the
journalist, as the case may be.
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Provided that the council may not take cognizance of a complaint if in the
opinion of the chairman, there is no sufficient ground for holding an inquiry.
If the council is of the opinion that it is necessary or expedient in
public interest so to do, it may require any newspaper to public
therein in such manner as the council thinks fit, any particulars
relating to any inquiry under this section against a newspaper or news
agency, an editor or a journalist working therein, including the name
of such newspaper, news agency, editor or journalist.
Nothing in sub-section (1) shall be deemed to empower the council to
hold an inquiry into any matter in respect of which any proceeding is
pending in a court of law.
The decision of the council under sub-section (1), or sub section (2),
as the case may be, shall be final and shall not be questioned in any
court of law.
GENERAL POWERS OF THE COUNCIL
For the purpose of performing its functions or holding any inquiry under
this Act, the council shall have the same powers throughout India as are
vested in a civil court while trying a suit under the code of civil procedure,
1908. In respect of the following matters namely:-
Summoning and enforcing the attendance of persons and examining
them on oath;
Requiring the discovery and inspection of documents;
Receiving evidence on affidavits;
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Requisitioning any public record or copies thereof from any court or
office;
Issuing commissions for the examination of witnesses or documents;
and
Any other matter, which may be prescribed
Every inquiry held by the council shall be deemed to be a judicial
proceeding within the meaning of section 193 and 228 of the Indian
penal code
.
The earliest writing took the form of picture symbols. By the 4th millennium
BCE, picture languages were developing in Egypt, the Middle East and
China.
This Sumerian symbol is probably meant to represent a goat. It was used
like currency but showed animals to be traded. The token was made from
clay and baked. Later, Sumerians baked tablets of writing. They were
durable but not very portable.
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A Chinese scroll written on silk is an early but expensive way to make
communication durable and portable.
Ancient Hebrews solved the problem in the same way by using rolls of
parchment (animal skins) wrapped around a stick.
Hebrews and Phoenicians solved another problems as well. They developed
a symbolic language that broke away from the pictographic languages of
Egypt, China and the Middle East.
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The Greeks improved on this symbolic language. Everyone in Greece --
even slaves -- could read and write.
"In 750 B.C.E., the Greeks, borrowing characters from a Semitic language,
perhaps Phoenician, developed a writing system that had just twenty-four
letters.
There had been scripts with a limited number of characters before, as there
had been consonants and even occasionally vowels, but the Greek alphabet
was the first whose letters recorded every significant sound element in a
spoken language in a one-to-one correspondence, give or take a few
diphthongs.
In ancient Greek, if you knew how to pronounce a word, you knew how to
spell it, and you could sound out almost any word you saw, even if you’d
never heard it before.
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Children learned to read and write Greek in about three years, somewhat
faster than modern children learn English, whose alphabet is more
ambiguous.
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Opinion of the study and data analysis:
Age of the respondents
Frequency Percent Valid Percent Cumulative Percent
Valid 20-40 68 68.0 68.0 68.0
40-60 21 21.0 21.0 89.0
60 above 11 11.0 11.0 100.0
Total 100 100.0 100.0
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Gender of the respondents
Frequency Percent Valid Percent Cumulative Percent
Valid male 97 97.0 97.0 97.0
female 3 3.0 3.0 100.0
Total 100 100.0 100.0
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Income of the respondents
Frequency Percent Valid Percent Cumulative Percent Valid 10000-20000 5 5.0 5.0 5.0
20000-30000 50 50.0 50.0 55.030000-40000 45 45.0 45.0 100.0
Total 100 100.0 100.0
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Occupation of the respondents
Frequency Percent Valid Percent Cumulative Percent
Valid Business man 76 76.0 76.0 76.0
Employee 24 24.0 24.0 100.0
Total 100 100.0 100.0
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Image do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent
Valid Not important 5 5.0 5.0 5.0 Not at all important 7 7.0 7.0 12.0
Average 20 20.0 20.0 32.0
Important 18 18.0 18.0 50.0
Very important 50 50.0 50.0 100.0 Total 100 100.0 100.0
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Font size do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 1 1.0 1.0 1.0
Not at all important 3 3.0 3.0 4.0 Average 25 25.0 25.0 29.0 Important 39 39.0 39.0 68.0 Very important 32 32.0 32.0 100.0 Total 100 100.0 100.0
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Features do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent
Valid Not important 9 9.0 9.0 9.0
Not at all important 25 25.0 25.0 34.0
Average 19 19.0 19.0 53.0
Important 24 24.0 24.0 77.0
Very important 23 23.0 23.0 100.0
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Total 100 100.0 100.0
Colors do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 2 2.0 2.0 2.0
Not at all important 3 3.0 3.0 5.0 Average 21 21.0 21.0 26.0 Important 47 47.0 47.0 73.0 Very important 27 27.0 27.0 100.0 Total 100 100.0 100.0
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Design do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 1 1.0 1.0 1.0
Not at all important 4 4.0 4.0 5.0 Average 13 13.0 13.0 18.0 Important 52 52.0 52.0 70.0 Very important 30 30.0 30.0 100.0
Total 100 100.0 100.0
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Message do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 2 2.0 2.0 2.0
Not at all important 15 15.0 15.0 17.0Average 11 11.0 11.0 28.0Important 31 31.0 31.0 59.0Very important 41 41.0 41.0 100.0Total 100 100.0 100.0
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Brand name do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 2 2.0 2.0 2.0
Not at all important 6 6.0 6.0 8.0 Average 26 26.0 26.0 34.0
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Important 36 36.0 36.0 70.0 Very important 30 30.0 30.0 100.0 Total 100 100.0 100.0
Contact address do you consider while designing pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 2 2.0 2.0 2.0
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Not at all important 4 4.0 4.0 6.0 Average 26 26.0 26.0 32.0 Important 21 21.0 21.0 53.0 Very important 47 47.0 47.0 100.0 Total 100 100.0 100.0
Logos do you consider while designing pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 9 9.0 9.0 9.0
Not at all important 27 27.0 27.0 36.0 Average 25 25.0 25.0 61.0
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Important 24 24.0 24.0 85.0 Very important 15 15.0 15.0 100.0 Total 100 100.0 100.0
Highlights do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 6 6.0 6.0 6.0
Not at all important 22 22.0 22.0 28.0 Average 24 24.0 24.0 52.0 Important 30 30.0 30.0 82.0 Very important 18 18.0 18.0 100.0
HET’S Institute of Management Studies, Hubli
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Total 100 100.0 100.0
Caption do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 6 6.0 6.0 6.0
Not at all important 30 30.0 30.0 36.0 Average 19 19.0 19.0 55.0 Important 23 23.0 23.0 78.0 Very important 22 22.0 22.0 100.0
HET’S Institute of Management Studies, Hubli
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Total 100 100.0 100.0
Font style do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent
HET’S Institute of Management Studies, Hubli
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Valid Not important 6 6.0 6.0 6.0Not at all important 4 4.0 4.0 10.0 Average 38 38.0 38.0 48.0 Important 32 32.0 32.0 80.0 Very important 20 20.0 20.0 100.0 Total 100 100.0 100.0
Certification do you consider while designing the pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 6 6.0 6.0 6.0
Not at all important 12 12.0 12.0 18.0
HET’S Institute of Management Studies, Hubli
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Average 26 26.0 26.0 44.0 Important 32 32.0 32.0 76.0 Very important 24 24.0 24.0 100.0 Total 100 100.0 100.0
Size of the pamphlets do you consider while designing pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Average 8 8.0 8.0 8.0
Important 33 33.0 33.0 41.0 Very important 59 59.0 59.0 100.0 Total 100 100.0 100.0
HET’S Institute of Management Studies, Hubli
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Paper quality do you consider while designing pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Average 6 6.0 6.0 6.0
Important 30 30.0 30.0 36.0 Very important 64 64.0 64.0 100.0 Total 100 100.0 100.0
HET’S Institute of Management Studies, Hubli
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Product details do you consider while designing pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 3 3.0 3.0 3.0
Not at all important 5 5.0 5.0 8.0 Average 22 22.0 22.0 30.0 Important 35 35.0 35.0 65.0
HET’S Institute of Management Studies, Hubli
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Very important 35 35.0 35.0 100.0 Total 100 100.0 100.0
Reorganization do you consider while designing pamphlets
Frequency Percent Valid Percent Cumulative Percent Valid Not important 20 20.0 20.0 20.0
Not at all important 30 30.0 30.0 50.0
HET’S Institute of Management Studies, Hubli
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Average 18 18.0 18.0 68.0 Important 15 15.0 15.0 83.0 Very important 17 17.0 17.0 100.0 Total 100 100.0 100.0
Low cost that’s reason you are choosing pamphlets to advertise your products and services
Frequency Percent Valid Percent Cumulative Percent Valid Yes 100 100.0 100.0 100.0
HET’S Institute of Management Studies, Hubli
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It will reach nook and corner of market that’s region you choosing pamphlets to advertise your products and services
Frequency Percent Valid Percent Cumulative Percent Valid No 20 20.0 20.0 20.0
Yes 80 80.0 80.0 100.0Total 100 100.0 100.0
Easy to circulate that’s reason you are choosing pamphlets to advertise your products and services
Frequency Percent Valid Percent Cumulative Percent Valid No 13 13.0 13.0 13.0
HET’S Institute of Management Studies, Hubli
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Yes 87 87.0 87.0 100.0Total 100 100.0 100.0
HET’S Institute of Management Studies, Hubli
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Limited market that’s reason you are choosing pamphlets to advertise your products and services
Frequency Percent Valid Percent Cumulative Percent Valid No 36 36.0 36.0 36.0
Yes 64 64.0 64.0 100.0 Total 100 100.0 100.0
Product image would you like to include in the pamphlets
HET’S Institute of Management Studies, Hubli
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Frequency Percent Valid Percent Cumulative Percent Valid Not important 1 1.0 1.0 1.0
Not at all important 4 4.0 4.0 5.0 Average 27 27.0 27.0 32.0 Important 23 23.0 23.0 55.0 Very important 45 45.0 45.0 100.0 Total 100 100.0 100.0
Product usage would you like to include in the pamphlets
HET’S Institute of Management Studies, Hubli
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Frequency Percent Valid Percent Cumulative Percent Valid Not important 1 1.0 1.0 1.0
Not at all important 26 26.0 26.0 27.0 Average 17 17.0 17.0 44.0 Important 36 36.0 36.0 80.0 Very important 20 20.0 20.0 100.0
Total 100 100.0 100.0
Back ground image would you like to include in the pamphlets
Frequency Percent Valid Percent Cumulative Percent
HET’S Institute of Management Studies, Hubli
Project Report
Valid Not important 7 7.0 7.0 7.0 Not at all important 30 30.0 30.0 37.0 Average 18 18.0 18.0 55.0 Important 35 35.0 35.0 90.0 Very important 10 10.0 10.0 100.0 Total 100 100.0 100.0
Natural sciences would you like to include in the pamphlets
HET’S Institute of Management Studies, Hubli
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Frequency Percent Valid Percent Cumulative Percent
Valid Not important 6 6.0 6.0 6.0 Not at all important 45 45.0 45.0 51.0 Average 28 28.0 28.0 79.0 Important 11 11.0 11.0 90.0 Very important 10 10.0 10.0 100.0 Total 100 100.0 100.0
Which % of image size required in your pamphlets
Frequency Percent Valid Percent Cumulative Percent
HET’S Institute of Management Studies, Hubli
Project Report
Valid 0% 7 7.0 7.0 7.025% 29 29.0 29.0 36.050% 43 43.0 43.0 79.075% 21 21.0 21.0 100.0Total 100 100.0 100.0
FINDINGS:
68% respondents are 20-40 age group people 21% respondents are 40-
60 age group people 11% respondents are 60 above age group people
HET’S Institute of Management Studies, Hubli
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5% respondents were 10-20 k income people 50% respondents were
20-30 k income people 44% respondents were 30-40 k income people
Among 100 respondents 100% were preferring pamphlets because it
is low cost
Among 100 respondents 80% were preferring pamphlets because it
will reach nook and corner of market 20 % were not preferring
pamphlets
Among the 100 respondents 87% were preferring pamphlets because
easy to circulate
Among 100 respondents 43% were preferring 50% image size 29%
were preferring 25% image size 21% were preferring 75% image size
in their pamphlets and 7% were not required images in their
pamphlets
Among 100 respondents 45% were product image are very important
in pamphlets 23% were important in pamphlets 27% were average
26% not at all important in pamphlets
Among 100 respondents about product usage 20% were very
important 36% were important 17% were average in pamphlets 26%
not at all important about product usage in pamphlets
Among 100 respondents 50% were images are very important 18%
were important 20% were average
Among 100 respondents 32% were consider font size as a very
important 39% were important 25% were average
Among 100 respondents 41% were consider message as a very
important 31% were important 11% were average
HET’S Institute of Management Studies, Hubli
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Among 100 respondents 59% were consider size of pamphlet as a
very important 33% were important 8% average
Among the 100 respondents 64% were consider paper quality as a
very important 30% were important 6% average
CONCLUSION:
HET’S Institute of Management Studies, Hubli
Project Report
Now a days the print media i.e. pamphlets plays a major role in
advertisements because all organizations cannot afford the cost of other
media. Small organizations cannot expect huge market to their goods so they
are choosing pamphlets to capture local market. These pamphlets are very
cheaper compare to news paper and other Medias. These pamphlets can go
every nook & corner of the market with affordable cost.
The main important components for print media i.e. pamphlets are images,
font size, font style, colors, brand name, captions, features, highlights, size
of the pamphlet, contact address, design etc.
BIBLIOGRAPHY:
www.google.com
HET’S Institute of Management Studies, Hubli
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www.wkipedia.com
Magnum designers
SCHEDULE OF PROJECT:
The project proposal was submitted on 10-07-2009 to Sec Gen & prof. Mr.
Rohit. K & the project started under the guidance of Sec Gen & prof. Mr.
Rohit. K and Vinay srivastav and submitted on 18-08-2009.
QUESTIONER
Dear sir/madam I the student of HET IMS perusing MBA I undertaken a survey to design important components for print media i.e. pamphlets so kindly spare your time to give the information. This information will be kept confidential and is for academic purpose only.
HET’S Institute of Management Studies, Hubli
Project Report
PART 1: Personal Details
Name:__________________________________________________
Age: 10-20 20-40 40-60 60 above
Gender: M F
Occupation: Business man Employee Student
Income level: a.10,000-20,000 b. 20,000-30,000 c. 30,000-40,000
PART 2: Design important components for print media i.e. pamphlets
1. Which variables do you consider while designing the pamphlets
Variables influence Not important Not at all important Average Important Very important
Images Font size Features Colors Design Message Brand Contact address Logos Highlights Caption Font style Certification Size of pamphlets
2. Why you are choosing pamphlets to advertise your products and services?
HET’S Institute of Management Studies, Hubli
Influencing Factors Opinion Low cost It can go nook and corner of market Easy to circulate Limited market
Project Report
3. Which type of images would you like to include in the pamphlets?
Types Not
importantNot at all important
Average
Important
Very important
Product image Product usage Back ground image Natural scenic
4. Which % of image size required in your pamphlets?
Images required ( in % ) Opinion
0 %
25%
50%
75%
100%
Thank you for spending your time and giving valuable information. Have a nice day
HET’S Institute of Management Studies, Hubli