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www.reporteroindustrial.com/mediakit. @Reporteroind DIRECT MARKETING SERVICES PRINT & ONLINE MEDIA Total access to the top buyers of industrial manufacturing technologies in Latin America and China. media planner 2014

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Page 1: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

www.reporteroindustrial.com/mediakit.@Reporteroind

DIRECT MARKETING SERVICES

PRINT & ONLINE MEDIA

Total access to the top buyers of industrial manufacturing technologies in Latin America and China.

media planner 2014

Page 2: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

PRODUCT DESCRIPTION

REPORTERO INDUSTRIAL (RI) is an 71-year multimedia marketing solution that promotes trade between global suppliers of machinery and equipment for industrial processes (sellers) and the Latin American professionals (buyers), who need these technologies to remain competitive in the global marketplace. RI is the only BPA Worldwide audited publication that targets qualified industrial manufacturing decision-makers in 20-countries in Latin American and the Spanish-speaking Caribbean, making it your most reliable and secure media partner in the growing Latin American industry.

Through a single and focused multimedia investment strategy in RI, you can Reach 34,000 BPA Worldwide audited print subscribers and over 53,814 digital subscribers, across a vast array of industry segments.The pan-regional coverage of Reportero Industrial (RI) can be accented in the two major Latin American economies via our sister publication Noticiario de Equipamento Industriais (NEI) in Brazil and our partner publication Reportero Industrial Mexicano (RIM) in Mexico. The complete coverage of Latin America provided by RI, NEI and RIM can beexpanded to China, via our strategic alliances with China Industrial Reporter (CIR).

WHY INVEST IN LATIN AMERICA?

Latin America has a population of over 581 million!

According to the World Bank, the region combined GDP is US $5.4 trillion.

The World Bank projects a solid growth of 3.5% for 2014.

The World Economic Forum´s 2013-2014 Global Competitiveness Report stated: “In 2012, Latin America and the Caribbean grew by 3 percent, a slower pace than in previous years. Despite this moderate deceleration, the region has exhibited resilience with a projected growth rate of 3 percent for 2013 and 3.4 percent for 2014, outperforming other regions in the world, especially advanced economies”.

MEXICOIn the first seven months of the year, the Industrial Activity decreased (-) 1% in real terms compared to the same period of 2012. Construction decreased (-) 3.7% and Mining (-) 1.8%, whereas the manufacturing industries grew 0.5 percent. Source: Instituto Nacional de Estadística y Geografía (INEGI).

COLOMBIAIn 2012, the Colombian economy grew by 4% and is expected to reach 4.3% in 2013.Source: Ministerio de Comercio, Industria y Turismo de Colombia.

CHILEThe Manufacturing Production Index in July recorded a twelve-month growth of 4.7%, compared to the same period last year. The cumulative variation in the seventh month of the year was 0.4% compared to the same period of 2012.Source: Instituto Nacional de Estadísticas de Chile. (INE)

PERUThe 7.65% GDP growth reached in April 2013 was the highest of the last 24 months and marked a total of 44 months of sustained growth, which is evidenced by the positive outcome of almost all economic sectors.Source: Instituto Nacional de Estadísticas e Informática de Perú (INEI)

ARGENTINAAccording to data from the Industrial Monthly Estimator (EMI), industrial activity in the first half of 2013 grew 1.5% VS the same period last year when seasonally adjusted. Without seasonal adjustments the EMI grew 1.1%. measurement with seasonality. Source: Instituto Nacional de Estadísticas y Censos (INDEC)

2

THE LATIN AMERICAN INDUSTRY IN NUMBERS

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THE LATIN AMERICAN MARKET

Latin America imported US $46,2 billion worth of industrial machinery and equipment in 2012, based on the 14 key product categories included in this report. Latin American imports showed a significant 17% increase in 2011 but remained stable with a 1% increase in 2012. Considering that Uruguay and Venezuela did not report 2012 data at the time of research, the growth of imports from the region should be slightly larger than the 1% reported.

3

VARIATION

2011 2012

TOTAL IMPORTS IN USD17% 1%

2010

$ 38,686,945

PRODUCT CATEGORIES

MANUFACTURING MACHINERY IMPORTS FIGURES IN USD (’000)

$ 45,582,493 $ 46,180,623

$ 14,996,266

$ 6.894.543

$ 9,473,844

$ 6,238,788 $ 2,278,129

$ 1,493,259

$ 1.333.026

$ 1,061,322

$ 1,049,804

$ 527,085

$ 25,236

$ 187,960

$ 278,975

$ 342,386

$ 12,818,112

$ 7,957,383

$ 6,496,810

$ 4,954,128

$ 1,188,667

$ 1,163,841

$ 696,741

$ 658,609

$ 579,495

$ 292,481

$ 263,977

$ 240,302

$ 20,833

$ 1,397,786

$ 14,724,033

$ 9,330,722

$ 7,422,777

$ 6,076,776

$ 1,472,461

$ 1,615,455

$ 829,916

$ 956,943

$ 566,227

$ 367,895

$ 133,552

$ 289,703

$ 23,199

$ 1,772,834

8414-8482-8483-8501-8412-8511 - Machinery, tools and accessories9024-9025-9026-9027-9028-9030-9031-9032-8423 - Instrumentation, Control and Analysis8402-8415-8416-8419-8421-8402- 8403- 8424 Industrial process equipment: Auxiliary apparatus for boilers of heading (for example: economizers, superheaters, soot removers or gas recuperators) condensers for steam machines, Mechanical apparatus for projecting, dispersing or spraying liquids or powders; extinguishers, whether loaded, guns and similar appliances, machinery and sand blasting or steam machines or similar equipment.8413 - 8481 - Pumps and valves8428 - Lifting, Handling, Loading & Unload Machines Nesoi8422 Machines and apparatus for cleaning or dry bottles or other containers and apparatus for filling machines, closing, sealing or labeling bottles, cans, boxes, bags (bags) or other continents, machinery and equipment capsule bottles, jars, tubes and similar containers; other machines and apparatus for packaging or wrapping goods (including the shrink wrapping film) and machines for aerating beverages.8427- 8425- Material Handling Equipment8474 Machines and apparatus for sorting, screening, separating, washing, crushing, grinding, mixing or kneading, earth, stone or other solid mineral matter (including powder or paste) form; machinery for agglomerating, shaping or molding mineral fuels solid, ceramic pasta, cement, plaster or other mineral powder or paste, do machines foundry sand molds.8515-Machines and Devices for Welding (although they can cut), Electric (including electrically heated gas), Laser or other light or photon beams, Ultrasound, Electron Beams, Magnetic impulses or Plasma Jet; Electric Machines and Devices for projecting on hot Metal or Cermet., Gas machines and apparatus for surface temple 8415 - Refrigerators, freezers and other material, machines and apparatus for cold production, even if not electric, heat pumps except machinery and air conditioning apparatus of heading 8467 Neumatic tools, hydraulic or with built motor, including electrical, operation manual.8417 Industrial or laboratory furnaces, including incinerators, non-electric.8311 - Wires, Rods, Tubes, Plates, Electrodes and Similar articles made of common metal or Metallic Carbide, Coated or Filled with Fluxing Agents, for Welding or Deposition of metal or Metallic Carbide, Wires and rods of Agglomerated common metal powder for Injection Metalizing.8402 Central heating boilers other than those of heading.

Page 4: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

THE LATIN AMERICAN MARKET

4

TOP EXPORTERS TO LATIN AMERICAN BY COUNTRY

TOTAL $ 46,180,623 100%

USA

China

Others Europe

Germany

Japan

Italy

Others

Brazil

South Korea

Others North America

Others Asia

Others Latam

Taiwan

Mexico

India

$ 16,448,427

$ 6,744,670

$ 5,079,883

$ 4,632,541

$ 2,829,252

$ 2,110,422

$ 2,062,145

$ 1,569,890

$ 1,095,772

$ 887,500

$ 833,473

$ 660,871

$ 456,710

$ 449,552

$ 319,515

USD (´000)COUNTRY35.62%

14.60%

11.00%

10.03%

6.13%

4.57%

4.47%

3.40%

2.37%

1.92%

1.80%

1.43%

0.99%

0.97%

0.69%

SHARE With a 35.6% share, the USA is the single-largest exporter of industrial manufacturing machinery and equipment to Latin America.

China, Other European Countries and Germany follow the lead with two-digit percentage point shares. These top 4 exporters made up 71.25% of the total imports by the region in 2012.

There were no major changes in the ranking affecting the top exporters, with the exception of Italy, which jumped to the 6th place in 2012 from the 8th spot in 2011, displacing Brazil and Others.

As a region, Asia and Europe follow the USA lead with export shares of 26.6% and 25.5% respectively.

Figures represent thousands of USD Cost, Insurance, Freight (CIF).

Source: ALADI (The Latin American Integration Association).

Other Asia Includes: Singapur and Thailand

Other Europe Includes: Austria, Belgium, Denmark, Spain, France, Greece, Hungary, Luxembourg, Monaco, Norway, Poland, Portugal, United Kingdom, Czech Republic, Russia, Sweden, Switzerland and Yugoslavia. Other Latin America Includes: Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Nicaragua, Panama, Paraguay, Peru, Dominican Republic. Other North America includes: Canada and Puerto Rico

notes

TOP LATIN AMERICAN BUYERS

TOTAL $ 46,180,623 100%

Mexico

Brazil

Argentina

Chile

Colombia

Peru

Ecuador

Bolivia

Paraguay

Venezuela

Uruguay

$ 20,272.395

$ 13,158.191

$ 3,798,395

$ 3,315,835

$ 2,423,350

$ 1,385,103

$ 1,098,785

$ 399,751

$ 328,818

$ -

$ -

USD (´000)COUNTRY43.90%

28.49%

8.23%

7.18%

5.25%

3.00%

2.38%

0.87%

0.71%

0.00%

0.00%

SHARE Mexico is the largest single importing country in Latin America, with a significant share of 43.9 % of the total, followed by Brazil's 28.5%. Spanish-speaking Latin America imported USD $3.3 billion of manufacturing machinary, representing 71 % of the total import share in 2012. Considering that Uruguay and Venezuela did not report data for 2012 at the time of research, the share of these 9 importers should be larger.

Source: ALADI (The Latin American Integration Association). Figures represent thousands of USD Cost, Insurance, Freight (CIF.) Figures include imports from: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru.

Partial data: Uruguay (12 months 2011, Venezuela 9 months 2011 and in both cases there is no data for 2012. The rest of the countries reported full data across the board. These figures represent manufacturing machinery imports based on a limited number of 14 product categories, within the 10 countries surveyed by ALADI. Therefore, these figures do not reflect the overall size of manufacturing machinery imported by Latin America, and should only be used to determine global and local market trends.

notes

Page 5: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

REPORTERO INDUSTRIAL magazine reaches 34,000 industrial manufacturing, energy, mining and utilities professionals across 20-countries in Latin America. It is the only specialized publication reaching Latin America on a pan-regional basis, and the only one audited by BPA Worldwide in the region, which guarantees the quality and reach of its audience, providing you with the most secure and reliable ROI of any publication in Latin America.

OUR AUDIENCE

PRINT AUDIENCE

Manufacture of Metal ProductsManufacture of MachineryManufacture of Electrical-ElectronicalManufacture of Measuring InstrumentsOther Metal Working IndustriesTOTAL METALWORKING INDUSTRIESTextil-Leather IndustriesPaper-Cardboard IndustriesOther Processing IndustriesTOTAL PROCESSING INDUSTRIESChemical/Petrochemical IndustriesPlastic/Rubber IndustriesPharmaceuticals/Cosmetics IndustriesTOTAL CHEMICAL INDUSTRIESTOTAL Food/Beverages IndustriesConstruction ServicesEngineering ServicesInd. Automation ServicesTOTAL SERVICESTOTAL Mining-Petroleum IndustriesTOTAL Wood IndustriesPublic Utilities (Energy-Gas-Water-Tel)TransportationGovernmentTOTAL PUBLIC UTILITIES GOVERNMENT TRANSPORTAgents Representatives DistributorsHealth Research Institutes-Laboratories

4,1383,2832,836

259502

11,0181,3501,690

3573,3972,2153,8911,0757,1814,423

754487606

1,8473,427

23467

56449

6801,578

215

12.2%9.7%8.3%0.8%1.5%

32.4%4.0%5.0%1.1%

10.0%6.5%

11.4%3.2%

21.1%13.0%

2.2%1.4%1.8%5.4%

10.1%0.7%0.2%1.7%0.1%2.0%4.6%0.6%

TOTAL QUALIFIEDBUSINESS AND INDUSTRY BREAKDOWN

PERCENT OF TOTAL

TOTAL QUALIFIED CIRCULATION 34,000 100%

5

TRUST YOUR ADVERTISING INVESTMENT TO OUR BPA WORLDWIDE AUDITED PUBLICATION!*

* Proyected circulation to 2014 based in BPA Wolrdwide audit June`13,

Page 6: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

OUR AUDIENCE

6

DIGITAL AUDIENCE

* Print magazine e-mails: These subscribers fully meet the audit requirements of BPA Worldwide.

*Digital e-mails are certified by our Circulation Department.

** These suscribers do not fully meet the audit requirements of BPA Worldwide.

TOTAL E-MAILS

QUALIFIED E-MAILS *

PRINT MAGAZINE E- MAILS

DIGITAL E- MAILS

ADDITIONAL DIGITAL E-MAILS**

53,814

33,589

29,737

3,852

20,225

TPDESCRIPTION RI

Operations ManagementCorporate ManagementPurchasing/Commercial /Administrative Management Operations Personnel Other Titled/ Government/ Library Copies

TITLE BREAKDOWN

TOTAL QUALIFIED CIRCULATION 34,000 100%

TOTAL QUALIFIED

PERCENT OF TOTAL

30.5%

18.3%

45.2%

5.8%

0.2%

6,218

1,966

10,366

15,384

66

TOTAL QUALIFIED CIRCULATION 34,000 100%

NORTH AMERICA

Mexico

TOTAL NORTH AMERICA

CARIBBEAN

Puerto Rico

Dominican Republic

TOTAL CARIBBEAN

CENTRAL AMERICA

Costa Rica

El Salvador

Guatemala

Honduras

Nicaragua

Panama

TOTAL CENTRAL AMERICA

SOUTH AMERICA

Argentina

Bolivia

Brazil

Chile

Colombia

Ecuador

Paraguay

Peru

Uruguay

Venezuela

TOTAL SOUTH AMERICA

TOTAL PERCENTCOUNTRY BREAKDOWN

17,327

14

34

48

253

196

399

37

45

170

1,100

2,469

231

51

3,182

5,277

496

116

2,361

5,15

817

15,525

17,327 51.0%

0.1%

3.2%

45.7%

* Proyected circulation to 2014 based in BPA Wolrdwide audit June`13,

Page 7: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

THE ROLE OF MEDIA IN THE INDUSTRIAL BUYING CYCLE

IDENTIFYING PUSH AND PULL MEDIA AND KNOWING WHEN TO USE THEM

KNOW THE PURPOSE OF PUSH & PULL MEDIA, AND ALIGN YOUR MEDIA STRATEGY TO IMPACT POTENTIAL BUYERS AT EACH STAGE OF THE BUYING CYCLE

PUSH MEDIA(Active Media)

PULL MEDIA(Passive Media)

This type of media "actively" seeks its audience. It informs readers about products, news and industry trends previously UNKNOWN to them. The information reaches your potential buyers at the beginning of the Buying Cycle, planting the seed for a future need and purchase.

This type of media "passively" awaits for its audience. It provides accurate and detailed information to users who know what to search for, based on information gathered at the beginning of the Buying Cycle through PUSH media. It offers the needed information to move towards the purchasing decision.

1. Market Universe 2. Eventual Need

BUILD BRAND IDENTITY EARLY WITH PUSH MEDIA

SUPPORT BRAND AND HARVEST IT’S BENEFITS IN PULL MEDIA

Market actively consumes PUSH media to learn about things they did not know about.

At this stage the entire Universe is the target.

Introducing new products and establishing your Brand is essential in the later stages of the Buying Process.

Best Media: Trade MagazinesE-NewslettersDirect Marketing

This market segment knows they have an interest in certain topics and technologies to act upon in the future.

Push media still dominates but the segment is more focused.

Brand strengthening through detailed product information is key, as potential buyers start to research their options.

Prospects have immediate requirements and are actively seeking solutions.

They are now in control of the information gathering process.

Brand is the primary influencer of Supplier selection as Buyers go through the Buying Decision Process.

Best Media:Search Engines Industry Websites Supplier Websites Social Networks Blogs

Final comparison of known alternatives.

Brand impression exercises the most influence in the final purchasing decision.

Best Media:Supplier WebsitesSocial Networks

3. Immediate Need 4. Vendor Selection

Push

Best Media:Trade MagazinesE-NewslettersDirect marketingIndustry WebsitesBlogs

Push

Pull

Pull

Pull

7

Page 8: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

pushMEDIA

PRINT MAGAZINES

MULTI-MEDIA VALUE OFFER

Direct Marketing ServicesPrint & Digital Media

Push media targets the entire prospect universe, and as such it offers the lowest CPM of all media. It actively pushes new information on products and services your clients did not know about, generating the need for new solutions. It is the primary source of new industry intelligence and the top influencer at the time a Buyer chooses a Supplier.

Print magazines continue to be the most used media when industrial professionals seek information on new products,

processes and best practices. It is the primary media where Buyers find out about new technologies and solutions they

did not know about.

34,000 BPA Worldwide audited print subscribers

89%

A COMPLETE PORTFOLIO TO STAY PRESENT AT ALL STAGES OF THE BUYING CYCLE

Push Media is critical to generate the need for your solution, and to remain a viable candidate throughout the Buying Cycle!

PREFERENCE RATING, THE HIGHEST OF ALL MEDIA!*

8

*Pull & Push Media Information Source: Gardner Business Media. 2012 Media Use in Manufacturing and What to do About It study. Sample includes 3,211 respondents mainly comprised of managers and engineers serving durable goods manufacturing industries. The survey was open from Nov 1 to Dec 5 2012. Nearly 80% of the group indicated they are directly involved in the purchase of manufacturing equipment, software or tooling."

Page 9: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

Our Push Media Value offer includes:Print & Digital Magazines and E-Newsletters

OTHER PUSH MEDIA OFFERINGS: DIRECT MARKETING

é�21(�72�21(�0$5.(7,1*��35,17�Product Catalog/Insert Mailings

Cover Wrap Around.

Reach your clients and prospects with personalized messages catering to the needs of each specific industry segment.

é�(�0$,/�$'9(57,6,1*

E-NEWSLETTERS55%PREFERENCE RATING!*

general edition : A monthly newsletter focused on product news.

92%EmailPenetration 23% 20%

OpenAverage

ClickAverage

9

E-Newsletters are the 2nd highest preferred media used by industrial professionals when procuring information on new products, processes and best practices. Like print media, e-Newsletters push new information to your potential clients to inform them about products and services they did not know about it, generating the need for a future purchase. Although some argue cluttered inboxes are diminishing the impact of e-Newsletters, users do welcome “relevant” and “timely” information, regardless of their inbox status.

ESTIMADAMARIA INES BOHÓRQUEZ

DISAN FARMACR 7C # 124-32

Bogotá /Distrito Capital

*Pull & Push Media Information Source: Gardner Business Media. 2012 Media Use in Manufacturing and What to do About It study. Sample includes 3,211 respondents mainly comprised of managers and engineers serving durable goods manufacturing industries. The survey was open from Nov 1 to Dec 5 2012. Nearly 80% of the group indicated they are directly involved in the purchase of manufacturing equipment, software or tooling."

MULTI-MEDIA VALUE OFFER

vertical edition : Laboratory & Analysis Newsletter (1/month).

Page 10: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

SEARCH ENGINES87%PREFERENCE RATING!*

Once Push media meets its objective at the early stages of the Buying Decision Process, Pull media starts to work. As potential clients find out about a new solution, they start to actively seek information among various vendors and technologies to drill-down on their Buying Decision Process. Pull Media is passive in nature, as it depends on Push Media to send potential buyers their way. But once the interest is generated, Pull Media becomes indispensable for potential buyers who use it to seek more information on the chosen products and services, remaining anonymous throughout the vendor selection process.

INDUSTRY SITES87%PREFERENCE RATING!*

OUR PULL MEDIA VALUE OFFER INCLUDES:Industry sites, blogs and strong SEO & SEM campaigns to improve the position of our new sites in all search engines.

0$5.(7�5(6($5&+�6(59,&(6

PULLMEDIA

Although it may surprise you, Industry Sites do have the same media preference rating as Search Engines. Users depend on them for deep, trusted and objective information. As Buyers research on various vendors and technologies, the more complete information Vendors have on industry sites, the better chances of success they have!

Pull Media is critical at the time buyer’s select their Potential Vendors

As Buyers are exposed to new information on products, processes and/or best practices, they rely on Search Engines to research and dig deeper on the information found via Push Media.

10

Develop and deploy customized market surveys to identify and tackle unique market opportunities on a pan-regional scale, or in a specific group of countries, readers and/or industry sub-segments.

MULTI-MEDIA VALUE OFFER

*Pull & Push Media Information Source: Gardner Business Media. 2012 Media Use in Manufacturing and What to do About It study. Sample includes 3,211 respondents mainly comprised of managers and engineers serving durable goods manufacturing industries. The survey was open from Nov 1 to Dec 5 2012. Nearly 80% of the group indicated they are directly involved in the purchase of manufacturing equipment, software or tooling."

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2

CONTENT RELATEDSPONSORSHIPS

Sponsor one or more Content Areas and be present throughout the navigation experience of a potential buyer, as he or she seeks for news, articles and information directly related to their specific needs!

Sponsor one or more Categories of the Supplier and New Product Sections of the site, and remain 100% visible while potential buyers seek for the vendors or products that will satisfy their specific needs!

NEW WEB SITE...NEW SPONSORSHIP OPPORTUNITIES

11

CONTENT AREA SPONSORSHIPS:

SUPPLIER & PRODUCTS SPONSORSHIPS:

BOOK YOUR SPACE NOW BEFORE THEY RUN OUT!

As Users seek vertical content they also seek Suppliers who can service their specific needs. The closer you are to your specific audience, the higher your

chances of success and marketing ROI!

1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.21.22.

1.2.3.4.5.

AVAILABLE CONTENT AREAS: AVAILABLE PRODUCT CATEGORIES:Limited to 3 sponsors per category Limited to 3 sponsors per category

MULTI-MEDIA VALUE OFFER

These Sponsorships are semi-exclusive and only available to a limited number of TOPSuppliers per Content Area and/or Product Category.

Industrial AutomationPlant MaintenanceIndustrial SustainabilityIndustrial SafetyIndustry Facts

PumpsValvesCompressorsOther Industrial Processing EquipmentMotorsOther products for motion controlMetalworking equipmentWeldingAssembly, Fastening, ToolsSensors and DetectorsMeters & Gauges for Production ProcessesData Acquisition Other Instrumentation, Control & Inspection EquipmentMining and Oil & Gas EquipmentLaboratory & Analysis equipmentMaterials, Chemical Products & SuppliesMaterial Handling & Packaging EquipmentElectronics and ComputingPower Generation, Transmission and Distribution EquipmentFacilities & Plant OperationsIndustrial SafetyServices for the Industry

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RATE CARD

12

4 Color Module

Volume Discount purchases of 2 or more publications

EXPORT SHOWCASE RI RIM CIR COMBO

1. Alphabetical Listings Yellow Highlighting 4-Color Logo 2. Product Category Listings (Price per Unit)Platinum Listing Package Gold Listing Package Silver Listing Package

BUYER'S GUIDE 63(&,$/�$'6�)25�7+(�<($5/<�6285&(�%22.

Personalized covers, inserts, wrap-arounds and marketing pieces + Market Research Surveys

',5(&7�0$5.(7,1*�352*5$06�,1&/8',1*�/,67�5(17$/ Price/Unit

Ask you Sales Representative

Each

$160$260

$2,060$1,630$390

$1,990 $1,730 $1,990-10%

Exhibitor Product Showcase: Equivalent to a 1/4 of a page 4C ad

Distributor Search: 1/4 page 4C ad in the distributor search section of the print magazine(1 logo, text of 400 caracters and contact information. Also an e-blast to the distributor data base)

SPECIAL PROMOTIONS each$2,000

$1,050

PRINT RATES (US$ GROSS)

Tabloid Page

7x10 Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

2 Page Tab Spread

2 Page Spread

$9,570

$7,990

$6,200

$4,390

$3,830

$3,270

$15,310

$12,780

$10,040

$8,390

$6,510

$4,600

$4,030

$3,430

$16,070

$13,420

DISPLAY RATES ���&2/25�$1'�%�:� 4-6X Each 1-3X Each

$6,510

$6,510

$11,720

$11,720

$11,720

Diagonal Page

L Shape Page

Superior Island (across two pages)

Diagonal 2-Page

Z Shape 2-Page

U Shape 2-Page

+,*+�,03$&7�/$<2876����&2/25�$1'�%�:�

4-6X Each 1-3X Each

$6,200

$6,200

$11,170

$11,170

$11,180

Inside Front Cover

Inside Back Cover

Back Cover

Center Spread (Earned rate plus)

Other positions (Earned rate plus)

SPECIAL POSITION RATES ���&2/25�$1'�%�:�

4-6X Each 1-3X Each

$10,530 $10,040$11,000

$440

$7,990 $8,390$1,120

$11,360 $10,870$11,890

$1,210

$490

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INTERNET RATES (US$ GROSS)

DIGITAL MAGAZINE (AVAILABLE IN PC, TABLET & MOBILE) 6 EditionsExclusive Digital Issue Sponsorship: Includes logo & sponsorship mention on page-2; sponsorship mention on promotional email distributing the publication; and full-page ad on page-3 including videos and/or a carrousel of photos

Theme Tabs

$7,060

$2,280

$2,640

$2,640

View Video Button (Audio/Video up to 5 mega - heavier files require a customized quote)

View Presentation Button

���;�3DFN ���;�3DFN ��;�3DFN ��;�3DFNHorizontal Newsletters: Headline BannerHorizontal Newsletters: Standard BannerHorizontal Product Newsletters: Headline Seccion BannerVertical Newsletters: Headline bannerVertical Newsletters: Standard bannerHorizontal & Vertical Newsletters: Supplier News Modules

(��1(:6/(77(56

$11,520

N/AN/AN/A

$3,780$2,880$2,100$3,780

$2,280$1,440

$4,200$2,580

$7,560$4,200$5,160$3,360$6,720$6,840

$13,440$6,720

Qualified Emails Additional Emails

E-mail Advertising (Per email delivered)

Setup Fee (One-time):

$0.45$100

$0.35

(�0$,/�$'9(57,6,1*

13

ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCED OR IN 2 INSTALLMENTS

RATE CARD

1(:�:(%�6,7(���MINIMUM BUY 1 FULL YEAR ���0R�3DFN

Content Area Prominent Banner (Value added: shared rotation in News Carrousel of the home page)

Product Taxonomy Prominent Banner (Suppliers & Products Sections)

Product Taxonomy Standar Banner (Suppliers & Products Sections)

$7,320$7,320$5,280

Headline banner: Max rotation 10 clients.

Prominent Banner: Max rotation 3 clients/spot at Home of Suppliers & Products Sections, and intermediate Search results

Standard banner: Max rotation 5 clients/spot for up to 25 total Suppliers rotating throughout the site

$8,880$7,320$2,880

12 Mo PackBUYER’S GUIDE SPONSORSHIPS: Showrooms & Enhanced Listings

CONTENT RELATED SPONSORSHIPS: Content Area and/or Product Taxonomy buys (max rotation 3 clients/spot)

NON-CONTENT RELATED SPONSORSHIPS

Showrooms: Includes the following benefits

1. Logo; product catalog of up-to 30 references w/videos, photos and specs per product2. Listing of all Editorial Products News featured on the site3. Listing of all products in the new Product Section of the site, classified by taxonomy, for added Search benefits4. Application of editorial SEO strategies in Spanish for maximum visibility of Products in external Search Engines5. Preferential search results throughout the site6. Headline Banner within the Showroom7. Standard Banner rotating in up to 3 product categories, within the Supplier & Product sections of the site

Setup fee basic showroom (1X charge) $340

$600

$8,880

$2,070$2,100$1,680$2,100

Enhnaced Listings (Adds logo, 50 word description and preferential search results to the basic listing)    Choose  one  category

Camila1
Cuadro de Texto
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14

mexican and central AMERICAN RATES

Tabloid Page

7x10 Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

2 Page Tab Spread

2 Page Spread

$5,800

$4,940

$3,970

$2,990

$2,690

$2,380

$8,910

$7,540

$6,050

$5,160

$4,140

$3,110

$2,790

$2,470

$9,320

$7,880

DISPLAY RATES ���&2/25�$1'�%�:� 4-6X Each 1-3X Each

$6,960

$6,960

$6,970

Diagonal Page

L Shape Page

Superior Island (across two pages)

Diagonal 2-Page

Z Shape 2-Page

U Shape 2-Page

+,*+�,03$&7�/$<2876����&2/25�$1'�%�:�

4-6X Each 1-3X Each

$3,970

$3,970

$4,140

$4,140

$6,660

$6,660

$6,670

$4,940 $5,160

2014 VOLUME DISCOUNTS and the SPECIAL 70th ANNIVERSARY PROGRAM

Don't forget to ask about our...

Multi-Media Print & Web Programs2013 Renewal Program IncentivesPast Advertiser IncentivesSpecial Online Packages70th Anniversary Incentives to Double yourPrint Advertising Space

Page 15: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

Operations ManagementCorporate ManagementPurchasing/Commercial /Administrative Management Operations Personnel Other Titled/ Government/ Library Copies

TOTAL PERCENT OF TOTALTITTLE BREAKDOWN

TRUST YOUR ADVERTISING INVESTMENT TO OUR BPA WORLDWIDE AUDITED PUBLICATION!*

MEXICAN and centralamerican PRINTCIRCULATION

TOTAL QUALIFIED CIRCULATION 18,475 100%

Manufacture of Metal ProductsManufacture of MachineryManufacture of Electrical-ElectronicalManufacture of Measuring InstrumentsOther Metal Working IndustriesTOTAL METALWORKING INDUSTRIESTextil-Leather IndustriesPaper-Cardboard IndustriesOther Processing IndustriesTOTAL PROCESSING INDUSTRIESChemical/Petrochemical IndustriesPlastic/Rubber IndustriesPharmaceuticals/Cosmetics IndustriesTOTAL CHEMICAL INDUSTRIESTOTAL FOOD/BEVERAGES INDUSTRIESConstruction ServicesEngineering ServicesInd. Automation ServicesTOTAL SERVICESTOTAL MINING-PETROLEUM INDUSTRIESTOTAL WOOD INDUSTRIESPublic Utilities (Energy-Gas-Water-Tel)TransportationGovernmentTOTAL PUBLIC UTILITIES GOVERNMENT TRANSPORTAgents Representatives DistributorsHealth Research Institutes-Laboratories

11.5%8.9%

12.4%0.8%1.6%

35.2%4.6%3.5%1.1%9.3%8.6%

11.0%3.2%

22.8%15.8%

1.7%1.0%1.5%4.3%5.6%0.4%0.2%1.6%0.2%

TOTAL

TOTAL QUALIFIED CIRCULATION 18,475 100%

MexicoGuatemalaCosta RicaEl SalvadorPanamaNicaraguaHondurasDominican RepublicPuerto Rico

17,32739925319617045373414

93.8%2.2%1.4%1.1%0.9%0.2%0.2%0.2%0.1%

TOTAL

TOTAL QUALIFIED CIRCULATION 18,475 100%

COUNTRY BREAKDOWN

15

BUSINESS AND INDUSTRY BREAKDOWN PERCENT OF TOTAL

PERCENT OF TOTAL

7,1866,888

38.9%37.3%

5.0%

2,1191,6512,291

152296

6,509854645211

1,7901,5902,035

5934,2182,916

317191278786

1,0427234

29343

370

75399

4.1%0.5%

3,652 19.8%

724

253.9%

0.1%

DIGITAL AUDIENCE* Print magazine e-mails: These subscribers fully meet the audit requirements of BPA Worldwide.

*Digital e-mails are certified by our Circulation Department.

** These suscribers do not fully meet the audit requirements of BPA Worldwide.

TOTAL E-MAILSQUALIFIED E-MAILS *PRINT MAGAZINE E- MAILS DIGITAL E- MAILS ADDITIONAL DIGITAL E-MAILS**

23,27315,36914,2791,0907,904

TPDESCRIPTION RI

REPORTERO INDUSTRIAL magazine reaches 18,475 industrial manufacturing, energy, mining and utilities professionals across Mexico and Central America. Its audience is audied by BPA Worldwide, enabling advertisers to evaluate in detail the demographic composition of the audience, while guaranteeing that the readers and distribution numbers are real.

* Proyected circulation to 2014 based in BPA Wolrdwide audit June`13,

Page 16: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

perm

anen

t CON

TENT

FEE

D

ata Acquisition Equipmentysis & Monitoring Equipment

Testing & Laboratoryation & Control

auges & Meterstectors

Formingve Equipment & Supplies

achine Toolsworking

Tools & AccesoriesWire Equipment

romatography & Electrophoresisroscopy

roscopy & Opticshysical & Materials Testing

renvironmental Technology

rocess Control Equipmentation

rocess Integration Softwaretors

rgy efficiency and Renewable energies

Recycling equipmentWater and wastewater treatment

nvironmental care

Pumps, Valves & Compressors Hydraulic & Pneumatic Systems Mixers & Dispersers Mills & Pulverizers Burners, Evaporators & Furnaces HVAC & Refrigeration Equipment

Instrumentation

Metalworking

Laboratory & Analysis

Industrial Automation

Green Technologies

Processing Technology

EDITORIAL CALENDAR

medi

a M

IX

Industrial Laboratory Technology Equipment & Enviromental

Safety Equipment: Emphasis on protection equipment

Machine-Tools OEM Components Calibration & Testing Equipment Mining and oil exploration equipment

ce and Weighing EquipmentTemperature & Pressure Measurement

ectricity,Electronics & ComputersPower Transmission

EXPOMAQ'14 /León, Guanajuato, MéxicoFeb 24-27, 2014PITTCON '14 /Chicago, IL, EE. UU.Marzo 2-6 2014EXPOMANUFACTURA '14 /Monterrey, MéxicoMarzo 4-6, 2014

HANNOVER MESSE'14 / Hannover, GermanyApr 7-11, 2014

FABTECH MEXICO'14 / Mexico DF, MexicoMay 6-8, 2014MECANICA'14 / Sao Paulo, BrasilMay 20-24, 2014

EXPOMIN'14 / Santiago, ChileApr 21-25, 2014

EXPOPACK '14 / Mexico DF, MexicoJune 17-20, 2014

ISA EXPO CONTROL'14 / Mexico DF, Mexico(TBD)

EXPOMINA´14 / Lima, PeruSep 10-12, 2014

NATIONAL SAFETY CONGRESS/EXPO '14 / Chicago, IL, EE. UU(TBD)SPS/IPC DRIVES'14 / Nürnberg, Germany(TBD)ISA AUTOMATION WEEK'14 / Nashville, TN, EE. UU.(TBD)FERIA INTERNACIONAL DE BOGOTA'14 / Bogota, ColombiaSep 29 - Oct 3

Assembly, Fastening, Hand & Power Tools Motors & Motion Control Mining and oil exploration equipment

Top 20 Products of the year Pumps, Valves & Compressors Pneumatics Components & Hydraulics Meters & Monitors

Quality Control & Testing Sensors and Transducers Wet & Dry Process Equipment

Welding Equipment Quality Control & Testing Sensors and Transducers Wet & Dry Process Equipment

Industrial Automation

Material Handling

Plant Maintenance & Operations

Analysis & Monitoring Equipment

Brasil

Brasil

Argentina

México

Mexico

South America

SPECIAL SUPPLEMENT FOR THE COLOMBIAN MARKET

ONLINE MEDIA Format Description

News, white papers, technical articles, product releases, events and industry update.

Same as print publication in an easy to navigate and fully-interactive online format.

Latest products on Processing Technoloogy, Instrumentation & Analysis, Company Showrooms, Direct Access to the Buyers's Guide, and periodic coverage on Safety, Monitoring, Metalworking, Automation, Materials Handling and Motion Control.

Product news related to technology, services & equipment for industrial laboratories.

Latest news, products and articles for the industry in Colombia

Local Suppliers of Industrial Equipment, Product News for the domestic MarketLocal events & Success Stories of Colombian Companies

Editor in Chief: Martha Carvajal, [email protected]

Web Portal

Digital Magazine

Horizontal Newsletter

Vertical Laboratory & Analysis Newsletter

Country focus newsletter-Colombia

Frequency

�[�\HDU���HYHry other month

Daily updates

Every other month (6X/year)

Bimonthly - every two weeks

Monthly

Monthly

Jan 24

Mar 07

May 09

Jul 11

Sep 05

Nov 07

FHE�0DU���Vol 82-01

$SU�0D\���Vol 82-02

-XQ�-XO���Vol 82-03

$XJ�6HS���Vol 82-04

2FW�1RY���Vol 82-05

'HF�����Jan 15

Vol 82-06

print MAGAZINEMonth/Issue

Closing Date

Editorial Emphasis Directories / International Editorial Spotlight Regional/ Country

Editorial Emphasis6KRZ�&RYHUDJH�$QG�RU�

Bonus Distribution

2014 Directory of Distributors:The exclusive listing of international manufacturers´agents, representatives and distributors for instant local contact by our readers throughout Latin America

2015 INTERNATIONAL INDUSTRIAL BUYER´S GUIDEDirectory of Industrial Equipment & Services serving the Latin American Industries

For more information contact our editorial department:

Closing Dates CIR

Closing Dates RIM

JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember

16-dic-1313-ene14-feb14-mar15-abr13-may16-jun15-jul15-ago10-sep14-oct14-nov

JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember

29-Nov-1320-Dec29-Jan28-Feb28-Mar29-Apr29-May27-Jun29-Jul29-Aug29-Sep29-Oct

16 17

70th Anniversary Special: Evolution of Pumps

70th Anniversary Special: Evolution of Industrial Safety

70th Anniversary Special: Evolution of Automation

70th Anniversary Special: Evolution of Material Handling

70th Anniversary Special: Evolution of Drives and motors

70th Anniversary Special: Evolution of Industrial Analysis & Monitoring

Page 17: PRINT & ONLINE MEDIA DIRECT MARKETING SERVICES · Spanish-speaking Caribbean, making it your most reliable and secure ... SHARE With a 35.6% share, the USA is the single-largest exporter

Plant Operations/Engineering ManagementCorporate ManagementPurchasing/commercial ManagementOther Titled And Non-titled Personnel

TOTALTITTLE BREAKDOWN

TOTAL 59,480

28,790

17,332

13,289

69

Metal Working Construction And EngineeringProcessing Chemical Food Public Utilities, Government And TransportationAgents, Representatives And DistributorsWood And WoodworkingMining And Crude Petroleum

TOTALINDUSTRY BREAKDOWN

TOTAL 59,480

BRAZILFor the last 40 years, NEI has presented more than 400 di!erent products news and technologies to Brazilian industrial professionals, every month, from Brazilian

and international suppliers.

NOTICIARIO DE EQUIPMANETO INDUSTRIAIS

Ask for our 40th Anniversary Incentive Packages

PERCENT OF TOTAL

100%

48.5%

29.1%

22.3%

0.1%

PERCENT OF TOTAL

100%

Circulation:59,480 Active decision-makers100% with active participation in the purchasing process

Language:Portuguese

Frequency:12 times a year, Plus Special Top Five Issues in October

Online: Website: www.nei.com.br- 220,000 potential buyers Newsletter- 110,000 subscribers

Per June ’13 audit

MaterialDeadlines

�����(',725,$/�FOCUS

PublishingDates

�����6&+('8/(�$1'�(',725,$/�)2&86

23,9377,3766,9956,5885,491

3,552

40.2%12.3%11.8%11.1%

9.2%

6.1%

3,313 5.6%

2.4%1.3%

1,457771

Champions of Interest + Perspectives

Machine Tool

Special 40 years (Plus about NEI)

Hannover Messe (April 7 to 11) + Pre-Mecanica Show (Mecanica: May 20 to 24)

Mecanica

Electroelectronic + Food Industry (Fispal Show from June 3-6)

Integrated Logistics

Instrumentation and Control

Maintenance

Products from Top Five Suppliers

Directory of Qualified Suppliers

Hydraulics and Pneumatics

Industrial Automation

ISSUE

July

August

September

October

Top Five

November

December

January

February

March

April

May

June

May, 23

June, 25

July, 25

August, 25

August, 25

September, 25

October, 24

November 25, 2013

December 18, 2013

January, 24, 2014

February, 21

March, 25

April, 25

June 24

July 28

August 25

September 24

October, 07

October, 24

November, 25

December 23, 2013

January, 23, 2014

February 21, 2014

March, 26

April, 30

May, 26

*Translation services will require eight (08) working days prior to material deadline

18

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19

�����35,17�$'9(57,6,1*�RATES (GROSS)

�����,17(51(7�3$&.$*(6�RATES (GROSS)

3,07 x 4,33

3,07 x 6,70 4,52 x 4,33

3,07 x 9 6,4 x 4,33 4,5 x 6,8

3,07 x 13,66 9,72 x 4,33

4,52 x 96,40 x 9

10,9 x 7,8

5 Standard Units

7,87 x 10,82

6,40 x 13,66 9,72 x 9

7 standard units

13,5 x 9,0

10,43 x 14,96

78 x 110 mm

78 x 170 mm 115 x 110 mm 78 x 228,5 mm 162 x 110 mm115 x 172 mm

78 x 347 mm 247 x 110 mm

115 x 228,5 mm162,5 x 228,5mm

276,86 x 198,12 mm

5 Standard Units

200 x 275 mm

162,5 x 347 mm 247 x 228,5 mm 7 standard units

343 x 228,5 mm

265 x 380 mm

AD SIZE METRIC TYPEDIMENSIONSWidth x Depth

FRECUENCY6x1x 3x 9x 12x 18x ��[

$2,065$2,670$3,060$3,690$4,045$4,705$4,555$5,285$5,875$6,665

$7,585$8,440$8,465$9,400$9,275$10,280$10,395$11,590$10,635$11,835$12,075$13,285$13,635$14,845$15,160$16,395

$1,920$2,485$2,845$3,435$3,760$4,380$4,240$4,915$5,465$6,205

$7,055$7,850$7,875$8,740$8,625$9,565$9,670$10,775$9,890$11,010$11,230$12,360$12,680$13,805$14,100$15,245

$2,000$2,590$2,970$3,580$3,925$4,560$4,420$5,125$5,700$6,465

$7,360$8,185$8,215$9,120$8,995$9,975$10,085$11,240$10,310$11,485$11,710$12,885$13,225$14,400$14,705$15,905

$1,855$2,400$2,755$3,325$3,640$4,235$4,105$4,760$5,290$6,000

$6,825$7,595$7,620$8460$8,345$9,250$9,360$10,430$9,570$10,655$10,865$11,960$12,275$13,360$13,645$14,755

$1,750$2,270$2,600$3,140$3,440$4,000$3,870$4,495$4,995$5,665

$6,445$7,175$7,195$7,990$7,880$8,740$8,835$9,850$9,040$10,060$10,265$11,295$11,590$12,615$12,885$13,935

$1,715$2,215$2,555$3,065$3,360$3,905$3,780$4,390$4,880$5,535

$6,300$7,005$7,025$7,800$7,695$8,535$8,630$9,615$8,825$9,820$10,020$11,030$11,320$12,320$12,580$13,610

$1,650$2,135$2,450$2,955$3,240$3,765$3,645$4,230$4,700$5,335

$6,065$6,750$6,775$7,520$7,415$8,225$8,320$9,275$8,510$9,470$9,660$10,630$10,910$11,875$12,125$13,115

B & WFull Color

B & WFull Color

B & WFull Color

B & WFull Color

B & WFull Color

B & WFull Color

B & WFull Color

B & WFull Color

B & WFull Color

B & WFull Color

B & WFull Color

B & WFull Color

B & WFull Color

1/9 Standard Unit

1/6 Vertical 1/6 Square2/9 Vertical 2/9 Horizontal1/4 Vertical 1/4 Island 1/23/9 Vertical 3/9 Horizontal 3/9 Standard 2/34/9 Standard Page

1/2 Horizontal

5/9 L-shaped 5/9 Checkerboard5/9 Solus Page

6/9 Vertical 6/9 Horizontal7/9 U Shape

8/9 Double Truck

9/9 Full Tabloid

',$021'�3$&.$*(� 6,/9(5�3$&.$*( %521=(�3$&.$*( 67$1'$5'�3$&.$*(

Contact your NEI Representative for special discounts on multi-package programs * Rates for 12 month period

Items sold separately: -Banners - Video -Basic Package -Top Five Banner -Product with technical specification

Product Info (text)Company LogoQuality Certificate LogoDeep LinkDistributor’s ListCatalog PageCategory Sponsored Banner Ad 300 x 250 pixelsBanner Ad (Supplier Section) 728 x 90 pixelsCategory Banner Ad(Product News Section) 300 x 250 pixelsCategory Button(All Sections of NEI Portal) 120 x 60 pixUSD 16,855

Product Info (text)Company Logo

Quality Certificate LogoDeep Link

Distributor’s ListAd (300 x 250 pixels)

Catalog Page

USD 3,855

Product Info (text)Company Logo

Quality Certificate LogoDeep Link

Distributor’s ListAd (300 x 250 pixels)

USD 2,120

Product Info (text)Company Logo

Quality Certificate LogoDeep Link

Distributor’s List

USD 855

TECHNICAL SPECIFICATIONS NEI BRAZIL MAGAZINE

TECHNICAL SPECIFICATIONS www.NEI.com.br

All files must be PC compatible. A color proof is required. Accepted formats: TIF(F) or Photoshop EPS (use only CMYK colors) convert typefaces (fonts) to outlines (paths) and save as EPS files. All images must be high resolution (300 dpi).

Ad: .gif/.jpg/.pdf files, 300 x 250 pixels, 72 dpi (RGB)Additional text: .doc file, maximum of 450 characters (with space)Company logotype: .gif/.jpg/.pdf fi les, 120 x 60 pixels, 72 dpi (RGB)Quality certification logo: .gif/.jpg/.pdf files, 120 x 60 pixels, 72 dpi (RGB)

Weblink: providing web address or deep linkList of distributors: .doc fileTop Five - Internet Banner: .gif file, 72 dpi, 125 x 62 pixels (w x h), animated or not.

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20

Serving the Mexican manufacturing and processing industries monthly since 1980, RIM´s readers find the widest array of industrial products and services available in Mexico.

AguascalientesBaja CaliforniaCampecheChiapasChihuahuaCoahuilaColimaDistrito FederalDurangoEdo. De MéxicoGuanajuatoGuerreroHidalgoJaliscoMichoacánMorelos

REGION BPA REGION BPA

Per June ’13 audit

REPORTERO INDUSTRIAL MEXICANO

MEXICO GEOGRAPHICAL BREAKDOWN

294911

8069

627676

623,414

2213,204

98262

2691,897

268211

NayaritNuevo León

OaxacaPuebla

QuerétaroQuintana Roo

San Luis PotosíSinaloaSonora

TabascoTamaulipas

TlaxcalaVeracruzYucatán

Zacatecas

462,354

88828802103457242418

70451159440240

65

GRAND TOTAL 20,010

INDUSTRY PRINTED DIGITAL TOTAL

BUSINESS AND INDUSTRY BREAKDOWN

TOTAL OTHER INDUSTRIES

MetalworkingManufacturing of metal products, ships, railway equipment, trucks, cars, cycles, aircfaft, tools, hardware, stampings, wire products, machine tools, electrical/elec-tronic equipment manufacturing, misc. machinery, appliances

Chemicals, petrochemicals, hydrocarbon processing, synthetics, fertilizers, paints, pharmaceuticals, cosmetics, plastics & rubberProcessing IndustriesCement, glass, paper, pulp, textile and leatherFood IndustriesSugar mills, edible oils, beverage industries, dairy, confectioneries, cereals, coffe, meat, fish, produce

Construction companies, design, architecture & engineeringMining, quarrying, crude petroleum, natural gas, lumber & wood workingPublic utilities, government, transporta-tion, communications, health care, professional servicesAgents, representatives, distributors, importers of industrial equipment, supplies & materials

Total Metalworking

Total Processing

Chemical Industries

6,803

2,203

3,951 5,866

1,152

285

2,512

1,412

5,361

5,866

1,545

993

1,413

1,642

2,958

10,225

981

426

1,575

2,982

20,010 15,178 35,188

10,225

GRAND TOTAL

2,133

711

4,087

1,412

8,343

16,091

16,091

3,748

2,635

4,371

10,754

1 Page2/3 Page 1/2 Page vertical1/2 Page horizontal1/3 Page1/3 Page square1/4 Page 2 Page Tabloid Spread2 Page SpreadHoriz. Tabloid SpreadTabloid Page

19.7 x 26.7 cm16.7 x 24.1 cm

8.2 x 24.1 cm16.7 x 11.6 cm

5.3 x 24.1 cm12.5 x 11.6 cm

8.2 x 11.6 cm50.6 x 37.0 cm40.4 x 26.7 cm

25.5 X 18 cm25.3 x 37.0 cm

DIMENSIONS

ADVERTISING RATES RIM

1X 3X 6X 9X 12X 18X%ODFN��:KLWHDisplay Rates

$4,490$3,340$2,740$2,140$1,490$12,570

$7,690

$7,290

$6,890

$4,280$3,170$2,640$2,040$1,440$11,980

$7,340

$6,980

$6,570

$4,140$3,060$2,550$1,970$1,380$11,590

$7,090

$6,770

$6,360

$3,990$2,950$2,440$1,940$1,340$11,170

$6,840

$6,490

$6,140

$3,890$2,880$2,370$1,850$1,290$10,890

$6,670

$6,340

$5,970

$3,770$2,790$2,340$1,790$1,250$10,560

$6,460

$6,150

$5,790

7x10 Page2/3 Page1/2 Page1/3 Page1/4 Page2 PageTab Spread2 PageSpreadHoriz.Tab SpreadTabloid Page

Standard 4AMatched Color4 Color Process

Tabloid Spread Page FractionalCOLOR RATES

$610$690$1,200

$740$760$1,590

$480$610$1,200

$440$480$1,080

*Data based on BPA Worldwide Audit June '14

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21

�����&$/(1'$5�SHOW

MONTH TRADE SHOW DESCRIPTION LOCATION

Monterrey

Mexico City

Guadalajara

Guadalajara

Mexico City

Mexico City

Mexico City

Mexico City

Mexico City

Mexico City

Mexico City

Mexico City

Manufacturing

Restraint Systems

Plastics, Automation and Material Handling

Electric and Electronic Products

Automotive, Autoparts

Security and Protection

Welding, Machines, Tools and Cutting Tools

Electric and Electronic Products

Packaging and Material Handling

Automation

Processes and Food Products

Automation and Instrumation

Expomanufactura

Fastener Fair Mexico

Automatizacion/manejo De Materiales/expoplasticos

Expo Electrica Occidente

Expo Ina

Expo Seguridad

Fabtech/weldmex, Metalform

Expo Electrica Y Elect

Expopack

Paace Automechanika Mexico

Tecnoalimentos

Issa Expo Control

March

March

March

March

March

April

May

June

July

July

August

August

INTERNET PRODUCTS

Banner HomepageProduct of the Week

RIM.COM.MX

INTERNET PRODUCTSRIM INDUSTRIAL SEARCH ENGINE

Banner Home PageLink to a Web-SiteConsolidated RIM Answers’ ReportElaborated in Flash (.swf)

Product of the WeekLink to a Web-SiteLink to E-Mail

RIM MembershipColor logoPartnership distinctionFirst positions in the search resultsLink to a websiteLink to a product listingLink to a printed RIM adLink to articlesContact via e-mail

Product BannerLink to a websiteConsolidated RIM Answers’ ReportElaborated in Flash (.swf)

�����,17(51(7�PRODUCTS & RATES

$400$65

MonthlyWeekly

191 x 114 pixels154 x 110 pixels

72 Dpis72 Dpis

232 x 136 px 72 Dpis72 Dpis

MonthlyAnnual

$85$250

The most comprehensive and updated search engine for industrial products in Mexico.

Product BannerRim Membership

Industrial Search Engine Rate Frecuency Size Res

Rate Frecuency Size Resrim.com.mx

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TOTAL

CHINA INDUSTRIAL REPORTER

CHINA

China Industrial Reporter is printed and published monthly in Chinese, from Hong Kong, serving the growing needs of manufacturing and processing industries in Mainland China and Taiwan.

Production/Plant ManagerGM/Owner/PresidentPurchasing ManagerEngineering ManagerDesign/R&D/QC Manager

31%28%18%15%

8%100%TOTAL

TITTLE BREAKDOWN PERCENT

TOTAL PROCESSING

TOTAL MANUFACTURING & MACHINERY

19,21710,174

4,144

4,899

18,463

14,318

1,884

1,131

1,130

37,680

51%27%

11%

13%

49%

38%

5%

3%

3%

100%

Processing IndustriesCement glass, paper, pulp, textile and leatherFood IndustriesSugar mills, edible oils, beverage industries, dairy, confectioneries, cereals, coffee, meat, fish, produce

Mfg of metal products, ships, railway equipment, trucks, cars, cycles, aircraft, tools, hardware, stampings, wire products, machine tools, electrical/electronic equipmentConstruction companies, design, architecture & engineering, mining, quarrying, crude petroleum, natural gas, lumber & wood workingPublic utilities, government, transportation, communications, healthcareAgents, representatives, distributors, importers of industrial equipment, supplies & materials

Chemical Industries Chemicals, Petrochemicals, hydrocarbon processing synthetics, fertilizers, paints, pharmaceuticals, cosmetics, plastics & rubber

TITLE BREAKDOWN TOTAL QUALIFIED

PERCENT OF TOTAL

TOTAL 37,680 100%

GEOGRAPHICAL BREAKDOWN BPA PERCENT

An Alliance between Carvajal Information and Ringier Trade Media Ltd. providing Access to China.

22 %12 %11 %11 %

6 %6 %5 %4 %

3 %4 %3 %2 %2 %1 %2 %2 %3 %

95 %

8,2084,6954,1624,0202,3852,2451,9761,3821,2431,4651,103

678875591822750

1,08035,850

Guangdong Jiangsu Zhejiang Shanghai Shandong Beijing Sichuan Fujian Tianjin LiaoningChongqing HebeiShaanxi Hubei Rest of China Mainland ChinaHong Kong Taiwan

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BANNER POSITION NotesSizeIndustrysourcing.com EnglishINDUSTRYSOURCING.COM-HOMEPAGE

LeaderboardInnerVideoDisplayButton

6x

$2,010 $1,610 $890 $440 $370

12x3x

$2,200 $1,760 $970 $470 $390

$1,770 $1,420 $780 $370 $320

Only 1 position,no rotatingOnly 1 position,no rotatingOnly 1 spaceOnly 7 positions,no rotatingOnly 7 positions per Layer

VERTICAL SITES HOMEPAGESLeaderboardInnerVideoDisplay

$ 1,360 $ 810 $ 640 $ 200

$ 1,260 $ 740 $ 580 $ 190

$ 1,110 $ 660 $ 520 $ 170

Only 1 position,no rotatingOnly 1 position,no rotatingOnly 1 spaceOnly 3 positions,no rotating

PRINT ADVERTISING RATES

INTERNET RATES

Leader Board Banner: 624*80 pixel, Flash 12fps; GIF/JPG 40k; Animation 15Inner Banner: 690*70 pixel, Flash 12fps; GIF/JPG 40k; Animation 15Video banner:230*110pixel ,JPG 30k(for Video display picture), 4:3 Standard: 640*480pixel / 16:9 HD: 1280x720pixel, 3mins, mp4 (H.264) formatDisplay Banner: 230*60 pixel, Flash 12fps; GIF/JPG 40k; Animation 15Button banner: 120*60pixel, Flash 12fps; GIF/JPG 30k; Animation 15; Only 7 positions per Layer

12x 6x 3xPlan APlan B

50-74 qualified delegates (Minimum 150 registrations guaranteed):75-100 qualified delegates (Minimum 225 registrations guaranteed):Additional delegate:

$5,520$6,900$50 per delegate

Internet marketing (EDM): 220/1000 names, one selection criteria 35 + 60 set up fee Notes:

file and one FREE product page

- up to 20 pages, $ 12/page- Above 20 pages, $ 10/page* Net price without discount

12x 6x 3x

Number of E-mails 12x 6x 3x 1xChina Industrial Reporter 32,100 $2,121 $2,247 2,341 2,415

firmed when e-mails are sent out

E - NEWSLETTER Magazine Name

(���:(%,1$5

E - DIRECT MARKETING E - MAGAZINE

(���6+2:5220�Print Advertiser Non-Print Advertiser

file + 1 product page Price: $ 30

* Production fee of Flash is included; Net price without discount. Minimum 3 months’ consecutive booking is required.

BannerButton BannerTicker Tape

$60$90

$700$210$280

$65$100

$750$230$300

$70$120

$800$250$320

Rich content E-magazine upgrade plans

80px70px

110px60px60px

624690230230120

*****

COLOR RATES

3,5101,9201,7601,410

590

1 Page 4C1/2 Page 4C1/3 Page 4C1/4 Page 4C1/9 Page 4C

3,9202,1602,0001,590

650

4,2602,3502,1601,690

700

12x 6x 3x 1x4,6702,5702,3501,870

820

1 Page B/W1/2 Page B/W1/3 Page B/W1/4 Page B/W1/9 Page B/W

2,4601,3501,240

980410

2,7401,5101,4001,100

460

2,9901,6401,5101,170

490

3,2701,8101,6401,320

580

%/$&.��:+,7(�5$7(6

80px80px

110px193px

624480230230

****

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Promote your exports and support your sales network in the largest manufacturing hub in the world: CHINA. CIR is a monthly publication covering the growing needs of professionals working in the manufacturing and processing industries in Mainland China and Taiwan.

Audience: 37,680 print subscribers and over 32,100 online registered users

www.industrysourcing.com

CHINA INDUSTRIAL REPORTER (CIR)

Multimedia marketing solution for pan-regional reach of industrial manufacturing professionals across 20 countries in North, Central and South America, and the Spanish-speaking Caribbean.

Audience: 34,000 BPA Worldwide audited print subscribers and over 53,814 electronic magazine subscribers.

www.reporteroindustrial.com

PAN-REGIONAL / REPORTERO INDUSTRIAL (RI)

Accent your pan-regional campaign in Mexico through RIM, a country-focused multimedia marketing solution catering to the manufacturing and processing industries in Mexico.

Audience: BPA Worldwide audited magazine subscribers (20,010 print and 15,178 digital editions).

www.rim.com.mx

MEXICO / REPORTERO INDUSTRIAL MEXICANO (RIM)

Accent your pan-regional campaign in Brazil through NEI, a country-focused multimedia marketing solution catering to the manufacturing and processing industries in Brazil.

Audience: 59,480 BPA Worldwide audited print subscribers and over 110,000 impacted users.

www.nei.com.br

BRAZIL / NOTICIARIO DE EQUIPAMENTOS INDUSTRIAIS (NEI)

LATI

N AM

ERIC

ACH

INA

TOTAL ACCESS TO THE LATIN AMERICAN AND CHINAINDUSTRIAL MANUFACTURING MARKETS

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FOR ADDITIONAL INFORMATION VISIT: WWW.REPORTEROINDUSTRIAL.COM/MEDIAKIT

CONTACTINFORMATION

about thePUBLISHER

Carvajal Information SAS is a leading B2C and B2B publisher in Latin America with presence in 8 countries and over 2,600 employees. Its B2B division is headquartered in Miami, Florida, with in-country offices in Brazil and Colombia.

The B2B Division generates trade between Latin American professionals in need of specialized technical and business information, and global technology suppliers interested in selling products and services to this vast and growing region.

HEADQUARTERS

B2BPortales, Inc6355 NW 36th St. Suite 408Virginia Gardens, FL 33166-7027Tel: +1 (305) 448-6875Fax: +1 (305)448-9942

Terry BeirneVP-Group PublisherTel: +1 (305) 448-6875 Ext [email protected]

Alfredo DomadorVP- Marketing and OperationsTel: +1 (305) 448-6875 Ext [email protected]

Maria Ximena AponteB2B Product ManagerTel: +57 (1) 646-5555 Ext [email protected]

UNITED STATES & CANADA

MIDWEST (Except IN, KY, MI & OH), TEXAS, LOUISIANA, OKLAHOMA & CANADADave JonesAccount ManagerTel: +1 (708) [email protected]

WEST COAST, INDIANA, KENTUCKY, MICHIGAN, OHIO, & CANADAJohn MurphyAccount ManagerTel: +1 (616) 822-2238 [email protected]

SOUTHEAST & NEW ENGLAND Guillermo FernandezAccount ManagerTel: + 1 (305)448-6875 Ext [email protected]

ASIA

TAIWANRingier Trade Publishing LtdKelly Wong Tel: +886 (4) 232 - 97318 Ext [email protected]

CHINA - SHANGHAIRingier Trade Media Ltd.Marco Chang Tel: +86 (21) 628 - 9-5533 Ext [email protected]

HONG KONGRingier Trade Publishing Ltd Michael Hay Tel: +85 (2) 236 - 98788 Ext [email protected]

EUROPELATIN AMERICA

BRAZILWorldMedia Marketing Internacional Ltda.Christian BanasTel:+55 (11) 2609 - [email protected]

CENTRAL AND SOUTH AMERICA(Except Argentina,Mexico and Brazil)Carvajal Información SASAlejandro Pinto Tel: +57 (1) 646 - 5555 Ext [email protected]

MEXICOGuillermo Fernández Account ManagerTel: +1 (305) 448 -6875 Ext [email protected]

Pat LoyasSpecial AccountsTel: +1 (518) [email protected]

Carvajal Information is part of a 109-year old Carvajal Group, a multinational organization, with presence in 16 countries and more than 23,000 employees worldwide.

ARGENTINAGastón Salip Tel: +54 (11) 396 - [email protected]

Carmen BonillaSales Monterrey Tel: +52 (81) 149 - [email protected]

Miguel  Jara Sales  D.FCel:  +52-­‐44-­‐2126-­‐9709Tel:  +52-­‐44-­‐2312-­‐[email protected]

FRANCE, GERMANY, ITALY,SPAIN & PORTUGALEric JundTel: +33 (0) [email protected]

EUROPE (EXCEPT FRANCE, GERMANY, ITALY, SPAIN & PORTUGAL)Carel LetschertTel: +31 (20) [email protected]

CONNECTICUT, NEW JERSEY & NEW YORKStan GreenfieldAccount ManagerTel:  +1  (203)  938-­‐[email protected]

Ricardo Pérez VerttiSales QuerétaroTel: +52 (44) [email protected]

Rene RodríguezSales DFTel: +52 (55) [email protected]