print press coverage - york wallcoverings i… · use ‘great gatsby’-inspired art deco accents...
TRANSCRIPT
Print Press CoverageVisit us at www.yorkwall.com.
York, Ink.
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Esther Extraordinaire TV Series
— Episode 109
Summer 2013
Viewership 1,100,000
Barely There
Petal Pusher-Risky Business
Pixel Perfect RB4286 and Smooches RB4248
Smooches-Pixie Dots from Risky Business
Issue 61
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Esther Extraordinaire, continued
Toss the Bouquet from Risky Business
Smooches RB4248 Toss the Bouquet from Risky Business
Toss the Bouquet RB4261
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Esther Extraordinaire TV Series
— Episode 105
Summer 2013
Viewership 1,100,000
Continued on next page
Candice Olson Shadow Flowers
Candice Olson's Shadow Flowers
Candice Olson Shimmering Details
Candice Olson Shimmering Details
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Esther Extraordinaire, continued
Cascade and Grillwork Mica - Candice Olson Shimmering Details
Shadow Flowers
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Arizona Republic
May 11, 2013
Circulation 347,134
Continued on next page
Use ‘Great Gatsby’-inspired Art Deco accents for home decor
Arizona Republic, continued
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
The Trend Curve
July 2013
Circulation 5,000
The Writing’s On The Wall
Wallpaper has been way off the trend radar for
years. But now it is making a comeback—and
it’s nothing like what Grandma put on her
walls this time around. We asked a few of the
most innovative companies in the field what is
driving the return to papering walls.
“Wallpaper is back because of fashion!” Gina
Shaw, VP of Product Development for York
Wallcoverings told us. “Consumers see all the
great color, design and texture in apparel. It
inspires them to decorate the home in a
similar fashion. They are tired of plain painted
walls.”
Graham & Brown cited ease of use as a
primary driver in the return of wallpaper. It is
easier than ever to hang, and even comes with
user-friendly pre-pasted options. It is also
washable. Just as importantly, wallpaper is now
much easier to remove, which is especially
important when consumers are changing their
décor more frequently than in the past.
Clearly, some of the biggest objections to
decorating with wallpaper have been
eliminated.
Another key factor, says Gina Shaw of York:
“Anyone can afford wallpaper. There are all
levels of price points available.”
Meanwhile, Avery Thatcher from Juju Papers
had a different perspective. “The comeback of
wallpaper is being driven by the fact that the
two major current forms of wallpaper
production are both exceedingly popular right
now. Hand-printed and digital. “
Thatcher believes that the current obsession
with old-fashioned, handmade things is
already obvious in diverse categories, from
prohibition-era cocktails and wood-fired ovens
to handlebar mustaches and crating using
weaving and knitting techniques. Each
example bears the mark of being handcrafted—
something that is increasingly sought after in
today’s era of cell-phone and big-screen
lifestyles. Hand-printed wallpaper fits nicely
into this category. Juju Papers prints
everything by hand, using all environmentally
friend products (another current trend).
Travertine from York Wallcoverings YWD976Stone
Continued on next page
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
“On the flip side,” says Thatcher, “digital
printing is revolutionizing the way wallpaper
can follow trends by creating a product that is
intended only for one application or one
season. Digital-wallpaper designers can
produce a design and bypass all of the
investment and warehousing involved with the
handmade. They are also not limited by
expense related to color. Digital wallpapers can
follow trends in a way never been seen before.”
York’s Gina Shaw agrees that there are many
more fashionable and eclectic choices available
today than there were in the past. This
includes not only new and exciting designs,
but also many great choices for texture, like
grasscloth, cork, mica and other natural
materials.
“Wallpaper is the one purchase that can
change an entire room dramatically and
quickly without changing your furniture and
décor,” Gina went on to say. And, as Lindsay
Brand of Graham & Brown pointed out, “It
can add the look of metal, wood or brick
without actually using those materials.”
The Trend Curve, continued
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
805 Living
July 2013
Circulation 210,000
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Small Kitchens
Fall 2012
Circulation 160,000
Raising the Color Bar
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
San Diego Home & Garden
May 2013
Circulation 25,000
Continued on next page
Eye On Design – Hot Finds and Cool Stuff
San Diego Home and Garden, continued
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Arizona Republic
June 8, 2013
Circulation 347,134
Continued on next page
Add drama to your accent walls with color, texture, pattern
Arizona Republic, continued
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
New York Spaces
July 24, 2013
Readership 610,000
York Wallcoverings' Peek-a-boo CollectionYork Wallcoverings' Peek-a-boo Collection will turn your nursery into a charming space fit to soothe any infant.
Why not give your tot the royal treatment? These fun and quirky papers will also fullfill your love for design.
Because really, why shouldn't your child's room look just as incredible as the rest of your home?
Continued on next page
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
New York Spaces, continued
The story of children’s décor has been re-spun by the designers at York Wallcoverings to tell the true tale of today’s sandbox set: Good taste starts early.
York’s Peek-A-Boo collection celebrates precociousness. Designs are derived from a discerning grown-up's take on style, so tasteful teal gives back-to-basics
ABCs a certain cheekiness while exposed brick designs lend kids' rooms an uber-chic urbanity. Hip peel-and-stick appliques, Baroque frames that beg to
be filled with mementos of the moment, and gender-neutral hot air balloons featuring a pattern-within-a-pattern all give birth to décor that will grow
with a child.
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Interiors & Sources
March 27, 2013
Circulation 23,000
On Beat and Stereo from York Wallcoverings
Get in the groove with On Beat and Stereo (shown), two wall coverings designed by Stacy Garcia
for York Wallcoverings. The patterns bring the rhythm and soul of the mid-century into modern
environments with structured linework and a versatile color palette. Both patterns are produced
on 54-inch vinyl, and are made to complement each other and Garcia’s other Mid-Century fabric
groupings.
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Uyutnaya kvartira magazine
July 2013
Circulation 122,010
Continued on next page
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Uyutnaya kvartira magazine, continued
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Housetrends
Summer 2013
Circulation 55,050
A Change of GreeneryThere’s nothing shy about Emerald
Tulip Damask Wallpaper; York Wallcoverings; www.yorkwall.com
Vincenza Wallpaper (from Antonina Vella), Ivory on Kelly; York Wallcoverings; www.yorkwall.com
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Creator's Syndicate "Decor Score"
July 2013
Circulation 3,000,000
Wallpaper? What If She and He Disagree?
Q: I really love jazzy wallpaper! The problem is,
I'm married to an architect who thinks all
surfaces should only be white, black or
(maybe) cement-gray. We have struggled over
this for so long I've run out of pro-wallpaper
arguments — unless you have a new insight.
A: It may be cliche, but something comes over
ordinary people when they become architects:
They turn quite serious, especially about
keeping the faith in certain "tasteful" colors
and patterns. That pretty much translates to
white, black, gray and, just maybe, geometric
patterns, definitely no flowers.
I may risk enraging the AIAs who will accuse
me of stereotyping but having once been
married to an architect, I know whereof I
speak. And that said, my best advice is to give
up the fight, at least in the "public" rooms of
your home. Save your wallpaper for your
personal habitat: your bath, dressing room,
home office — anywhere no one will see and
— heaven forbid! — mistake it for your architect
husband's taste.
This anti-wall-pattern thing has been going on
since before the turn of the 20th century,
when Victoriana raged and pattern-on-pattern-
on-pattern was in vogue. The reaction was
extreme, giving birth to the International
School of Less-Is-More, and wallpaper has
been rather a wallflower ever since.
That's a shame. Personally, I love the fun and
freshness of patterned walls. Who could resist
the riot of stylish flowers that run rampant on
this wall! "Parisian Poppies" is from Stacy
Garcia (stacygarcia.com), a designer not known
for introverted patterns and colors.
Here, the wallpaper adds frisson, and
fast-forwards what is essentially a traditional
room, with its classic furniture and handsome
architectural setting.
Imagine how sober-sided the room would look
without that wonderful, improbable vertical
garden!
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
At Home New Jersey
July/August 2013
Circulation 3,500
750 Linden Ave.York, PA 17405-5166
Tel: 717-846-4456www.yorkwall.com
Dress for Success Dressing
Room Project
July 2013
Dressing Rooms Complete!
Calabash-RD3520
Vincenza-GM1272
Marquise-LD7701
You’ve heard of Community Supported
Agriculture (CSA) well this is Community
Supported Design.
The design team’s objective was to transform
the dressing rooms at the 12th Street boutique
into beautiful, unique spaces that would help
the woman using it to see herself as someone
unique and beautiful.
This project collected some of the most
talented, dedicated, and kind people from
Moore’s Continuing Education director who
allowed me to explore this project with the
assistance of the students to the painter who
drove through the night from Maine on his
last night of vacation to be on site for Day 1 of
the installation to the wallpaper hanger who
rearranged his schedule with three days notice
to the contractor and electrician who swooped
in minutes before the Media Day event to
repair a sconce.
CLICK HERE TO VIEW VIDEO
Early in my career I learned the value of
surrounding myself with good people, and this
project gave me the opportunity to highlight
industry professionals who are incredible at
their work, are trustworthy, generous, and
make it all look easy. I also had the pleasure
of meeting new professionals like the talented
interior designer, Tonya Comer, and
phenomenal leader, Barbara Silzle.
I’m honored to have been part of something
this special. Thank you.