Print Project SA

Be Water My Friend

IntroductionIntroduction

• Printing WorldPrinting World• Print ChainPrint Chain• Printing TechnologiesPrinting Technologies

Print chainPrint chain

Brand Design company

PrintingPrinting elements

Manufacturing

Printing Printing TechnologiesTechnologies

• Offset (High quality, medium printing speed)

• Rotogravure (Good quality, hihg printing speed)

• Flexography (Low quality, medium printing speed)

• Others…

Our Our CompanyCompany

1.WHAT1.WHAT2.HOW2.HOW

3.WHERE3.WHERE4.Current situation4.Current situation

1. WHAT1. WHAT

Integral rotogravure process for all Integral rotogravure process for all kind of customers (packaging, kind of customers (packaging, edition, decoration...) offering edition, decoration...) offering customers a quick commitment customers a quick commitment between response and quality, at between response and quality, at market prices.market prices.

1. WHAT1. WHAT

• What does “integral process” What does “integral process” mean?mean?Print Project SA is able to handle Print Project SA is able to handle the whole process, designing the the whole process, designing the product image for the Brand and product image for the Brand and engraving cylinders with advanced engraving cylinders with advanced methods and equipment.methods and equipment.

2. HOW2. HOW

Integral process:Integral process:

- Graphic design- Graphic design

- Engraving- Engraving

2. HOW2. HOW

Graphic Design:Graphic Design:

Split the product image colour into Split the product image colour into several basic colours, as many as inks several basic colours, as many as inks are going to be used in printing process, are going to be used in printing process, because each ink will require one because each ink will require one cylindercylinder

Repeat that basic colour image along the Repeat that basic colour image along the cylindercylinder

2. HOW2. HOW

• Graphic Design Equipment:Graphic Design Equipment:• 3 working stations3 working stations

– Hardware MacIntosh G4, G5.Hardware MacIntosh G4, G5.– Artpro sofwareArtpro sofware

• HP plotter 8500 pps. (Low resolution, big HP plotter 8500 pps. (Low resolution, big format)format)

• Printer EPSON pro 7600. (High resolution)Printer EPSON pro 7600. (High resolution)

2.HOW2.HOW

• Engraving processEngraving process

• Material to be engraved is a cylinder property of printer.

• Cylinder can be re-engraved with diferent designs

• Process is diferent depending on cylinder status (new, old)

2. HOW2. HOW

• Machinery:Machinery:– EngravingEngraving

• 3 digital engravers Helio Klishograph.3 digital engravers Helio Klishograph.• 2 Chrome baths Chromstar.2 Chrome baths Chromstar.• 2 Copper baths Bolstar.2 Copper baths Bolstar.• 1 Nickel Iron bath Combistar1 Nickel Iron bath Combistar• 1 CFM k. Walter1 CFM k. Walter• 1 rectifier Polishmaster1 rectifier Polishmaster• 1 Testing heaford1 Testing heaford

How cylinder looks likeHow cylinder looks like

Alternative #1 New steel Alternative #1 New steel bases: Nickel iron bath bases: Nickel iron bath

CombistarCombistar

Alternative #2 Old Alternative #2 Old cylinder: Dechrome bathcylinder: Dechrome bath

Common process: Common process: Copper baths BolstarCopper baths Bolstar

Copper rectification Copper rectification (Polishmaster)(Polishmaster)

Engraving (Engraving (Helio Helio Klishograph)Klishograph)

Chrome bath Chromstar

Final polishing: CFMFinal polishing: CFM

Printing proof: Heaford Printing proof: Heaford machinemachine

• Quality check with real printing Quality check with real printing conditions:conditions:– MaterialMaterial– InkInk– Engraved cylinderEngraved cylinder– Print process parametersPrint process parameters

3.WHERE3.WHERE

• Print Project SA is located at 10 km Print Project SA is located at 10 km south of Barcelona, in Viladecans south of Barcelona, in Viladecans (Prat del Llobregat).(Prat del Llobregat).

• Established in 1993.Established in 1993.• Weakness: Long transport distance Weakness: Long transport distance

afects on price and delivery time.afects on price and delivery time.

4. Current situation4. Current situation

• SalesSales• Annual AcountsAnnual Acounts• CompetitorsCompetitors• MarketMarket

4. Current situation Sales 4. Current situation Sales (thousand €)(thousand €)

2001 2002 2003 2004 2005 2006

Engraving 872 600 420 532 400 444

Base copper 16 8 8 8 8 8

Graphic Design 60 60 60 60 60 60

Total sales 948 668 488 600 468 512

4. Current situation 4. Current situation Annual Profit & LossAnnual Profit & Loss

-400.000

-200.000

0

200.000

400.000

600.000

800.000

1.000.000

1.200.000

2001 2002 2003 2004 2005

EBT

inmov+financ

other

personnel

material

4. Current situation 4. Current situation Competitors (year 2005)Competitors (year 2005)

-500.000

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

4.000.000

4.500.000

Zrba M.grab Grabac Jan.esp Tecgraf SPH Jan.Bu Rdinsa Gcilsa Print Project HM

EBT

inmov+financ

other

personnel

material

4. Current situation 4. Current situation MarketMarket

• Spanish market is estimate in Spanish market is estimate in 90.000 cylinders per year, steady.90.000 cylinders per year, steady.

• Our market quota is between 1 - 2 Our market quota is between 1 - 2 % decreasing every year% decreasing every year

10 OM Decisions10 OM Decisions

• Goods & service design Goods & service design • Quality Quality • Process & capacity designProcess & capacity design• Location selectionLocation selection• Layout designLayout design• Human resource and job designHuman resource and job design• Supply-chain managementSupply-chain management• InventoryInventory• SchedulingScheduling• MaintenanceMaintenance

10 OM Decisions10 OM Decisions

• Goods & service designGoods & service design

Print Project SA was born with the goal of providing Print Project SA was born with the goal of providing customers full response in their needs.customers full response in their needs.

Its designing capability is assured by the high tech Its designing capability is assured by the high tech equipment.equipment.

On the other hand, an optimal cost-quality balance is On the other hand, an optimal cost-quality balance is pursued.pursued.

10 OM Decisions10 OM Decisions

• QualityQuality

An extraordinary effort by the company aquiring the best An extraordinary effort by the company aquiring the best machinery allows Print Project SA to guarantee the quality machinery allows Print Project SA to guarantee the quality of all its products.of all its products.

Therefore, all the cylinders produced are tested under Therefore, all the cylinders produced are tested under electronic microscopes to verify them.electronic microscopes to verify them.

10 OM Decisions10 OM Decisions

• Process & capacity designProcess & capacity design

The production of Print Project SA is focused The production of Print Project SA is focused nowadays in the grave process. This technology nowadays in the grave process. This technology supplies a great part of the market.supplies a great part of the market.

With high capacity computers, the design capability is With high capacity computers, the design capability is also guaranteed. also guaranteed.

However, our proposition for new service is to provide However, our proposition for new service is to provide the firm a bigger capacity by introducing a paralel the firm a bigger capacity by introducing a paralel technology: Flex.technology: Flex.

10 OM Decisions10 OM Decisions

• Location selectionLocation selection

Being a little company, Print Project SA have only Being a little company, Print Project SA have only a single location, near Barcelona. a single location, near Barcelona.

The proximity to Barcelona, the 2nd biggest city The proximity to Barcelona, the 2nd biggest city in Spain, guarantees a complete and fast in Spain, guarantees a complete and fast response of transports and providers. response of transports and providers.

However, the long distance from Barcelona to However, the long distance from Barcelona to many parts of Spain is one of the main many parts of Spain is one of the main weaknesses of the firm. weaknesses of the firm.

10 OM Decisions10 OM Decisions

• Layout designLayout design

Print Project SA is a small company, with a Print Project SA is a small company, with a simple organization which involves 2 main simple organization which involves 2 main sections:sections:

• DesignDesign• ProductionProduction

10 OM Decisions10 OM Decisions

• Human resource and job designHuman resource and job design

The company staff is formed by 10 people. The company staff is formed by 10 people. Originally formed by 16 people.Originally formed by 16 people.

7 employees in production, 3 in design.7 employees in production, 3 in design. One of the main basis of the firm is its well One of the main basis of the firm is its well

trained staff, which allows to make value-added trained staff, which allows to make value-added products.products.

Our proposal for new service is focused on taking Our proposal for new service is focused on taking more advantage on the current staff.more advantage on the current staff.

10 OM Decisions10 OM Decisions

• Supply-chain managementSupply-chain management

Print Project SA commitment of fast delivery Print Project SA commitment of fast delivery of its products begins with the reception of of its products begins with the reception of the raw material. A well structure net of the raw material. A well structure net of providers is needed.providers is needed.

10 OM Decisions10 OM Decisions

• InventoryInventory

As long as Print Project SA works individually As long as Print Project SA works individually with each customer, and its work sector is with each customer, and its work sector is quite concrete, inventory needs are not a big quite concrete, inventory needs are not a big problem.problem.

10 OM Decisions10 OM Decisions

• SchedulingScheduling

The quick response and delivery is The quick response and delivery is one of the main worries of Print one of the main worries of Print Project SA.Project SA.

The Location seems to generate The Location seems to generate problems in this subject.problems in this subject.

10 OM Decisions10 OM Decisions

• MaintenanceMaintenance

• The company tries to give fast and efficient The company tries to give fast and efficient after sale service to all the costumers.after sale service to all the costumers.

• However, the hard quality controls minimize However, the hard quality controls minimize the devolutions and the maintenance the devolutions and the maintenance problems.problems.

What about future?What about future?

• Alternatives:Alternatives:– Automatic lineAutomatic line– Diversification (Flexo)Diversification (Flexo)– Sale the companySale the company– Close the companyClose the company

Automatic lineAutomatic line

• It needs less employees so decrease It needs less employees so decrease price cylinders in productions higher price cylinders in productions higher than 400 clynders per year.than 400 clynders per year.

• Problem: Our company only produces Problem: Our company only produces around 1000 cylinders per year. We around 1000 cylinders per year. We cant aford it.cant aford it.

Diversification (Flexo)Diversification (Flexo)

The engrave market is stable, it had been The engrave market is stable, it had been the most quality print technology but the most quality print technology but nowadays Flexo is growing (digital nowadays Flexo is growing (digital quality, low peices)quality, low peices)

Diversification (Flexo)Diversification (Flexo)

• Objective: Objective: – Offer costumers others print elements for Offer costumers others print elements for

diferent print systems with similar graphics diferent print systems with similar graphics resultsresults

– Optimize our excessive personal and Optimize our excessive personal and design equipment working in both design equipment working in both techniques.techniques.

Diversification (Flexo)Diversification (Flexo)

• Production & capacitiesProduction & capacities– Investment necessary: A laser polymer Investment necessary: A laser polymer

engraver (Helio Flex, about 400.000 engraver (Helio Flex, about 400.000 €€))

Diversification (Flexo)Diversification (Flexo)

The raw material this time will be The raw material this time will be ““polymer polymer tabletstablets””, and it costs 120, and it costs 120€€/m2 ./m2 .

Basf and DuPont can sell to us.Basf and DuPont can sell to us.– The machine has a procces capacity of 30 The machine has a procces capacity of 30

polymers/daypolymers/day– Sale price: 200 Sale price: 200 €€

Diversification (Flexo)Diversification (Flexo)

• In less than one year we will have In less than one year we will have amortized our investment.amortized our investment.

• This seems the real alternative to grow This seems the real alternative to grow up the company.up the company.

SOURCESSOURCES

• Accounting dataAccounting data• ““Registro Mercantil” which is public. Offered digitally with a Registro Mercantil” which is public. Offered digitally with a

suscription in suscription in www.axesor.es

• MachineryMachinery• Hell gravure systems (German manufacturer)Hell gravure systems (German manufacturer)

– www.hell-gravure-systems.com

• Photogravure processPhotogravure process• The subsidiary of Janoschka (The subsidiary of Janoschka (www.janoschka.com) in Alzira ) in Alzira

has helped us with some useful information.has helped us with some useful information.