print rates & specifications online & app …...luxury circle network digital enhancement...
TRANSCRIPT
YOUR GUIDE TO THE FINER THINGS IN LIFEEstablished in 1984, The PEAK is a definitive luxury lifestyle magazine for the country’s
C-suite readers and top-of-the-game professionals. It covers the latest developments in the corporate, professional, social and cultural spheres and in addition to Singapore has
a regional presence in Malaysia, Indonesia and Hong Kong.
RATECARD 2017 / 2018LUXURY MEDIAOF THE YEAR
MPAS AWARDS 2015
2ND LUXURY MAGAZINE
OF THE YEARMARKETING MAGAZINE’S
MAGAZINE OF THE YEAR SURVEY 2016
Estimated Ad RATESSECTION AD UNITS (Desktop) AD UNITS (Mobile) SOV Impressions DURATION (SGD)
ROADBLOCK PACKAGES (Luxury Insider, The Peak & ICON)
Display Roadblock Skinning NA 100% 130,000 4 weeks $20,000 Super Leaderboard (970x90) Mobile Leaderboard (320x50) Half Page (300x600) Mobile MPU Medium Rectangle (300x250) Mobile MREC (300x250)
Native Roadblock Native Content Box x 1 4 weeks $20,000 (Homepage) Sponsored Highlight x 1 (Only available with Luxury Insider) Social Media Mention (Facebook) x 1 each title Coverage in eNewsletter x 1 (upon availability)
Microsite Hosting, Page Design & Production Minimum upon Placement under PRESENTS tab on Top Navigation Bar 4 weeks request Anchor Block (one slide) as per availability OtherTrafficDriversasperavailability ROS PACKAGES (Luxury Insider, The Peak & ICON) Display ROS Leaderboard (728x90) Mobile Leaderboard (320x50) 50% 80,000 4 weeks $8,000
Half Page (300x600) Mobile MPU 50% 55,000 4 weeks $4,500
Medium Rectangle (300x250) Mobile MREC (300x250) 50% 55,000 4 weeks $3,000
Anchor Block Luxury Insider One Slide per title 4 weeks $8,000 The Peak ICON
Spotlight Luxury Insider One Slot per title 4 weeks $2,000 TABLET (APP) PACKAGES (Luxury Insider, The Peak & ICON) Digitaluxe- Display Ad Units* Dynamic Interstitials# 70,000 4 weeks $5,000Luxury Circle Network
Digital Enhancement Applicable for print advertisers in The Peak and ICON (Video, Gallery, URL) Monthly $2,500
# Dynamic Interstitials to be served on Digital Magazine* The split of impressions between the respective sites will be at the discretion of SPH Magazines.* Display Ad units will be Run of Site (Leaderboard, Half Page and/or Medium Rectangle)
EDM PACKAGES Luxury Insider Database# 20,000 emails 1 blast $6,000
The Peak & ICON Database# 16,000 emails 1 blast $4,800
Luxury Insider, The Peak & ICON Database Sponsored Highlight Banner in eNewsletter* 36,000 emails 1 slot per blast $4,500
# Filters not available and strictly 2 slots/week each title. Series Discount:* eNewsletter is sent out every FORTNIGHTLY, subject to change ✔ 5% for 3x blast ✔ 10% for 6x blast ADVERTORIAL PACKAGE (Luxury Insider, The Peak & ICON) Article with approximate 600 words and hosted in the website. 4 weeks $5,000 Layout to adhere to house style and copy points to be provided by Advertiser per title Content to be written by editor and to be approved by advertiser Optional to include a video or photo gallery of up to 10 images
Traffic Drivers will be provided as below: One Traffic Driver/Anchor block (one slide) on available Channel x 4 weeks ✔ Amount quoted is applicable for 15% agency commissionable, Coverage in eNewsletter x 1 time (upon availabile slots) excluding production cost and are subjected to prevailing GSTSocial Media (Facebook) Mention x 1 times during campaign period ✔ Package include content production and traffic drivers
www.luxury-insider.com
Ad Specs: http://advertising.luxury-insider.com/spec-tools/
www.iconsingapore.com
Ad Specs: http://advertising.iconsingapore.com/spec-tools/
www.thepeakmagazine.com.sg
Ad Specs: http://advertising.thepeakmagazine.com.sg/spec-tools/
• All bookings are on first-come first-served basis, subject to availability Rich Media (Only applicable for Display Roadblock): • Client to submit all the ad materials as required in the Ad Spec • Rich media ad options available with 20% loading.• Amount excludes the ad production and material cost, if any • Only 1x rich media banner applicable.• Estimated Ad Impressions may varies based on website reach • Rich media ad units may include Expandable • Amount quoted is applicable for 15% agency commissionable and are subjected to prevailing GST. Super Leaderboard, Expandable Half page, • Campaign to launch only during weekday and not applicable during weekends and/or public holidays. Expandable Medium Rectangle.• Display Roadblock package includes the 100% SOV on Homepage and One Channel, subject to availability.
Series Discount: • 10% for min. 8 weeks • 20% for min. 12 weeks
ONLINE & APP RATES & SPECIFICATIONS PRINT RATES & SPECIFICATIONS MONTHLYSECTION RATES (SGD)
THE PEAK SINGAPORE (ROB)
Full Page Full Colour $5,600
Double Page Spread $10,800 THE PEAK SINGAPORE (Before Contents)
Inside Front Cover $15,120
Outside Back Cover $9,300
Inside Back Cover $7,100
Reserse Gatefold $17,388
Double Page Spread $13,100
MONTHLYSECTION RATES (SGD)
THE PEAK SELECTIONS GOURMET & TRAVEL, AND TIMEPIECES (ROB)
Full Page Full Colour $4,800
Double Page Spread $9,000 THE PEAK SELECTIONS GOURMET & TRAVEL, AND TIMEPIECES (Before Contents)
Inside Front Cover $12,800
Outside Back Cover $8,000
Inside Back Cover $6,000
Double Page Spread $11,000
Frequency Discount (within 12 months) Specified Position• 3Insertions–5% • Additionalloadingof15%(subjecttoavailability)• 6Insertions–15% • RatesaresubjectedtoprevailingGoods&ServicesTax• 12Insertions–25%
Technical Specifications The Peak Singapore, The Peak Selections Gourmet & Travel, Timepieces
Full Page Double Page Spread • TrimmedSize–297x220mm • TrimmedSize–297x440mm• BleedSize–303x226mm • BleedSize–303x446mm • TextSize–277x200mm • TextSize–277x400mm
All rates quoted are before deducting 15% Agency CommissionableAll rates quoted are inclusive of production. Client must provide all necessary materials in required specifications.
LUXURY CIRCLE
ULTRA RICH
▼Individuals with an annual household income exceeding
S$500K. 64% own more than
3 properties and a portion of them control a
disproportionate amount of wealth in
their countries.
TAP INTO A NETWORK THAT SPANS ACROSS 8 TITLES IN 4 COUNTRIES
CHOOSE YOUR AUDIENCE PACKAGE
WELL HEELED
▼C-suites,
professionals, socialites and
entrepreneurs who belong to the
top 10% income bracket in their
countries. 60% are frequent business
travellers and drive luxury cars.
AFFLUENT MEN▼
Wealthy business leaders, investors,
entrepreneurs & CEOs with an annual personal
income exceeding S$250K.
42% own a Yacht club, Private
Jet club or Golf club membership.
POWER WOMEN
▼Smart female
business leaders, professionals,
entrepreneurs and socialites making
their mark in the world today, where 40% own 3 or more luxury
timepieces worth of S$20K.
RISING STARS
▼Young, corporate
high-flyers with an annual
income exceeding S$130K and high
disposable income to shop
online for travel, fashion, technology
and luxury experiences.
F O R E N Q U I R I E S , P L E A S E C O N TAC T
A D S A L E S ✆ + 6 5 6 3 1 9 3 0 2 2
A D T R A F F I C ✆ + 6 5 6 3 1 9 6 3 3 9
SPH Magazines Pte Ltd82 Genting Lane, Level 7, Media Centre, Singapore 349567
www.sphmagazines.com.sg
MULTI-TOUCHPOINT ENGAGEMENT
PRINTBuild brand awareness and engage The Peak readers with creative solutions involving advertorials and creative buys.
SOCIAL MEDIAPublishes up to date information about your event or brand via bite-sized, quick-to-read pieces.
ONLINEConnect to luxury consumers in the digital space with the right strategy and creative content. APP Offers interactive features like videos, galleries, etc and access to a full library of back issues. Available as a digital magazine via Apple Newsstand, Google Play and Magzter. The digital edition is available in both single and annual subscriptions.
EVENTSBuild your relationship with The Peak readers through impactful events.
BRAND EXTENSIONS
FOOD MEDIA OF THE YEAR MPAS AWARDS 2014 & 2015
FREQUENCY QuarterlyFebruary – May – August – November
CIRCULATION20,611 Via The Peak’s exclusive database of corporate leaders and through major bookstores
BEST USE OF PHOTOGRAPHY / ILLUSTRATION MPAS AWARDS 2013
FREQUENCY AnnualAugust
CIRCULATION20,611 Via The Peak’s exclusive database of corporate leaders and through major bookstores
EACH ISSUE INCLUDES:• Localandinternationalgourmettrends• Insiderpicksofthelatestfoodandtraveldestinations• Recommendationsfromfoodandwineexperts
GOURMET & TRAVEL’S ANNUAL SIGNATURE EVENTS • TheGRestaurantAwardsrecognisesfine-dining establishments that deliver superb gastronomic experiences. Winners are selected by ambassadors and head honchos, after an incognito and rigorous grading process. • TheGTop100WineAwardscompilesadefinitivelistof the best 100 wines. These are selected through a blind-tasting process by some of Singapore’s most renowned wine experts.
EACH ISSUE INCLUDES:• Independentreviewsoftheseason’smost important watches • Trendsfromthehorologicaluniverse• InterviewswithCEOsofthemostimportantbrands
THE PEAK SELECTIONS - GOURMET & TRAVEL reports on the finest gourmet offerings in Singapore and globally. Readers of this quarterly publication have highly discerning palates and do not hesitate to jet-set around the world to savour the best cuisines and travel experiences.
THE PEAK SELECTIONS – TIMEPIECES is a comprehensive annual that reaches out to connoisseurs of fine watch making. It not only showcases the world’s most exquisitely crafted timepieces, but also highlights issues and personalities in the haute horology world.
AUDIENCE
READERSHIP PROFILE
• Readershipcomprisesbusinessleaders,captainsof industry and the next generation of rising stars.• Well-travelled,cosmopolitanandinfluential.• Predominantlymale (84%) with most of them falling within the ‘Mid Thirties to Mid Fifties’ category.
OCCUPATION
• SeniorManagement 44%• Professionals 39%• Proprietors 10%• Others 7%
50,000PRINT READERSHIP
360TOTALREACH
119,000
ABOVE AVERAGE INCOME EARNERS,WITHABOUT43%
EARNING IN EXCESS OF
S$300,000PER ANNUM.
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