printed av aid
TRANSCRIPT
![Page 1: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/1.jpg)
PRINTED AV AIDS(LEAFLET AND PAMPHLET)
SUBMITTED BY:-Mr.Mahaveer Swarnkar
![Page 2: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/2.jpg)
PRINTED AIDSPrinted aids combine words, pictures, and
diagrams to convey accurate and clear information. It can be read at any available time and can be kept for record.
![Page 3: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/3.jpg)
CONT……..
It include • posters, • leaflets • pamphlets, • circular letters, • newspapers,
and• magazines.
![Page 4: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/4.jpg)
PAMPHLETIt is an unbounded booklet, without a hard cover or
binding. It may consist of a single sheet of paper that is printed on both sides and folded in half, in third, or in fourths or it may consists of a few pages that are folded in half and stapled at the crease to make a simple book.
![Page 5: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/5.jpg)
STYLES OF PAMPHLET1. The tutorial style2. Using the frequently asked question
style3. The testimonial style
![Page 6: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/6.jpg)
The tutorial style –• it is basic style .• it basically involves easing in to the topic of the
pamphlet so that the reader reading it gradually understands the content.
• It can be done by using different sections by explaining every step, producing key definition of the hardest words that they have to tackle in to the pamphlet.
![Page 7: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/7.jpg)
Using the frequently asked question style.-• It preparing by frequently asked question
format, • this involves listing down the frequently
asked questions about pamphlet topic and answers are provided afterwards .
• By this Reader can centre on to the area of the pamphlet with their question and read the information they want. ?
![Page 8: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/8.jpg)
The testimonial style. –• it is just like a story telling mode. A story is
narrated about the pamphlet issue and concepts are introduced one by one.
• It make the learning process ease for most learners as they see how all concepts are united together
![Page 9: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/9.jpg)
Advantages.
• They cheap to produce and can be distributed easily.
• Important tool for political protest and political campaigning.
• This can be very useful for advertisers as compared to advertising on the Internet.
• It can be use in a particular geographical area.
![Page 10: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/10.jpg)
• They can fit a pocket or diary or the purse so it is for individuals to carry them home and read latter.
• They can be distributed in many ways or easily. E.g. - handed out in the streets or inserted in the newspapers or left in the post-boxes.
• They are easy and simple to produce.
![Page 11: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/11.jpg)
• They are very cost effective and consumer friendly.
• They are very attractive and bright.
![Page 12: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/12.jpg)
Disadvantages .
• Pamphlets should be stored carefully.
• Can be easily crushed and torn when shelved along with hard cover books. So it should be kept in file folders in a file cabinet , or kept in boxes and kept it on shelves vertically same as books.
![Page 13: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/13.jpg)
• Pamphlet are not always used up fully before they expire or require changes and therefore are a waste of paper, toner and ink
• A pamphlet is delivered, mailed or handed out specifically to customers by paying cost someone to mail the brochures or hand deliver them to other customers.
![Page 14: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/14.jpg)
• This medium may not always give you a wide reach. Like Internet can target a global audience.
• Pamphlet have a limited space that is not enough to reel detail information
• A pamphlet, even when printed on recycled paper, is not an eco-friendly means of advertising.
X
![Page 15: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/15.jpg)
LEAFLETS
Leaflet is a small book usually having a paper of cover. a leaflet referred to as any piece of printed information It includes fact sheets ,guides, small booklets, and distributed without charge .
![Page 16: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/16.jpg)
Categories of leaflet.
• Persuasive. • Informative.• Directive.
![Page 17: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/17.jpg)
• Persuasive – attains the objectives through use of reason . facts are presented so that the reader is convinced that the conclusion reached by the propagandist are valid
• Informative – factual ,in presenting facts previously unknown to the readers , it create curiosity .
• Directive- it is used to direct and control activity of ungrounded forces
![Page 18: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/18.jpg)
Guideline for organizing the content of the leafletsHeading –
1. It is most important part, 2. It should be eye catching.3. It should be brief, summarizing the
theme by using short, forceful word
![Page 19: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/19.jpg)
Sub-heading –• used when it is impossible to summarise
the text in the main heading and further explanation is needed to pointed out the significance of message
• It should be separate paragraph and bring gaps between heading and text.
![Page 20: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/20.jpg)
Text-• the first sentence of the text should
contain the substance of message with the facts.
• the text should be simple and to the point• presents only one theme. If more than one
theme is used, they should be closely related.
![Page 21: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/21.jpg)
• Picture.-use photographs to convey the same message.
![Page 22: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/22.jpg)
Disadvantages• A high illiteracy reduces the effectiveness of
printed materials.• Printing requires special and logistical
supports.• It is time consuming and costly.• Development of effective printed material
requires trained and knowledgeable persons.
![Page 23: Printed av aid](https://reader035.vdocument.in/reader035/viewer/2022070517/58d0aa891a28abbd1a8b57e1/html5/thumbnails/23.jpg)
THANK YOU