printers' guide

PRINTERS’GUIDE

updated April 2016

Sample Maximum Content

Business Cards - Option 1

Sample Minimum Content

Person’s Name Goes HereTitle Goes Here

859-257-xxxx 859-257-xxxx859-257-xxxxuniversityofkyuniversityofkyuniversityofky

University of Kentucky Room # Building Name (extra line if needed)Lexington, KY 40506

College Name Goes HereAnd It Can OverflowDepartment Name Goes Here And Can Overflow to a Second Line of Text

[email protected] www.uky.edu

P:C:F:

Person’s Name Goes Here Title Goes Here

859-257-xxxx859-257-xxxx

universityofkyuniversityofky

University of Kentucky Room # Building Name (extra line if needed)Lexington, KY 40506

College Name Goes Here


P:C:

Only UK faculty and staff may have official university business cards. Students are permitted to use the designs located on page 32 of the Graphic Standards Manual.

Maximum Content Limitations• The right column may contain a

maximum of 11 lines of content. (not including University of Kentucky)

• All content must fit into configured template.

• No secondary logos may be added anywhere on the card.

• Double-sided cards are allowed. See approved designs on page 31.

Minimum Requirements• Must include a url with an approved

UK domain (see list at left)

• If no url is provided, the main url “www.uky.edu” will be printed on the card.

• An UK email address with an approved domain (see list at left) is required.

• Non UK email addresses are not allowed.

• A phone number is required.

• An employee name is required.

• A title is required.

Social Media on Business Cards• Only UK Facebook and Twitter

accounts that are listed on the UK social media directory may be listed on the business cards.

• No personal social media accounts are allowed on business cards.

• Twitter handles listed on business cards should be the @ symbol followed by official college or departmental UK Twitter account username.

• Facebook handles should be the unique url for your UK account. For example, the main UK facebook page url is: facebook.com/universityofky. Therefore the handle on the business card will be: universityofky.

Foreign Language Back• Faculty and staff traveling abroad for

UK may have a foreign language version on the back of their card. Request must be approved by dean or department head via email to [email protected].

• The person requesting the foreign language card is responsible for providing all translated text to the printer.

• Foreign language content MUST match the English language side of the card. No additional content is allowed.

Approved UK Domains• www.uky.edu

• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx

2






maximum of 12 lines of content.

• A maximum of 6 lines may be used for an individual’s title(s).






















• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx

Person’s Name Goes Here Title Goes HereTitle Goes HereTitle Goes HereTitle Goes HereTitle Goes HereTitle Goes Here

Room # Building Name(extra line if needed)Lexington, KY 40506

P: 859-257-xxxx C: 859-257-xxxx F: 859-257-xxxx


Name of College Goes Here And Overflow School or Department Name HereAnd Overflow



P: 859-257-xxxx C: 859-257-xxxx


Name of College

3






maximum of 8 lines of content.

• A maximum of 4 lines may be used for an individual’s title(s).






















• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx

859-257-xxxx859-257-xxxx 859-257-xxxx


Person’s Name Goes HereTitle Goes HereTitle Goes HereTitle Goes HereTitle Goes Here

Room # Building Name(extra line if needed) Lexington, KY 40506

P:C:F:

859-257-xxxx859-257-xxxx




P:C:

Name of College Goes HereUniversity of Kentucky

Name of College Goes HereAnd It Can Overflow

University of Kentucky

School or Department Name Goes Here

4

Sample Content (Blue)

Business Cards (Back) - Option 1

Sample Content (White)

Double-sided business cards are available as an option to faculty, staff and student cards. This design is approved for faculty/staff use only. Approved student designs are available on page 32 of the Graphic Standards Manual.

This back design option may not be altered in anyway.


• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx

www.uky.edu www.uky.edu

5






Up to six official university social media accounts may be included on this back option.

A minimum of one social media account must be used on back or after hours clinic or toll free numbers, etc., may replace location on one (or more) social media outlets on back of card.







• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx

www.uky.edu

www.uky.edu

universityofky @universityofky @universityofky

www.uky.edu

universityofky @universityofky @universityofky

6






Minimum Requirements• The only text that may be altered on this

back is the second url. The second url may also be omitted.



• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx

www.uky.edu

www.uky.edu

xx.uky.edu

www.uky.edu

xx.uky.edu

7






Up to six official university social media accounts may be included on this back option.

A minimum of one social media account must be used on back or after hours clinic or toll free numbers, etc., may replace location on one (or more) social media outlets on back of card.

Minimum Requirements• The only text that may be altered on this

back is the second url. The second url may also be omitted.








• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx

www.uky.eduxx.uky.edu

www.uky.eduxx.uky.edu

universityofky @universityofky @universityofky universityofky @universityofky @universityofky

8


Business Cards (Back) - President’s Office Only


This back may only be used by the Office of the President. Any other requests must be approved in writing by UK PR and Marketing via [email protected].


• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx

9

Sample Content Sample Content Sample Content

Student Business Cards

UK students and organizations may use these designs as business cards.

Minimum Requirements• An UK email address with an approved

domain (see list at left) is required if an email address is requested. A second, personal email address is permitted.

Social Media on Business Cards• Only UK or registered student

organization Facebook and Twitter accounts that are listed on the UK social media directory may be listed on the business cards.

• Student card addresses may be campus addresses or their personal residence addresses.

• Student phone numbers may be campus numbers or personal cell/phone numbers.

• A website is NOT required on student business cards. If requested, it must be an approved domain.





• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx

Approved Student Domains• uksab.org

• ukcco.org

• uksga.org

• danceblue.org

• Direct any questions to [email protected].


MajorTitle Goes Here

MinorTitle Goes Here

Address Goes HereLexington, KY 40506

[email protected]

www.uky.edu


Person’s Name Goes Here

Title Goes Here and It Can Overflow to the Second Line

Address Goes HereLexington, KY 40506

[email protected]

www.uky.edu



MajorTitle Goes Here

MinorTitle Goes Here


10

Student Business Cards (Back) - Option 1

No alterations may be made to this design.


• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx

Sample Content (blue) Sample Content (white)

11


Only student-fees receiving registered student organizations may use their secondary mark on the back of their business card. These must be approved by [email protected]. Approved organizations are:• Student Activities Board

• Student Government

• DanceBlue

• Center for Community Outreach

• Student Sustainability Council

• The Kentucky Kernel

• WRFL-FM


• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx


12


Only student-fees receiving registered student organizations may use their secondary mark on the back of their business card. These must be approved by [email protected]. Approved organizations are:• Student Activities Board

• Student Government

• DanceBlue

• Center for Community Outreach

• Student Sustainability Council

• The Kentucky Kernel

• WRFL-FM

Minimum Requirements• An UK email address with an approved

domain (see list at left) is required if an email address is requested. A second, personal email address is permitted.

Social Media on Business Cards• Only UK or registered student

organization Facebook and Twitter accounts that are listed on the UK social media directory may be listed on the business cards.

• Student card addresses may be campus addresses or their personal residence addresses.

• Student phone numbers may be campus numbers or personal cell/phone numbers.

• A website is NOT required on student business cards. If requested, it must be an approved domain.





• ukalumni.net

• ukathletics.com

• seeblue.com

• applyuk.com

• any uky.edu/xx

• xx.uky.edu/xx


universityofky@universityofky@universityofky

universityofky@universityofky@universityofky

13

Return Address with College or Unit Only

Return Address with College or Unit and Department or Sub-Unit

3-7/8”h

8-7/8”w

No. 9 Envelopes - Option 1 • Envelopes are available in blue (Pantone 286) and black only.

• Content slots are available for a college/unit name, department sub-unit name and mailing address.

• College or unit name and mailing address are required for all return addresses.

Name of College Goes Here







14

3-7/8”h

8-7/8”w








No. 9 Window Envelopes - Option 1



• Envelopes are available in blue (Pantone 286) and black only.



15

4-1/8”h

9-1/2”w

No. 10 Envelopes - Option 1













16

4-1/8”h

9-1/2”w














17

3-7/8”h

8-7/8”w



Name of College Goes HereAnd It Can OverflowSchool or Department Name Goes Here








18





3-7/8”h

8-7/8”w







19

4-1/8”h

9-1/2”w











20

4-1/8”h

9-1/2”w











21

3-7/8”h

8-7/8”w







Room # Building Name | (extra line if needed) | Lexington, KY 40506







22

3-7/8”h

8-7/8”w













23

4-1/8”h

9-1/2”w













24

4-1/8”h

9-1/2”w













25

Letterhead - Option 1

Logo Centered Version• Letterhead is available in blue (Pantone 286) and black only.

• Letterhead CANNOT be personalized with an individual’s name.

• Content slots are available for a college or unit name, department or sub-unit name, mailing address, an office phone number, a fax number and a url.

• All content slots are required EXCEPT for department or sub-unit name and fax number.

An Equal Opportunity University

University of KentuckyCollege Name Goes Here

And It Can OverflowSchool or Department Name Goes Here


P: 859-257-xxxx F: 859-257-xxxx

www.uky.edu

26


Wordmark Left Justified Version• Letterhead is available in blue (Pantone 286) and black only.




27


Logo Left Justified Version• Letterhead is available in blue (Pantone 286) and black only.




28

Note Pad - Option 1 • Note pads are available in blue (Pantone 286) and black only.

• Content slots are available for a college or unit name and a department or sub-unit name.

8-1/2”h

5-1/2”w





P: 859-257-xxxx F: 859-257-xxxx

www.uky.edu

29

8-1/2”h

5-1/2”w






30

8-1/2”h

5-1/2”w





School or Department Name Goes HereRoom # Building Name | (extra line if needed) | Lexington, KY 40506


31

Personalized Note Pad - Option 1 • Note pads are available in blue (Pantone 286) and black only.


8-1/2”h

5-1/2”w





P: 859-257-xxxx F: 859-257-xxxx

www.uky.edu

Person’s Name Goes HereTitle Goes HereRoom # Building Name(extra line if needed)Lexington, KY 40546

P: 859-257-xxxxC: 859-257-xxxx F: [email protected]

32

8-1/2”h

5-1/2”w







P: 859-257-xxxxC: 859-257-xxxx F: 859-257-xxxx

[email protected]

33

8-1/2”h

5-1/2”w






Person’s Name Goes HereTitle Goes HereRoom # Building Name(extra line if needed)Lexington, KY 40546

P: 859-257-xxxxC: 859-257-xxxx F: 859-257-xxxx

[email protected]


34

Please refer to pages 9 - 12 of the Graphics Standards Manual for free space guidelines.

Yes, if a department falls under a college, the college name is required on stationery (letterhead, envelopes and business cards). For example, Biological Sciences (department) must appear with the college name College of Arts and Sciences. A few departments/programs fall under two (or more) colleges. In that situation, the college paying for the stationery item should be the college represented on the stationery. If it is a shared purchase, contact UK PR and Marketing as those situations will be handled on a case-by-case basis.

Similarly, units that fall under a division, must have that division on their stationery, if that is the preferred lockup for their unit. For example, the Office of Student Involvement would be treated like a department to Student Affairs being treated as a college as this is their preferred lockup. Undergraduate Admission and University Registrar should be treated as a college and Division of Enrollment Management should be treated like a department as that is their preferred lockup. A few colleges have elected to leave “College of” off of their primary mark; these colleges are Dentistry, Law and Agriculture, Food and Environment (at the college level only; CAFE deparmental lockups must always include College of).

What are the free space guidelines for the logo usage?

As in the past, is the College name required, if applicable?

Ex:

All Stationary Items

Frequently Asked Questions (FAQ)

College of Arts and ScienceUniversity of Kentucky

Biological SciencesStudent AffairsUniversity of Kentucky

Office of Student Involvement

Undergraduate Admission and University Registrar


Division of Enrollment ManagementDentistryUniversity of Kentucky

35

All stationery must have a brick and mortar UK address. The mailing address is the university’s preferred address. Most campus addresses do not require the physical address. If a physical address/street address is required/requested in addition to a campus address, all stationery suites have a variation that allows for two-line addresses.

Use official names of offices and departments in university addresses.

Office of Undergraduate Studies, not Undergraduate Studies OfficeOffice of the President, not President’s Office

Spell out names of buildings. In many cases, it is acceptable to leave off the given name or names of a person after whom a building, center, etc., was named. For a list of buildings, see Appendix B.

Mathews Building, rather than Clarence Wentworth Mathews Building

University preference is to list room numbers in this way: 230 Student Center, not Student Center Room 230 or Room 230 Student Center. If a floor or room number must be used, capitalize the words floor and room.

When listing mailing addresses on stationery, use the two-letter postal abbreviation for the state and the nine-digit zip code when possible.

In general, yes, abbreviations require the use of a period. Examples include bldg. (buliding), Ave. (avenue), St. (street or Saint), Ph.D., etc. Department, when referring to a campus department - Department of Animal Science - should never be abbreviated. University style prefers omitting “department of” to abbreviation. State abbreviations using the postal abbreviation do not require the use of a period. AP style state abbreviations do require a period. UK meaning University of Kentucky does not have a period after or between the letters.

person or office room and building street address (only if necessary) city, state, and zip code

Public Relations and Marketing102A Mathews Building

Lexington, KY 40506-0047


What are the guidelines for listing the building information and room information? Does the street address (if listed) follow on the line after the building address?

Ex:Ex:

Ex:

Most UK addresses follow this format:

Do abbreviations require the use of a period?


36

Abbreviations should be avoided unless there is a character limitation. University style prefers that·the names of buildings be spelled out In many cases, it is acceptable to leave off the given name or names of a person after whom a building, center, etc., was named. For a list of buildings, see Appendix B. Some buildings have long names and abbreviation of “building” is acceptable in those cases (ex. Funkhouser Bldg. rather than Funkhouser Building).

No, font size may not be changed. This ensures consistency not only across campus but across printers.

The University of Kentucky is required on all stationery suites - either in the main lockup (version two) or in text (versions one and three) as displayed. This may not be eliminated or altered in any way.

Six student organizations receive student fees and their logos may appear on the back of their vertical business cards. These organzations are Student Activities Board, Student Government, Student Sustainability Council, Center for Student Involvement, Center for Community Outreach, DanceBlue and WRFL-FM/The Kentucky Kernel.

Official university websites (uky.edu/ukhealthcare.uky.edu/ukalumni.net/ukathletics.com) and official websites of registered student organizations are permitted for student business cards. (Registered student organizations are found here: orgsync.com/browse_orgs/662) Websites should never include http(s)://; however many university sites do require www. to work correctly.


Business Cards

Should users avoid abbreviations unless there is a character limitation?

Can the font size be changed?

Is the University of Kentucky line on the stationery suites required?

Are there any other organizational logos besides the Student Activities Board that can be added to the back of the student cards?

What web addresses are acceptable for students?


37

Students may list a phone or cell phone number - either or both are permitted. A fax number if requested is permitted as long as it belongs to a campus department. Two phone options is the limit for students. Students must list their official UK email address (it will end in g.uky.edu, l.uky.edu or uky.edu). This is the only email address permitted on the card.

Official, approved university social media accounts (http://www.uky.edu/PR/SocialMedia/) may be presented on a business card, either on the front (version one only) or the back of the card. Accounts that may be on a card are: Facebook, Twitter, Instagram, YouTube, Steller, Google+, Tumblr, Snapchat or Vimeo. A maximum of two (2) social media accounts may appear on the front of the version one business card. A maximum of six (6) social media accounts may appear on the back social media options of a card (three columns with two stacked in each column).

On the “interlock standard” and “interlock social media” back options, the interlocking UK and www.uky.edu web address must appear and may not be removed. The second web address should be an official university website (uky.edu/healthcare.uky.edu/ukalumni.net/ukathletics.com/seeblue.com). The second web address is optional and may be removed if desired. It should never include http(s)://.

The “’see blue.’ standard” back may not be altered in any way.

The social media accounts may be the institutional official accounts or approved university college/department/unit accounts. Personal accounts are not permitted on any cards.

Accounts that may be on a card are: Facebook, Twitter, Instagram, YouTube, Steller, Google+, Tumblr, Snapchat or Vimeo. A maximum of two (2) social media accounts may appear on the front of the version one business card.

Business Cards

What phone options are acceptable for students? Right now they only have one listed.

For the back of the card, can they use other facebook, twitter and Instagram accounts than those provided? If so, what are the guidelines? Are these same guidelines applicable to the interlock center on the front of the card?

Can an instagram account be listed on the front of a card?


38

O: OfficeC: CellF: FaxP: PagerTF: Toll FreeClinic: ClinicAfter Hours: After HoursHotline: Hotline

Colons should appear after abbreviations for P, C or F. These abbreviations do not need periods after them.

Office number should be listed first and is required. Fax should be second if desired on card. Cell phone should be third, or may be in the second position if a fax number is not requested.

A maximum of three numbers may be listed on a business card.

Business Cards

Are there any other phone options available besides phone, cell and fax for staff, such as toll free, pager, clinic, after hours, etc. If so, what are the correct abbreviations?

Is phone always listed first and is it a requirement?

How many numbers can they have on their card?


Never. Note pads and notecards may be personalized but never letterhead.

Letterhead

Is personalized letterhead allowed?

39

updated April 2016

printers' guide

Documents