prioritization
DESCRIPTION
Prioritization of requirementsTRANSCRIPT
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PRIORITIZATION
Unnat Gupta@unnatgupta
Shree Prakash Damani@shreedamani
Gamifcation of
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IN THIS SESSION
■Explore innovation games for prioritization through
● Highly interactive group activity
■Understand:
● Common Pitfalls
● Tips for effective prioritization
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COMMON PITFALLS …
■Everything is high priority
■Lot of discussion on low value features
■Different priority on same feature by different
stakeholder
■Whoever screams the loudest, gets priority
■Time consuming and ineffective
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TECHNIQUE ONE – PRODUCT IN A BOX
■Leverage collective retail consumer experience of
stakeholder to identify
●Most Exciting
●Important
●Valuable
Features of a product/service
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PRODUCT IN A BOX
Imagine <the project> as a product on a supermarket shelf. What would appear on the box that would appeal to our customers?
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HOW TO – PRODUCT IN A BOX
■Split the team into cross-functional groups of 5 - 6
people
■Provide the team with some card-board boxes
■Group to imagine that they’re selling their
product/service in a trade show/ retail outlet/ public
market
■Ask the group to design a product box for their offering
■The box should also have key marketing slogan,
pictures, price point etc they find interesting
■Group to sell their product- box to others
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CASE STUDY
We want to develop a flight booking system
Some Salient Features:
• Search Flights
• Flight Booking
• Multiple payment options
• Track your bookings
• Deals and Promotions
• Faster Booking
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HANDS-ON
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THINGS TO WATCH OUT FOR
■Watch interactions during selling helps in identifying
most important and useful information
■Open ended exercise, needs good facilitation
■Scalability
■Physical Preparation
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WHEN TO – PRODUCT IN A BOX
■Participation from all quarters
■Any stage of the PDLC, ideal in the
beginning/conceptualization
■Move the discussion from “features” to “benefits”
■Prioritization based on benefits and unique selling
proposition
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TECHNIQUE TWO
How to Get a Group of People To
Prioritize a List of features...
The Innovation Game:
BUY A FEATURE
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WHY “BUY A FEATURE”
■Lots of people actively engaged: Customers, Partners,
Employees…
■Prioritize the features as a group - builds consensus,
encourages negotiation
■A way to understand the reasons behind the priority
■Cost v/s value evaluation
■Most importantly, it is a method that clients will enjoy!
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HOW TO – BUY A FEATURE
■Features described in terms of benefits and costs
■5 to 8 players given limited budget based on available
capacity
■Group collectively discusses and negotiates to purchase
features
■Discussions around each feature identifies the reason
behind selecting or not selecting a feature
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CASE STUDY
Product - Easymail
■Easymail is a webmail service launched a few months ago in a
limited beta
■The current version is something of a minimum viable product.
■Easymail does not provide their own email service, but
integrates with existing, providing the user with a great user
interface.
■The idea is to gather all your emails at one place, make it
searchable and stand out by having a unique user interface.
■Easymail have partnered with several email providers to get
access to their API’s.
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HANDS-ON
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OTHER TECHNIQUES
Users
Usage
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QUESTIONS??
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THANK YOU
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CONTACT:
Shree Damani Unnat Gupta [email protected] [email protected]
@shreedamani @unnatgupta
in.linkedin.com/in/shreedamani in.linkedin.com/in/unnat