privacy issues in social media
DESCRIPTION
By Jyoti Saini & Baljot SaralTRANSCRIPT
BY: JYOTI SAINI & BALJOT SARAL
PRIVACY IN SOCIAL MEDIA
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PRESENTATION ROADMAP
1 2 3 4 5 6
IMPORTANCE OF PRIVACY
GUIDELINESFOR SOCIAL
MEDIA BUSINESSES
GOOD/BAD EXAMPLES
GUIDELINES FOR NON-
SOCIAL MEDIA
BUSINESSES
GOOD/BAD EXAMPLES
RECOMMENDATIONS
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• 79% of companies are using or are planning on using social media platforms
• People/organizations can be harmed if there are no restrictions on public access to personal or company information on social media
• Individuals/organizations maintain their autonomy and individuality
• To ensure the image of a brand is not damaged
IMPORTANCE OF PRIVACY
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GUIDELINES FOR SOCIAL MEDIA BUSINESSES
WHAT TO DO WHAT NOT TO DO• Be transparent for all
stakeholders• Review and revise privacy
policies and terms and conditions
• Ensure government legislation is being followed under the privacy acts in the country the business is being operated
• Train employees on privacy within the social media
• Do not use consumers’ personal information without their consent
• Do not use devious strategies to gain consumers’ personal information
• Do not use weak or insecure software that is vulnerable to attacks
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POSITIVE EXAMPLE
• Described as “the most secure implementation possible” for this company
• After a major security breach in 2012, the company is being transparent to its users with this application
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NEGATIVE EXAMPLES
• Has become a medium for companies to advertise on
• Lawsuit was filed by consumers who accused this company of using their personal information in advertisements
• Has to pay out $20 million in compensation to 614,000 users this year
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NEGATIVE EXAMPLES
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NEGATIVE EXAMPLES
• Originally marketed as a method of picture/video communication which leaves no virtual footprint
• Pictures/videos are automatically cached and stored on their server without notifying users
• Attempting to defend themselves by stating, “If you’ve ever tried to recover lost data affter accidentally deleting a drive..you might know that with the right forensic tools, it’s sometimes possible to retrieve data after it has been deleted
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GUIDELINES FOR NON-SOCIAL MEDIA BUSINESSES
WHAT TO DO WHAT NOT TO DO• Maintain transparency to all
stakeholders • Have an integrated
employee training to prevent human errors
• Understand social media regulations and implement through privacy policies
• Reinforce policies surrounding confidential information
• Dedicate a department monitoring social media to ensure private information is not leaked
• Be proactive now to ensure it is not an issue in the future
• Do not engage in social media without first understanding the potential riskso Confidential breacho Fake page scams
• Do not claim authorship of content that is not yours; give credit where it is due
• Do not violate jurisdictions or cultural norms of a society
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POSITIVE EXAMPLE
• Dedicated section on their website to the usage of social media in the company
• Implemented an internal Information Protection Policy educating all employees and brand ambassadors
• Offer training to associates and agency partners through online learning portals and classes
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POSITIVE EXAMPLE
• Effective display of company transparency through “Your Privacy is Our Priority” campaign
• With users becoming more knowledgeable about data collection from internet browsers, this company educated their audience about internet safety, tracking, and privacy
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NEGATIVE EXAMPLES
• Alexandra Thran, from Rhode Island, was fired from this institution as she disclosed patient information
• This institution did not have a social media policy prior to the incident
• Institution is now considered untrustworthy to many patients
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1. Disclose information and maintain transparency
2. Educate all employees and brand ambassadors about social media practices in a company
3. Ensure all legal regulations and jurisdictions are being followed
4. Be proactive
RECOMMENDATIONS