privacy, proof, and other pain points within international enrollment management processes
DESCRIPTION
Explore the latest research and emerging solutions to specific operational pain points within International Enrollment Management, namely: * Addressing the latest trends in data privacy and online security * Facilitating the fight against fraud in financial documentation * Detecting fraud in academic credential evaluations * Measuring Return on Investment in international student recruitment Session chair Cheryl DarrupBoychuck (USjournal.com and FundsV) will be joined by co-presenters Liliane Bauduy of Education Credential Evaluators, Mary Churchill of Salem State University, and Ben Waxman of INTEAD.TRANSCRIPT
Privacy, Proof, and other Pain Pointswithin
International Enrollment Management
Ben Waxman, Chief Operating Officer at INTEAD: International Education Advantage, [email protected]
Cheryl DarrupBoychuck, Chief Architect at FundsV and [email protected] and [email protected]
Nelly Wadsworth, Associate Director, Center for International Education, Salem State [email protected]
Liliane Bauduy, Senior Evaluator at Education Credential Evaluators, [email protected]
Handouts: slideshare.net/USjournal/albany05oct
Privacy, Proof and Other Pain Points within IEM
1. Two Recruitment / Enrollment Pain PointsBen Waxman, Chief Operating Officer at INTEAD
2. Addressing Data Privacy Issues and Proof of Sufficient FundsCheryl DarrupBoychuck, Chief Architect at FundsV and USjournal.com
4. The Campus Perspective of Pain Points and Corresponding RemediesNelly Wadsworth, Associate Director at Salem State University
3. Detecting Fraud in Academic Credential EvaluationsLiliane Bauduy, Senior Evaluator at Education Credential Evaluators, Inc.
5. Questions, Answers, and DiscussionAll
Handouts: slideshare.net/USjournal/albany05oct
Two Recruitment / EnrollmentPain Points
Ben Waxman, Chief Operating OfficerINTEAD [email protected]
Handouts: slideshare.net/USjournal/albany05oct
Thank You For Having Us Here
• 2 Recruitment/Enrollment Pain Points
• in
• 11 Slides
• Plus 1 bonus slide (and this first one doesn’t count)
Pain Point # 1: Digital Confusion
• What is driving your web traffic?
• Which online activity is bringing you registrations, applications and enrollment?
• How do you build and work your online brand internationally?
The Digital Building Blocks
Earned and Paid Media
• Paid Media
• Advertising (display, performance based)
• Paid search
• Lead purchases
• Social media paid activities
• Earned Media
• Website traffic
• Blogs
• SEO
• Social media activities
SEO
Paid vs. Earned Search Results
Earned Media – Linked In
Paid Media – Linked In
Digital Confusion Takeaways
• Create highly relevant content that appeals to your target audience Drive them to your website
• Don’t drive them to your homepage –They should land (landing pages) on pages with relevant content
• Earned and paid media feed each other
Scenario I Scenario II
Email distribution 10,000 10,000
Email open rate 12% 7%
Net views 1,200 700
Click-through to registration 20% 20%
Net registrations/inquiries 240 140
% completing an application 5% 5%
# of completed applications 12 7
% admitted 50% 50%
% of students enrolling 30% 30%
# of students enrolled 1.8 1.05
Direct Cost per Enrolled Studentfrom this EMAIL LIST PURCHASE
$2,389 $4,095
Pain Point #2: Calculating Cost of Acquisition
TOEFL Email List Purchase: 10,000 Names @ .43/name = $4,300
Paid vs. Earned Search Results
Scenario I Scenario II
Clicks 1,000 1,000
Registration % (from landing pg) 12% 12%
Registration # 120 120
Response to follow up communication
50% 80%
Net registration/inquiries 60 96
% completing an application 20% 20%
# of completed applications 12 19.2
% of students admitted 50% 50%
# of students admitted 6 9.6
% of students enrolling 30% 30%
# of students enrolled 1.80 2.88
Direct Cost per Enrolled Studentfrom this PAID SEARCH – PPC PURCHASE
$694 $434
Pay Per Click CalculationsPPC Purchase: 1,000 clicks @ $1.25/click = $1,250
Digital & Offline Feed Each Other
Data Privacy and Proof of Sufficient Fundsthroughout International Enrollment Management
Cheryl DarrupBoychuck, CIEOUSjournal and FundsV [email protected]
Handouts: slideshare.net/USjournal/albany05oct
Privacy is completely and utterly dead…and we killed it.-- Jacob Morgan on Forbes, 3 Oct 2014
18
Enrollment Management Life Cycle
Admissibility Indicators• Financial capacity• Academic readiness
Images are easily manipulated:
• Bank Logo• Bank Seal• Signatures
So what? What’s the risk?What happens if we get it wrong?
1. Visa Denials, Section 214(b)
So what? What’s the risk?What happens if we get it wrong?
1. Visa Denials, Section 214(b)2. Privacy / Security Issues
Most immediatethreats to security:
• Human error• Carelessness
Facilitating the fight against fraud, online• Multiple Bank Account Balance Verifications
* Substantiates financial capability over time
Facilitating the fight against fraud, online• Multiple Bank Account Balance Verifications
* Substantiates financial capability over time
• Identity Authentication* Informed by global bank standards* Know your customer (KYC) guidelines* Anti-money laundering guidelines
Facilitating the fight against fraud, online• Multiple Bank Account Balance Verifications
* Substantiates financial capability over time
• Identity Authentication* Informed by global bank standards* Know your customer (KYC) guidelines* Anti-money laundering guidelines
• Detection of Duplicate Access* Minimizes risk of third-party fraud
Data Privacy Day: 28 January, every year
Admissibility Indicators• Financial capacity• Academic readiness
Liliane Bauduy, Senior EvaluatorEducational Credential Evaluators, Inc. [email protected]
NAFSA Regions X and XIAlbany, New YorkOctober 28-30, 2014
Detecting Fraudulent Educational Credentials
48
Types of Fraud
Alteration: information on a legitimate academic document has been changed
Fabrication: a completely fake academic document has been created
In-house document manufacture: fraudulent credential produced by an institutional representative; blank document stock made available for sale
Misleading translations: Translations can be interpretive rather than literal.
Diploma Mills: Academic degrees that are bought and based on little or no coursework
49
Document Production Methods50
Paper Documents51
- Fax copies
- Email attachments/Scanned documents
- Regular photocopies
- Certified or notarized photocopies
- Institution-certified/attested copies of original documents
- Original documents
- Original documents received in institution-sealed envelopes
- Original documents received in institution-sealed envelopesreceived directly from institution
- Direct confirmation from the institutionin response to a request for verification
Lesssecure
Moresecure
Virtual DocumentationOnline Verification
52
Documents downloaded from a secure university website: Is the information provided sufficient?
Examination results obtained from an official entity such as an examination body, an office / branch of the Ministry:
The West African Examinations Council:
WAECDIRECT ONLINE – Result Checker for Nigerian secondary education examination results: http://www.waecdirect.org/
Romanian eBacalaureat.ro:
http://www.ebacalaureat.ro/ for results of the Romanian Baccalaureate (secondary level) examinations
Identifying Problem Areas53
54
55
Suspicious Data56
Biographical Data57
Does the name on the credential match the name on the application and/or other documents? If not, has the name change been documented?
Does the date of birth match on all documents?
Does the educational history make sense?
Inaccurate Institutional Data58
Until 1985, the institution’s name was Beijing Medical College
59
Although it is commonly called Delhi University, the official name is University of Delhi.
Paper Size Differences60
Suspicious Seals and Stamps61
62
Alterations63
Incorrect Use of Language and Spelling Errors
64
65
Historical/Political & Cultural Context66
Up to 1979 Since 1979
Iranian logos
Historical/Political & Cultural Context67
Use of a different calendar/How to convert dates into Gregorian calendar dates The case of Iran:
Shah's Calendar (Monarchial Calendar System (MCS)) (in use 1974-78 & on some pre-printed forms after 1978)Jan. 1 to Mar. 20 - subtract 558 Mar. 21 to Dec. 31 - subtract 559
The current calendar uses rather complicated leap year rules.
Online calendar converters are easy to use.
Text Layout and Format68
69
70
A Closer Look71
Academic Information Inaccuracies
Unusually high grades (e.g. francophone systems)Qualification awarded with honors but grades not
high enoughCredit or hours of study total too low or unusually
highDegree confirmation missing on transcript when
expected thereCourses completed not compatible with the major
indicated on the final award
72
73
74
In Pakistan, there is a recognized institution called BaqaiMedical University. However, there is no University of Baqai.
The degree is called Bachelor of Dental Surgery.
Baqai DentalCollege
75
FORENSIC ANALYSIS
76
Basic Tools77
Three Stages of Document Printing Process
Prepress Press Afterpress
78
Substrate79
Embedded Features 80
Watermark 81
Security Thread82
Chemically/ Optically Reactive Ink83
Letterpress84
Intaglio85
Rainbow86
Foil Print87
Fine Lines88
Guilloche89
Anti-copy90
Minitex/Microtext91
Simultaneous PrintingSee-Through Register
92
Embossing93
Hologram94
Kinegram95
Perforations96
Numbering97
Clear Tape98
Other
Binding
Imageperf / Micro Perforation
Laminating
Stickers
Ribbons
99
How are colors printed on documents?100
Process Colors101
Spot Colors102
VERIFICATION AND ETHICAL AND LEGAL CONCERNS
103
How to Institute Safer Document Policies?
Request a full educational history supported by a full set of official documentation
Request documents to be sent directly from the issuing institution (if possible)o Request documents issued in the official language of the
country (known exceptions: US-based educational systems, e.g. Taiwan, Japan, South Korea, etc.)
Request original documents for closer reviewo Offer safe document return procedures
Send documents for verification
104
How to Institute Safer Document Policies? (cont.)
When available, make use of virtual documentation and online verification from a secure website
Review institution and program status
Identify the recognition status of the institution
Analyze credential details
105
Verification ProcessDevelop a form letter. Keep it simpleUse straightforward English if you cannot write
the letter in the native languageEnclose copies of documentsAddress letter to a specific title if you are not sure
of a nameBe aware that some institutions may require a fee
to verify documentsProcess can take days and sometimes monthsSend a thank you note when response is received
(Nurture that relationship!) Save the reply (authentic or fraudulent) for future
reference
106
Third Party Verification: The Case of China
• China Academic Degrees and Graduate Education Development Center (CDGDC)Email: [email protected]: www.cdgdc.edu.cn/cn/ or cqv.chinadegrees.cn
• China Higher Education Student Information and Career Center (CHESICC)Email: [email protected]: http://www.chsi.com.cn or http://www.chsi.cn
107
Conclusion
Is there one solution?
• Fraudulent/fake documents have always been a concern and this will not disappear tomorrow
• Discourage the practice by becoming more adept at detection
• Use all tools available:– technology – international cooperation– Information sharing
• Above all know your educational systems
108
Thank you.
For a copy of this handout, please go to
http://www.ece.org/presentations
109
The Campus Perspective of Pain Pointsand Corresponding Remedies
Nelly Wadsworth, Associate Director, Center for International EducationSalem State University [email protected]
Handouts: slideshare.net/USjournal/albany05oct
Campus Perspectives of Pain Points
Insert sub-header USE ARIAL FONT ONLY THROUGHOUT PRESENTATION
Background
• Founded in 1854, located15 miles north of Boston
• Accredited 4-year public institution • Offers Bachelor and Master degrees in 30
undergraduate majors and diverse Masters degree concentrations
• Offers Non-credit ESL program• Total student population -10,000• Total international students – 500
representing 70 countries
Center for International Education OfficeConditional Non-Degrees/Certificate ProgramsEnglish as a Second Language
Admissions Office
Matriculated Students
GraduateCenter for International Education Office
Non-DegreesAdmissions Office
Matriculated StudentsGraduate Certificate Programs
Admitting International Students Undergraduate
International Students at SSU
• I+2+1 Dual Degree - degree seeking• Saudi Arabia Cultural Mission – degree
seeking• Brazil Scientific Mobility Program – non-
degree• NCN Students and Sup Du Co Montpellier,
France – degree seeking• Exchange Students - degree and non-
degree• Individual applicants - degree and non-
degree
Center for International Education OfficeConditional Non-Degrees/Certificate ProgramsEnglish as a Second Language
Admissions Office
Matriculated Students
GraduateCenter for International Education Office
Non-DegreesAdmissions Office
Matriculated StudentsGraduate Certificate Programs
Samples of Credentials
Center for International Education OfficeConditional Non-Degrees/Certificate ProgramsEnglish as a Second Language
Admissions Office
Matriculated Students
GraduateCenter for International Education Office
Non-DegreesAdmissions Office
Matriculated StudentsGraduate Certificate Programs
Samples of Credentials
Samples of Financial Documents
Center for International Education OfficeConditional Non-Degrees/Certificate ProgramsEnglish as a Second Language
Admissions Office
Matriculated Students
GraduateCenter for International Education Office
Non-DegreesAdmissions Office
Matriculated StudentsGraduate Certificate Programs
Samples of financial documents
Center for International Education OfficeConditional Non-Degrees/Certificate ProgramsEnglish as a Second Language
Admissions Office
Matriculated Students
GraduateCenter for International Education Office
Non-DegreesAdmissions Office
Matriculated StudentsGraduate Certificate Programs
Privacy, Proof, and other Pain Pointswithin
International Enrollment Management
Ben Waxman, Chief Operating Officer at INTEAD: International Education Advantage, [email protected]
Cheryl DarrupBoychuck, Chief Architect at FundsV and [email protected] and [email protected]
Nelly Wadsworth, Associate Director, Center for International Education, Salem State [email protected]
Liliane Bauduy, Senior Evaluator at Education Credential Evaluators, [email protected]
Handouts: slideshare.net/USjournal/albany05oct