private label content solutions

5
%URXJKW7R<RX%\KWWSZZZSULYDWHODEHOYLGHRVQHW

Upload: michael-mayhew

Post on 18-Dec-2014

178 views

Category:

Business


7 download

DESCRIPTION

Private Label Content Guide

TRANSCRIPT

Page 1: Private label content solutions

%URXJKW�7R�<RX�%\�KWWS���ZZZ�SULYDWHODEHOYLGHRV�QHW�

Page 2: Private label content solutions

3ULYDWH�/DEHO�&RQWHQW�6ROXWLRQV��:KHQ�SHRSOH�UHIHU�WR�SULYDWH�ODEHO�SURGXFWV�RU�VHUYLFHV��WKH\�DUH�JHQHUDOO\�UHIHUULQJ�WR�WKRVH�FUHDWHG�E\�RQH�FRPSDQ\��\HW�RIIHUHG�XQGHU�DQRWKHU�FRPSDQ\V�EUDQG��$YDLODEOH�LQ�PDQ\�LQGXVWULHV��UDQJLQJ�IURP�SRSXODU�IRRGV�WR�YLWDPLQV�WR�HYHQ�ZHE�FRQWHQW�DQG�ZHE�KRVWLQJ��SULYDWH�ODEHO�LWHPV�DUH�PRVW�RIWHQ�WKH�ORZHU�FRVW�DOWHUQDWLYH�VROXWLRQV�LQ�WKH�PDUNHWSODFH�6DOHV�RI�SULYDWH�ODEHO�SURGXFWV�DQG�VHUYLFHV�WRWDO�PRUH�WKDQ�����ELOOLRQ��DFFRUGLQJ�WR�WKH�3ULYDWH�/DEHO�0DQXIDFWXUHU¶V�$VVRFLDWLRQ��3/0$���D�JURXS�GHYRWHG�WR�WKH�SULYDWH�ODEHO�LQGXVWU\�DQG�PDQXIDFWXUHUV�ZKR�PRVW�RIWHQ�UHPDLQ�NQRZQ�WR�WKH�JHQHUDO�SXEOLF��$QG�PRUH�WKDQ�������UHSUHVHQWLQJ�PDQXIDFWXUHUV�IURP����FRXQWULHV�SDUWLFLSDWH�DW�3/0$¶V�:RUOG�RI�3ULYDWH�/DEHO�,QWHUQDWLRQDO�7UDGH�6KRZ�HYHU\�\HDU�LQ�$PVWHUGDP��ZLWK�EX\HUV�DQG�VHOOHUV�WKHUH�ZRUOGZLGH�IURP�WKH�PDQ\�SODFHV�LQFOXGLQJ�WKH�8QLWHG�6WDWHV��(XURSH��$VLD��WKH�0LGGOH�(DVW�DQG�$IULFD�$PRQJ�IDVW�JURZLQJ�SULYDWH�ODEHO�ZHE�FRQWHQW�LQ�WKH�PDUNHWSODFH�WRGD\�LV�D�ZLGH�UDQJH�PDWHULDOV�IRU�ZHEVLWH�YLHZHUV��6KRUW�NH\ZRUG�FRQWHQW�DUWLFOHV�WKDW�DUH�IRFXVHG�RQ�RQH�RU�WZR�PDLQ�NH\ZRUG�SKUDVHV��UHSRUWV��HERRNV��HFRXUVHV��H]LQH�PDWHULDO��YLGHRV��DXGLR�ILOHV�DQG�SRGFDVWV�DUH�VRPH�RI�WKH�JURZLQJ�IRUPDWV�EHLQJ�ERXJKW�DQG�VROG��$V�DGYDQFHV�LQ�WHFKQRORJ\�DUH�EHFRPLQJ�PRUH�FRPPRQSODFH�WR�WKH�JHQHUDO�SXEOLF�YLD�LQ�KRPH�FRPSXWHUV�DQG�,QWHUQHW�FRQQHFWLRQ��PRUH�DQG�PRUH�PXOWL�PHGLD�ILOHV�DUH�EHLQJ�DGGHG�LQWR�WKH�SULYDWH�ODEHO�FRQWHQW�PL[��7KH�ZD\V�WR�XVH�SULYDWH�ODEHO�FRQWHQW�DUH�QXPHURXV��6RPH�RI�WKH�PRUH�SRSXODU�ZD\V�WKDW�PDQ\�,QWHUQHW�PDUNHWHUV�SDFNDJH�DQG�XVH�WKHLU�SULYDWH�ODEHO�FRQWHQW�WRGD\�IROORZ��LQ�QR�SDUWLFXODU�RUGHU����%HIRUH�\RX�XVH�\RXU�SULYDWH�ODEHO�FRQWHQW��FKHFN�DQG�VHH�ZKDW�ULJKWV�\RX�KDYH��2QH�PDLQ�WKLQJ�WR�QRWH�LV�WKDW�XQOHVV�\RX�KLUHG�WKH�PDQXIDFWXUHU�RU�SHUVRQ�ZKR�FUDIWHG�\RXU�SULYDWH�ODEHO�FRQWHQW�IRU�\RXU�RZQ�SHUVRQDO�XVH�RU�\RXU�RZQ�FRPSDQLHV¶�XVH��\RX�PXVW�DOWHU�WKH�FRQWHQW�VR�WKDW�LW�LV�QRW�WKH�VDPH�DV�WKDW�XVHG�E\�HYHU\�RWKHU�SHUVRQ�LQ�WKH�PHPEHUVKLS�RU�JURXS�UHFHLYLQJ�WKH�VDPH�FRQWHQW��7KLV�LV�H[WUHPHO\�LPSRUWDQW�IRU�SHRSOH�VXEPLWWLQJ�DUWLFOHV�DQG�RWKHU�FRQWHQW�WR�RQOLQH�GLUHFWRULHV�ZKHUH�DXWKRUV FDQ�EH�EDQQHG�IRU�VXEPLWWLQJ�GXSOLFDWH�FRQWHQW��L�H��LQ�WKLV�FDVH��FRQWHQW�ZLWKRXW�PRGLI\LQJ�LW�ILUVW�����3RSXODU�ZD\V�WR�UHYLVH�SULYDWH�ODEHO�FRQWHQW�LQFOXGH�EXW�DUH�QRW�OLPLWHG�WR��� ,QVHUWLQJ�PRUH�FRQWHQW�OLNH�H[WUD�SDUDJUDSKV��TXRWHV��FKDUWV�RU�H[WUD�DUWLFOH�SDJHV��� $GGLQJ�GLJLWDO�LPDJHV�RI�\RXU�RZQ�RU�WKRVH�RIIHULQJ�ULJKWV�IRU�\RX�WR�XVH�WKHP�� ,QVHUWLQJ�\RXU�RZQ�RU�DQRWKHU�SHUVRQ¶V�FRPPHQWV�DQG�DGGLWLRQDO�LQIRUPDWLRQ��� %UDQGLQJ�WKH�HQWLUH�SLHFH�ZLWK�\RXU�QDPH��FRPSDQ\�QDPH��ORJR�RU�EDQQHU�DQG LQFOXGLQJ�FRPSOHWH�FRQWDFW�LQIRUPDWLRQ�ZLWK�ZHEVLWH�OLQN�� $GGLQJ�PRQH\�PDNLQJ�DYHQXH�VWUHDPV��RWKHU�EDQQHUV��DIILOLDWH�OLQNV��FODVVLILHG�DQG�GLVSOD\�DGV��VSRQVRU�DGV��*RRJOH��$GVHQVH�DQG�$GZRUGV�FRGH��VLJQ�XS�LQIR�IRU�ERQXVHV��DGGLWLRQDO�HERRNV��HFRXUVHV�DQG�RWKHU�SULYDWH�ODEHO�FRQWHQW��RU�RI�\RXU�RZQ��WKDW�LQFOXGHV�PRQH\�PDNLQJ�DYHQXH�VWUHDPV�LQVLGH���

Page 3: Private label content solutions

���0DQ\�,QWHUQHW�PDUNHWHUV�PDLQO\�XVH�RQO\�XS�WR�D�FRXSOH�PHWKRGV�LQ����DERYH�WR�JHQHUDWH�OHDGV��7KH\�VHW�XS�D�OHDGV�FDSWXUH�IRUP�LQYLWLQJ�VXEVFULEHUV�WR�VLJQ�XS�IRU�D�IUHH�UHSRUW��IRU�H[DPSOH��DQG�WKHQ�KDYH�D�VHULHV�RI�PHVVDJHV�OLQHG�XS�LQ�DQ�DXWRUHVSRQGHU�WR�IROORZ�XS�ZLWK�WKH�VXEVFULEHUV�RU�SURVSHFWV�7KH�IROORZ�XS�PHVVDJHV�RIWHQ�FRQWDLQ�FDPSDLJQV�WKDW�IRFXV�RQ�D�VSHFLILF�SURGXFW��$QG�LQVLGH�HDFK�PHVVDJH��WKH�VHOOHU�JHQHUDOO\�VWUHVVHV�RQH�PDLQ�IHDWXUH�DQG�EHQHILW�IRU�WKH�VXEVFULEHU��WKHQ�HQG�ZLWK�D�FODVVLILHG�DG�DQG�OLQN�WR�WKH�SURGXFW�VLWH�ZLWK�D�FDOO�WR�DFWLRQ�*HW�D�FDPSDLJQ�WRJHWKHU�ZLWK�VHYHUDO�LWHPV�IURP����DERYH�VR�WKDW�\RX�FRQWDFW�SURVSHFWV�XS�WR�DW�OHDVW�VHYHQ�WLPHV��VRPHWLPHV�PRUH�IRU�FRQWLQXHG�UHFRJQLWLRQ�RQ�D�ZHHNO\��EL�ZHHNO\�RU�PRQWKO\�EDVLV�����7KHUH�DUH�PDQ\�ZD\V�WR�PDUNHW�\RXU�OHDGV�FDSWXUH�IRUP�WR�JHW�SHRSOH�WR�VLJQ�XS��3RSXODU�ZD\V�WRGD\�LQFOXGH��� 6HWWLQJ�XS�D�VLJQ�XS�ER[�ULJKW�RQ�\RXU�ZHEVLWH��HYHU\�SDJH�LI�SRVVLEOH��RU�E\�XVLQJ�D�SRS�XS�ER[�� 6HQGLQJ�RXW�DUWLFOHV�WR�RQOLQH�DUWLFOH�GLUHFWRULHV�DQG�SXEOLVKHUV��RIIOLQH��WRR��DERXW�\RXU�SURGXFWV�DQG�VHUYLFHV�DQG�HLWKHU�UHIHUHQFLQJ�RQH�LQVLGH�WKH�ERG\�RI�WKH�DUWLFOH�RU�LQ�WKH�UHVRXUFH�ER[�DW�WKH�HQG��DOVR�UHIHUUHG�WR�DV�D�E\OLQH��ZLWK�D�OLQN�WR�WKH�VLJQ�XS�IRUP�RU�HPDLO�DGGUHVV�IRU�WKH�DXWRUHVSRQGHU��1RWH�WKHVH�DUWLFOHV�PD\�EH�EDVHG�XSRQ�SULYDWH�ODEHO�FRQWHQW��EXW�PDNH�VXUH�WR�UHYLVH�WKHP�ILUVW��PDNLQJ�WKHP�XQLTXH�IRU�\RXU�RZQ�SURPRWLRQDO�DFWLYLWLHV��� $GG�D�VLJQDWXUH��VLJ��ILOH�WR�\RXU�HPDLOV��FKDWV��VRFLDO�QHWZRUNLQJ�OLNH�0\6SDFH�FRP�DQG�LQGXVWU\�IRUXP�SRVWV�DQG�DQ\�FRUUHVSRQGLQJ�SURILOHV�VR�WKDW�\RXU�VLJ�FDQ�UHDFK�RXW�WR�RWKHUV�IRU�\RX�ZKLOH�\RX�DUH�FRPPXQLFDWLQJ��� 6XEPLW�\RXU�RZQ�IUHH�FODVVLILHG�DQG�EDQQHU�DGV�ZKHUH�DOORZHG��OLNH�RQ�&UDLJVOLVW�FRP��FKHFN�WKHLU�VLWH�IRU�GHWDLOV�����$V�\RXU�WLPH�DQG�UHVRXUFHV��DOORZ��VHW�XS�PRUH�LQ�GHSWK�SURPRWLRQDO�FDPSDLJQV�VR�WKDW�\RX�DUH�FURVV�VHOOLQJ�RWKHU�SURGXFWV�WR�\RXU�SURVSHFWV�DQG�FXVWRPHUV�DQG�XS�VHOOLQJ�WKHP�DV�ZHOO��WXUQLQJ�\RXU�,QWHUQHW�PDUNHWLQJ�LQWR�D�IXOO�IOHGJHG�EXVLQHVV��LI�LW¶V�QRW�SDUW�RI�RQH�DOUHDG\��%HFDXVH�LW¶V�PXFK�HDVLHU�WR�VHOO�WR�VRPHRQH�ZKR�DOUHDG\�ERXJKW�IURP�\RX�RQFH�DQG�VRPHRQH�ZKR¶V�DOUHDG\�LQ�\RXU�SURPRWLRQDO�ORRS��WKDQ�LW�LV�WR�FRQWLQXDOO\�EULQJ�LQ�QHZ�SURVSHFWV��3OXV�\RX�FDQ�VWULYH�WR�JHW�D�JUHDWHU�UHWXUQ�RQ�LQYHVWPHQW��52,��ZLWK�KLJKHU�WLFNHW�LWHPV��XS�VHOOLQJ�SDFNDJHV�DORQJ�WKH�ZD\�RI�JUHDWHU�YDOXH��6R�UHWXUQ�WR�\RXU�SULYDWH�ODEHO�FRQWHQW�DQG�QRZ�SDFNDJH�PRUH�LWHPV�IURP�LW��UHSRUWV��HERRNV��HFRXUVHV��HWF��SDFNDJH�LWHPV�WRJHWKHU�DQG�VHOO�NLWV�± QRW�RQO\�LQ�HOHFWURQLF�IRUP��HLWKHU��,Q�IDFW��SRSXODU�VHOOLQJ�LWHPV�RQ�H%D\��UHIHUUHG�E\�PDQ\�DV�WKH�ZRUOG¶V�ODUJHVW�RQOLQH�DXFWLRQ�VLWH��DUH�LQIRUPDWLRQDO�LWHPV�LQ�KDUG�FRS\�IRUP��'9'��&'V��SULQWHG�PDWHULDOV��HWF����

Page 4: Private label content solutions

'HYHORS�SDFNDJHV�DQG�D�SURPRWLRQDO�VWUDWHJ\�ZKHUH�\RX�DWWUDFW�VKRSSHUV�ZLWK�D�OHDG�LQ�LWHP�OLNH�D�ORZ�FRVW�UHSRUW��$QG�WKHQ�XS�VHOO�ZLWK�DQ�HERRN�DQG�ERQXV�PDQXDO�RU�JXLGH�ZLWK�HDFK�SXUFKDVH��IRU�H[DPSOH��&RQWLQXH�RQ�XS�WKH�ODGGHU�VHOOLQJ�DQ�HQWLUH�LQIRUPDWLRQDO�SDFNDJH�FRPSOHWH�ZLWK�YLGHR�WXWRULDOV��SULQW�ERXQG�LQVWUXFWLRQDO�FRXUVH�DQG�IUHH�DFFRPSDQ\LQJ�VRIWZDUH�IRU�EX\HUV��)RU�SOHQW\�RI�LGHDV�RQ�ZKDW�DQG�KRZ�WR�SDFNDJH��VHH�ZKDW�VHOOV�WRGD\�RQ�H%D\�DQG�RWKHU�SRSXODU�ZHEVLWHV�DQG�LQ�WKH�RIIOLQH�ZRUOG��$QG�KHDG�WR�WKH�6PDOO�%XVLQHVV�$GPLQLVWUDWLRQ�IRU�KHOS��IRU�IUHH�FRXQVHOLQJ��EXVLQHVV�DQG�PDUNHWLQJ�SODQV�DQG�D�ORW�PRUH�DW�6%$�JRY����0DQ\�VHW�XS�DIILOLDWH�SURJUDPV��DOORZLQJ�RWKHUV�WR�VHOO�WKHLU�XQLTXH�SURGXFWV�DQG�VHUYLFHV�LQ�H[FKDQJH�IRU�D�FRPPLVVLRQ��XVXDOO\�D�SHUFHQW�RI�WKH�VDOH��&KHFN�RXW�DUWLFOHV�RQ�WKLV�WRSLF�WR�OHDUQ�PRUH�DQG�ILQG�RXW�ZKLFK�SURJUDPV�\RX�FDQ�XVH�WR�VHW XS�DIILOLDWH�PDUNHWLQJ�VROXWLRQV�OLNH�ZLWK�&OLFNEDQN�FRP�DQG�&RPPLVVLRQ�-XQFWLRQ�DW�FM�FRP�����0DQ\�EXVLQHVV�SHRSOH�DOVR�OLNH�WR�ZRUN�MRLQW�YHQWXUHV�ZLWK�WKHLU�SURGXFWV�DQG�VHUYLFHV��7HDPLQJ�XS�ZLWK�RWKHUV�LQ�EXVLQHVV�FDQ�PHDQ�DOO�W\SHV�RI�DUUDQJHPHQWV� OLNH�RQH�FRPSDQ\�PDNHV�WKH�SURGXFWV��DQRWKHU�PDUNHWV�WKHP��/HDUQ�PRUH�DERXW�MRLQ�YHQWXUH�RSSRUWXQLWLHV�LQ�\RXU�LQGXVWULHV�WKURXJK�DUWLFOHV��WRR��DQG�VHH�ZKDW¶V�SRSXODU�DQG�ZRUNV�ZHOO�WRGD\�����0DUNHW�\RXU�ZHEVLWH�DQ\�QXPEHU�RI�ZD\V�RQOLQH�DQG�RII��DQG�NHHS�XS�ZLWK�SRSXODU�WUHQGV�LQ�WKLV�DUHQD�ERWK�IRU�DWWUDFWLQJ�VHDUFK�HQJLQHV�DQG�SHRSOH��)RU�H[DPSOH��SRSXODU�PHDQV�WRGD\�LQFOXGH�� %ORJJLQJ��XVLQJ�VRPH�RI�\RXU�FRQWHQW�DV�D�EDVLV�LI�\RX¶G�OLNH��DQG�WKHQ�VXEPLWWLQJ�WKH�566�IHHG�RI�\RXU�EORJ�WR�566�GLUHFWRULHV�IRU�LQFUHDVHG�VHDUFK�HQJLQH�DQG�KXPDQ�WUDIILF�� /LQN�H[FKDQJHV��� 3RVWFDUG�FDPSDLJQV�� 1HZVOHWWHUV�± LQ�SULQW�DQG�DV�HOHFWURQLF�YHUVLRQV��DND�H]LQHV��� 7DON�VKRZV�± WKURXJK�LQWHUYLHZV�RQ�WKH�UDGLR��WHOHYLVLRQ�DQG�RQOLQH�ZRUNVKRSV��HWF�� (YHQWV�± VKDUH�QHZV�DERXW�\RXU�SURGXFWV�DQG�VHUYLFHV�YLD�VSHDNLQJ�HQJDJHPHQWV��WUDGH�VKRZV��ZRUN�VKRSV�DQG�RWKHU�HYHQWV�� 6XEVFULSWLRQ�RU�PHPEHUVKLS�SURJUDP�± VHW�XS�\RXU�SURGXFWV�RU�VHUYLFHV�VR�WKDW�EX\HUV�JHW�VRPHWKLQJ�QHZ�HDFK�PRQWK��D�SULQW�QHZVOHWWHU�LVVXH��QHZ�FRVPHWLF�LWHPV��QHZ�VXSSOHPHQWV��QHZ�VQDFN�LWHPV��HWF�� )XQGUDLVHUV�± KRVW�IXQGUDLVHUV�RU�SDUWLFLSDWH�LQ�RWKHUV¶�IXQGUDLVLQJ�DFWLYLWLHV��JLYLQJ�EDFN�WR�WKH�FRPPXQLW\�DQG�DOVR�JHWWLQJ�UHFRJQLWLRQ�� 'LUHFW�PDLO�FDPSDLJQV�± VHW�XS�D�VHULHV�RI�VHYHQ�PHVVDJHV�WR�EH�VHQW�YLD�UHJXODU�SRVWDO�PDLO��<RX�PLJKW�VHQG�RYHU�VL]HG�SRVWFDUGV��OXPS\�HQYHORSHV��VWXIIHG�ZLWK�LWHPV�OLNH�SHQV�DQG�RWKHU�VPDOO�WRROV���FRQWHVW�DQQRXQFHPHQWV��VDOHV�SLHFHV��UHIHU�D�IULHQG�GHDOV��DQG�DQ\�QXPEHU�RI�RWKHU�SURPRWLRQV��)RU�SOHQW\�RI�LGHDV�KHUH��KHDG�WR�WKH�'LUHFW�0DLO�$VVRFLDWLRQ�DW�KWWS���ZZZ�WKH�GPD�RUJ� 3XEOLF�5HODWLRQV�± 7KHLUV�LV�PXFK�PRUH�WR�SXEOLF�UHODWLRQV�WKDQ�VHQGLQJ�RXW�SUHVV�UHOHDVHV��/HDUQ�PRUH�E\�VWDUWLQJ�ZLWK�WKH�3XEOLF�5HODWLRQV�RI�$PHULFD�ZHEVLWH�DW��KWWS���ZZZ�SUVD�RUJ DQG�GLJJLQJ�LQ�WR�OLEUDU\�ERRNV�RQ�WKH�WRSLF��<RX�FDQ�VHW�XS�D�

Page 5: Private label content solutions

ZHEVLWH�ZLWK�\RXU�PHGLD�NLW�DQG�SUHVV�UHOHDVHV��FRPSDQ\���FRUSRUDWH�LQIR��SKRWRV�DQG�SURGXFWV�DQG�VHUYLFH�OLVWLQJV��\RX�FDQ�IROORZ�XS�ZLWK�SUHVV�UHOHDVHV�DQG�JHW�LQWHUYLHZV�RQ�UDGLR�DQG�WHOHYLVLRQ�WDONV�VKRZV��DQG�VR�PXFK�PRUH�� 0DUNHWLQJ�± /HDUQ�PXFK�PRUH�LQ�GHSWK�PDUNHWLQJ�WDFWLFV�DQG�VWUDWHJLHV�IURP�WRS�FRPSDQLHV�RI�DOO�VL]HV��PHPEHUV�RI�WKH�$PHULFDQ�0DUNHWLQJ�$VVRFLDWLRQ��UHSUHVHQWHG�RQOLQH�DW��KWWS���ZZZ�PDUNHWLQJSRZHU�FRP� $GYHUWLVLQJ�± $�ORW�RI�DGYHUWLVLQJ�RQ�WKH�,QWHUQHW�LV�VWLOO�YHU\�FKHDS�RU�IUHH��XVLQJ�HPDLO��IRU�H[DPSOH��+RZHYHU��GRQ¶W�RYHUORRN�PDQ\�RWKHU�WULHG�DQG�WUXH�PHWKRGV��RQOLQH�DQG�RII��DGV�LQ�SULQW�QHZVSDSHUV�ZLWK�RQOLQH�FOLSV�DV�ZHOO��PDJD]LQH�DGV��DGV�LQ�SRVWFDUG�SDFNV�DQG�SULQW�FRXSRQ�PDJD]LQHV��WKH�<HOORZ�3DJHV��DVVRFLDWLRQ�DQG�RWKHU�JURXS�GLUHFWRULHV��RQOLQH�DQG�LQ�SULQW���DQG�PRUH��/HDUQ�ZKR�VSHQG�ZKDW�DQG�D�ORW�PRUH�DERXW�DGYHUWLVLQJ�E\�FKHFNLQJ�RXW�DG�LQIR�DW�VLWHV�OLNH�$G�:HHN�DW��KWWS���ZZZ�DGZHHN�FRP6R�JHW�EXV\�DQG�SXW�\RXU�SULYDWH�ODEHO�FRQWHQW�WR�ZRUN�IRU�\RX��$QG�LI�\RX�QHHG�KHOS��SULQW�RXW WKH�KDQG\�OLVW�RI�LGHDV�DERYH��IXOO�RI�SODFHV�WR�WXUQ�DQG�WLSV�WR�XVH�WR�JHQHUDWH�LQFRPH�IURP�\RXU�SULYDWH�ODEHO�FRQWHQW�KWWS���ZZZ�SULYDWHODEHOYLGHRV�QHW�