privilege
DESCRIPTION
TRANSCRIPT
People who are crazy enough to think they can change the world, are the
ones who do.
People who are crazy enough to think they can change the world, are the
ones who do.Apple commercial 1997
Randy Pausch"Last Lecture"
Discount Business
• Coupons
• Buy 1 get 1
• % discounts
• Buy product A get product B free
Indian Market
What is wrong with coupons
There is a recurring
COST
Focus mostly on
CITIES
Not tailored for
Impulsive Buyers
Valid for
Limited period
Loyalty Cards
Every shop has a card…
How many cards will you
carry ?
How many of those cards will
you use
regularly ?
Have cards made you loyal to the
brand?
Is Loyalty worth?
Discount Card
What is wrong with Cards
Very Very limited
Coverage
No pan India
Operator
Business Coverage
HighLow
Low
Hig
h
Cards
Coupons
WE
Geog
rap
hic
Covera
ge
When will customer feel WOW ‘d
What does the card do
Instant Discounts
Cash or other forms..
HOW does this
work ?
Benefits for Business
Zero Cost
Market Awareness
Flexible
Visibility
Loyal customer base
New customer acquisition
Increased Frequency
Increased Volumes
More Revenue
Feedback from Global Customers
Benefits Zero investmentIncreased Market AwarenessIncreased Foot FallsImproved VisibilityLoyal customer baseNew customer acquisitionIncreased volumes & RevenueBetter ImageMore incentives for sales peopleGlobal Customer base
Target Business
ApparelHotel / Resort /
ApartmentComputer / HW n
SW
Restaurant / Fast Food
Spa / Saloon Furniture
Rent A Car Travel n Tourism Kids / Gifts /Toys
Gold Jeweler Real EstateHypermarket / Supermarket
Education / Training
Hospital / Clinic / Dental
Home Appliance
Fitness / gym / Massage
Bank / ExchangeConstruction /
Building material
Electronics Service Centers Mobile / Tablets
Entertainment / Events
Printing Pharmacy
Coverage Plans by November END
End of 2012
India UAE Oman
QatarSaudi Arabia
Kuwait
BahrainPhilippin
esThailand
Worlds Global Privilege Card
Where can we work in Tandem
Market Study
Awareness and Acceptability
Questionnaire Development
Retail Signups
Incentives
Best Team
One more thing…..
