priyanka-cv
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Priyanka YadavMarketing
+32 465378415
www.linkedin.com/in/priyanka-yadav-22270929
privy.priyanka
Management and engineering graduate with 3+Years of work experience in product marketing ,social media marketing and application development.
Work Experience06/2016-Present Antwerp,Belgium
Product Marketing Intern Nissan Benelux
Input and control of digital marketing material and website with website traffic reporting (qualified audience/car configurations)
Market research on competitors offers, analysis in Jato and preparation of KPI reporting tools for monthly review meetings
Responsible for offline marketing by updating pricelists, car configurators, brochures and for the special sales request process
Support the team in preparation, launch of new products and execution of dealer product training and Brussels Motor show
10/2015-12/2015 Mumbai,India
Marketing Assistant The Mentorpreneurs
Developed content -SWOT Analysis, Competition Analysis of similar / identical services providers
Researched and Listed Potential / active Investors in India, 17 probable Portals covering start-ups stories on social media
Made strategy for effective Marketing / Branding Creating Teasers for Social Media Campaigns
11/2012-06/2015 Bangalore,India
Application Developer/Corporate Campaign Leader for Teach For India (TFI) IBM India Pvt Ltd
Designed hybrid user stories as per functional requirements through scripting /workflow/configuration and performed unit testing, client demo and process documentations
Supported previous releases and resolved functional issues /performance defects
Developed innovative awareness campaigns to spread awareness about TFI which resulted in highest number of registrations for fellowship in Bangalore
Responsibilities
Responsibilities
Responsibilities
Educationo1/2016-06/2016 Paris,France
International Master of Business AdministrationIESEG School of Management
06/2015-12/2015 Mumbai,India
Global Management Program (Masters)SPJain Institute of Management and Research
06/2008-06/2012 Pantnagar,India
Bachelor of Technology in Computer EngineeringCollege Of Technology
Skills & Competences
Marketing Management
Online Marketing
Microsoft Office
Market research
Digital Marketing
Communication
Negotiation
Analytical
Projects
Worked on Situation Analysis, Customer behaviour, segmentation and target group, Brand Positioning and Future Strategy
Worked on visibility of Program which increased the i-balls of the program from 200 to 5000 in 1 month. Made a campaign trending with 1.2k people.
Developed online Blog and forum used for posting thoughts, asking queries and having discussions
Industry Project- Product :Roohafza (Beverage)
Course (Global management Program) marketing
Hewlett Packard India Pvt Ltd
Certifications
University of Illinois at Urbana-Champaign
University of Illinois at Urbana-Champaign
-Digital Analytics for Marketing Professionals
-Digital Marketing Channels
Languages
NativeorBilingual Intermediate
NativeorBilingual
English French
Hindi
Interests
Multicultural Experiences | Psychology | Social Service | Blogging