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INTRODUCTION ARV Group has a magnificent track record and has glorified the Real Estate spectrum of Pune. They are credited and counted amongst the most dynamic and versatile construction and development houses in the city that has laid the foundation of modern Pune infrastructure and development. With numerous well known landmarks under its belt, ARV Group has definitely etched a concrete name in the real estate sector. ARV Group spells warmth, comfort, loyalty, trust, planning and professional ethos. Our entire foundation is laid on customer satisfaction and we believe the standard of quality and service is what has been the key to a successful real estate firm. ARV Group truly believes in continuous selfimprovement and we strive to give our best taking a step forward with the ever progressing technology that will benefit our customers the most. We are a system oriented firm that value relationship whether with our customers or with the environment. All our projects contribute to sustain and preserve the environment in all possible ways. We assure you the full satisfaction as regards to the quality service and deal in a wide network of properties. Providing world class amenities, quality constructions, serene locality and renowned designs; ARV Group gives you total comfort, luxury and contentment. In the world that changes with every moment, what stays constant is your need to live into the most sorted out locations and comfort zone and ARV Group gives you a home you always dreamed of. ARV Group ARV Group has a magnificent track record and has glorified the Real Estate spectrum of Pune. They are credited and counted amongst the most dynamic and versatile construction and development houses in the city that has laid the foundation of modern Pune infrastructure and development.

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Page 1: Prjct Mba Ravi

INTRODUCTION

ARV Group has a magnificent track record and has glorified the Real Estate spectrum of Pune. They are credited and counted amongst the most dynamic and versatile construction and development houses in the city that has laid the foundation of modern Pune infrastructure and development. With numerous well known landmarks under its belt, ARV Group has definitely etched a concrete name in the real estate sector.

ARV Group spells warmth, comfort, loyalty, trust, planning and professional ethos. Our entire foundation is laid on customer satisfaction and we believe the standard of quality and service is what has been the key to a successful real estate firm. ARV Group truly believes in continuous selfimprovement and we strive to give our best taking a step forward with the ever progressing technology that will benefit our customers the most. We are a system oriented firm that value relationship whether with our customers or with the environment. All our projects contribute to sustain and preserve the environment in all possible ways.

We assure you the full satisfaction as regards to the quality service and deal in a wide network of properties. Providing world class amenities, quality constructions, serene locality and renowned designs; ARV Group gives you total comfort, luxury and contentment.

In the world that changes with every moment, what stays constant is your need to live into the most sorted out locations and comfort zone and ARV Group gives you a home you always dreamed of.

ARV Group

ARV Group has a magnificent track record and has glorified the Real Estate spectrum of Pune. They are credited and counted amongst the most dynamic and versatile construction and development houses in the city that has laid the foundation of modern Pune infrastructure and development.

They ensure ,

QUALITY

We strive to create spaces that set the benchmark of crest quality.

TRANSPARENCY

From construction to possession, we ensure that transparency is maintained with all stakeholders.

ECO FRIENDLY

Whenever we undertake a project, eco-friendly methods of space creation are followed. We believe that under no circumstances should the environment be harmed.

EXCELLENCE

Whether it’s the design or engineering, we make sure that every part of the space creation proces matches the highest standards

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History Of ARV Group

ARV group it’s an upgraded name of Vedant group , it is in real estate business since 2006 . It’s first society was Ganga Kingston which is situated in NIBM pune .Before coming into real estate business they were in steel business named TRISHUL STEELS which is in GOA whose director name is Vikash Goyal and they are still in that business.

Vedant group has a magnificent track record and has glorified the Real Estate spectrum of Pune. They are credited and counted amongst the most dynamic and versatile construction and development houses in the city that has laid the foundation of modern Pune infrastructure and development. With numerous well known landmarks under its belt, Vedant Corp has definitely etched a concrete name in the real estate sector.

Vedant group spells warmth, comfort, loyalty, trust, planning and professional ethos. Our entire foundation is laid on customer satisfaction and we believe the standard of quality and service is what has been the key to a successful real estate firm. Vedant Corp truly believes in continuous self improvement and we strive to give our best taking a step forward with the ever progressing technology that will benefit our customers the most. We are a system oriented firm that value relationship whether with our customers or with the environment. All our projects contribute to sustain and preserve the environment in all possible ways.

We assure you the full satisfaction as regards to the quality service and deal in a wide network of properties. Providing world class amenities, quality constructions, serene locality and renowned designs; Vedant Corp gives you total comfort, luxury and contentment.

In the world that changes with every moment, what stays constant is your need to live into the most sorted out locations and comfort zone and Vedant Corp gives you a home you always dreamed of. 

How they Work :

The first step, after the initial contact and a summary briefing on the client’s situation and needs, is a face-to-face meeting of approximately two hours. During this meeting we listen to your feedback and present the results of our desk research into your organization’s business setting, operational scope, financial breakdown and a preliminary identification of your business case.

After receiving the go-ahead, ARV Group then carries out a one-week  “scoping” process that covers the entire range of your organization. A look is taken at the capacities and culture within your organization, and at key players, to determine the starting point for a process of development and improvement and the steps needed to achieve the desired change. Goals and observations are verified and a high-level business case and approach are determined, including a plan for the subsequent, four-week assessment period.

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The process of achieving clear, concrete and lasting improvements begins with the assessment: what we call "nailing down the business case".

What ARV ?

Headquartered in Pune, ARV has been in the business of creating value added spaces since the past 10 years. The company’s strong emphasis on quality, reliability and value has put it on the fast track of making it an upcoming household name.

SPACE SELECTION

Our projects are constructed at hand-picked locales which are highly convenient and easily accessible. These locations are upcoming areas with good infrastructure. Our teams of location experts select these locales based on future growth and monetary appreciation as well as other added advantages for residents and commercial space owners. 

DESIGN & DEVELOPMENT

Whether residential or commercial, we believe that the spaces we create should reflect architectural finesse, technical strength and design expertise. Some of the well-known architects and engineers who are a part of our team focus on creating spaces that are worthy of admiration and offer maximum value for money. 

SERVICEFrom the booking to delivery and right up to maintenance, we ensure that priority is given to the customer and for a hassle free and amazing experience. In today's world, the quality of service matters to a great extent and we focus on doing this well. 

Job Opportunities

Engineering & Construction

Accounts & Finance

Admin & Operations

Sales & Marketing

Purchase & Store

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ARV Group

ARV Group is always on the lookout for highly talented and capable individuals who strive to achieve excellence and deliver value to the end user. If you feel that you can live up to these expectations, then send your resumes to H.R

If your resume matches our criteria, the Human Resources department will contact you and schedule an interview accordingly.

Projects

ARV NEWTOWN

ARV IMPERIA

ARV ROYALE

GANGA KINGSTON

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ARV New Town

1, 2, 2.5 & 3BHK Apartments& 4-4.5BHK Row HousesUndri Pune.

It's time for you to become a citizen of the world that has taken everyday living one step forward. A place that signifies the evolution of modern lifestyles and most of all a destination that will boost the quality of living.Presenting ARV New Town, an integrated township of 17 acres at Pisoli, South Pune's upcoming metropolitan suburb.So come to ARV New Town today, and acquire your citizenship to the world of your dreams

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ARV Imperia

1,2&2.5BHK AppartmentKondhwa-Pisoli, Pune.

While Setting pace with your changing lifestyles we give you home with ample ventilation, lobbies and parking along with privacy and a blend of the materialistic wants we give you he choicest upgrades.Apart from your infrastructural need inside the apartments, details like apt systems, battery back-up for common areas and lifts, to even a security cabin at the entrance, we design an amenity for your every needIt’s a project of 5 acrs..

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ARV Royale

1, 2 BHK Premium Apartments,Shops & OfficesHadapsar, Pune.

Vedant Royale is the first of its kind housing society that offers the best of residential & commercial spaces under one roof. From the location to the construction and from amenities to lifestyle facilities, your home is truly a milestone when it comes to classic living.Offering 1 & 2 BHK Luxury Homes that are a melange of comfort, luxury & convenience, located in the vicinity of the some of the best schools, colleges, healthcare, entertainment & corporate centres, you will be the FIRST to experience the premium life.

It’s a project of 6 acrs

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Ganga Kingston

2 BHK Luxurious ApartmentsNIBM Road Kondhwa, Pune.

At Ganga Kingston, we give you personalized andluxuriously designed apartments that suit your every mood an individual space to cherish every memory with your close ones. Ample ventilation, privacy and a complete blend of the materialistic wants and peacefulness along with world class amenities, makes your new day home at Ganga Kingston.What makes a classier living along with an even classier lifestyle, we help you take a beautiful step into calmness and serenity of the location , as well as stay in close proximity to the main city.

It’s a project of 5.5 acrs

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Review Of Literature

Real estate

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Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this (also) an item of real property; (more generally) buildings or housing in general. Also: the business of real estate; the profession of buying, selling, or renting land, buildings or housing.

Residential real estate

Residential real estate is a type of leased property, containing either a single family or

multifamily structure, that is available for occupation for non-business purposes.

Residences can be classified by, if, and how they are connected to neighboring residences and

land. Different types of housing tenure can be used for the same physical type. For example,

connected residents might be owned by a single entity and leased out, or owned separately

with an agreement covering the relationship between units and common areas and concerns.

Major categories

Attached / multi-unit dwellings

Apartment – An individual unit in a multi-unit building. The boundaries of the apartment are

generally defined by a perimeter of locked or lockable doors. Often seen in multi-story

apartment buildings.

Multi-family house – Often seen in multi-story detached buildings, where each floor is a

separate apartment or unit.

Terraced house (a. k. a. townhouse or rowhouse) – A number of single or multi-unit buildings

in a continuous row with shared walls and no intervening space.

Condominium – Building or complex, similar to apartments, owned by individuals. Common

grounds and common areas within the complex are owned and shared jointly. There are

townhouse or rowhouse style condominiums as well.

Cooperative (a. k. a. co-op) – A type of multiple ownership in which the residents of a multi-

unit housing complex own shares in the cooperative corporation that owns the property,

giving each resident the right to occupy a specific apartment or unit.

Semi-detached dwellings

Duplex – Two units with one shared wall.

Single-family detached home

Portable dwellings

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Mobile homes – Potentially a full-time residence which can be (might not in practice be)

movable on wheels.

Houseboats – A floating home

Tents – Usually very temporary, with roof and walls consisting only of fabric-like material.

The size of an apartment or house can be described in square feet or meters. In the United

States, this includes the area of "living space", excluding the garage and other non-living

spaces. The "square meters" figure of a house in Europe may report the total area of the walls

enclosing the home, thus including any attached garage and non-living spaces, which makes

it important to inquire what kind of surface definition has been used.

It can be described more roughly by the number of rooms. A studio apartment has a single

bedroom with no living room (possibly a separate kitchen). A one-bedroom apartment has a

living or dining room separate from the bedroom. Two bedroom, three bedroom, and larger

units are common. (A bedroom is defined as a room with a closet for clothes storage.)

Major categories in India and the Asian Subcontinent

Co-operative Housing Societies (CHS)

Condominiums

Chawls

Villas

Havelis

The size is measured in Gaz (square yards), Quila, Marla, Beegha, and acre.

See List of house types for a complete listing of housing types and layouts, real estate trends for shifts in the market and house or home for more general information.

Theoretical BackgroundOf Consumer Behavior

Consumer behavior has been an important research topic for decades. Areview of existing theoretical efforts indicates a clear shift from rationalto psychological and social decision factors. However, even the recentmodels have not managed to embrace all the knowledge in the field ofconsumer behavior: subconscious processes, the role of needs, goals andemotions (Bargh2002). Apart from leaving out these important findingsthe existing literature also lacks

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studies of decisions that consumersare most concerned about, termed ‘big’ or ‘strategic decisions’ (Bazerman2001, 500; Gronhaug, Kleppe, and Haukedal1987, 242). Specifically,Bazerman (2001) urges researchers to further explore the most importantand challenging consumer decisions, which include house and carpurchases, dealing with a building contractor etc.As mentioned in the introduction, strategic decision making refersto the process of decision making when buying strategically importantgoods. The following characteristics define the strategic importance ofa purchase: high involvement in the process; long-term commitmentof resources; truncated budget available for other goods and services.Strategic purchases imply several important categories of decisions, including:

Decisions with regard to allocation of the household budget, namely,how the household’s economic resources are influenced, e. g. fortravelling, visits to restaurants etc.;

Categorization of alternatives means choosing either from variousproduct groups (e. g. apartments or houses) or defining amore narrowproduct category (e. g. houses of a given size);

Decision making within the defined product category takes placeonce the product group is specified.

The purchase of a house may be considered as a good example ofsuch a purchase decision. Strategic decisions are being made in a rangeof fields, including when consumers decide about health issues (Henry2001) or financial investments (Henry 2005).

Considering the focus of this study on consumer behavior with respectto a very specific product, i. e., a prefabricated house, empiricalresearch in the area of durable goods needs to be examined to supportexisting theoretical knowledge. Empirical research conducted in the fieldof durable goods purchase behavior can be useful for at least two reasons:

(a) The house is the most important durable good in the household

(b) Many studies of consumer decisionmaking for a car or household appliances indicate that there are similaritiesamong the buying processes related to different durable goods.

The majority of literature researching individual and organizationalcustomers is dealing with buying processes of durables.

Compared to buying convenience products, consumers perceive thesekinds of ‘large ticket’ purchases as riskier, sometimes even ‘traumatic’. Outcomes of such purchasesare unknown in advance and some of them are likely to be unpleasant.

A common attribute of durables is that the buying decision iscomplex, especially when the price is perceived as high.

The strongest parallel can be made with a car purchase, particularly asthe car is the second most important durable acquisition in the household.Buying a house or a car highly involves the consumer, as thisdecision binds their economic resources in the long run . Both product categories offer a rich variety of price andquality, are complex and relatively well known to

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consumers . Similarly, thebuying decision for real estate as a subgroup of durables is also complexand demands high involvement (Gibler and Nelson 2003). In mostcases, consumers consider several possibilities, compare them and ultimatelymake a selection (Bayus and Carlstrom1990). In comparison tofrequently purchased items, learning on a basis of trial-error is uncommonwhen buying expensive, complex products (Bazerman2001).Prior to model building efforts, however, characteristics of the productin question need to be identified.

A prefabricated house differs fromother fixed property (i. e., a traditional built house) in one major characteristic– it is movable up to the point when it is set up in a selectedlocation. Other attributes of this product are that its components areprepared in advance in specialized companies, and put together on theconstruction site at a later time. Manufacturers offer a variety of prefabricatedhouses. The house typically consists of standardized prefabricatedcomponents which are later adapted to customer specification.

With the support of an architect, customers can custom design theirhouse by changing the layout of the house, selecting the materials, size ofthe house, etc.

Development of a ConceptualModel

In this study, a conceptual model of consumer behavior and the buying process was developed for the means of conducting exploratory research in the later stages. Our aim is to propose a model that can enhance our understanding of consumers from their point of view.Recent findings in consumer behavior research conducted by psychologists and sociologists suggest that the following perspectives be acknowledged in the development of new conceptual consumer buying behavior models (Hansen 2005; Erasmus, Boshoff, and Rousseau 2001; Loewenstein2001; Peter and Olson 2002):• the role of subconscious factors should be taken into consideration;• the context and the product should define the decision-making research;• alternative decision-making strategies should be allowed;• types of heuristics used by consumers should be explained;• the role of feelings affecting the decision-making process should be considered, and• the interplay of consumer’s cognitive and affective skills should be included.

Based on these recommendations, Peter and Olson’s (2002) cognitive processing model appears to be the most appropriate theoretical basis for consumer decision making and behavior with respect to the product investigated in this research. These authors suggest that the ‘consumer decision-making process is a goal-directed, problem-solving process’ (Peter and Olson 2002, 168). The major advantage of this model is that it accounts for the weaknesses of previous models by considering cognitive, affective as well as environmental factors. Nevertheless, this model is of a general nature, accounting for neither the specific characteristics of the product in question nor the context of the purchase situation.

Objective

To understand consumer decision making process regarding real estate properties

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To analyse effect of promotion on consumer/customers To conduct comparative analysis of real estate properties To design promotional plan most suitable for organisation To suggest suitable measures (if any) to the organisation

RESHODOLOGYEARCH MET

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Research is a process of a systematic and in depth study or search of any particular topic, subject or areas investigation backed by the collection, complication, presentation and interpretation of relevant details or data. It is a careful search or enquiry into any subject matter, which is an endeavor to discover and find out valuable facts, which would be useful for further application or utilization. It is the research that involves scientific theories, the discovery of new technique, and a modification of old concepts or knocking of an existing theory, concept of technique. It may develop a hypothesis and the test it. It may also established relationships between variables and identifies the means of problem solving.

Research methodology is a systematic way of investigation directed to the discovery of some fact by careful study of a subject, a course of critical and scientific inquiry.

Research methodology is a way to systematic do the job. It may be understand as a science of studying how research is done scientifically. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work, time and resource available along with the desire level of accuracy.

Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic.

Research methodology is a way to systematically solve the research problem. Research methodology just does not deal research method but also consider the logic behind the method. It facilitates the researcher with reason for evaluating the research problem.

DEFINITION:

According to Redman and Mory, “Research is systematized effort to gain new knowledge”.

According to Clifford Woody, “Research comprises defining and redefining problems, formulating hypothesis or suggested solutions, collecting organizing and evaluating data , making deductions and reaching conclusions and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis”.

Data Collection:

The data used to formulate can be broadly classified into:

1. Primary Data

2. Secondary Data

Primary Data:

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They are generated by the searcher for the specific purpose of solving a problem at a given time. It is the purpose for which the data are collected. That clarifies the difference. One of the most vital activities of a research project is the generation of the data that meet research needs. These data are known as primary data.

The first advantage of primary data is that it can be collected from a number of ways like interviews, secondly; it can also be collected across the national borders through emails and posts. Thirdly; it can include a large population and wide geographical coverage. Fourthly; it is relatively cheap and no prior arrangements are required. Moreover, primary data is current and it can better give a realistic view to the researcher.

On the other hand, the major disadvantage of primary data is that it has design problems like how to design the surveys. The question must be simple to design a general lingo(understandable). Some respondents do not give timely responses. Sometimes, the respondents may give fake, socially acceptable and sweet answer and try to cover up the realities. In some primary data collection methods there is no control over the.

Need for Primary Data

Choosing the best alternative involve decision making. If the decision to be rational, the marketer must understand the process involve in such decision. The collection of primary data to intended to help the researcher. Concerning problem that are essentially unique and non-recurring. The primary data are collected to meet the need of specific project:

• They are pertinent and directly related to subject being studied.

• They are not absolute are most available secondary data.

• The research has access to all the information related to its collection.

In this research the primary data is collected through questionnaire by survey method.

Descriptive research:-

Descriptive research is used to describe characteristics of a population or phenomenon being studied. It does not answer questions about how/when/why the characteristics occurred. Rather it addresses the "what" question. The characteristics used to describe the situation or population is usually some kind of categorical scheme also known as descriptive categories. For example, the periodic table categorizes the elements. Scientists use knowledge about the nature of electrons, protons and neutrons to devise this categorical scheme. We now take for granted the periodic table, yet it took descriptive research to devise it. Descriptive research generally precedes explanatory

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research. For example, over time the periodic table’s description of the elements allowed scientists to explain chemical reaction and make sound prediction when elements were combined.Hence, research cannot describe what caused a situation. Thus, Descriptive research cannot be used to as the basis of a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity.The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. Qualitative research often has the aim of description and researchers may follow-up with examinations. of why the observations exist and what the implications of the findings are.

QUALITATIVE RESEARCH

Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often used than large samples.

In the conventional view, qualitative methods produce information only on the particular cases studied, and any more general conclusions are only propositions (informed assertions). Quantitative methods can then be used to seek empirical support for such research hypothesis.

Sampling

Definition of 'Sampling'

A process used in statistical analysis in which a pre-determined number of observations will be taken from a larger population. The methodology used to sample from a larger population will depend on the type of analysis being performed, but will include simple random sampling, systematic sampling and observational sampling.

The sample should be a representation of the general population.Statistical method of obtaining the representative data or observations from a group (lot, batch, population, or universe)

NON PROBABILITY SAMPLING

Non-probability sampling is a sampling technique where the samples are gathered in a process that does not give all the individuals in the population equal chances of being selected. Non-probability sampling represents a group of sampling techniques that help researchers to select units from a population that they are interested in studying.

CONVINIENCE SAMPLING:-

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Accidental sampling (sometimes known as grab, convenience sampling or opportunity sampling) is a type of non-probability sampling that involves the sample being drawn from that part of the population that is close to hand. That is, a sample population selected because it is readily available and convenient, as researchers is drawing on relationships or networks to which they have easy access. The researcher using such a sample cannot scientifically make generalizations about the total population from this sample because it would not be representative enough. For example, if the interviewer was to conduct such a survey at a shopping center early in the morning on a given day, the people that he/she could interview would be limited to those given there at that given time, which would not represent the views of other members of society in such an area, if the survey was to be conducted at different times of day and several times per week. This type of sampling is most useful for pilot testing. Credibility of a researcher's results by convenience sampling will depend on convincing the reader that the sample chosen equates to a large degree of the population from which they are drawn.

In this research sample size was 50 and convenience sampling method used.

Sample size

Sample size determination is the act of choosing the number of observations or replicates to include in a statistical sample. The sample size is an important feature of any empirical study in which the goal is to make inferences about a population from a sample. In practice, the sample size used in a study is determined based on the expense of data collection, and the need to have sufficient statistical power. In complicated studies there may be several different sample sizes involved in the study:

for example, in astratified survey there would be different sample sizes for each stratum. In a census, data are collected on the entire population, hence the sample size is equal to the population size. In experimental design, where a study may be divided into different treatment groups, there may be different sample sizes for each group.

Sample size - 50

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LIMITATIONS OF STUDY

All the projects in ARV are at the extreme ends so it is difficult for the customers to decide whether to buy the property or not.

They have very few hooding & posters which gives customers trouble to find the project.

They only focus on mouth to mouth communication which keeps the customers in confusion whether to trust on the builder or not.

The customer are reluctant to answer certain questions.

They are very less focused on promotion strategies, branding etc. Which leads to unawareness about the company.

They have unsystematic work culture in office.