Measuring What’s Right for You@starfocusDanielle BrigidaManager of Social MediaNational Wildlife Federation

Choosing Your Objectives with Social Media

• Research and Learning• Build Relationships /Issues Awareness• Improve Reputation• Content Generation/Issues Awareness• Driving Traffic• Actions Taken• Fundraising

Analyze Conversations and Communities

• Blogs– Blogpulse– Icerocket– Google Blog Search

• Facebook/Twitter– Search.twitter– Social Mention– Kurrently– Boardreader– Addictomatic

Find a Tool for You!Small Act Thrive

Think about Trackable Objectives!

http://www.devonvsmith.com/2010/07/a-social-media-measurement-plan/

Google Social Analytics

Top Content Shared on Facebook

Using Facebook Insights

Measuring all this?

Combining Web and Facebook Metrics

Web Traffic Reach People talking about You Likes

Visitors Frequency Mentions # of Likes

Top Content Referrers Viral Reach Popular Content

Donations Visitors Check-ins Engaged Users

Actions Views Stories from posts # of Comments

Collect Qualitative Data Too

Start Brainstorming Ways to Prove Your Objective

• Research and Learning – develop monitoring dashboard• Build Relationships/Issues Awareness – increase fans or

#number of followers• Improve Reputation – survey results• Content Generation – number of passionate bloggers• Driving Traffic – increase time on site, pageviews• Actions Taken - # of comments, tweets, etc• Fundraising – number of dollars directly and indirectly

Follow Helpful Resources

http://www.Bethkanter.org http://www.mashable.com

http://www.prnewsonline.com/http://www.johnhaydon.com/

Create Daily, Weekly or Monthly Reports to Share

Key Takeaways

• Conduct analysis of online messages, conversations and communities

• Connect media coverage, web site traffic and online interaction to your objectives

• Use Facebook insights, web analytics and other tools to track your social media impact

• Create a report that shares your findings

Questions?Danielle Brigida

brigidad@nwf.org@starfocus @nwf