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VDC Research Group

Industr ial Automation and

Control Practice

Market Research Proposal

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Industrial Networking: 2008 Global Market Intelligence Service

VDC Research Group | 508.653.9000 1


The need to meet global regulatory standards, local feature set requirements and key customer one-off

configurations is putting enormous pressure on every segment of the manufacturing economy. Inefficiencies in

cost and performance abound in the sheer amount of variables that must be managed inside ever-compressing

cycle times. In order to meet regulatory, general market and key customer requirements, production managers

need an increasing volume of accurate, relevant, real-time data.

The operative words are accurate and relevant for more real-time data alone will not enable better process

control, equipment management, or ultimately, higher quality and lower cost output. Rather, the key to enabling

reliability and relevance is networking. A non-networked operation can lead to inconsistent, uneven, and even

inaccurate data collection. Thus, the trend of interconnecting systems, equipment, machinery, and devices within

an industrial operation through a networked infrastructure is a growing one. The documented benefits are

considerable.

VDC previous research projected a 26.2% compound annual growth rate (CAGR) for industrial networking

infrastructure products over five years through 2011. More industrial operators understand that point-to-point hard

wiring is expensive to install, time-consuming to troubleshoot, and hard to modify and turning to a network-

enabled operation eases the burden.

Despite the high growth outlook, however, hype and legitimate questions surround the industrial networking

industry. How long can the market sustain this strong growth? Which technical factors and purchasing conditions

will influence the health of the industrial networking infrastructure market? How can stakeholders best position

themselves to stay competitive? Product suppliers need reliable information not unsubstantiated claims in

order to make sound business decisions. VDCs Industrial Networking: 2008 Global Market Intelligence Service

will answer these questions and more with a year-round analysis of the industrial networking product, industry,

competitive, and user landscape. The service, consisting of multiple focused reports underpinned with full access

to the analysts throughout the year, will contain the following types of analyses:

In-depth analysis of global market opportunity for wireless and wireline industrial networking infrastructure,

including detailed definition and segmentation of the potential applications, by region;

Conservative regional market penetration models, adoption rates, estimates and forecasts for wireless andwireline industrial networking infrastructure in a wide range of applications;

User requirements of wireless and wireline industrial networking infrastructure products, including product andvendor selection criteria, performance features, etc.;

Detailed channel analysis of the wireless and wireline industrial networking infrastructure market, includingthe leading and emerging participants, sales organizations and customer classes;

Industry structure and competitive analysis of wireless and wireline industrial networking infrastructuresuppliers, including market share, position, direction and profiles;

Discussion of key challenges, mandates, standards, forces and trends driving market demand for andresistance to wireless and wireline industrial networking infrastructure; and

Suggestions and recommendations of action for suppliers and stakeholders in the market.

SERVICE YEAR

January-December 2008

For More Information Contact:

Research Analysts Account Representatives

Jim Taylor | [email protected] | x: 125 Tim Shea | [email protected] | x: 119

Chris Rezendes | [email protected] | x: 120 Tim Callahan | [email protected] | x:113


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Proposal: Industr ial Networking: 2008 Global Market Intelligence Service

2 VDC Research Group | 508.653.9000

RESEARCH SCHEDULE

RESEARCH VOLUMES

PACKAGING MATRIX

Amer icas EMEA Asi a-Pacif ic All Regions

Wireless Industrial Networking Volume 1A Volume 1B Volume 1C Volume 1

Wireline Industrial Networking Volume 2A Volume 2B Volume 2C Volume 2

All Product Segments Volume A Volume B Volume C Complete Service

STUDY PUBLICATION DATE ACTUAL MARKET SIZE SUPPLIER SHARE FORECAST MARKET SIZE

Service Year 2008 2007 2007 2008-2012

MODULES INCLUDED IN EACH VOLUME

User requirements: User perceptions, technology trends, installation trends, spending trends, certification and

ratings, problems and solutions, selection criteria, information sources. Also, includes an executive summary,scope and methodology, and observations and requirements.

Supply-side analysis:Market segmentation, 2007 unit and revenue shipment actuals (where applicable); 2008-

2012 estimates and forecasts for networking infrastructure products by product types, network types, industries,

and distribution channels, competitive analysis, vendor profiles, industry structure, and product and technology

descriptions and trends. Also, includes an executive summary, scope and methodology, observations and

requirements.

Channel analysis: Demographics, business models, vendor relations, perspectives and strategic issues. Also,

includes an executive summary, scope and methodology, and observations and requirements.

Year-End Overview: Provides an end of year overview all modules and industry direction and technology

coverage. Also, includes an executive summary, scope and methodology, observations and requirements,

industry structure, and product and technology descriptions and trends.

SCHEDULE

Research Launch......................................................................................................................... January 2008

Project Status Reports .......................................................................... Every month, starting in January 2008

User Requirements Module ...............................................................................................................April 2008

Interim findings for Supply-Side Analysis Module............................................................................. June 2008

Supply-Side Analysis Module..............................................................................................................July 2008

Channel Analysis Module............................................................................................................. October 2008

Year-End Overview...................................................................................................................November 2008

Global Market Overview* ..........................................................................................................December 2008

Executive presentation............................................................................ At sponsors discretion and schedule

* Includes regional roll-ups and only available to the purchasers of all three regional reports of either wireless or wireline


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RESEARCH COVERAGE

PRODUCT COVERAGE[INCLUDING BUT NOT LIMITED TO]:

Wireless Infrastructure Products

Networking Components

o

access points, antennas, bridges,gateways, hubs, modems,multiplexers, repeaters, routers,servers, switches, transceivers

Network Management Software

Wireline Infrastructure Products

Networking Components

o bridges, fiber optic transceivers,gateways, hubs, modems,multiplexers, routers, servers,switches

Industrial-Grade Interconnect Products

o connectors, cables and cordsets,distribution boxes

Network Management Software

NETWORK COVERAGE[INCLUDING BUT NOT LIMITED TO]:

Wireless Networks

IEEE 802.11a,b,g,n,

IEEE 802.15.4/ZigBee,

Bluetooth,

Proprietary 5 GHz, 2.5 GHz, 800/900 MHz,

Other proprietary

Wireline Networks ControlNet,

DeviceNet,

Ethernet,

Foundation Fieldbus,

LonWorks,

Modbus,

Profibus, Proprietary,

SONET/SDH

INDUSTRY COVERAGE[INCLUDING BUT NOT LIMITED TO]:

Automotive

Chemical

Consumer

Energy

Food and Beverage

Manufacturing Military/Aerospace

Oil and Gas/Petrochemical

Pharmaceutical

Plastics

Pulp and Paper

Textile

Water/Wastewater

GEOGRAPHICAL COVERAGE

Americas (North, Central and South America)

EMEA (Europe, Middle East and Africa) Asia Pacific


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Proposal: Industr ial Networking: 2008 Global Market Intelligence Service

4 VDC Research Group | 508.653.9000

PROCESS AND METHODOLOGY

VDC relies heavily on our own primary research, reinforced with information from secondary sources where

appropriate. For this research study, VDC will use the following methodology:

INFRASTRUCTURE AND TOOLS

Market segmentation and definitions for wireless and wireline industrial networking infrastructure products.

Technical value chain incorporating definitions of devices, components, systems, etc.

Industry structure/commercial value-chain highlighting supplier position, direction and relationships.

Telephone survey tools to drive in-depth telephone interviews with key contacts in all stakeholdercommunities see Primary Research table below.

Survey target databases including VDC proprietary sources, research program sponsors, and industry-specific third parties (trade publications, Web sites, conferences, etc.).

Market opportunity screening framework analyzing the most attractive and challenging applications, verticalmarkets and product segments.

PRIMARY RESEARCH

Target Communities

Approximate

Sample Size

Suppliers: networking components Approx. 100

Suppliers: interconnect products Approx. 30

Suppliers: network management software Approx. 20

Phone or On-Site

Interviews

Distributors, End Users, OEMs, Systems Integrators Approx. 100

Web/E-mail Surveys End Users, OEMs, Systems Integrators Targeting > 10,000 qualified contacts

SECONDARY RESEARCH

Review of VDC proprietary databases covering the global markets for wireless and wireline industrialnetworking infrastructure products.

Analysis of wireless and wireline industrial networking infrastructure supplier financial reports from public andprivate financial databases.

Internet searches to gather information on wireless and wireline industrial networking infrastructure suppliercorporate background information, core offering specifications, target market case studies, technical andcommercial partnerships.

Trade press research from sources such as Control Design, Control Engineering, Industrial Ethernet,Industrial Networking, etc.

Reference of proceedings and notes from a number of other sources industry associations, standardsbodies, independent consultancies, academic institutions, government agencies, and consortia.

ANALYSIS METHODS

Market penetration scenarios, estimates and forecasts are built using supplier shipment analysis and userbudgets, recent installations, and future purchasing plans.

Data is verified via primary and secondary research within the same target communities and companies.

Supplier share and position analyses are derived directly from structured, in-depth interviews of leading andemerging suppliers of wireless and wireline industrial networking infrastructure products.

Customer requirements and preferences are focused on product and supplier selection criteria.


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RESEARCH TEAM

James Taylor, Research Director

Jim has more than 25 years experience in market research consulting, conducting and managing researchstudies on electronic, control, computing and communications technology for industrial automation,military/aerospace, and medical markets. Jim has been the lead analyst and project manager for every VDC

market research program in the fields of automation, control, test and instrumentation during the last 16years.

Recently, Jim and his team have been increasing their coverage of control and monitoring networktechnologies. This work has included multiple studies on next-generation device level and supervisory controlnetworks, as well as industrial networking technologies and wireless networks in factory automation. Safetybuses/networks have been included in several of these studies. During his tenure with VDC, Jim has workedwith virtually every major vendor of automation, control, sensing and related products.

Prior to entering market research consulting, Jim held management positions in engineering, marketing, andprograms at Autonetics, Kearfott, and Raytheon.

Jim has BS and MS degrees in electrical engineering from UCLA, and an MBA from Boston University.

Robert Torres, Research Associate

Robert is working on the 3rd edition of VDCs Industrial Wireless Monitoring & Control Products for Discreteand Process Manufacturing. In this project Robert is responsible for deployment of data collection, workingclosely with practice director Jim Taylor to quantitatively and qualitatively assess market demand for industrialwireless monitoring and control products. Robert is supporting the Industrial Automation practice group byresearching customer requirements, key technical requirements, industry structure, and requirements formarket and channel development. Prior to joining VDC, Robert worked at a market research firm Scottsdale,

Arizona studying global 3rd generation cellular deployment.

Robert holds a B.S. in Business Administration from Arizona State University. During his time incollege he competed on a nationally ranked debate team.

Christopher J. Rezendes, Executive Vice President

Chris has 16 years experience in industrial technology market research and consulting. He has more than 11years experience in senior management and leadership positions at a number of IT systems and professionalservices organizations.

Chris has advised many of the largest and most respected companies in industrial and information technologyindustries worldwide. He has also worked with many of the most successful private equity and venture capitalfirms in the Americas and Europe. His work with the financial services community includes proprietaryengagements with many of the leading investment banking firms in the world.

Chris is a graduate of Harvard University.


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New Accounts : Orders must be pre-paid.

Foreign Orders: Payable in U.S. Dollars drawn on a U.S. bank, wire transfer, or by credit card.

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AMERICAS EMEA ASIA-PACIFIC GLOBALINDUSTRIAL NETWORKING:2008GLOBAL MARKET

INTELLIGENCE SERVICE*STANDARD

PUBLICATION FEE

STANDARD

PUBLICATION FEE

STANDARD

PUBLICATION FEE

STANDARD

PUBLICATION FEE

TOTAL

Wireless Industrial Networking $5,420 $5,420 $5,420 $13,950

Wireline Industrial Networking $5,420 $5,420 $5,420 $13,950

All Product Segments $9,300 $9,300 $9,300 $25,000

Enterprise License:

Provides the right to post purchased research on portal/corporate network for sharing within organization.25% of total fees

* All reports delivered as PDF File by E-Mail

** Global Market Overview available only to purchasers of all three regional volumes Subtotal

MA Companies add 5% tax

TOTAL

I want to order the Industrial Networking: 2008 Global Market Intelligence Service. I have read the Contractual Provisions

(which can be foundhere) of this proposal and agree to its terms.

Authorized Signature:

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E-mail: Bill my company without a purchase order, but with my consent.

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