pro beauty oct- nov 2015
DESCRIPTION
The leading magazine for the professional beauty industry in Africa, packed full of information to help the industry professional improve their business and skills.TRANSCRIPT
Oct/Nov 2015
www.probeauty.co.za
leaps&boundsTechNOlOgical advaNces iN skiNcare
Fulfilling treatments
Mid-face rejuvenation
Ad-senseWhat makes a good advert?
Accurate analyticsspa revenue
management
Honours RollProfessional
Beauty awards – the winners
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
In this issue...
30
Regulars5 Industry news Local and international news
57 Hair News What’s hot and happening in
the hair industry
64 Product news All the latest launches
68 SAAHSP The latest news from SAAHSP
Business13 Insider Salon/Insider Spa Tracking the industry with
stats
15 Ask the Experts All your questions
answered
17 The beauty of good advertising
How to grab your target market’s attention
19 Women, entrepreneurs and beauty
Being your own boss
20 The art of client retention How to keep clients returning
to your door
22 Building brand identity The brand missionary
24 Data-driven tactics and strategy in the spa
Revenue management
Spa Focus26 Singular spa experiences A tour through unusual
treatments
Salon Focus30 Changes at RUB Bryanston salon adds nail
area and cosmeceutical brand
Medical Aesthetics65 Mid-facial rejuvenation Treatment options
Nails61 Nailing social media
marketing Interactive interactions
Features33 Treatment reviews Rejuvenating facials
36 Industry professionals convene at PCASA Conference
News from the Permanent Cosmetics Association of South Africa
37 Making your mark Permanent make-up in the
spotlight
41 We are the champions! Winners of the Professional
Beauty Awards
47 A win-win situation Winners of the Industry Awards
51 All made up Focus on professional make-up
53 An ‘active’ science Technological advances in
skincare
58 Feast for the eyes Eye care – a delicate approach
6641
53
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
Published by T.E. Trade Events (Pty) Ltd 1st Floor, Rapid Blue Building 263 Oak Avenue, Ferndale, Randburg PO Box 650291, Benmore, 2010 Tel: 011 781 5970 | Fax: 011 781 6079
The publisher has taken all reasonable measures to ensure the accuracy of the information in this journal and cannot accept responsibility for errors in omissions from any information given in previous editions of this journal or for any consequences arising thereof. No part of this publication may be reproduced in any form by any means, whether electronic, mechanical and/or optical without the express prior written permission of the publisher.Additional pics: www.istockphoto.com, www.shutterstock.com
On the coverCover source:www.shutterstock.com
Subscribe9 issues for R475 (RSA)To receive your copy of Professional Beauty call 011 781 5970
Publisher Mark Moloney 011 781 5970 [email protected]
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Editor Joanna Sterkowicz 011 781 5970 [email protected]
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Printers ABC Press 021 5343210
The two biggest events on the South African beauty calendar took place
at the end of August – the Professional Beauty Johannesburg Expo at
Gallagher Convention Centre and our Gala Awards Dinner, a glitzy and
glamorous event that raised the roof at Room 5 in Rivonia.
In this issue we pay tribute to the winners of the Professional Beauty
Awards & Industry Awards and reveal the secrets to their success. This provides
invaluable tips for all those spas, salons, therapists, suppliers and sales reps out
there that are looking for winning formulas.
Those who attended the International Spa Convention, which ran
alongside Professional Beauty Johannesburg, might have attended
the revenue management session presented by Jeff Butterworth,
of Lux Islands Resorts. Butterworth made the point that, because
revenue management, which is applied a lot in the hotel industry, is a
very analytical process, it is not very appealing to spa owners, to their
detriment. He provided valuable tips in terms of rebooking, a flexible
attitude towards pricing and packages, upselling and the importance
of analysing where your spa makes money.
A growing sector of the beauty market is that of permanent
make-up. An increasing number of salons now offer such services.
This issue includes a focus on the latest trends in permanent make-up,
as well as a report back from the annual conference of industry body, PCASA.
Joanna Sterkowicz
Editor
Welcome
HEIBIX MODULAR STUDIESEACH MANUAL A COMPLETE TRAINING UNITCONTENT BASED ON INTERNATIONAL AND NATIONAL SYLLABI
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For the foundational subjects required to achieve the unit
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and Therapeutic Complementary Therapies. Worksheets and self-evaluation question papers are included.
DERMATOLOGY Unlocking the gate to successful & accurate skin analysis
HYGIENE & STERILIZATION
BODYSHAPE AND EXERCISE Body analysis and correction
AROMATHERAPY PRACTICE For wellness and spas
THE CHEMISTRY OF ESSENTIAL OILS Blending skills
BUSINESS SKILLS AND ACCOUNTING FOR HAIRDRESSERS 2013 Edition
ANATOMY & PHYSIOLOGY WORKBOOK
APPLIED PHYSICS The physics behind the machines
BASIC CHEMISTRY Made easy
COSMETIC SCIENCE The foundation to a successful career in Somatology
NUTRITION Understanding healthy lifestyles
BUSINESS SKILLS AND ACCOUNTANCYTo ensure a thriving business
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online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
business tips
5
“As always, Professional
Beauty proved to be
a great success. Our
exhibitors had a great show, with good
business reported from all stands.
Our visitors left the event happy,
more knowledgeable and informed,”
said Professional Beauty commercial
director, Phil Woods.
The expo incorporated a number
of exciting events, such as the
‘Educationail’ Workshop, the Nail &
Make Up Competitions, the F.A.M.E
Team from London, the EOHCB Hair
Competition, the International Spa
Convention and the Medical Aesthetics
Convention.
News in pictures
News
Marisa Dimitriadis, director of the
International Spa Convention, said
that keynote speaker Jeff Butterworth,
the chief spa and wellness officer for
LUX Island resorts, was highly rated
by delegates.
“Other popular sessions were Jade
Fuhr’s presentation on finding your
brand voice, Michelle Arde’s section
on staff and Karen Spruijt’s talk on
technology,” noted Dimitriadis.
The Medical Aesthetics Convention
was well received by delegates who
attended this year’s event, according
to conference director Karen
Ellithorne.
“Dr Melanie Lambrechts’ micro-
The Prestige Cosmetics
Group (PCG) has launched
a new Professional Division,
following the acquisition of
its first nail brand, OPI.
Says PCG CEO Maria
Lambros: “The luxury British
spa brand Elemis has been
part of the PCG stable for
the past six years. With
the recent acquisition of
OPI, we have
decided to
separate these
b u s i n e s s e s
from our other
retail brands, as
OPI and Elemis
have different
focuses and
end-users.”
All the news and views from the world of beauty and spa.
needling lecture and Dr Judey
Pretorius’ cosmeceutical ingredient
analysis lectures were some of the
highlights of the first day. Dr Johan
Botha’s demo on PDO tightening
sutures, combined with the Ceccarelli
solution, was viewed with much
interest by the delegates.
“The second day kicked off with
Dr Cobus van Niekerk’s lecture on
how to select the correct filler for
your practice, and finished off with
qualified attorney Ulundi Berhtel
clarifying how to set up an aesthetic
practice in order for all parties to be
adequately protected from litigation,”
comments Ellithorne.
PCG launches Professional Division
Dermalogica’s Diana van Sittert, Adv.
Grant Joubert (SEESA) and Sonette
Donker of Skin iD were the speakers
at the Professional Beauty Network
Breakfast held on 31 August in
Johannesburg. Topics under discussion
were labour law, spreadsheet analysis
and the customer of today.Johannesburg team: Lauren Nielsen, Chantelle Parsons, Andrew Boberg, Heloise Janse Van Rensburg, Jodie Forsyth
Cape Town team: Sasha-Lee Venter, Colleen Walsh, Celest Els, Samantha Van Hasselt
Diana van Sittert, Grant Joubert and Sonette Donker
Big attendance for Professional Beauty JHB Over 18 000 people attended the Professional Beauty Johannesburg Expo, which took place on August 30 and 31 at Gallagher Convention Centre in Midrand.
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
6 industry news
Team Dr. Joseph was introduced
to the local market at the
recent Professional Beauty
Johannesburg Show.
Product manager Fabian Franz
revealed that the company was
founded 30 years ago by his father,
Dr Joseph Franz.
“My father created the company
because he had had an ice hockey
accident, and looked to plants to
find a natural cure. He found a plant
with active ingredients that helped to
heal his injured knee, so he continued
Team Dr. Joseph comes to SA
News in brief
The company previously known as PMU
Technology has changed its name to Sulé
Loggenberg MMPSI Academy and Clinic
and has moved to Sasolburg.
Loggenberg recently launched a new
business venture, PMU Supplies, an online
store specifically formulated for the
permanent make-up industry.
researching plants to see their
beneficial effects on the skin.
“At that time the world was not
ready for organic products but in
the last few years the organic market
has shifted to the mass market.
International organic certification
bodies like ICEA and BDIH all tell you
what to leave out of your products
to make them certified organic, but
not what to put into them.
“The Team Dr. Joseph range has
created a whole new category of
skincare, what we term ‘High Tech
Natural Skincare’. Our products
have the texture of a cosmetic –
they are super-skin friendly and
employ micro-technology for deep
penetration into the skin,” said Franz.
He explained that the company’s
philosophy is holistic, and that it has
its own herbarium with 300 different
herbs and plants in Bruneck,
Northern Italy.
Italian certified organic skincare brand, Team Dr. Joseph, is now available in South Africa for the first time through Johannesburg-based company FutureThis.
Changes at PMU Technology
■ Skincare market set for huge growth: The global professional
skincare market will be worth
$13.4bn by 2019, growing at
an average of 5.82% per year,
according to new figures
published by analyst Technavio.
Spas and salons accounted for
62% of sales of professional
skincare products worldwide in
2014.
■ Steiner Leisure acquired by Catterton: Owner of spa skincare
brand Elemis, Steiner Leisure, is
to be acquired by private equity
firm Catterton for $925 million, in
a deal which will see the company
taken private.
■ Spa de la Veille closes Sandton branch: As part of a strategic
relocation plan to assist in
providing current clients with
even better facilities and greater
service, Spa de la Veille has closed
its branch in Sandton, within
the Marion on Nicol. Its flagship
branch in Centurion remains intact.
■ L’Oréal aims to become carbon-balanced: Beauty giant L’Oréal,
which owns professional brands
including Decléor and Essie, has
announced its commitment to
become carbon-balanced by
2020.
■ QMS Medicosmetics honoured: German skincare brand QMS
Medicosmetics was judged to be
the World’s Best Spa Brand at the
recent World Travel Awards’ World
Spa Awards.
■ Strobing and ‘selfies’ drive make-up sales: Global information
company, NPD Group, reports that
the key influencers driving the
global prestige make-up market
are the strobing technique (using
highlighting products to illuminate
the face) and ‘selfies’.
Fabian Franz and Renate Klass of FutureThis
Sulé Loggenberg
Available at leading salons countrywide and at the spas of the following luxurious hotels: Cape Grace • Ellerman House • Fairlawns • Fancourt • Saxon
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online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
9 industry news
News in pictures SA brand launches in Mauritius
London. To have the hair and beauty
industry’s leading magazine and expo
brands under one roof will enable
us to better assist both professions
in their development.” Moloney
said he hoped the expertise of the
Hairdressers Journal team would
help to attract more hair salons into
the beauty profession, adding, “Since
its inception, Professional Beauty
has tried to focus on the needs of
the professional treatments industry,
particularly encouraging greater
business professionalism among
salon owners. This philosophy
remains the core of our business as
we look to expand both the beauty
and hair sectors in the UK and
overseas.”
Professional Beauty UK on acquisition pathThe owners of Professional Beauty have signed a deal to acquire Salon International, Hairdressers Journal International and the British Hairdressing Awards from Reed Business Information.
Salon International is the
largest UK exhibition for the
professional hairdressing
industry. Hairdressers Journal International is the market-leading
trade magazine, with a 133-year
heritage. The brand has run the
prestigious British Hairdressing
Awards since 1984.
The deal, which is due to be
completed next month, will see the
hairdressing magazine and events
team relocate to Professional Beauty’s head office.
Professional Beauty managing
director Mark Moloney said: “It’s a
genuine coup for Professional Beauty
to have the Hairdressers Journal team joining us at our offices in West
Thirty-five salons
across Mauritius have
been trained and
certified as official
stockists of South
African eye-care
brand eyeSlices.
Says eyeSlices’
chief excitement
officer Kerryne
Krause-Neufe ld t :
“We’ve worked hard
to establish huge success in the Maldives within
the spa industry and are looking to replicate
that success in Mauritius,” she explains. “Our
synergies are aligned with the salons we have
selected.”
Neufeldt notes that eyeSlices treatment
pads represent a global first in cryogel
technology, a dermal delivery system that
slowly releases active ingredients and moisture
into the skin.
Radiant Healthcare held a body contouring workshop in mid-
September at Oakfield Farm, just outside of Johannesburg.
Pictured are Jacques Pretorius, Danelle Landman, Dr Patrick
Treacy, Melissa Eksteen, Alastair Sawyer and Jayde Wilson. Dr
Treacy, who hails from Ireland, presented a paper on Syneron’s
VelaShape III.
Kerryne Krause-Neufeldt
Mark Moloney
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
10 industry news
“This is also the first Alma
Beauty Remove to have
been sold in the whole
of Africa,” says Best Lasers sales
executive, Nicola Steenkamp. “The
system was only launched at the
end of August so this sale is really
significant for Best Lasers.
“With its 810 nm ‘gold standard’
diode laser, Remove is the world’s
best-selling laser hair removal
technology and is found in over
3,500 clinics worldwide.”
Cindy Moodley of Heavenly
First Alma Beauty Remove system in SABest Lasers has sold the first Alma Beauty Remove hair removal system in South Africa, to Heavenly Therapies in Weltevreden Park, Roodepoort.
Fourteen students graduated in eyelash extension
treatments at the EDM Nails and Lashes Skills
Academy in Pretoria on 28 August.
The graduates are now internationally qualified
to do eyelash extension treatments.
Says EDM’s Elma Schalkwyk: “Our courses in
eyelash extensions are internationally accredited
with the awarding organisation, VTCT UK. Their
international business development manager, Runa
McNamara, and her colleague were on hand at the
graduation ceremony to hand out the certificates.”
Cindy Moodley
Therapies adds: “The Alma Beauty
Remove is the new love of my life.
Choosing it was the best decision
I’ve ever made.”
Dr Gobac now distributed in-houseLocally developed and
manufactured skincare
brand, Dr Gobac
Cosmeceuticals, has taken
its distribution in-house so
as to streamline its service
to existing and potential
clients.
“We have really grown the
brand in terms of footprint,
as well as increasing
public awareness and
developing new products
to support and enhance
our existing offering,” says
the company’s founder
and medical practitioner,
Dr Robert Gobac. “Our
stockists are the pillars
that support our brand’s
growth. They are therefore
exceptionally important to
us and we want to provide
them with the best service,
not only in terms of product
development but also on-
time delivery, support and
added assistance to ensure
EDM eyelash extension graduates
the improved success of
their businesses.
“In a similar vein to quality
manufacturing practices
that have been implemented
at the manufacturing plant
in South Africa, along with
the quality of ingredients
sourced from all over
the world and the high
percentage of actives we
use in our products, our
distribution needs to be on
par, making us a notable
contender in this market,”
concludes Dr Gobac.
Dr Robert Gobac
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online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
50% BETTER
1% SAME
49% WORSE
HOW DID RETAIL BUSINESS IN
SEPTEMBER 2015 COMPARE WITH
SEPTEMBER 2014?
HOW DID TREATMENT BUSINESS IN
SEPTEMBER 2015 COMPARE WITH
SEPTEMBER 2014?
75% BETTER
0% SAME
25% WORSE
business trends
13
HOW DID TREATMENT BUSINESS IN
SEPTEMBER 2015 COMPARE WITH
SEPTEMBER 2014?
INSIDEr SAloNFor the month of September, 25% of you reported that
treatment business was up; one spa said this was due to
better advertising. Forty-two-percent said business was
down as a result of an increase in pricing. Thirty-three-
percent of you said business was the same.
It seems financial constraints had an impact on retail
business during September as only 8% of you reported that
business was up. Some of you have attributed this to new
products and treatments being introduced into your salon.
Seventy-five-percent said business was
down, while 17% said business was
the same.
We asked if you ask clients
for testimonials, 58% said yes
and 42% said no. Some of you
reported that your clients post
their testimonials on your social
media pages.
As to the most popular retail item
in September, 33% of you said cleansers,
50% of you mentioned a particular product range (as
opposed to a single product), while 17% said that product
and brand popularity varied throughout the month.
The month in numbers
INSIDEr SPAMost spas (71%) reported an
increase in treatment business
in September 2015 as compared
to the same time last year, with
one spa having literally doubled
business as compared to the
same time last year. Reasons
cited for this amazing increase were
a focus on upselling, watching revenue
very closely, analysing how the spa books clients and
looking at all KPIs (Key Performance Indicators).
The average treatment room occupancy varies quite a
bit between spas, with one reporting 43% and another at
85%. The salon manager attributed this high occupancy to
the fact that the spa has more therapists than rooms.
Only 50% of spas reported an increase in retail business
as compared to September 2014. However, one spa
reported a significant rise in sales, due to an increased staff
complement, many of whom are good retailers. The most
popular retail items at spas during September varied quite
a lot between spas and ranged from moisturiser to body
balm, to 24-hour cream, to serum, to cleansing balm, to
detoxifying supplement, to body scrub.
We asked spas if they ever ask clients for testimonials
for social media purposes and all respondents said no –
rather they encourage clients to complete feedback cards.
AVERAGE TREATMENT
ROOM OCCUPANCY
55%
HOW DID RETAIL BUSINESS IN
SEPTEMBER 2015 COMPARE WITH
SEPTEMBER 2014?
AVERAGE TREATMENT
ROOM OCCUPANCY
59%
25% BETTER
33% SAME
42% WORSE
8% BETTER
17% SAME
75% WORSE
InsiderInsider, our exclusive business round-up, polled salons and spas in Johannesburg, Pretoria, Durban, Cape Town, east London and Port elizabeth to track business in september 2015.
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
14 business
It’s not an exaggeration to say
that the now ubiquitous Environ
brand had humble beginnings –
in a kitchen in fact.
Noted plastic and recon-
structive surgeon, Dr Des Fernandes
(known as ‘Dr Des’ in the beauty
industry) started making skin creams
in his kitchen, motivated by the need
created from treating two young
patients suffering from terminal
melanoma.
“Dr Des was never driven by the
thought of building an empire,”
explains his sister and Environ CEO, Val
Carstens. “His concern for his patients
drove him to research skincare and so
brought him to understand the vital
role Vitamin A plays in skin health.”
When Carstens joined the family
business she was driven by her
belief in the products Fernandez had
created.
“Even today, the global success
of this business is underpinned
by on-going care and concern for
healthy skin,” she says. “Environ’s
success is attributed to the fact that
Dr Des has continued to research
the effects of different ingredients
and treatments on the skin. He has
always tested Environ products on
himself before anyone else. This has
fuelled a passion, belief and trust in
the products across the company
and consumers alike. Today, we have
brand fans across the world loving
the results they experience.”
The first-ever Environ product to
be launched on the market was an
unadorned white tube of Vitamin A
cream. Over the years, this has been
enhanced by introducing different
levels of Vitamin A, adding anti-
oxidants and peptides, and by keeping
abreast of the latest technology in the
fields of ingredients and skincare.
“The basic premise of Environ
remains the same – all skins need
Vitamin A,” states Carstens.
AmbassadorsShe stresses that Dr Des was the first –
and is still the most powerful – Environ
brand ambassador.
“Dr Des continually researches,
treats with and recommends Environ.
He travels extensively, sharing his
knowledge with great generosity.
“As to our other ambassadors,
they may be celebrities, but they
were Environ fans and users for years
before we introduced an Ambassador
Programme,” comments Carstens.
CelebrationsShe goes on to say that Environ will be
celebrating its 25th anniversary and
‘amazing South African success story’
in style. “We will put the focus of these
celebrations on acknowledging those
who have been part of the journey over
the years.”
Carstens notes that the company’s
future will be a continued journey of
Environ’s reason for being. “This is to
continue to offer the best skincare,
latest ingredients at optimal levels and
to continue to create beautiful skins for
life.”
Recent developments at Environ
include the internalisation of its South
African distribution, the launch of
two revolutionary skincare products
(Intensive Revival Masque and Avance)
and the introduction of a therapist
incentive scheme. PB
25 years and counting …On 12 December this year, south African skincare empire environ will celebrate its 25th anniversary. Joanna Sterkowicz reflects on the significance of the company reaching this milestone, its history and what the future holds.
“Today, we have brand fans across the world loving the results they experience.” - Val Carstens
Then
Now
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
15 business tips
Finding the next big thing is a quest that should drive any
entrepreneur. The normal life cycle of product growth
and decline involves:
Growth – in demand and fulfilling a market need;
Maturity – sales level off, or competition in the marketplace
leads to a reduction in price;
Saturation – where competition is extensive, prices tail off and
profit reduces;
Decline – lack of demand, decline may occur naturally;
Replace – find something new.
With anything marketable, the cycle of growth and decline is
pretty guaranteed. Things peak then trough. Once the market
is saturated the product becomes less desirable, so the salon
owner has to find the next big thing.
Bringing in the new, even if it’s a reinvention of something
that’s gone previously, is key. Businesses that don’t recognise
that ultimately fail. Our clients are better educated than ever
before; they are more knowledgeable and more aware of
developments in skin, hair and nail care. Being
behind the trends has never been less of an
option.
Do YoU HAVE ANY QUESTIoNS To PUT To oUr EXPErTS?Send your question about absolutely anything to do with running a beauty business to [email protected]
Adele Visser, the council manager, has worked closely with the dti for 14 years, and has assisted companies in both in the electrotechnical and cosmetic sectors, to understand and apply for dti EMIA funding. E-mail [email protected]
Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business.
Ask the experts
What are the benefits of exhibiting at big overseas shows like Professional Beauty london and what sort of support does the Department of Trade & Industry offer?
Trade shows deliver qualified buyers with real
purchasing power and people that often
cannot be reached by sales representatives/
agents in the field. In addition they assist you to
validate purchasing decisions by meeting your
customers and confirming with a handshake.
You will also have the opportunity to present
live demonstrations to attract show visitors.
Furthermore trade shows allow you to stay abreast
of the industry’s needs and compliance going
forward.
The Cosmetic Export Council of South Africa
(CECOSA) encourages its members to start with
shows in the EU, because it is South Africa’s natural
trading partner.
As a South African manufacturer/service provider,
the Department of Trade and Industry’s (the dti)
Export Marketing and Investment Assistance
Scheme (EMIA) partially compensates exporting
South African registered companies, for costs
incurred in respect of activities aimed at developing
export markets internationally for South African
products & services and to recruit new foreign direct
investment into South Africa.
Hellen Ward is MD of Richard Ward Hair and Metrospa in London’s Sloane Square.
As a salon owner, how long do I have to maximise the shelf life of a new treatment, product or service?
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online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
business tips
17
Let’s start with the obvious:
if you want people to know
that you exist, you have to
tell them that you exist.
You have to advertise.
But telling someone to advertise is
like telling someone to use make-
up. It sounds simple enough at first
but then the questions start: Which
products do I use? Where do I apply
it? How much do I need to apply?
And much like advertising, there
are no simple answers to these
questions. It all depends on who you
are and what you’re looking for.
So step one is to decide who you
are, or what your brand personality
is. This is the ‘face’ that you’ll be
putting out to potential customers.
And as we all know, first impressions
count. Your font choice, colour
palette, pictures and the wording
you use will all affect how customers
feel about you and your brand. For
example, clean images, minimal copy
(the words you use), classic fonts
and muted colours say ‘sophisticated
and relaxed’, whereas bright colours,
more vibrant pictures and bolder
fonts say ‘trendy, modern and fun’.
The next step is figuring out who
your customer is. An ad will only be
successful if it’s reaching the right
people. So before you spend money
The beauty ofgood advertising
on advertising in a publication, ask
them about their readership (the
gender, age and income of the
average reader), reach (how many
people read it) and placement
(where your ad will feature, i.e.
the wellness section or the sports
section?). Including a ‘call to action’
(a phone number or web address)
will also help you monitor the
response to your ad so that you can
continue or change your strategy
accordingly.
The last step isn’t so much a step
They say that beauty is in the eye of the beholder. But when your business is all about beauty, how do you make sure that your salon or spa is the one that catches the most eyes? FCB Joburg senior copywriter, Jessica Everson, provides the answer.
Jessica Everson is an award-winning writer who has been in the industry for six years. She is a senior copywriter at FCB Joburg, a member of the FCB South Africa group, one of the country’s largest and most creative agencies.
On average, you only have 6.5 seconds to
grab someone’s attention so make
sure people can look at your
advert and know immediately who you are and what
you’re offering.
but a golden rule: less is more. Too
much copy, too many pictures and
too many fonts are just that – too
much. Decide on your key message
(a special offer, an experience, a
technique, a price point) and then
work around that.
On average, you only have
6.5 seconds to grab someone’s
attention so make sure people
can look at your advert and know
immediately who you are and what
you’re offering. If they have to try
too hard to figure it out, they’ll
move on to the next advert and
you’ll lose a potential customer.
At the end of the day, the most
important thing to remember is
that you’re selling beauty and
relaxation so your advert needs
to be just that: beautiful and
relaxing. PB
A golden rule:
less is more
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Johannesburg Offi ce
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42 Chester Road, Parkwood 2193
ph +27 (0) 11 8808383
MARCH 2016
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online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
business tips
19
Women, entrepreneurs and beauty
Debbie Merdjan is CEO and founder of the Camelot Group. She has been in the industry since 1982 and started Camelot International Health & Skin Care Education in 1987, and opened her first Camelot Spa in 1997.
Unlike any other business, the beauty business is largely made up of women. This makes perfect sense – women bring their passion, knowledge and experience to the table, writes Debbie Merdjan.
Worldwide, women make up about
half the population, and yet the road
to success for a woman is much
harder than that of a man. Women
in general have to work much harder
than men while their salaries are lower. It’s harder for
women to break into business and to be taken seriously.
It shouldn’t be, but it is.
That is why the idea of being ‘your own boss’ is hugely
appealing. This is where entrepreneurship comes in.
Starting a business as a woman, especially in South
Africa, is a dream come true. It takes courage though.
Business owners will tell you that a
new venture comes with challenges
and triumphs.
Of course there are challenges.
When you are an employee you
have the safety of structure and
a monthly salary. So, taking the
plunge into the unknown is scary.
You have to say goodbye to the 9
to 5 job and say hello to working
24/7. You have to continuously
work, strategise and think
ahead.
WisdomIt is really important to draw on
the wisdom of others, to ask for
help and to surround yourself
by the right people. You need
to learn, study and understand
your industry like no-one else.
In the beginning you may
overspend, make rash hiring
decisions or use the wrong suppliers. You
will spend hours figuring out how to do things. You’ll learn
quickly though, through sheer hard work. You’ll become a
female entrepreneur!
The rewards are huge. Your success will allow flexibility.
With success comes recognition, both internally and
externally. You’ll gain the respect and recognition of your
peers and from your community.
And you’ll find yourself being more creative and making
the right choices, as in great staff, clever marketing and the
right location. In other words, people who have the same
values as you. Building relationships and networking. You
need to be financially savvy, or employ someone who is.
Understand not just beauty but the business behind it.
objectivesYour objectives should be SMART (Specific Measurable
Achievable Realistic Timely). These concrete short- and
long-term goals determine the direction that you will take
and where your business will be in six months, a year from
now, and in two years from now. Remember though, as
the space outside your company continues to change,
your goals and objectives need to adapt.
The days of the beauty industry being fluffy and
unfeminist are long over. We find that the most dynamic of
women, the top female business-leaders, the academics,
the stay-at-home moms, the shop-owners, all women, are
interested in the beauty business.
You have a fabulous job to do. Do it for the
women! PB
You have a fabulous
job to do. Do it for the women!
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
business tips
20
I always find that there is a
fine balance between Client
Retention vs Client Acquisition. It
is great when all your marketing
efforts pay off and you get new
feet through the door, but how do you
keep them coming back?
You would agree that ‘wowing’
first-time clients and getting a return
on your investment is important, but
have you thought about how much
effort you are placing on existing
clients? In fact, the amount of money
you make on first-time clients is, on
average, 20% of your total income.
That means 80% of your business
comes from repeat clients.
There are two elements that
maintain repeat business: service
and communication. Ensuring your
team’s buy-in is essential to keep
clients coming back; here are a few
guidelines to take them through:
Client retention plan1. Service, service, service. Set aside
time on quiet days and have your
therapists work on each other to
ensure that standards, quality and
protocols are adhered to. Enhance
your client’s experience before
the client arrives by having your
front desk ask (especially new
clients) about their preferred room
temperature, music preference, the
adjustment of the head rest and
needs for her massage.
2. Update details. Have the above
information stored on the client’s
consultation forms so that any of
your staff members can refer to
it before a treatment. Your client
will feel that special attention has
been placed on her needs, which
is the start of building a good
relationship.
3. Immediate rebooking. Give the
client a reason to come back
before they leave. Train your
therapists to recommend a
follow-on treatment or a course
of treatments e.g. ‘You will require
a further two massages to assist
with the muscle tension’.
Writing out a treatment
programme and handing it to
clients at the front desk will assist
with rebooking as well. The most
straightforward way to encourage
repeat business is to suggest a
follow-up appointment before
they leave.
4. Maintain relationships. A
relationship with a client is what
ultimately keeps them coming
back to you. So follow up with
thank you e-mails and phone calls
to get feedback on service or
products to ensure that you stay
in touch with your client. Send
Ayesha rajah, MD of A&I Importers and owner of Urban Bliss Wellness Spa, has been involved in the spa and skincare industry for more than 20 years. Rajah also facilitates training for Phytomer, Priori and Skin Doctors.
subtle e-mails to remind clients
of the benefits of massage, or tips
on double cleansing, for example.
This gives clients a reason to call
back.
5. Ease in change. As we all know,
clients tend to leave a salon
or spa when a therapist leaves
with whom they have built up a
relationship. This dynamic can be
minimised by having the clients
get comfortable with another
therapist. Have another therapist
usher the client into a room, or
give a complimentary hand or foot
massage.
Implement a client retention policy
today and you will not only maintain
business growth, but greatly improve
it. PB
Ayesha rajah, owner of the Urban Bliss wellness spa in emmarentia, Johannesburg, provides some valuable tips on how to ensure that clients keep returning to your door.
The art of client retention
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Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
business tips
22
Our professional industry is evolving.
In fact, it is meta-morphing at a rapid
rate. With new creams, lotions and
technology launched every week, how
do you know which brands to partner
with to highlight your brand or what you stand for?
Many beauty professionals might not know what
defines a brand. Well, a brand is anything – a symbol,
design, name, sound, reputation, emotion, employees,
tone and much more. And this is what separates you
from anyone else in the market.
A lot of people rely on product brands to grow their
own brand, but you know your own brand the best and
what you want in your business. Thus you need to be the
brand missionary and ensure you hire or rely on others
who believe in your dream. Your brand needs to speak
volumes to consumers. Your brand needs to stand out.
So you need to ensure the people in your business, or
the other brands you leverage, are alight with fire and
passion to enhance your brand.
SOME TIPS ON hOw TO BE YOUR OwN BRAND
Create your brand persona Who or what is your brand? What does it look like? Does
it have a personality?
The why of what you are doing needs to come
through in your brand and how others see it, so why not
use a brand language? Words are powerful as they can
limit you or set you up for success.
Find a mentor Look up to someone who is an expert in your field and
lean on them for support, guidance and to act as a
sounding board.
Build relationships to get to milestonesEnsure you build relationships with experts in the
industry, beauty bloggers or beauty editors and become
the ‘go to’ person in that field.
Align yourself with a brand
ambassador to showcase your
brand and vision and add a
stamp of approval.
Don’t copy – leverageOne of the biggest mistakes I see businesses making is
that they rely on other people or brands to grow their
business. Hard work allows brands and businesses to
grow. Don’t copy another brand and expect the same
results, as you don’t know what has gone into building
that particular brand.
Instead, why not leverage a powerful brand to
highlight your own brand? Use their team’s knowledge
and skill, lean on them for support and advice and learn
from their best practices.
You are a brand. And I believe you can be a successful
one. Remove the ceiling and reach for the sky. PB
Building brand identitywho are you as a brand, and are you relying on other brands to create your brand, asks lauren Gibson.
lauren Gibson has been with Dermalogica for just over three years, where she has been a senior instructor and a business consultant in KwaZulu-Natal (KZN). She recently joined the Cape Town team as the regional manager.
You need to be the brand
missionary and ensure you hire or rely on others who believe in your dream.
C
M
Y
CM
MY
CY
CMY
K
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
24 business tips
Maximising revenue at
spas was one of the
topics covered by
keynote speaker Jeff
Butterworth at the
International Spa Convention, which
ran alongside the Professional Beauty
Johannesburg Show at the Gallagher
Convention Centre at the end of
August.
As chief spa and wellness officer
for LUX Island resorts, Butterworth
stressed that he was speaking from a
resort-based perspective but that the
principles of revenue management
also apply to day spas.
“Revenue management is applied a
lot in the hotel industry but, because
it is a very analytical process, it
doesn’t appeal to spa owners,” said
Butterworth. “It requires disciplined
analytics; spa managers need to
analyse factors such as the right
product, customer, time and channel,
as well as variable costs and fixed
costs.”
He noted that there are five pricing
expectations for spas:
• High price, high demand (usually
in high season and over weekends)
• Highprice,lowdemand
• Variablepricing,highdemand
• Lowprice,highdemand
• Lowprice,lowdemand
Data-driven tactics and strategy in the spa
Revenue management can be applied to any business with perishable inventory but is a complex science, as Joanna Sterkowicz discovered at the recent International spa Convention in Midrand.
CostsButterworth advised that spa
managers should regard treatment
blocks as ice blocks that melt. “See
your treatment diary as a delicate
thing. It doesn’t cost a lot to do a
treatment – it has low variable costs
(products and consumables) versus
high fixed costs (therapists’ salaries,
Jeff Butterworth
business tips
25
Professional Beauty Oct/Nov 2015
rent, water and electricity, etc). You need to calculate
the variable cost per hour-long treatment, as well
as your fixed costs per hour, to come up with your
total cost per hour, which you can then divide by
the number of treatments performed in a given time
period.
“Remember that pricing doesn’t have to be fixed
so adopt a flexible policy. See what treatments make
you the most money. I suggest that you have seasonal
prices and day of the week prices. Be flexible with
your pricing. Talk to customers to ask what they are
willing to pay for at what times, on which days and in
which seasons.”
Butterworth stressed that higher time demand
equals higher price. “I think you should sell longer
lower-price packages in low demand times and sell
shorter, high-price treatments in high demand times.
Determine your peak times, days and seasons.
“Upselling is an important factor in revenue
management. I always employ the ‘Would you like
fries with that?’ strategy. In other words, whenever
a person books an appointment, the receptionist
must be trained to ask if the client would like another
treatment as well, such as a reflexology massage, for
example.”
ForecastingIn terms of forecasting, spa managers should look
backwards before they look forward, according to
Butterworth.
“Forecasting is the major tool used in revenue
management,” he continued. “So, how does one
forecast? It is possible to use a budget as a forecast
but I don’t think it’s a good idea. Rather look at
factors such as occupancy, average spend per guest
and capture ratio.
“Other variables to consider when forecasting are
‘groups’ business; quest mix (family, couple, single);
average room rate; and nationality mix (ie. from which
countries do the guests come?).”
In closing, Butterworth emphasised the importance
of having a good receptionist.
“Your business will be made or broken by your
receptionist,” stated Butterworth. PB
REVENUE MANAGEMENT TIPS
1. Rebooking (build up your base)
2. Flexible time-based pricing (time of day, day of week and seasonality)
3. Affordable, low-price packages in low season
4. Shorter, high-price treatments in high demand time
5. Upselling (‘Would you like fries with that?’)
6. Understand where you make your money (massage, product sales or facials).
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
spa focus
26
To stand out in the market, spas should offer at least one unique, signature treatment that fits in with their particular ethos. Mimmie lancaster takes a tour of three unusual south African spa treatments that do just that.
relaxing in the rainThe African Rainforest Experience
at the Arabella Hotel and Spa
in Kleinmond, Hermanus offers
14 fantastic sensorial treatment
steps. The main aim of this sensory
journey is to stimulate the body’s
natural detoxification process and
to bring about total relaxation.
After being warmly greeted and
welcomed by spa manager Izak de
Bruyn, I set off to change into my
robe and slippers and am led to the
Rainforest Experience area. Even
though this is a guided experience
with all the treatment steps clearly
indicated at each station, my
therapist is always nearby.
What follows is a sublime
experience that starts off in the
exfoliation room, where one lies
on a heated slab and is thoroughly
scrubbed by a therapist and then
rinsed off with hot water. Thereafter
you get to ladle yourself with cool
water from the fountain in the
anteroom.
The next 10 minutes is spent in
the Eucalyptus-infused steam room
followed by a really refreshing cold
shower. Following this is the rest
phase, which is done while under
an aromatic towel, fragranced with
lemon, orange peppermint ginger
and more.
Now I’m off to the aromatherapy
sauna, where my pre-selected blend
of oils is used. It’s time again for the
pores to open, the body to perspire
and for toxins to be flushed.
At the waterfall shower I must
be careful not to exceed the two
minutes allowed, as this is such a
great sensation. Then it’s time for
the dry heat sauna, where I spend
five more minutes to detox and relax
tired muscles. This is followed by
time in the cold mountain mist area,
where soft cold mist falls gently on
the body and cools you down.
I’m encouraged to drink a lot of
Singular spa experiences
27
Professional Beauty Oct/Nov 2015
spa focus
R
water throughout my journey thus far, so after another
glass of water I get to lie on the warm relaxation bed
for 15 minutes. My therapist then guides me to the
reflexology footbaths, where I alternate between hot
and cold baths for the feet.
The Rainforest Shower Bed that follows proves
to be the highlight of the experience, with the
temperature alternating between 30° and 40°C. This
experience starts off with you lying on your back
while water ‘rains’ from massive heads high above.
You then turn onto your stomach and pulsating
water rains down onto the back of your body. Wow!
My therapist now leads me to the drying and
application room, where I get to apply soothing and
hydrating moisturisers. From here I’m taken to relax
in the candle room for approximately 30 minutes. I
fall into a wonderfully deep and restful sleep.
Upon waking up, I feel totally rested, relaxed and
ready for a beautiful tea ritual, where a rooibos and
chamomile blend of tea is served.
Bush backdropWhat would a spa
experience in South
Africa be without
experiencing the
bush first-hand? At
Etali Safari Lodge
& Wellness Centre
on the edge of the
Kalahari, you are
invited into a cool
thatched room
where the double
doors are opened
so that the sounds
and rhythms of the
African bush can be
clearly heard. I opt
for the signature
two-hour Tlhakanya
treatment.
The Tswana word ‘tlhakanya’ means to mix and
come together. This spa experience starts with a
eucalyptus-infused steam room session, followed by a
cool shower and a full body scrub expertly performed
by well-trained hands. The treatment leaves the body
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
28 spa focus
feeling tingly and radiant.
An unforgettable massage
sequence then follows; it is so
unpredictable and unique in its
rhythm and movements and
combines knobkerries, hot stones
and cool marble. Next is a full-body
wrap to further cleanse and improve
circulation. The experience ends with
a beautiful hydrating facial treatment.
As with all treatments offered
at the Etali Wellness Centre, the
aim is to bring about balance and a
sense of wellbeing in a natural, calm
environment.
By this time there is a commotion
at the water hole only a couple of
100 metres away. I’m told that the
elephants have come to drink water!
If this is not Africa at its best, then I
don’t know what is.
Spiritual treatmentLééfSPA is the new ‘kid’ on the block
and recently celebrated its first
birthday. A short time ago I experienced
its By Still Waters treatment. This is a
truly nurturing
e x p e r i e n c e ,
where not only is
physical exhaustion
dealt with, but an
escape is offered from
the disappointments and
pain that life may throw our way.
The treatment starts with a foot
washing ritual followed by alone time
in the steam room, where you perform
a self-scrub to rid yourself of dead skin
cells, symbolic of removing that which
weighs you down.
After the cool shower, your therapist
performs a foot and hand treatment.
This is not the normal manicure
and pedicure routine but more of a
nurturing, nourishing treatment, as if
preparing you for your life journey. The
therapist invites you to speak about
your hurts and disappointments and
offers wisdom from scripture.
A wonderfully nurturing facial
treatment follows, where your therapist
talks you through the fact that you
were created as beautiful in the eyes
of God and that it takes both
inner peace and outward
pampering to bring about the
beauty created in you.
You are then turned over
and receive a deep and intense
massage that focuses on the areas
that hold stress.
After a blissful half-hour of
massage, your therapist anoints
you with fragrant oils and speaks a
blessing over you.
An amazing sense of peace and
joy fills you. This truly is a treatment
with a difference. PB
Mimmie lancaster has been involved in the health, skincare and spa industry for more than 28 years and is a prominent and experienced professional, who is well versed in the wellness industry. E-mail [email protected]
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Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
30 salon focus
RUB, which stands for
relax, unwind and
breathe, first opened
its doors in April
2005. Earlier this year
owner Jennifer Fieldgate noticed
an increased demand for nail
treatments.
“Despite the fact that we are a
serious skincare centre I recognised
the need for a dedicated and
spacious nail section in the salon.
I understand my clients when they
say they are always short of time,
so I thought about creating a place
where they can meet up with a
friend, have their nails done and
purchase their favourite products
all at the same time. Multi-tasking at its best!
“It is imperative we offer excellent service as well, and all
my nail therapists are highly trained and have many years
of experience. People underestimate how specialised nail
treatments are; therefore I am proud to say I feel I have the
best nail technicians in the business. They win many awards
and attend master classes regularly.”
In terms of the salon’s décor, Fieldgate was adamant
that RUB have a unisex feel and that men be made to feel
comfortable when coming into the salon for treatments.
“Consequently there are absolutely no pinks or pastel
hues in the salon. Rather, we have incorporated strong
clean lines, with greys and greens, and a few classic pieces
to complement some of the contemporary elements in the
shop,” she adds.
‘Cult product’Fieldgate recently decided to take on the Australian
cosmeceutical skincare brand, Alpha H Liquid Gold.
“My aesthetic doctor at RUB introduced me to
this phenomenal brand and I immediately fell in love
with it after using it myself,” she continues. “I had
been looking for a more medically based product to
complement the already superior brands offered at
RUB. The phenomenal ‘cult product’ Liquid Gold is
an award-winning resurfacing treatment that uses a
state-of-the-art, low pH delivery system to effectively
diminish wrinkles, pigmentation and sun damage.
It brightens and revitalises tired, ageing skin, and
radically improves the appearance of the complexion.
The Liquid Gold is 5% glycolic and can be successfully
slotted into any existing skincare regime.”
Prime positionFieldgate herself has no background in beauty but has
always been fascinated by the industry. “Ten years ago,
when an empty space became available in a perfectly
situated shopping centre (Coachman’s Crossing in
Peter Place), I jumped at the opportunity to open an
upmarket skin centre to cater for the discerning clients
in the area.
Changes at rUBBryanston-based salon RUB recently renovated its premises to include a large nail area and has added a new cosmeceutical range to its offering, writes Joanna Sterkowicz.
31
Professional Beauty Oct/Nov 2015
salon focus
“The shopping centre is directly opposite one of the
best private schools in the country (St Stithians) and
I noticed the space was available when I was having
coffee at the ever-popular Mugg & Bean next door.
There are also many businesses situated around the
centre. I had a vision of not only offering an amazing
service and top international products to the parents
and teachers across the road, and to professionals in
the area, but also helping and informing teenagers
about the correct way to look after their skin.”
She believes that RUB differentiates itself from other
salons in that clients are treated as individuals not just
as nameless faces.
“When walking into RUB, our clients are greeted by
name and are made to feel at home. Our mission is to
form a relationship with them, and help them achieve
their goals, whether it is improved skin, anti-ageing,
slimming, nails, or IPL treatments.
“We have forged strong bonds throughout the years
and have enjoyed many exciting milestones with our
clients, such as matric dances, engagements, weddings,
babies, holidays, and teens growing into beautiful
young professionals,” concludes Fieldgate. PB
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BEFORE AFTER
Before and after images demonstrate the effects of DMK stretch mark treatments.
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DMK, REBUILDING SKIN, REBUILDING LIVES
+27 (0) 11 262 6120DMKSouthAfrica
Stretch marks most commonly appear after weight loss/gain or pregnancy, due to the skin being stretched beyond its capacity. This causes the skin to tear and form a scar.
DMK professional treatments effectively assist in remod-elling the scarred tissue with a specialised formula that dissolves and softens the damaged tissue topically. DMK then rebuilds the skin with its signature enzyme therapy to restore the skin’s tissue back to a healthy state.
The DMK difference is in the way the treatments and for-mulations are delivered, rather than working on the surface
of the skin. DMK uses a Transdermal delivery system that penetrates through the surface of the skin, allowing vital nutrients to reach new skin cells.
The DMK concept is based on science and the natural processes of the skin. By understanding how a condition is caused, DMK can then provide a remedial program that effectively works to revise this unwanted condition.
Similar to a personal trainer for your body, a DMK technician will take you through all the steps involved and most impor-tantly how you can achieve a life long solution.
To achieve a fantastic result at the skin surface you must fi rst regenerate the cellular structure of the skin.
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
33 rejuvenating facials
My treatment took
place at DMK Head
Office Clinic in Kelvin,
Johannesburg, where
therapist Lindsay
Gething asked me to complete a
detailed consultation card, while
stressing that the treatment is based
on the concept of enabling the skin to
function optimally.
“At DMK we work with the skin’s
natural chemistry. This treatment
contains messenger enzymes that
rejuvenate the skin. It is also ideal for
acne sufferers,” she explained.
Gething commenced the treatment
by performing a double cleanse
with the DMK Deep Pore Cleanser.
To prepare for the extraction phase,
Gething applied Sebum Soak, mixed
with an activator called Aqua D’Herb.
This combination spirals into the pores
and loosens sebum. My face was then
covered with plastic film and a hot
compress and left under a steamer for
a few minutes.
For extraction, Gething used
a needle to break the skin on the
pustules and noted that the impurities
were coming out very easily. After that
she applied Dermatox, which contains
kelp and acts like a liquid magnet to
Enzymes rule!
draw out impurities; it was left on
for three minutes and then wiped
off.
“I’m now going to exfoliate
your skin using Quick Peel, which
contains extract of Cinnamon
Cassia Nut. This causes the blood
to rush to the surface. Your skin
will start to feel a little hot during
this phase,” said Gething.
Just prior to applying the DMK
Enzyme Mask 1, she put some
Melanotech Drops onto my skin to
inhibit the production of melanin and
Pore Reduction Drops. She applied
the Enzyme Mask in an upwards
motion and warned me that I might
experience a slight throbbing as the
mask dried. I could really feel my skin
begin to tighten.
As a bonus I got to experience the
DMK Medi Pedi treatment, performed
by therapist Phindi Khumalo, during
this phase. It was such a relaxing
treatment that I actually fell asleep.
After 45 minutes Gething removed
the mask with a wet compress and
did a double cleanse with the Deep
Pore Cleanser. She then ran a block
of ice over my skin to reduce any
inflammation. Some Melanotech
Drops and Pore Reduction Drops were
applied, as well as Beta Gel, which
contains Beta-glucans to boost the
skin’s immunity.
“For the transdermal transmission
phase, I’m first going to spray your
skin with some Herb & Mineral Mist
to replace moisture, as well as Seba-E
Oil, which mimics the secretions of the
sebaceous glands,” she commented.
Gething applied the Crème Citrique
Plus, which contains Vitamin C, and
added Hydrophilic Crème to lock in
the moisture. Some DMK Sunscreen,
with an SPF of 30, finished off the
treatment.
My skin looked positively radiant
after the treatment and I’m really keen
to continue it on a monthly basis. PB
Contact DMK: 011 262 6120
Brenda Mzila opts for DMK’s signature enzyme Treatment to address an uneven skin tone, pustules and the dark circles under her eyes.
Enzyme Mask
After treatment
Sebum Soak
Exfoliation
Lindsay Gething applying cleanser
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online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
35 rejuvenating facials
Ever since I hit the post-
menopause phase, my
skin has really aged. So
I was delighted to head
off to Poise Brands to
experience the Proteinous Lifting
Therapy from Juliette Armand’s
Elements range.
“This is our anti-ageing facial and
has an immediate lifting effect,” said
training manager Meghan Less. “It
includes an enzyme exfoliation which
is really effective, despite being very
gentle on sensitive skin. You will
literally feel like your face has had a lift
post-treatment.”
The treatment began with a
thorough cleanse, using Juliette
Armand’s Sensitive Cleansing Gel.
“The gel contains an ingredient
called Osmopure, a plant extract which
protects skin cells from the cytotoxic
action of smoke, cigarettes and other
air pollutants,” explained Less.
This was followed by the
application of the Preperator Lotion,
which contains Juliette Armand’s
trademarked Cleansing Complex and
has 5% AHAs (Alpha Hydroxy Acids),
namely lactic acid and glycolic acid.
I experienced a tingling sensation on
my skin.
Next, Less applied the Exfoliating
Enzyme Mask; this felt cold and
refreshing.
“Comprised of enzymes, this mask
effectively removes dead skin cells and
is far gentler than acid or mechanical
peels. It contains papaya to encourage
cellular rejuvenation,” she said.
The mask was left on for 15 minutes,
during which time Less performed an
arm massage.
Once she had wiped off the mask
with sponges, she applied Hyaluronic
Acid Serum to restore hydration.
“This serum has 20% hyaluronic acid
content,” continued Less. “Hyaluronic
acid can retain up to 1000 times its
weight in water and is therefore the
most effective moisturising ingredient
in cosmetology.”
The next phase was the Proteinous
Lift Mask, applied in the direction of
the neck and facial muscles and left on
for 10 minutes. This contains albumen
derived from egg whites. As the mask
dried on my face, my skin began
to feel increasingly taut. The mask
strengthens the connective tissues of
the skin, while smoothing out wrinkles.
Once this phase was complete,
Less removed the mask with a brush,
again in the direction of the muscles.
She then applied some Microlift
Serum, a ‘flash-lifting’ serum for an
instantaneous effect on targeted areas,
such as around the eyes, between the
brows and around the mouth.
The second-last stage of the
treatment was the application of the
Lifting Fort Serum, which is for long-
term lifting. Less finished off with the
Hydra Firming 24h Cream, a multi-
action cream based on the protein
complex, Milk Peptide.
Post treatment I noticed that
the wrinkles around my eyes had
smoothed out and my skin felt
rejuvenated and lifted.
This facial is ideal for special
occasions where clients want
immediately rejuvenated and
freshened skin. PB
As its name suggests, the Proteinous Lifting Therapy from Juliette Armand is based on proteins that tone the skin and restore firmness, writes Joanna Sterkowicz.
A ‘firm’ belief in ‘lifting’
Contact Poise Brands: 011 033 0500
Meghan Lees performs arm massage
Enzyme mask
Proteinous Lift Mask
Post treatment
Lifting Fort Serum
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
36 permanent make-up
Delegates who attended
the one-day PCASA
Conference were
very happy with the
event, according to
PCASA board member and Certified
Permanent Cosmetic Professional
(CPCP), Nikki van Gend.
“We usually have a two- or three-
day conference with an international
speaker but unfortunately this year
our international speaker, Anouska
Cousana, was forced to cancel on
very short notice due to illness and we
didn’t have enough time to organise
another international speaker. Despite
this setback, we received fantastic
feedback from delegates and the
overall mood of the conference was
positive,” says Van Gend.
As to popular sessions at the
conference, she cites Paula Becker’s
microblading presentation as one.
“Microblading is the current
buzzword on everyone’s lips in
terms of permanent makeup (PMU),”
continues Van Gend. “It is a form of
Industry professionals convene at PCASA Conference
The Permanent Cosmetic Association of south Africa (PCAsA) held its annual conference at the end of August in Melrose Arch, Johannesburg.
cosmetic tattooing that involves a
hand tool and a specific formation
of needles. The needles are lined up
next to each other and these in effect
become a ‘blade’. This type of needle
configuration is so popular because
it can create a thin line that looks like
a hair, thus creating a more natural
looking result for eyebrows. It is an
advanced procedure and needs proper
training and experience. One can easily
‘slice’ the skin and cause scar tissue if
not properly trained in working with
special needle configurations.”
Other speakers at the conference
included eye specialist Dr Dirk
Booysen, Done Leech, who focused on
the fine art of doing lips in PMU, while
Philippa Crichton spoke on needle
choices.
A hot topic at the conference was
the way forward for the local industry.
“The conference highlighted the
importance of continuing education,”
says Van Gend. “We believe that the
only way the local industry will grow
is through the regular attendance
of a workshop or conference with a
recognised educator. PCASA, which is
a Chapter of the Society of Permanent
Cosmetic Professionals (SPCP), aims
to offer workshops for its members at
ground level and attend to the specific
needs of today’s technician.”
Van Gend believes it is imperative
for South Africa to keep in the loop
with international trends. “That is
why PCASA, as a group, can organise
international speakers to come to our
country so that everyone can benefit
first hand from overseas speakers. The
only way forward for any industry is to
work together and to work selflessly.”
In 2016, PCASA will host
the International Conference in
Johannesburg on 10, 11 and 12 June.
Latest PCASA news is that new
board members have been appointed,
namely Unaiza Moideen, Carla Becker
and Michelle Girling. Done Leech is
chairperson of the board. PB
Dr. Dirk Booysen
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
37 permanent make-up
More and more salons
are offering PMU
services, where they
will bring in a freelance
technician as per client
demand.
One such PMU technician is
Manuela Incendiario, a member of The
Permanent Cosmetics Association of
South Africa (PCASA), who has been
working with the Professional Skin
Care Lab in Johannesburg for several
years.
“Permanent cosmetic enhancement
is a fascinating, innovative and
successful treatment used to enhance
your eyes, brows, lips and cheeks
with a soft, natural finish, which has
the appearance of perfectly applied
make-up.
“This effect is achieved, in clinical
conditions, by infusing hypoallergenic
pigments into the dermal layer of the
skin, where they remain permanently
but then gradually fade over time.
Designs that are common are those
that resemble make-up, such as eye-
lining and other permanent enhancing
colours to the skin of the face, lips, and
eyelids,” explains Incendiario.
Areola reconstruction PMU has proved its worth in medical
restoration, such as in correcting
imperfections from scars and areas
where skin lacks pigment.
Another important area is that
of areola reconstruction, as Yvette
Zacharowitz, MD of Uptown Girl
and Nouveau Contour SA, points
out: “Many women must undergo a
mastectomy, which can require not
only the removal of breast tissue, but
nipple tissue as well. Often, breast
cancer survivors are left with no
areolas and areas of scarring in places
where the surgery was performed.
This leads to some disfigurement that
can be difficult to deal with.
“Many breast cancer survivors
do not realise the options that
they have, assuming their only
solution is additional surgery
for areola reconstruction. Plus,
following mastectomy and breast
reconstruction, often women do not
want to deal with any more surgeries,
or are not good candidates for grafts.
Making your markIn the hands of a skilled technician, cosmetic tattooing, also known as permanent make-up (PMU), is a safe practice, with the potential to attract additional business into the salon, writes Joanna Sterkowicz.
European Eye Region Before European Eye Region After
Pics courtesy Manuela Incendiario
R
Areoloa
reconstruction
by Yvette
Zacharowitz
Before
Directly after PMU Healed
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
38 permanent make-up
“But today, mastectomy patients
actually have non-surgical options
for nipple reconstruction. With derma
pigmentation, the most natural look for
areola reconstruction can be created,
whether matching to remaining tissue
or creating areolas bilaterally across
the chest wall. This is done by using
pigment colours that mimic nature
and which complement the remaining
tissue and the overall colour palette of
the client.”
Zacharowitz, who has over 20 years
of experience in derma pigmentation,
has developed her unique optical
illusion techniques to create a
realistic areola and nipple. She is
well known in medical and aesthetic
circles for her medical camouflage
and reconstructive procedures, and
continually consults with leading
surgeons around the world to
improve and refine this life-changing
procedure.
Pigment choicesThere are two categories of PMU
pigments available to technicians –
inorganic and organic. Nikki van Gend,
of Image Division in George, uses both
types in her work.
“I believe there is an unnecessary
division of these two categories of
pigments, as there is a place in PMU for
both. Unfortunately here and overseas
some pigment manufacturers try to
create an inaccurate picture about a
competitor pigment purely to gain a
part of the market. The true fact is that
both inorganic and organic pigments
can deliver wonderful results. It is up
to the technician to look for in-depth
studies about pigments and get
the true facts from a chemistry and
medical point of view,” comments
Van Gend.
She advises anyone who is looking
for information on how pigments
work to go and learn from educators
who form part of a group of people
that is not biased towards one
brand’s view.
“For example, you can order an
official publication on understanding
permanent cosmetic colour from
www.spcp.org,” she continues. “The
important thing to consider when it
comes to choice of pigments is the
safety of that pigment, not whether
it is organic or inorganic. Examples
of safety measures are Material
Safety Data sheets (MSDs), which
should be available from the pigment
manufacturer.
“Also, a pigment should ideally be
made up of colour that has a colour
index code on the list compiled by
the Food & Drug Administration
of America (FDA). In layman’s
terms this means that the pigment
manufacturer only used colours that
have a track record with the FDA
regarding safety. There are colour
codes available on the FDA’s list for
both inorganic and organic colours.”
Hair Follicle SimulationEarlier this year PMU technician Sulé
Loggenberg introduced the Hair
Follicle Simulation treatment, using
the Oron57 device, to the South
African market.
“The Hair Follicle Simulation
treatment is doing extremely well
and the response after the launch was
fantastic. As it is still a very new and
exclusive procedure, I am sure the
demand will just keep growing,” says
Loggenberg.
The Oron57 is an Israeli-designed
machine that creates the optical
illusion of hair on a bald scalp. Created
by Moshe Alul of NPM Technologies in
Israel, the Oron57 comprises a set of 57
needles set on a roller so as to tattoo
the scalp. Until recently, the standard
method for introducing pigment into
the scalp was by insertion, using only
a single needle, in a long, painful and
time-consuming process.
Loggenberg often performs PMU
techniques called ‘3D Brows’ and ‘3D
Lips’. The former is a technique to give
the illusion of fine hair on the eyebrows
to make them more full and enhanced.
“This technique is exactly the same
as microblading, but only done with a
permanent make-up machine.
“3D Lips is a combination of
colours used during the lip procedure.
It makes the lips look fuller and also
gives the illusion of glossy lips,” she
states.
Loggenberg observes that the
PMU market has grown enormously in
South Africa over the last two years.
“There are many new technicians in
the industry and one should definitely
make sure that their choice of
technician has the right qualifications
to perform permanent make-up
procedures,” she concludes. PB
Before
After
AfterEuropean Lip Line Before
Pics courtesy Manuela Incendiario
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online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
Winners of the 2015
P r o f e s s i o n a l
Beauty Awards
and the Industry
Awards were
announced at the Gala Dinner event,
which was attended by over 300
guests.
Master of ceremonies, popular
comedian Joe Parker of Parker’s
Comedy and Jive, presided over the
event, with live music provided by
Brent Harris & Thee Jam.
Mark Moloney, CEO of the
Professional Beauty Group, gave the
welcome address.
The biggest night on the industry calendar, the Professional Beauty Awards Gala Dinner, took place on August 30 at Room 5 in Rivonia, Johannesburg.
Day Spa of the YearTouch @ Seasons
Urban Glow, Randburg (Winner)
Danika Spa
Hotel/Resort Spa of the YearBushmans Kloof (Winner)
The Twelve Apostles
Kurland Luxury Spa
Salon of theYear (3 Rooms or Less)Midori Eco Salon (Winner)
Madeleen Health & Beauty Studio
Skin and Nail Lounge
Salon of theYear (4 Rooms or More)Sherbet Angel
Beauty Studio
Professional Skin Care Lab (Winner)
Aesthetic Clinic of the YearPure Esthetics
The Laser Beautique, Bedfordview
The Laser Beautique, Woodlands (Winner)
Nail Salon of the YearSOHO Nails l Waxing l Beauty
Nina Belle Nail Spa (Winner)
Sorbet Nails Hyde Park
Spa/Salon Manager of the YearCecilia Labuschagne – Beauty Studio
Marian Nelson – Origin Day Spa
Elaine Theunissen-Kleynhans – Danika Spa (Winner)
Therapist of the YearCharlene Oosthuysen – The Spa Warehouse Lifestyle
Store & Skincare Studio (Winner)
Tiffani Dreyer – The Laser Beautique, Rosebank
Chrizanne van Eeden – The Laser Beautique, Pretoria
2015Finalists
We are the champions!
41 professional beauty awards 2015
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
professional beauty awards 2015
42
What do you feel is the significance of having won this award? I believe it gives Midori recognition as far
as being the best salon in Johannesburg.
What is your salon’s vision? We hope to be widely spread – eventually
one per city.
What business practices have you implemented to ensure success? Respect your clients; train staff
regularly; and stick to your ethos at all
times.
What is your service ethos? Midori is about helping clients reach their
beauty expectations while getting great
service, and staying green in our industry
by making healthy choices.
How does it feel to have won this award?It feels amazing and we’ve all
been on a high since we heard
the news. We are all very pleased
and exceptionally proud to receive
this award. It is wonderful to be
recognised in the industry. We are
delighted to be recognised as one
of the best salons in the country.
How does your salon differentiate itself in the market?We make each client feel welcome
and make each visit a memorable
one. Our service is consistently
good. We customise our
treatments and never just do ‘the
usual’ as we go the extra mile. The
salon’s products and equipment
enable us to get amazing results.
I believe we literally change
our clients’ skin and bodies by
touching them with our hands.
Best Salon (4 Rooms or More)Professional Skin Care Lab (Gina Gall)
Best Salon (3 Rooms or Less)Midori Eco Salon (Anisha Patel)
How do you keep your services and products relevant?By going for treatments at salons
in Johannesburg; attending trade
shows; reading industry magazines;
attending training and/or
workshops every month; doing in-
salon practical training; listening to
our clients and hearing about other
services they have experienced.
How do you retain staff?By allowing staff to be accountable
for themselves and not micro-
managing them.
As a qualified aesthetician, I work
in my business as a therapist daily,
treating and retailing to clients
myself. I think this gives me the
opportunity to be there for my staff
and I explain to them that I have
an open door policy, so they can
meet with me or call me at any time
during the day and I’ll endeavour
to help them with any issues that
they may be experiencing. My staff
know that I consider them as part
of my family.
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
43
This was the first time you entered this competition – how do you feel about winning? We were thrilled to have been
nominated and it was amazing to see
how many of our clients were rooting
for us. Obviously deep down I thought
we deserved to win, because we are
so passionate about what we do and
we treasure the relationships we have
developed with so many of our clients.
I am so fortunate and blessed to have
such an amazing team that shares my
vision for the salon.
What do you think makes Nina Belle different from other nail salons? I think my philosophy has always been
a simple one – do the basics really,
really well and don’t pretend to be
something you’re not. Highlight your
strengths and do not over-promise
and then under-deliver. Be kind to your
staff and they will be kind back.
What practices have you implemented to ensure success? Great customer service, highly
capable staff and aligning myself with
the best brands in the industry. On a
day-to-day basis I pay attention to the
small details, like ensuring that client
bookings are taken correctly, client
queries are responded to, checking
that sufficient stock (professional and
retail) is on hand, offering tea or coffee
to clients, taking rebookings and
personally addressing any complaints,
should they arise. Most important is
having friendly, happy staff and front
of house.
Nail Salon of the YearNina Belle Nail Spa (Sylwia Nourse)
How does it feel to have won this award? We are overwhelmed and proud
to have won. It is such an honour
to receive this accolade and to
be recognised by our industry
professionals. Our manager, Shana
Fosteras, and aestheticians Daphne
Mira, Tatum Winter and Bianca De
Witt have worked hard and really
deserve this award. To be able to
display the award in our clinic shows
our clients that we are on top of our
game.
What are the outstanding features of your clinic?We offer the very best in aesthetic
technology, treatments and retail
products and are customer-centric
and service-orientated. As part of a
franchise we have standard operating
procedures to which we adhere, and
we have support from head office,
which enables us to focus on
ensuring that every client is valued,
that safety is a priority and that
results are key.
What is your philosophy regarding clients?We only offer treatments and
products that are true to their labels
and therefore we do not disappoint.
Every client is treated as an
individual and every treatment as
if it’s the client’s first. The franchise
prioritises consistency to earn
clients’ trust.
Aesthetic Clinic of the YearThe Laser Beautique Woodlands (Tzvia Hermann)
professional beauty awards 2015
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
Salon/Spa Manager of the Year Elaine Theunissen-Kleynhans (Danika Spa)What qualities make for a good spa manager?Good communicating skills; a lot of patience; creativity; and always
being motivated and positive yourself so that you can inspire those
working with you. If you keep your staff motivated and happy, it will
show in their work
How do you motivate your staff?Incentives – this varies from free treatments, free products, vouchers
from other retail outlets, money, off-time etc. I make it different every
time to keep it exciting for my staff. They also need time to relax and
unwind – we recently had a pamper day where I had students come
in and spoil us at our spa. I also set targets for staff to work towards.
What areas do you need to focus on to ensure a successfully run business?Ensuring that clients receive the best, most professional service
possible. This leads to return clients.
How do you deal with challenging clients?Keep calm, smile and try to resolve problems in the most professional
way and as speedily as possible. Listen to what the client’s concerns
and expectations are and focus on that.
What sets you apart from most therapists?I am always willing to learn more to increase my knowledge in order to give
the best advice to my clients. Furthermore, I’m always present while doing
treatments because my clients pay me for my time and undivided attention.
I am consistent in my work and love my job. I truly care about each client’s
wellbeing and am always willing to walk the extra mile for them.
What factors do you focus on in order to excel in your profession?I attend various conferences and the
Professional Beauty Expos to see all
the latest technology and products.
In addition, I focus on my own health,
eat and sleep well and exercise
regularly to ensure that I can perform
100%.
What do you like most about your job?Being a therapist is such a satisfying
profession to me as you get the
opportunity to make a client look
and feel better at the same time. I
would like to take this opportunity to
thank my family, clients and friends
Therapist of the YearCharlene Oosthuysen (The Spa Warehouse Lifestyle Store & Skincare Studio)
for all their loyal support, as
well as Jacoline and Veronica
Wentzel of The Spa Warehouse
Lifestyle Store & Skincare Studio
for believing in me and inviting
me to join their team five years
ago. Lastly, I just want to thank
God for giving me this talent
and for all the blessings thus far
in my career.
professional beauty awards 2015
44
Heloise Janse van Rensberg (Elemis)
and Charlene Oosthuysen
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
Hotel/Resort Spa of the YearThe Spa at Bushmans Kloof (Dee Basson)How do you feel about having won this award?The Spa at Bushmans
Kloof is very proud
to have achieved this
wonderful recognition from
Professional Beauty, which
inspires us to continue
creating memorable,
authentic and unique spa
experiences.
What do you feel is unique about your spa?The surroundings are
therapy in themselves;
our beautiful landscapes
rejuvenate all your senses,
replenish your spirit and
achieve inner peace and
harmony. Bushmans Kloof is a very tranquil setting, which
allows us to create individual and unique spa experiences
for each guest.
Day Spa of the YearUrban Glow Randburg (Olivia Ryder)How does it feel to have won this award, especially considering that Urban Glow Boksburg won last year?I am so proud and feel very blessed! I was hoping
we would win it, but didn’t think it was possible after
Boksburg had won it last year. Wow – what a great
accomplishment!
What do you feel sets Urban Glow randburg apart from your competition?We offer our guests an absolute quality and personalised
service. I believe that we honestly spoil them and treat
them like true royalty. We pride ourselves on maintaining
a 5-star day spa.
What procedures have you implemented to make your spa succeed?We run specials on a monthly basis and do our utmost to
accommodate guests. The spa has also partnered with
various businesses to make our services available to as
many people as possible.
Do you have plans to open any more Urban Glow Day Spas in the future?Definitely – this is my vision and dream. In time, I aim to
develop Urban Glow into a franchise, and give others the
opportunity to partner with me and share in the Urban
Glow journey. My sister (Leah Livanos Henderson),
my mother (Billie-Ann Livanos) and myself have
also partnered together to develop an entire Urban
Glow body range, and, soon, a skin and hair range as
well. Our dream is to get into all salons and day spas
and later retail stores such as Dischem.
What procedures have you implemented to ensure your spa’s success?We have the necessary
protocols in place to ensure
consistency and conduct
monthly training sessions
in house. I ensure that our
product houses do regular
training with my staff. As a
team we know the importance
of understanding our guests’
needs and treating each
experience individually.
As a hotel/resort spa, how do you retain staff?We have great incentive
programmes, which keeps
the team motivated and
challenged. Doing spa treatments in this amazing setting
allows us to be passionate about our profession and the
treatments that we can offer to guests.
45 professional beauty awards 2015
Michelle Roberts (Black Pearl) and Olivia Ryder
Calgel
Proud Sponsor of the Professional Beauty
Nail Salon of the Year Award 2015
VISIBLY TRANSFORMING SKIN & YOUR BUSINESS
As the leading luxury British skincare and spa brand, we are proud to deliver exceptional account management, an award-winning promotional programme and industry-renowned education
WE LOOK AFTER YOUR NEEDS, WHILST YOU LOOK AFTER YOUR CLIENTS
+27 21 442 7700 I [email protected]
NO BLEEDS BLEEDS
WINNER of Best British Brandat CEW (UK) Beauty Awards as voted by the beauty industry insiders
VISIBLY TRANSFORMING SKIN & YOUR BUSINESS
As the leading luxury British skincare and spa brand, we are proud to deliver exceptional account management, an award-winning promotional programme and industry-renowned education
WE LOOK AFTER YOUR NEEDS, WHILST YOU LOOK AFTER YOUR CLIENTS
+27 21 442 7700 I [email protected]
NO BLEEDS BLEEDS
WINNER of Best British Brandat CEW (UK) Beauty Awards as voted by the beauty industry insiders
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
business tips
47
Best Supplier – SkincareAnesi BeauteBaborEnvironRégimA (Winner)
Best Supplier – Nail CareBio Sculpture GelLooking Good LCNSparkle Cosmetics (Winner)Young Nails
Best Supplier – Equipment/SuppliesLeonelda ProductsMarica Salon SpecialistsSmart Buy (Winner)Upfront Distribution
Best MarketingDermalogicaEnviron (Winner)Poise BrandsRégimA
Best TrainingDermalogica (Winner)Radiant HealthcareRégimATheravine
Best Sales RepresentativeBarbara Meintjies – Juliette ArmandFrancis Swart – RégimAJuanita Scholtz – TheravineNina von Wielligh – Babor (Winner)
A win-win situation
The Professional Beauty Industry Awards acknowledge suppliers for their service and support. Through active marketing campaigns, we were able to receive the industry’s choices.
2015Finalists
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
What do you feel sets Environ apart in terms of marketing?In my view great marketers listen. We’ve engaged actively
with key account salons and service partners in order to
deliver exactly what they require to capture the hearts
and minds of South African consumers. Environ operates
only through qualified skin professionals. We respect
them for their hard work, the passion they display in their
work and appreciate that, through this hard work, they’ve
built Environ around the world. Their needs come first.
Please describe a recent Environ marketing campaign that you feel has worked really well in this competitive market.During its launch period, Intensive Revival Masque
(‘Facelift in a Jar’) sold over 6 500 units. This award-
winning, world-class product was almost five years in
Best TrainingDermalogica (Diana van Sittert)What do you feel that Dermalogica does differently to other suppliers in terms of training?It is of utmost importance to Dermalogica’s education department to
be fully present in training sessions with a servant leadership approach.
Not only do we focus on excellent content delivery but we believe in a
deeper connection with our students. Subject matter shared does not
only focus on the product/s itself but also on a deeper understanding
of the skin and how we can improve skin health overall. Our curriculum
changes on a quarterly basis to stay ahead of trends and how they
will influence the skincare business. We are fully focused on student
feedback and adjusting our curriculum or delivery based on their
needs.
What would you say are the key elements to training success?Value adding should be a key element in training. We so often focus
on the brand’s content instead of putting an additional focus on how
the content should be delivered in a consumer-centric approach. Our
students are our business and they should be treated as a key element.
It’s vital to balance business needs with those of the students.
development and involved clinical trials of over a
hundred consumers. The launch campaign was a
360-degree effort; Revival was jettisoned into the
market at glamorous ‘reveal’ events around South
Africa, at the trendiest locations hosted by popular
celebrity and Environ Ambassador, Nico Panagio.
The launch was supported by education seminars,
heavy in-store activity, such as sampling, beautiful
artwork on the shelves, related in-salon professional
treatment regimes, point-of-sale hardware, scientific
information brochures, and media launches around
South Africa resulting in over R5m worth of free PR/
editorial written by leading editors countrywide. We
also ran an international holiday competition for the
top-selling therapist. Beautiful, limited edition (one
of its kind in the world) consumer gift packs were
also created.
Best Marketing Environ (Wayne La Grange)
professional beauty awards 2015
48
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
Best Supplier: Equipment/Supplies Smart Buy (Adriaan Jordaan)
How does it feel to have won this award three years in succession? It feels absolutely awesome and we
are extremely grateful to the clients
who support us and who have done
so for so many years.
What sets your company apart in terms of service? Here at Smart Buy we work
together as a team and strive to keep our clients
happy and satisfied at all times.
How do you keep your services relevant to client’s demands? By understanding their demands and requirements
and keeping up with modern techniques and new
products for the beauty industry.
What do you do differently when it comes to client services?RégimA distributors are flexible and
willing to offer customised solutions
made to measure for a client’s budget,
their type of clientele and their exact
needs. We do not pressurise therapists
to take our whole range of products,
only those that would be suited to
their particular requirements. This
allows the smaller home-based salons
a chance to become part of the
RégimA network without excessive
opening orders.
Furthermore, we do not pressurise
clients to achieve monthly sales
targets.
We visit our salons regularly and
offer consultation days, in-house
training for therapists, ‘Ask the Expert’
evenings, launches and sponsorships.
In addition we offer clients
personalised client service, rather than
implementing computers with FAQ
and automation for customer service
tactics. Our personal, ‘human touch’
is what elevates our customer service
from good to great.
What do you feel makes your clients satisfied with your service offering?Speed and efficiency is the key. We
pride ourselves on our fast responses
to enquiries, orders and phone calls.
Time is money, so we
invoice immediately
orders are received
and within minutes our
clients know their order
is being processed. Very
importantly, what we also
do differently, which our
clients love, is to allow for
additions to their orders
without it costing them
more for processing and
delivery. Speedy and
regular delivery schedules
make products accessible
in a very short time.
We aim to please and by offering
the client a pleasant experience
in dealing with our company, we
build business and retain existing
clientele. RégimA offers technical
support on an everyday basis, when
it comes to skin and product-related
enquiries of any sort. Regular and
continuous training is offered to
support our therapists and keep
them updated and on top of the
latest developments.
First impressions last; we handle
each client with respect and ensure
that they are amazed at the lengths
we will go to in order to assist them
in every aspect.
49
Best SupplierSkincare – RégimA (Jacqui Faucitt)
professional beauty awards 2015
Tersia Coetzee
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
Best Sales RepresentativeNina von Wielligh (Babor)
Best Supplier: Nail CareSparkle Cosmetics (Debbie Kayle)How does it feel to win this award two years in a row? It is a very humbling honour. We appreciate how hard business is right now and
we strive to give the very best we can to our valued clients by way of product,
pricing and service. Winning this award shows us that we are on the right path.
What makes your company different to others in terms of service? That is a difficult question to answer as I don’t know about other companies.
At Sparkle Cosmetics we ensure that we give 100% of ourselves always and
‘sparkle’ as we go.
How does it feel to have won the sales representative of the year award?I am surprised and very happy. I
truly did not expect to win as the
other brands that I was up against
have amazing representatives,
and I was very honoured to have
been in the company of such
great competitors.
How do you strengthen your relationships with clients?You need to be there for your
clients. No matter how big or
small the salon or spa may
be, you need to treat all your
stockists as equals.
How do you attract new business?We have a brilliant marketing team. I
personally try and make contact with at
least eight ‘new’ places every month.
Why are you passionate about your profession?I believe that the health and beauty
industry plays a significant role in how
individuals perceive themselves. We work
with people – not only on a
physical level – but emotionally
as well. I am in an industry
where I get to speak to
many different people on
a daily basis and make a
difference – however big
or small, every single day.
professional beauty awards 2015
50
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
51 product focus – makeup
Postcard_6.6x4.5in
mudshop.com
MUD Fall / Winter Look 2015MUD Fall / Winter Look 2015
Eye Colors // Tinsel, Canvas, Onyx, Vineyard // Lipstick // Rose Clay // Lip Pencil // Mauve
All made upProfessional make-up products differ from consumer make-up in that they are used by make-up artists for film, television, stage, runway and special occasions, such as weddings and red carpet.
Magic clothA luxuriously soft two-sided
cleansing cloth, Makeup
Eraser requires only water to
remove all makeup, including
waterproof mascara and
stay-fast lipstick, effortlessly
and effectively. The smoother
side removes the makeup
while the slightly coarser side
gently exfoliates the skin.
072 479 0541
Pencil powerBodyography’s Bali
Bronze and Midnight
Blue eye pencils are
infused with coconut
oil, so they are ultra-
hydrating and glide on
effortlessly. The long-
wearing shades are
both metallic and have
a shimmer property
that impart a light to
the eye area.
012 621 3300
Brushing upKohl Make-up has added a long handle,
flat-ended Kabuki brush to its range. Made
of white goat hair, the brush gently works
foundation across the skin, alleviating
streaking and lines. It works really well
when blending and softening lines while
highlighting and contouring.
082 963 4601
A higher levelPerfect for the festive season, the MUD (Make-
up Designory) Elevate Collection comprises four
eyeshadow colours (Canvas, Onyx, Tinsel and Vineyard)
that have a unique velvet consistency, allowing them
to glide on smoothly and evenly. The collection also
includes a lipstick (Rose Clay) and a lip pencil (Mauve).
011 656 0120
A keratolytic product to effectively remove &soften hard, dry skin.
C
M
Y
CM
MY
CY
CMY
K
Por beauty AD 2 HEEL PEEL.pdf 1 5/25/2015 6:02:28 AM
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
‘Skincare speak’ in recent
years has revolved around
ingredients such as
AHAs, BHAs, TCA, retinol,
Vitamin C, Vitamin E,
niacinamide, resveratrol, curcuminoid,
alpha lipoic acid, hyaluronic acid,
stem cells, copper, growth factors and
peptides, among others.
Once a new ingredient is identified it
has to be formulated in such a way as
to be absorbable by the skin. Science’s
understanding of how the skin ages is a
big focus of study.
Following on from the launch of
Intensive Revival Masque earlier this
year, South African skincare brand
Environ recently launched Avance
DFP312 technology.
Says Environ founder Dr Des
Fernandes: “For Avance I chose three
winning peptide complexes; when this
collagen-stimulating group of peptides
is uniquely combined, it results in a
special synergy, producing even better
results which can be likened to those
The one certainty in the skincare industry is that there will always be more sophisticated and technological advances in terms of active ingredients and the effects thereof, writes Joanna Sterkowicz.
of seven peptides. We use supplier-
recommended concentrations and
exceed them as well.”
Commenting on how peptides
actually work, Fernandes explains: “In
order to react to their environment
or to internal stimuli and to regulate
their activity, cells use several clearly
defined signalling pathways that
will transfer information from the
cell surface to the internal effector
system. Thus, a peptide can link to
a matching cell-surface receptor to
relay information into the cell using
various signalling pathways. It works
like a key and a keyhole. Thus the
structure of the peptide is important.
Different peptides can trigger
different messages.”
Reflecting on the award-winning
Intensive Revival Masque, Fernandes
notes that its combination of
asiatic, lactic and mandellic acids
has been scientifically proven to
trigger growth factors which help to
rejuvenate and revive skin, leading
An ‘active’ science
53 technological advances
R
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
54
to a younger, fresher
appearance.
“The result of four
years of research,
the Intensive Revival
Masque is one of the
most extensively trialled
skincare products on
the market,” explains
Fernandes.
In vogueJacqui Faucitt of RégimA
agrees that peptides
are very much in vogue.
“They offer a plethora
of advantages, as they
provide synthesised and
safer penetrating options
which natural proteins
cannot provide.
“The development of
multifunctional peptides
is advancing in technology
and safety on a very regular basis. Matrixyl
3000 is one of the best-known collagen
signalling peptides, stimulating synthesis
of the skin’s key constituents, collagen,
elastin and glucosaminoglycans.
“Nanotechnology is developing and
improving as we speak. There are now
more advanced, safe options available
that have a profound effect on skin
treatment. Their popularity is increasing
as exploration of their potential is being
realised. Nanotechnology will be at the
forefront in the future.”
She notes that RégimA has
revolutionised wound-healing, using
the combined benefits of nano-
Centella and elastin-stimulating
peptides to create products with
the potential to revolutionise skin
treatment, true rejuvenation, wound-
healing and scar remodelling.
A recently released RégimA Zone
product utilises combined peptides
and nano-Centella, as well as RégimA
trademarked Centelastin, at the
highest clinical efficacy. The Zone
Quantum Elastin-Collagen Revival is
an anti-ageing product, designed to
promote repair and stimulate healthy
Collagen III synthesis, re-elasticising
and firming the skin with resultant
smoothing of wrinkles.
“We are extremely excited about
a world-first product to be released
in the not-too-distant future. It
contains substances shown to be
able to stimulate and improve skin
renewal processes, accelerating and
improving quality and results in a
re-densified and thicker epidermis
in eight weeks by reversing the
natural degradation of nervous
fibres and their growth restarts,
counterbalancing the effects of
time.”
Probiotic approachWith the latest research into the
Human Microbiome Project releasing
findings on the importance of
microbes in our existence, South
African certified organic skincare
Once a new ingredient is identified it has to be formulated in such a way as to be absorbable by the skin. Science’s understanding of how the skin ages is a big focus of study.
technological advances
55
Professional Beauty Oct/Nov 2015
technological advances
Care for Compromised Skin
RESURFACINGBALM
INTENSIVESCAR
REPAIRINTENSIVESCAR
REPAIRRESURFACING
BALM
brand Esse has chosen to focus heavily on its micro-
biome technologies.
Says Esse founder Trevor Steyn: “Although
the brand has always considered the importance
that bacteria play in skin health, it is becoming
increasingly evident that skin health is primarily
reliant on a healthy skin biome to deal effectively
with ageing and environmental aggressors.
“Last year we launched the first Esse Biome Plus
product – the Toner Plus. It contains elements of
probiotics that create an ideal skin environment to
support the growth of healthy and varied microbes.”
In June 2015 Esse launched its Esse Plus line
locally and internationally. These products all contain
probiotic elements at one or more of the following
defined levels: Level 4 (these products use the
‘broth’ from a microbial soup); Level 3 (this method
results in an ‘extract’ that contains the cytoplasm of
probiotic microbes); and Level 2 (the culture of the
whole probiotics is heated to 60°C and cooled again
over three successive days).
These three levels of probiotic supplementation
are relatively easy to formulate with. The ingredient
is simply added to the formulation with no real
change in the preservative system or in the rest of
the product.
“Level 1 is the incorporation of live probiotic
microbes in the final product. There are some
difficulties in this process. The use of a preservative
system would kill the microbes, so the product needs
to be preservative-free. The Esse Plus Probiotic
Serum contains probiotics at this level.
“Esse includes its Biome Plus logo wherever any
of the above four levels of probiotics are included in
a product,” concludes Steyn.
retinol returns Drawing on one of the most powerful ingredients
recommended by medical professionals to treat
the signs of ageing radically, Dermalogica recently
launched Overnight Retinol Repair. R
56 technological advances
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
“We believe that this is the first
retinol treatment to offer a unique
customisation option, allowing users
to enjoy the benefits of a retinoid
while experiencing maximum comfort
and efficacy,” says Natasha Proksch,
national marketing manager of
Dermalogica South Africa.
She continues: “Key to the formula
is 0.5% retinol, pure Vitamin A, which
has been demonstrated to reverse
both the signs of intrinsic ageing
(genetics) as well as extrinsic ageing
(environmental). Studies show
that retinol significantly restores
the structural integrity of the skin,
accelerating cell turnover and renewal,
stimulating collagen production,
improving epidermal thickness and
increasing elastin biosynthesis.
“The retinol molecule on its own,
however, is chemically unstable,
degrading with exposure to sunlight
and air. So Dermalogica utilises
microencapsulation technology
to retain stability and maintain
concentration levels. The encapsulation
technology used in Overnight Retinol
Repair also allows for a controlled
release delivery system which enables
the active retinol to penetrate deeply
into the skin for optimum results.”
As part of Dermalogica’s AGE Smart
line, Overnight Retinol Repair draws on
several additional active ingredients
that work together to reduce the
appearance of ageing skin. These
include Peptide Palmitoyl Tripeptide-5
(PT-5) to boost collagen formation,
treat wrinkles and firm skin; Sodium
Ascorbyl Phosphate (stabilised
Vitamin C) to support collagen
synthesis and offer antioxidant
protection in combatting free radicals;
and a unique bioenergised Copper
(Cu++) Amino Acid Complex, clinically
proven to help to reduce visible
wrinkles and increase collagen and
elastin production.
Stem cellsAccording to Babor South Africa
national trainer Mariska Oberholster,
the entire Skinovage Px range now
contains Alpine Stem Cells.
“Skinovage is what we refer to
as our intelligent premium skincare
line,” comments Oberholster. “Alpine
Stem Cells protect the skin cell DNA
from damage caused by UV rays and
free radicals, as a result premature
ageing that is caused by light and
environmental factors is broadly
prevented.
“Then we have Champagne Pear
Stem Cell Extract in our Spa Body
Range. These stem cells also protect
the skin from free radicals, UV Rays
and premature ageing.”
Oberholster also notes that Babor
products are full of peptides. “The
ones that stand out for me are the
peptides in the Mimical Control Cream.
These peptides mimic botulinum
toxin by reducing the distribution
of neurotransmitters, which are
responsible for muscle contractions.
As such, the relaxation phases of the
skin are increased. Existing expression
lines are significantly alleviated.
“The Dr Babor Collagen Booster
Cream is ideal for skin with pronounced
lines and loss of elasticity. This cream
restructures and plumps up the
skin intensively from the inside and
effectively reduces the appearance of
lines and wrinkles. Collagen Booster
Peptides restructure the network of
collagen and elastin fibres to form
a dense, even structure and thus
increase the density and firmness of
the skin, visibly and palpably. These
peptides also protect the collagen
and elastin fibres against enzymatic
breakdown.”
Mésolift MarineFrench skincare brand Thalgo recently
entered the cosmeceutical domain
with the launch of the MCeutic brand,
based on the patented ingredient,
Mésolift Marine, which mimics the
effects of mesotherapy (the infusion
of active ingredients into the skin via
needles).
Mésolift Marine contains two B
Vitamins, 14 nutrients, 18 amino acids,
hyaluronic acid and a nucleoside.
Three grades of peel are offered by
MCeutic, from 8% to 22.5% (salicylic
acid, ascorbic acid, and malic acid).
MCeutic is suitable for treating
uneven skin tone and texture, scarring
or post-acne scars, pigmentation,
enlarged pores, excess oil, localised
recurring or occasional blemishes and
thickened skin.
Times SixSixth Intelligence from South African
brand, Six Sensational Skincare, offers
an advanced formulation for anti-
ageing.
Says Six’s Marisa Dimitriadis: “Sixth
Intelligence can be used as a night
cream in the summer months and day
and night cream in winter months. It
contains the trademarked intelligent
ingredient, Venuceane. This is a
super anti-oxidant and provides extra
protection to the skin.
“We have also included Macadamia
Seed Oil in the formulation, to repair,
soften and condition the skin. It
prevents trans-epidermal water loss
and results in a fresh-looking skin.”PB
hair news
57
Keeping up with Kardashian hairThe Black Seed Dry Oil
from the Kardashian
Beauty Hair range is a
nutrient rich treatment
and styling aid that
rejuvenates and nourishes
hair so it appears strong,
thick, smooth and
gloriously shiny. This
ultra-light formula is easily
absorbed and leaves no
residue.
021 790 1669
Crowning glory
Defrizzing delightInoar Thermoliss is a non-chemical
thermo-active defrizzer. Its formula,
which is infused with Argan oil, silk
amino acids and Provitamin B5,
penetrates and seals the hair’s surface,
while enhancing the smooth effect
and protecting it from styling tools. It
is a great option for those who want
smoother and frizz-free hair.
012 346 1721
Fragrant locksThe Hair & Body Perfume by label.m
is a non-drying hair fragrance suitable
for all hair types. Infused with Argan
oil, this contemporary scent combines
a burst of sparkling citrus blossom
with white florals. The luxurious glass
bottle with bow detail comes encased
in a metallic silver box.
021 448 8847 Strong roots ORS South Africa (formerly Organic Root Stimulator) has
launched its ORS Hair Strengthening Argan Oil range.
It comprises a Fortifying Sheen Spray, No-lye Relaxer,
Fortifying Hair Food, Hair Mayonnaise, Fortifying Hair Oil,
Neutralising Shampoo, Fortifying Conditioner, Fortifying
Hair Polisher and Crème Hair Relaxer.
011 661 6600
Tress-a-licious news from the hair front.
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
Dark circles under the
eyes, droopy lids,
bags, puffiness, fine
lines and wrinkles
may all be present
as the wages of age. As any qualified
therapist will tell clients, extra care needs
to be taken when choosing a skincare
product for this area.
According to www.mediniche.com, products that contain gentle, non-
irritating compounds which reduce the
appearance of wrinkles, along with a
wide range of vitamins, antioxidants,
and skin-plumping substances, are ideal
choices.
The website further advocates that,
when choosing an eye care product, it
is important that it be oil-free: “Products
containing oil increase the likelihood of
clogged glands around the eyes that can
lead to sties and other ocular problems.
Contact lens wearers, in particular,
should avoid products containing
oil. The oil not only sticks to the lens,
causing blurred vision, but can also
cause permanent staining. To minimise
the potential for contamination, people
should avoid products packaged in a
manner that requires ‘dipping’ fingers
into a jar.”
Ursula Hunt of DermaFix believes
it is always best to choose products
efficient care of the eye area equates to delicate care, as the skin around the eyes is thinner and more sensitive than that of the rest of the face, writes Joanna Sterkowicz.
eye care
58
Feast for the eyes
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
59 eye care
specifically formulated for the eye
area.
“A prime concern for safe use
around the eyes has to do with
allergic skin types with sensitive eyes,”
continues Hunt. “Some ingredients
may be slightly irritating or ineffective.
Look for products that are specifically
formulated to target specific concerns
around the eyes, like fine lines, dark
circles and puffiness.”
DermaFix CircleLight contains
liposome-encapsulated peptides
along with Hesperidin Methyl Chalcone
and Dipeptide-2. These ingredients
encourage lymphatic drainage around
the eye area for the improvement of
dark circles, bags and puffiness.
Says Hunt: “DermaFix Corrective
Eye Complex utilises plant stem-cell
technology with rice, soy proteins and
soy peptides to preserve and maintain
skin integrity and elasticity around the
eye area. It noticeably improves the
appearance of fine lines and wrinkles,
commonly known as ‘crow’s feet’.”
Gel at playJuliette Armand’s Skin Boosters
Opsis Therapy Eye Brightening Gel is
specifically designed for the sensitive
eye contour area.
It visibly reduces black circles and
swelling, while it moisturises, tones
and refreshes the eye area.
Active ingredients include Eyeseryl,
Aldavine, Multisal Salcool/
Chrysanthellum / Phytexcell Horse
Chestnut, A-G Hesperidin and
Bisabolol.
lash focusAnesi has introduced the Eyelash
Serum, which, until now, was only
included exclusively in the professional
Expression Ritual Coffret.
“Thanks to its great acceptance and
proven results in terms of lengthening
and adding volume to eyelashes, it
is a great product to improve sales
and customer satisfaction,” says
Anesi distributor Dalize Havenga of
Exclusive Beauty Solutions (EBS).
Ingredients include Simpeptide
xlash, a bio-available lipo-aligopeptide
and winner of several awards for
its effect on keratin genes during
the anagen phase. It increases the
thickness and length of eyelashes.
Also included in the formulation
are keratin peptides, which represent
between 85% and 90% of the total
weight of the hair, and are responsible
for defending it against external
aggression, maintaining the strength
and integrity of the hair fibre. These
hydrolysed peptides of marine origin
act as rebuilders of the hair fibre,
increasing the body and flexibility of
lashes.
Eye openerStill on the subject of serums, RégimA’s
Zone Eye Opener Serum Revolution
Eyz is a deeply penetrating, multi-
action advanced anti-ageing serum,
created for use over the whole eye
area, particularly beneficial for crêpey
upper eyelids.
“This ultra-refined elixir from
organic cactus soothes and calms
irritated skin both short-and long-
term, while hydrating, protecting and
firming,” says RégimA’s Jacqui Faucitt.
She points out that mineral-rich
giant kelp algae provides antioxidant
and anti-inflammatory properties, as
well as smoothing and tightening. In
addition, a triple action complex helps
to decrease puffiness and darkened
circles. It also firms and increases
collagen and elastin synthesis.
“It is a high-potency combination
for anti-ageing eye care, helping
to improve the look of tired heavy
eyes, achieving a more youthful
appearance,” states Faucitt.
RégimA’s Zone New Expression-365
Under-Eye Fix utilises a plethora of
the latest technologically advanced
peptides, due to their specific benefits
on the under-eye area. These include
targeting and reducing crow’s feet
wrinkles in density and depth with
myo-relaxing action, offering rapid
and reversible muscle and nerve-
relaxing effects, for safe application
in the under-eye and crow’s feet area,
where the use of injectable myo-
relaxors is restricted.
“Importantly this product also fades
under-eye dark circles, decongesting
and reducing puffiness, forming a
continuous film with tensor effect,
with replenishment and increased
collagen synthesis. There is a gradual,
continual release of actives into the
skin, with an immediate lifting, eye
contour-smoothing effect, offering
24-hour residual relaxing power. It
also has a preventative as well as
revitalising action, helping to delay
the formation and deepening of
expression wrinkles.” R
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
60 eye care
Ultimate creamThe Ultimate Perfecting Eye Cream
from Doctor Babor is ideal for sensitive
eyes, bags, puffiness and circles under
the eyes. An ingredient called Actiflow
stimulates the microcirculation
and increases the flexibility of the
capillaries, while an active complex of
peptides, green beans and rutin inhibits
the degradation of the extracellular
matrix and increases synthesis of
fibronectin and collagen. This firms
and strengthens the tissue in the
sensitive eye area, giving it a smoother
and more relaxed appearance.
Hyaluronic acid has been added to
the formulation to bind moisture in
the skin. Packaging is in the form of
a user-friendly roller applicator for use
morning and evening.
The Babor Skinovage Anti-Wrinkle
Eye Cream includes Alpine Stem Cells
and OsmoTec. The former protects the
skin cell DNA from UV damage and
free radicals, while the latter improves
the processing of active ingredients
by creating an osmotic balance within
the skin cells, which, in turn, favours
the further processing of active
ingredients in the cells.
Multivector Peptide activates the
skin’s own production
of hyaluronic acid so
that moisture can be
better bound to
the skin. The skin
around the eyes
appears firm
and smooth, while hibiscus extract
loosens micro-tensions in the skin and
visibly reduces expression lines.
ExfoliationThe Six Eye & Lip Soft Exfoliator is
suitable for all skin types, and is a rich,
super-hydrating peeling cream that
gently exfoliates the most delicate
eye and lip area, leaving the skin
luminous, perfectly hydrated and silky
smooth. Active ingredients include
Super Moisturing Fruit Acid Complex,
Peph-Ctive, Iricalmin and Pentavitn.
Also from Six is the Eye & Lip Mask,
a nourishing treatment mask with
anti-ageing properties to regenerate,
hydrate and soften the eye and lip
contour area.
Skin ecologyEsse recently released its Eye Contour
Cream as a part of the Esse Plus line
launch, which focuses on probiotics
and plant-based, anti-ageing actives
new to skincare. The Eye Contour
Cream incorporates Esse’s Biome
Plus technology aimed at guiding
skin ecology to an ideal state. It
incorporates two primary actives
specifically aimed at eye skin health
and renewal.
Belides extract – most under-
eye pigmentation issues are caused
by post-inflammatory hyper-
pigmentation, particularly in darker
skin. Belides acts on this by reducing
the transfer rate of melanosomes
from melanocytes to normal skin
cells. Each melanocyte is in contact
with approximately 36 skin cells and
delivers melanosomes to all of them.
This is largely prevented, and a very
strong lightening effect is achieved
on dark circles that are caused by
pigmentation.
Albizia julibrissin extract lifts the
upper eyelids, reduces crow’s feet
wrinkles and diminishes puffiness. It
has been shown to improve collagen
synthesis by 256% and elastin
synthesis by 256%, helping to prevent
rupture of capillaries in the fragile
networks below the eye. The product
also improves the appearance of
wrinkles around the eye by between
14% and 33% in two weeks.
Dermal deliveryeyeSlices represents a global first in
cryogel technology by harnessing an
incredible dermal delivery system that
slowly releases active ingredients and
moisture into the skin.
Within just five minutes, these
innovative, fresh, re-usable therapeutic
eye treatment pads target puffiness,
dark circles, tiredness, redness
and signs of aging. The restorative
properties go to work straight away,
helping to soothe and cool the eye
contours. PB
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
61 nails
With access to so many different social media channels nowadays, there is absolutely no excuse for nail salons and techs not to get the word out there, writes Sonette van rensburg.
Nailing socialmedia marketing
R
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
62 nails
Gone are the days when
we were solely reliant
on flyers, posters or
newspaper ads to
market ourselves and
our nail businesses.
Whether you are a salon, a self-
employed nail technician or a
professional product supplier, social
media marketing can and should have
a very positive impact on you and your
business. But it can also end up having
a negative one, if not executed and
followed through properly.
There is a lot of information and
engagement which you can get
through to your clients via social
media, however be careful how you go
about it. Engaging with your clients
and getting the correct message
across is going to be vitally important
and so will what you do once you have
jump-started a social media presence.
I would suggest that you do some
research before you do and consider
the following questions:
Which social media platforms
should you use and how many? How
do you know which social media
channels will suit your business?
What should you be blogging about
or posting to benefit your business?
Where do you start and how?
Sally Harvey, owner of Edge
Communications & Marketing, believes
that it is really important to educate
yourself with regards to social media
marketing, before diving head first
into a social media swimming pool
and drowning.
“With umpteen different social
media channels available such as
Facebook, Twitter, Instagram, Snap
Chat, Linked-In and blog sites, to
mention a few. Knowing which ones
are going to be right for you can be
quite confusing and even daunting,
especially when you don’t know much
about them or where and how to get
started.
“See what others have done in the
same type of business as you and
what type of social media channels
are working best for them, and
whether it has proven to be successful
or not, judging by the responses they
are getting. I believe it’s vital to focus
your attention on where you know
your audience is going to be hanging
out. Streamline your content and have
a strategy in place; don’t just post
content all over the place or else you
will not achieve the success rate you
expect. It’s all about what to post, how
to post and when to post. Remember
that over posting can cause your
recipient to see it as spam and cause
your company to loose social media
followers", explains Harvey.
Creating and building your brandWith the nail industry having become
very competitive, it is vitally important
to know and understand how to
market yourself effectively by building
your own personal brand to engage
with your target audience. This also
lets everyone know what business
you are in. Personal branding is about
focusing and building on what makes
you unique and learning to use your
talents to add value. It is important
to assess your talents and know what
your areas of expertise are, be they
nail art, nail enhancement application,
natural nail care, product supply or
education. Ensure that you hone in on
that so that people can benefit from it.
Remember that first impressions
are lasting impressions, so creating a
good solid personal brand is what is
going to make you stand out from the
competition. Once you have done this
you can take the next step, using the
right social media marketing channels
available to drive your brand and
communicate your message to your
audience. By building a good brand
presence, you will build relationships,
which in turn will help to build your
business.
Communicating your brandCreativity is definitely an important
factor when communicating your
message, however keep logos,
colours, tag lines, mission statements
and messaging consistent, as this is
how people will be able to identify and
relate to your brand, especially if it is
captivating and unique.
Be careful of posting the same old
SEARCH ENGiNE OPTiMiSATiONAnother really important factor to consider is making sure that the blog posts you write and share are optimised for search engines, so that you aren’t just attracting any kind of visitors, but a specifically targeted audience, which you can convert into a potential client.
Be consistent and target the correct keywords and search phrases relating to your business. Although humour, fun phrases and tag lines are great and appeal to a lot of people, you need to remember that Google is not going to recognise their relevance, meaning that when someone you may want to target googles your key words, you’ll want your content to show up. If it’s not optimised for search engines, your content won’t show up.
NAIlING SoCIAl MEDIA MArkETING
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
63 nails
content day in and day out as
it can get stale and boring.
Set up an editorial calendar
and keep to it. Be original
and creative and don’t
copycat – it can and
will reflect negatively
on you should you get
caught out.
Make sure your
content is timely,
accurate, thoughtful,
u n p r e d i c t a b l e ,
informative and even
funny; however don’t
forget to keep it relevant.
Keep up to date with the
latest happenings and events
in your industry. Knowledge
is power, so make yourself
memorable. Educate people about
yourself and what you do. The secret
is to come up with fresh ideas and
ways to achieve that on an ongoing
basis.
Active engagementYvette Nel, marketing
manager for LCN, believes
that to achieve success with
social media marketing and
for it to be effective, one
needs to commit to daily
activity on your salon page.
“If nothing is happening
on your page, your page will
generate nothing,” continues
Nel. “It doesn’t really cost
you money and it’s worth the effort.
Content can be anything from specials,
‘before and after’ transformations, nail
art, product information – anything
to create awareness about what you
have to offer and your creative ability.
“It’s very important to know your
chosen profession or product. Give
the correct information to the client
on home care like the do’s and don’ts,
for example. This information can be
used and included on small flyers
or posts on social media so as to
create awareness. Uninformed clients
can have a negative effect on your
business so always make sure you
educate them about your products,
what they do and how to use them
effectively.”
BloggingThe best advice is to blog as often as
you are able to, offering valuable and
relevant information. Research shows
that companies who have blogs get
55% more website traffic.
One thing with blog posts that
you need to remember though, is
that you will be giving away plenty
of information, so you need to make
sure you link it with a call to action.
For example, if you are posting tips
and tricks on nail art, offer something
related such as a nail art workshop or
seminar.
Share information and comment
on other posts and blogs of like-
minded people in the industry, but be
sure to keep your comments positive
and professional. Social media has
unfortunately been used as
a tool to criticise and post
negativity about products,
brands and even people.
When sharing your
tweets and Facebook
and blog posts,
remember to space
them out to ensure
everyone in your
target audience sees
them. The weekends
are a great time and
sometimes the only
time when people are
able to catch up.
ImpactThe best way that you can
measure whether social media
is having the positive impact you
expect it to have, is to monitor it.
With Facebook, for example, you can
measure whether your posts are being
effective by the reach you are getting,
and seeing by means of a weekly report
exactly how many
people are viewing
your posts, and most
importantly whether
they are commenting
and sharing them. With
Twitter you can see all
this by the amount of
followers you have.
If you are not able
to manage the social
media activity yourself,
then it will be in your best interest to
commission a company who could do
that for you.
Participate in social media but
make sure it works.PB
Sonette van rensburg has been in the nail and beauty industry for 26 years. She consults with salons and spas and trains salon professionals in all aspects of nail and beauty tehnology, basic salon skills, client relations and perfecting technical skills. Email: [email protected] or tel: 076 585 4191
64 products
In the marketOur round-up of newly launched products.
r
App-pealing toolWith ESP’s new app, salon and spa clients
can interact with their client record card in
ESP via a tablet Android App. Add new client
contact information, update existing
client contact information and
complete the beauty consultation
card and/or hair consultation
card using this new tool.
086 110 6203
r
Return of radianceWith its Rosee Soin-Radiance
Replenishing Oil, Phytomer
has created a dry oil that
is both lightweight and
comfortable. It replenishes,
nourishes, moisturises and
restores radiance to the skin.
Ingredients include Rose Oil,
Gorse Oil, Jojoba Oil and
D-Tox Microalgae Oil.
011 486 4904
Triple whammyDermalogica’s newly
reformulated Sheer
Tint SPF20 offers
three key functions in
one versatile product.
It offers improved
wearability with a
more fluid texture that
glides easily over skin.
The pigment blends,
available in Light,
Medium and Dark tones,
have been calibrated
to reflect global client
feedback on colour
compatibility.
011 268 0018
Cheers!Collagen Lift Paris is a daily
collagen drink that is easily
absorbed by the body and
has been proven in clinical
trials in Germany and France
to increase collagen densities,
reduce wrinkles by up to 50%
and increase the skin’s elasticity
and hydration. It is further
enhanced with Mediterranean
seaweed extract and Vitamin C.
086 111 1990
r
r
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
65 medical aesthetics
The concept of addressing the
ageing mid-face in aesthetic
surgery is less than three
decades old. There is now an
increased aesthetic awareness of
the three-dimensional changes in the curves
and contours of the lower eyelids and the
tissues of the cheek beneath them.
It is imperative to comprehend mid-
face ptosis (descent) and volume loss in
the overall morphology of facial ageing.
The specialist plastic surgeon or aesthetic
physician, who believes mid-facial concerns
can be addressed only by facelift surgical
options, or through volumisation techniques
of the nasolabial fold, the tear trough
and cheek, must be very careful of the
multifactorial processes at work. These
changes are often the first ones that bring
patients into the aesthetic surgeon’s office,
and a complete understanding of all the
Advancements in our understanding of the anatomy
and the pathophysiology of ageing have led to the development of multiple
techniques to rejuvenate this area, writes Dr Gabriel Doucas.
Mid-facial rEJUVENATIoN
R
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
66 medical aesthetics
options open for correction in this
region is a necessity for any practising
aesthetic surgeon.
Anatomy and ageingA sound working knowledge of
the bones, muscles, innervation,
vasculature, retaining ligaments, fat
deposits and skin of the face is the
cornerstone to precise, reproducible
and aesthetically pleasing rejuvenation
results.
Anatomically, the mid-face is
bordered superiorly by a horizontal
line drawn from the medial to the
lateral canthus and inferiorly by a line
drawn from the inferior border of the
tragal cartilage to the lateral edge of
the oral commisure. It can be divided
into anterior and lateral components
by a line drawn from the lateral orbital
rim to the lateral oral commisure. The
midcheek refers to the triangular area
of the anterior mid-face between
the lower eyelid and nasolabial fold.
Supero-medially, the cheek abuts the
nose. The lateral border of the mid-
cheek is the point where it extends
over the zygomatic arch.
Facial ageing is a multifactorial,
three-dimensional process, with
anatomic, biochemical and genetic
influences. Many exogenous
(solar exposure, smoking, alcohol,
medications, gravity) and endogenous
factors (body mass index, genetics,
endocrine status) can significantly
impact cutaneous and subcutaneous
ageing.
The contour of the mid-face
changes over time – starting as early
as the middle of the fourth decade of
life.
In youth: the mid-face is full,
uniform and plump. The malar
prominence is triangular in shape, with
the apex at the junction of the maxilla
and zygomatic bones – conveying a
heart-shaped appearance.
with ageing: degenerative changes
occur in nearly every anatomic
component of the mid-face and
include cranial bone remodelling,
tissue descent, fat atrophy and
deterioration in the condition and
appearance of the skin. The mid-face
deflates, leading to a double convexity
of the cheek.
Treatment solutionsAs with most cosmetic concerns, the
options available for the improvement,
and even correction, of the mid-facial
ageing battle can be divided into
surgical and non-surgical solutions.
Each treatment option carries
advantages and disadvantages.
The mid-face is an area of relative
controversy. Many of the procedures
that have been innovated over the
past 20 years are complex and are
associated with steep learning curves
with serious, and often difficult
to manage, complications. Some
surgeons are sceptical of the longevity
of the procedures designed to correct
changes in this area. Additionally,
it was noted that after surgery the
patient’s face looked tighter, but not
necessarily younger.
SurgicalTrans-eyelid composite and
subperiosteal approaches are
designed to achieve the correct
vertical vector of pull that achieves
the best aesthetic rejuvenation
results. These interventions require
skill, expertise, experience and a well-
educated patient willing to endure the
inevitable downtime associated with
them.
Of great importance has been the
realisation of volume loss in ageing
and volume replacement in cosmetic
It is imperative to comprehend mid-face ptosis (descent) and volume loss
in the overall morphology of facial ageing.
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
67
surgery. As a result, it has
become evident that by
making small corrections to
the mid-face, big changes
are realised in the final
result. Synergy results in the
situation when the total is
greater than the sum of the
parts; this phenomenon is
common with simple mid-
facial augmentation.
Mid-face augmentationThe main advantage of
implants is that they are a
permanent option when
compared with fillers and lifting
procedures. The cheek mid-face
implants lie in the subperiosteal
plane, tight to the bone, and are not
subject to the soft tissue changes
of the more superficial planes.
They are available in a vast array
of anatomical sizes and shapes to
customise augmentation. They are
easily placed; the recovery is minimal,
and the complication rate is low. They
can be performed as an individual
procedure or part of other facial or
non-facial aesthetic interventions.
The silicone structure (Silastic versus
tissue integrated options) renders
them very biocompatible and they are
not subject to degradation seen with
fillers and fat grafts. Very importantly,
they are reversible.
Finally, with computer assisted
design and/ or computer assisted
manufacturing technology, customised
facial implants can be fabricated to
personalise the augmentation as well
as to correct defects and asymmetries.
Fat transfer – autologous fat
injection of the mid-face is a viable
and lasting remedy for mid-face soft
tissue loss and has become a mainstay
in facial rejuvenation. This serves as
either a stand-alone technique or
as an adjunct to other restorative
lifting and repositioning techniques
depending on patient needs. Although
the use of fat grafting carries the
inherent concern for resorption and
a need for additional augmentation
in the future, correct technique
and patient education can assist in
better and more reliable graft take.
It is considered a fairly safe, easy and
quick solution to mid-face ageing.
Non-surgicalInjectable synthetic fillers are further
subdivided into permanent and
temporary fillers. It is strongly advised
to steer away from the permanent
products due to the potential for early
and late complications that can have
devastating consequences.
These soft tissue fillers are injected
into the skin and/or subcutaneous
tissues to help fill in facial wrinkles,
restoring a smoother appearance and
more youthful contours. The effect
lasts for about six months or longer
but for more successful results, it is
important to have healthy skin, a skilful
doctor administering the product,
and, of course, the right type of filler.
Barbed sutures were initially
promising and approved by the FDA
for mid-face procedures but are no
longer available for mid-face lifting.
Silhouette Sutures (Silhouette Lift,
Corona, California) may reverse
this and provide long-term success.
Polylactic Acid (PLA) is the principal
component of these, and, it is
biocompatible with human beings –
also completely biodegradable. Once
the suture has been applied, the PLA
acts on the deeper layers of the skin
and helps increase the volume of
saggy areas, restoring shapeliness to
the face, gradually and naturally. We
Dr Gabriel Doucas MBChB (UFS), FC Plastic Surgery (SA) is a plastic and reconstructive surgeon based at Netcare Linksfield Hospital in Johannesburg. His areas of focus are cosmetic surgery, non-surgical aesthetics, skin lesion surgery, head & neck reconstruction and lipodystrophy-related surgery. He is a co-founder of Pure Aesthetics and a full member of APRSSA.
await long-term studies
of patients treated with
these devices and more
clinical experience needs
to be published.
Botulinum Toxin Type
A (neurotoxin) is used
to temporarily lessen
the appearance of facial
wrinkles, and, in this area
the ones around the eyes
– ‘crow’s feet’ lines.
Dermaceuticals – skin-
care products may not
give volume but they
can definitely offer skin
rejuvenation that goes
hand in hand with mid-face and overall
facial rejuvenation. They contain
antioxidants and other plant-based
or natural treatments (alpha-hydroxy
acid, salicylic acid and hyaluronic
acid) that can counter free radicals
that damage skin cell DNA.
ConclusionIt is often said that if a problem
has more than one technique or
solution, that no one procedure works
definitively. Despite the variety of
techniques described, we do not feel
this way about mid-facial rejuvenation.
Success in this area of the face can
be attained with many different
techniques combined or on their own.
There will no doubt be many other
techniques, procedures, implantables,
and devices in the future that will
come and try to establish their
dominance in mid-facial rejuvenation.
It is therefore imperative that we
continue our careful scrutiny and
cautious application of these for the
safety of our patients. PB
medical aesthetics
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
68 saahsp
It is with joy and happiness that I can
announce that Roelene Groenewald,
who was selected as the South African
National Champion at the WorldSkills
SA Competition held in Cape Town
in January 2015, and who competed
at the WorldSkills Competition as
the South African Beauty Therapy
Competitor, was awarded the Best
of Nation Medal. She is now ranked
number 13 in the world.
The Best of Nation Medal is awarded
to the competitor who has obtained
the highest marks or is selected by
the nation’s Technical Delegate for
their outstanding performance. Team
South Africa was placed 27th overall
out of 50 countries.
On behalf of WorldSkills South
Africa and Roelene Groenewald, I
would like to extend our sincerest
thanks and appreciation to the
sponsors and trainers, namely:
ITEC: Jane Foulston provided generous cash sponsorship to cover all unsponsored training materials, equipment, products, travel and accommodation for Roelene Groenewald and Menna Kleine. Elaine Willemse provided expert pre-assessments of all basic skills.
Dermalogica SA: Provided a complete product range of professional skin and body treatment products. Annique Herbert and Lusinda Burch provided specialised product training at their Cape Town training facility.
Kryolan: SA: Neil Wilkinson provided
make-up products and equipment for practice and the competition.
Sparkle Nail Academy: Provided all the Morgan Taylor, Gellish and Harmony products and training for the Nail Technology and Nail Art Test Project. The trainer was Elana Jooste, guided by Lucia Oosthuizen.
Isa Carstens Academy: Isabel Carstens Roos provided training facilities and staff. Zoya Nell, Amanda Schooling, Marelise Uys and the Isa trainers, students and clients assisted in completing the Facial and Body Therapy training, back-up training for the nail technology tasks and acted as training models.
Guilma Stander – Make-up Expert: Provided specialised make-up tasks (courtesy of Isa Carstens).
Lizna Nel – BN Academy (Regional Expert): Provided the Lomi Lomi massage training and assistance with the skills assessments.
As the appointed National Expert, I
provided the expert assistance in skills
assessment and WorldSkills training.
The tremendous support each
individual and entity gave us by
providing our training team with the
necessary funds, equipment and
specialised training was exceptionally
generous.
WorldSkills takes place every
two years and every aspect of the
competition is run along the lines
that this is the Olympics of Skills.
Competitors must not be older than
22 years.
Competitors had to perform several
modules during the competition,
namely Facial Skin Treatments; Lash
and Brow Tint; Spa – Body Treatment,
Body Massage, Express Facial and
Full Body Massage (Lomi Lomi Style);
Spa Manicure and Pedicure; Evening
make-up with artificial tips application
and French gel polish; and Fantasy
Make-up and Nail Art.
Judging criteria were: professional
attitude; client preparation;
preparation and cleaning of
workstation; and treatment execution.
For more information go to http://
www.worldskillssa.org/sao-paolo.html
Cidesco Section South Africa Tel: 011 675 6518, Fax: 086 588 0973, Postal address: Postnet Suite 236, Private Bag X1, Cresta
From 11 to 16 August 2015, Brazil played host to the 43rd edition of the main professional education event in the world, the worldskills Competition, held at Anhembi Park in são Paulo. Menna kleine reports.
LEFT: Roelene Goenewald (South African competitor), Andrea Donoghue (Irish competitor), Tara O’Halloran Cronin (Irish expert) and Menna Kleine (South African expert). Both the South African and Irish competitors were sponsored by ITEC.
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s a n i t a t i o n i n
p e d i c u r i n g &
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BLAVA final option 2.pdf 2 3/13/2015 6:37:10 AM
Shape
• Tightens skin and improves cellulite
• Alternative treatment to invasive
• Pain-free
• No downtime following treatment
• Suitable for use on all body parts
• Clinically proven in extensive studies
surgeries
• Easy to use - Plug & Play Technology
012 998 [email protected]
Best LasersBetter Investment, Better Technology
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
Special offer on multiple bookings - Contact Brenda MzilaTel: 011 781 5970 • Fax: 011 781 6079 • Email: [email protected]
THIS VALUABLE SPACE IS AVAILABLE
for advertising your products and services.To find out more callBRENDA MZILA on
011 781-5970
EDUCATION & TRAINING EDUCATION & TRAINING
We are the therapists preferred training supplier because • First company to introduce lash extensions to S.A. 10 years ago
• Internationally Accredited Courses
• Training offered in most major Centers and Internationally
• All Franchise Trainers have international certification in Classic and/or Volume Lashes
• Our head trainer is the first and only South African to receive international recognition as a LASH MASTER
• Most comprehensive kits and widest product range
• Affordable products from the USA – no cheap Chinese imports
• Exclusive brand
• Promote you as an accredited salon via our Salon Finder on our website
• Easy on-line ordering with an Exclusive Loyalty Program
Enrol now and receive our Anniversary Training Specials.
[email protected] www.eyelashextensions.co.za072 338 7000
Training offered in Classic, Advanced
Classic, 2D-6D Volume, Eyelash
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with Free Refresher Courses.
Training Centers: Cape Town, Johannesburg, Pretoria, Durban, Garden Route, Mpumalanga, North West, Seychelles, Mauritius
BECOME A CERTIFIED EYELASH EXTENTIONIST NOW!
- Basic PMU course- Advanced PMU workshops- Hair-stroke PMU workshops- Microblading workshops - Skin needling / Neocollagenesis- Lash-On lash extensions- LashCurl - lash lifting- Eyelash Enhancer - Lash growth serum
Telephone: 051 436 0494 • Mobile: 076 073 [email protected] • www.cherryinkgroup.co.za
TRAINING & DISTRIBUTION
online at www.probeauty.co.za Professional Beauty Oct/Nov 2015
71 classifieds
Sign up via www.probeauty.co.za
Get connected! Be inspired!
Network your business!The latest news and information about
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SOFTWARE
Sunbed Spares & Services
SupplierS of: CAlTAN Tanning lotions
Tel: 083 321 9038
Sole Importer of and Sunbeds
Repairs to all makes of sunbeds
DISTRIBUTORS OF:
www.tanningproducts.co.za
082 600 8093011 803 2002
Broad-acres Shopping Centre, Shop 22 Cedar Rd, Broadacres, Fourways
Tel: 011 051 9857 | Tel: 011 467 3687Email: [email protected]
Queen new York BeautY
[email protected] www.pcasa.org.za
Permanent Cosmetics Association of South Africa
PRODUCTS & SERVICES
BEAUTY ONLINE: VISIT: www.probeauty.co.za
This luxuriously soft two sided cleansing cloth requires only water to remove ALL makeup, including waterproof mascara and stay-fast lipstick, effortlessly and effectively.
Contact details: 078 314-6012 (Liezle Mattei)www.makeuperaser.co.za
• 100% Natural extractgreen tea and bees wax• 5 minute application
• wash off with face cleaner & waterwww.wow3dfiberlashes.com
Enhance eyelashes by 300%
B-MEDLasers and Devices for Medical and Aesthetic Applications
MEDICAL AESTHETICS
Li Pigments nowavailable in S.A!
Convenient online shop: www.imagedivisionsupplies.co.za
Nikki van Gend 0448741303
Professional Beauty Oct/Nov 2015 online at www.probeauty.co.za
72 classifieds
HAIR
Hot Hair Pieces has been supplying the hair industry for the past 8 years with a variety of Hair braids and Hair Extensions including:
• 100% PREBONDED REMY HAIR • HUMAN HAIR WEAVES • SYNTHETIC HAIR WEAVES • BULKS • CLIP IN HAIR EXTENSIONS
• SOFT DREDS • HUMAN HAIR OPRAH CURL • BUNS and so much more.
Hot Hair Pieces is your hair salons best kept secret. We havemore than 21 years of experience in the making of hair extensions. We supply country wide and export as well. Contact us for your
next order. We look forward to hearing from you soon.
MANUFACTURERS OF ALL TYPES OF HAIR BRAIDS & HAIR EXTENSIONSTEL: 031 465 2128 CELL: 084 588 88800 • BBM 2AFC68A0
HOT HAIR PIECES®
www.hothairpieces.com
FOR SALE
For enquiries: Tel: 011 781 5970
ThE MAGAzINES ARE PUBLIShED AS fOLLOwS: •January/February •March/April •May•June•July •August•September •October/November •AnnualDirectory (appears in Jan)
REGULARS: Industry news, Spa news,
Business tips, Medical Aesthetics, Beauty product
focus, Latest products, Treatment reviews,
Nail updates, Spa and Salon reviews.
fEATURES: Lasers & IPLs, Body Shaping, Male
grooming, Permanent Make up, Anti-Ageing,
Software, Hair removal, Pigmentation, Show
previews, Sun protection, Slimming wraps,
Microneedling, Fragrances and candles,
Ingredients... and more.
Subscribe for R475.00
FEATURE YOUR
PRODUCTS AND SERVICES
To find out more call 011 781-5970
7f04488a 082 329 7757 031-4670377
Take your business tothe next level with
100% Remy Hair • Affordable, Easy to use SolutionsWE offER fREE TRAining
WHolESAlER of: Weaves • Prebonded Hair• Clip in extensions & much more
Find us on:Visit www.theextensionstudio.co.za
National Ozone Technologies: 082 554 3874 / 079 8776806 www.ozonetechnologies.co.za
Cleanse your body internally to get complete results externally
up to R30 000 additional income pm!
101 treatment protocalls
NO steam/ No humidity
BEFORE AFTER
The Ozone Detox Pod will expand your business and ensure greater market share. The unique combination of Ozone, Far infra-red and Bio Resonance (Rife like) treatment will exceed all your expectations.BEFORE AFTER
THE RESULT OF LIVE BLOOD ANALYSIS WITIN 24HRS
The impact of activated oxygen upon the bloodstream AFTER ONLY 2 SESSIONS
X-RAYS OF SCOLIOSIS AND SCHAUMANS AFTER ONE MONTH TREATMENTIt doesn’t matter what is applied on the outside,
you will never get the perfect result unless the
body is repaired from the inside.• Live blood analysis reveals a phenomenal
change in blood cell formation after only
2 treatments• The Ozone Detox Pod effectively enables
oxygen into the blood stream• Bone degeneration and Bone structure improvement
Get oxygen back into the blood
to improve your wellbeing
Call: Zelda Pretorius, Tel: 076 606 6021E-mail: [email protected]
Cleanse your body internally to get complete results externally
For Sale
THE RESULT OF LIVE BLOOD
ANALYSIS WITHIN 24HRS
AFTERBEFORE
Contact - Ashley: 084 708 5701Place Orders - 078 498 7765Email - [email protected]
La Rashe La_Rashe @la_rashe_hautecouture
www.larashe.co.za
Contact - Ashley: 084 708 5701Place Orders - 078 498 7765Email - [email protected]
La Rashe La_Rashe @la_rashe_hautecouture
www.larashe.co.za
@La_rashehair
[email protected] Ashley Munetsi: 078 498 7765
It’s not just hair,
it’s a lifestyle.
BEAUTY ONLINE: VISIT: www.probeauty.co.za
A perfect add-on to your Salon business!
Made inthe U.S.A.
A perfect add-on to your Salon business!The state-of-the-art in ear piercing
Safe • fast • sterile• painless • easy to use
Hypoallergenic Guaranteed SterileSurgical Stainless Steel & 24k Gold Plated
A STUDEX® Ear Piercing Servicein your business will:- increase foot traffic add new customers increase sales of existing store services and merchandising