pro social internet (by john grant to apg)
DESCRIPTION
Exploring some ways the internet is being used to promote social good - and how brands could possibly get involved. Based upon my new book Co-opportunity (Wiley, 2010)TRANSCRIPT
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Social Media
MeSpace
Pop17 is the
1,159th mostfamous entertaineron the internet
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JOIN OUR TWITTERSTORM ON WEDNESDAY APRIL 14th USING #WAKEUP IN YOUR TWEETS.
Social MediaPro
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Social Media
It’s a whole new ball gameLike sitting between 2 kids on a bus
Few old marketing models applyNew models emerging; brand utility, experiences, marketing enthusiasm
But there is another way
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Social Marketing
Brands as ideas to live byNew traditions & customsTrojan horses for social change
Many of your clients embraced CSRNike Xchange, M&S PlanA etc.
Brand Opportunity is life enhancing CAUSE RELATED MARKETING 2.0
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Video shown is athttp://www.girleffect.org/share
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Video Shown is athttp://www.youtube.com/watch?v=7qOfuWxFpeE
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Co-operation: focus on wellbeing of overall
group
Competition: focus on individual interests
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10.5 Pro Social Applications
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1. Social Production
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2. Crowdfunding
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3. Resource Sharing
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4. Buyer Power
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5. Missions
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6. Trust networks
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7. Transparency
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8. Solidarity
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9. Social Learning
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10. Slacktivism
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10.5 Taking the Piss
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Video shown is athttp://www.youtube.com/watch?v=BimSZ6ozDj4
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“By the end of this decade, power and influence will shift largely to
those people with the best reputations and trust networks, from people with money and nominal power.
Everyone gets a chance to participate in large or small ways,
giving a voice to ‘the silent majority’”Craig Newmark, Apr 2010