pro tips for winning the amazon buy box
TRANSCRIPT
Pro Tips For Winning The Amazon Buy Box
Winning the Amazon Buy Box
As an Amazon seller, if you are successful in winning the Amazon Buy Box, you will get your product placed in front of potentially millions of Amazon customers, which can significantly increase your sales. While there is no written formula for achieving this premium placement, in this SlideShare we discuss a number of tactics that have been tried and tested.
Price Competitively
The price of your product (and additional shipping costs) will be taken into account when Amazon selects which retailer wins the Buy Box. With this in mind, be seen to compete on price where you can. Consider using a solution such as Mean Repricerwhich offers an Amazon repricing solution, ensuring you are listing your products at the most attractive prices.
Ensure Your Account Is Healthy
Amazon take into account a number of factors when choosing a Buy Box winner, including; shipping speed, how efficient you are at uploading tracking information, customer response time and defect rate. By ensuring that your overall account health is good, you increase your chances of being selected.
Ensure You’re Eligible
Only Amazon sellers with a professional seller account are eligible to win the buy box, and in addition your experience as an Amazon seller will also play a huge part in Amazon’s selection. Unfortunately, this means that new sellers won’t be eligible for the Buy Box, as customer satisfaction is taken into account.
Look Beyond Current Product DemandPerhaps the biggest benefit of winning the buy box is that you can expect a surge in sales, and with this in mind it should come as no surprise that Amazon needs to be sure that you have the stock available to handle any increase in customer demand. Having low stock in an item will reduce your eligibility for winning the Buy Box.
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