pro2 india customer experiences presentation

Pro2 India

OEM supplier with a difference

Who are Pro2?

Company formed in 2007 in the UK

Official suppliers in Europe to Jaguar Land Rover, Group Lotus, Alfa Romeo

Pro2 have been delivering services in India since 2010

Official suppliers in India to Tata Motors, Mahindra, Mahindra Reva, Maruti & BMW India

Pro2 have a representative office in India based in Chennai

The Pro2 India team is:

Managing Director - Simon Poole

India Country Head - Sri Nagesh

Office support - Continex

Local Indian Instructors

European Instructors

European Engineers

Professional drivers by profession


Pro2 offer a range of customer experiences for OEM’s:

Full event management service

Professional driver support for customer experiences or product launches

Pioneering Specialist Test Drive programme - up to 70% conversion rate

Experienced in demonstrating the latest technology including hybrid and electric

vehicles

Pro2 deliver specialist engineering services to OEM’s

Tailored Engineer training

Engineering support:

Objective Assessment

Subjective Assessment

Durability programmes

Pro2 Services in India


Pro2 provide a tailored support package for customer events including:

Fastidious attention to detail: uniform, branding and presentation must be right

One-off events or regular programmes, delivered to the same high standard

Professional instructors able to explain and demonstrate complex technological features in a way a customer will understand

Ability to devise unique programme of activities to demonstrate specific features of a vehicle

Team of presenters with motorsport background and media experience to engage an audience

Event management staff to make sure customers have the highest level of customer service

Logistics support, such as ensuring vehicles are in the correct place and ready to go

Overall management to ensure the event runs smoothly

We also support vehicle launches or dealer training with a similar support package which includes event planning

Recent Pro2 projects:

- Press launch of the Alfa Romeo 4C in Isle of Man

- Dealer and customer launch of Land Rover Discovery Sport

- Dealer launch for Range Rover in Morocco

- Ice Driving experiences in Finland with Juha Kankkunen

- Two week customer event programme for Alfa Romeo to launch Quadrifoglio Verde range

Full event management service and support for customer experiences and product launches

Lotus Driving Academy

A year round customer driver training programme based at Lotus factory

Tiered driver training programme, designed by Pro2

Customer days vary from 1 person days to 72 people experiences

Supported with Pro2 supplied instructors, coordinators, factory tour and event management staff

Unique level of customer driver training in the UK

Pro2 designed driving activities to teach a range of car control understanding and skills from basic to advanced

Event management on behalf of the manufacturer


Samples of Customer Driving Experiences


Alfa Romeo Proving Ground event

A two week rolling programme over three venues

Separate Dealer training day at each venue then two days of customer prospects

An event designed for over 1300 customers across the three venues

Average 80% attendance rate for the programme, a maximum of 97%

Supported by Pro2-supplied 46 professional drivers and utilising 42 vehicles

Pro2 designed driving activities to highlight features of the range:

Road drive - route planned at each venue

Track drive - both customer driven and demonstration laps to show performance features

Dynamic activities - demonstration of unique DNA system with tailored activities

Event management and support including vehicle transport between venues



Jaguar Land Rover (India)

A one week customer event at Delhi dealership

Utilising off road and on road demonstration

An event designed for 100 VIP customers

Event to include launch of new Range Rover vehicle in India

Supported by Pro2 with supply of Land Rover trained instructors

Pro2 designed driving activities to highlight features of the range:

Road drive - route planning to minimise traffic delays

Technology demonstration - show vehicle off road capability

Event management



We have pioneered a Specialist Test Drive programme

Exclusive customer test drive programme to give a genuine VIP feel to the test drive process

Tried and proven success rate with up to 70% conversion to sales, mostly on the day

Can be focussed on specific technology to provide a real differentiator between your brand and any others

Professional drivers trained on both the brand and products

Professional drivers add credibility to describing how the vehicle interacts with the customer

Tailored test drive to each person highlighting areas that will be of more interest to each individual

Typically an hour’s test drive; with no time pressure so the customer feels special

Experienced in demonstrating ‘new’ technology such as hybrid and electric vehicles

Specialist Test Drive programme


Event management and customer experiences


How good are we?

“First thanks for a great job with our first driver training. The feedback is all positive and puts us in good position for lots of follow up. “

Paul Harvey, Sen. General Manager - Build, Test and Development.

“Pro2 were a delight to deal with. The team are professional and knowledgeable which made my European training event a success... Pro2 exceeded all my expectations and the feedback from the delegates was extremely positive.”

Annie Groom, Global Training Manager

“I just wanted to say how great I found you and your guys, what you did for LRE was exemplary.”

Phil Jones, Chief Instructor

“We are happy to provide a testimonial. The feedback from Benfield was extremely positive and they

found the pro drivers made a real difference.”

Naz Jamil, Brand Communications Manager, Alfa Romeo UK

pro2 india customer experiences presentation

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