proactive agency profile

7/27/2019 Proactive Agency Profile

1/8

D-68 PECHS BLOCK-2 KARACHI | PHONE: +9221 35475063 35475068 | MOBILE: +9221 3122205300

PROACTIVE ADVERTISING COMPANY PROFILE

PROACTIVE ADVERTISING is an ADVERTISING AND PUBLIC RELATIONS AGENCY established in

PAKISTAN in 2010 andbased in KARACHI associated with Shift Media Digital Communications. It also

has two offices in Lahore and Islamabad, under the name ofPROACTIVE ADVERTISING INC.

As a full-service advertising agency, our name reflects our key strengths:

Marketing Advertising Research Consultants, We are committed to doing far more than creating

clever communications. Rather, we create a complete web of engagement, connecting target

audiences with clients brands, products and services.

Its continuous presence in the Pakistan makes PROACTIVE ADVERTISING a competitive and cutting-

edge company for both the National and International clients. Therefore, being a multi-tasking

entity. The International market allows PROACTIVE ADVERTISING to bring the "MADE IN PAKISTAN"

quality overseas. Furthermore, attention to every single detail, professionalism, creativity and a

touch of irony are the distinctive features that make up the agency's foundation.

For over 4 years the agency collaborated together with different clients in terms of needs as well as

of business areas, and work out various solutions for each one in order to guarantee a tailormade

service. Our integrated services include advertising, public relations, interactive marketing, social

business strategies, media planning and buying, strategic planning, research, direct and customer

relationship marketing, multi-cultural marketing and sales promotion.


2/8


PROACTIVE AD V E R T I S I N G T O G E T H E R

PROACTIVE is not only a services agency, but it is also able to transform itself into a business partner

that bases the collaboration with its clients on transparency and mutual cooperation. PROACTIVE's

modusoperandi is defined by essential guidelines and fundamental values, which you will find as

it'ssignature mark in all it's projects.

CHECK UPOnly detailed analysis of the business history, the conditions brought to the table, and the goals set

forth, allow the agency to achieve a global view of the project it will operate. A large investment of

time and energy in order to start any communication activities is fundamental to PROACTIVE.

BUDGETOptimizing budget, time and Human Resources is the guiding principle for every single strategic

choice promoted by PROACTIVE. A good relationship between investment and efficiency is alwaysPROACTIVE's main objective when analyzing budgets.

TEAMPROACTIVE is not a simple team of professionals at business disposal but it complements the

activities of the marketing and communication. Unity of purpose and a common vision allow the

teamwork to achieve settled goals.

IDEASUnderstanding creativity as a value and not as personal taste is the privileged means that form

the basis of marketing and communication strategies. It requires continuous updates and constant

research of style, languages and trends in the publishing scene.


3/8


PROACTIVE ADVERTISING SERVICES & TEAM

Thanks to a structure divided into independent divisions, operating in full synergy, PROACTIVE is able

to provide its clients with consulting and communication services to any level of complexity aimed

at creating or strengthening the Corporate Image. PROACTIVE principle value and philosophy is its

capacity to offer a 360 service. The ability to interpret the real need of businesses, as well as their

identity and mainly the most effective way to communicate it. PROACTIVE achieves this objective

by incorporating the following when developing a client's interest:

1. PROACTIVE ADVERTISING CREATIVITY2. PROACTIVE ADVERTISING DESIGN3. PROACTIVE ADVERTISING ANIMATION4. PROACTIVE ADVERTISING PUBLIC RELATIONS5. PROACTIVE ADVERTISING PRESS OFFICE


4/8


1. PROACTIVE ADVERTISING CREATIVITY

PROACTIVE is a laboratory of ideas, creative workshop, a factory experiments in communication.

PROACTIVE is the place where creativity takes shape and is realized with the aim of achieving the

objectives set by the marketing plan in full compliance with budget and timing, optimizing

resources and assets, achieving results that are characterized by freshness, innovation and, when

necessary, irony.

O1 LOGOS

LOGOS DESIGN DRAFTING MANUAL OF USE PROTECTION AND REGISTRATION OF TRADEMARKS O2 ADVERTISING

COMMUNICATION CAMPAIGNS PHOTO SESSIONS AND POST PRODUCTION ADVERTISING CAMPAIGN PLANNING

O3 CORPORATE

CORPORATE IDENTITY DESIGN COMPANY PROFILE CORPORATE SOCIAL RESPONSABILITY AND PUBLICATIONS O4 BELOW THE LINE

PRODUCT CATALOGS FOLDERS AND BROCHURES PRICE LISTS AND TECHNICAL MANUALS

O5 NEWS

NEWSLETTER HOUSE ORGAN


5/8


2. PROACTIVE ADVERTISING DESIGN

PROACTIVE creates a meeting point between design and advertising. This is evident in the creationof stands, settings and installations, communication campaigns and marketing projects.

PROACTIVE aims to create continuity between the language of graphic and architecture,

enhancing the coordination of brand image and identity.

O1 EXHIBIT DESIGN

STANDS DESIGN TURN-KEY CONSTRUCTION AND SUPPLY INSTALLATION EUROPE & AMERICA

O2 EVENT DESIGN

DESIGN CONCEPT OF SETTING UP INSTALLATION AND IMPLEMENTATION CUSTOMIZING LOCATION

O3 GRAPHIC DESIGN

MERCHANDISING

CUSTOM SPACES

CUSTOM FLEET MANAGEMENT

O4 CONCEPT DESIGN

PRODUCT INTERIOR DESIGN AND CUSTOM FURNITURE VISUAL MERCHANDISING MAGAZINE AND SPECIAL PUBLICATIONS


6/8


3. PROACTIVE ADVERTISING ANIMATION

PROACTIVE responds to the need to anticipate trends in the world of communication and be able

to give a new and prompt response to the needs of the people that work in it with a range of tailor-

made, original and state-of-the-art services.

Moreover, in collaboration with MEHROZ FILM, Mehroz Karim director and production manager,

and Momaal Production with HUM TV, Mahesh director of photography & Documentary,

PROACTIVE is a confirmed Creativity Boutique and produces multimedia projects 360 degrees

ranging from the small screen to the big screen.

O1 TV AND RADIO SPOT

STORYBOARD AND CONCEPT DIRECTION AND PRODUCTION OPTIMIZATION AND PLANNING

O2 ANIMATION AND MULTIMEDIA PRESENTATIONS

DESIGN AND PRODUCTION ANIMATION MEDIA OPTIMIZATION SHORT FILMS & DOCUMENTARIES

O3 WEB

DESIGN AND PRODUCTION PROGRAMMING E-COMMERCE SOCIAL MEDIA CAMPAIGN


7/8


4. PROACTIVE ADVERTISING PUBLIC RELATIONS

PROACTIVE creates and develops relationships between people, companies, government

agencies, and their target audience. It is PROACTIVE's objective to identify the best target

audience where the client's goals will best succeed whether they are private individuals, institutions,

companies, the press or media. PROACTIVE aims to uphold the reputation of the client by helping

to create a specific identity. This is achieved through a well targeted and implemented

communication campaign, which plays a leading role in perception and reputation of the client.

O1 MAILING LIST

DEFINITION OF THE MAILING LIST MANAGEMENT, SENDING INVITATIONS AND RECALL DOOR SELECTION O2 PRODUCT PLACEMENT AND ENDORSEMENT TESTIMONIALS AND CELEBRITY ENDORSEMENT PRODUCT PLACEMENT AND PRODUCT PLUG WARDROBE MANAGEMENT O3 COMMUNICATION

INTERNAL COMMUNICATION COMMUNICATION WITH THE PUBLIC SOCIAL, ENVIRONMENTAL AND LOCAL COMMUNICATIONS O4 OPERATIONAL STRATEGY

SPONSORSHIP

CO-MARKETING

PRO BONO ACTIVITIES AND NON- PROFIT O5 PROMOTION AND REPRESENTATION

DIRECT REPRESENTATION LOCATION / SHOPS / SHOWROOMS SEARCH NATIONAL & INTERNATION MARKET PENETRATION


8/8


1

5. PROACTIVE ADVERTISING PRESS OFFICE

PROACTIVE manages public relations with traditional and digital media. This is done by selecting,

filtering and organizing the information flow according to its objectives and needs of the media in

order to ensure proper representation of the client in their target audience. PROACTIVE identifies

and classifies the information centers of interest for the client, with the aim to emphasize the

strategies for short, medium and long term objectives. Moreover, this strategy differentiates the

client from the competition by establishing and maintaining an accurate image of the product

which further increases the perceived value in the market.

O1 RELATIONS

CORPORATE IDENTITY, INFORMATION AND OBJECTIVES ANALYSIS DIRECT RELATIONS WITH JOURNALISTS AND EDITORS MONITORING THE PUBLISHING INDUSTRY

O2 COPY

PRESS KIT

PRESS RELEASE

PRESS INFORMATION

O3 ORGANIZATION

PRESS CONFERENCES PRESENCE AT EXHIBITIONS PRESS DAY AND INTERVIEWS

O4 PRESS REVIEW

MEDIA MONITORING DIGITAL PRESS REVIEW ECONOMIC QUANTIFICATION

Visit us @

PROACTIVEADVERT.COM

WWW.SPOTTYWEB.CO.UK

proactive agency profile

Documents