proarts brochure

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Brochure for ProArts - 2012 ProArts is a full-service Advertising Agency & Production Company devoted to assisting you to be as effective as possible. Be it an advertising campaign, a video production, or an event, we work closely with you to understand your needs and to make your dream a reality. Contact Geof Lambert for more details: [email protected]

TRANSCRIPT

Page 1: ProArts Brochure
Page 2: ProArts Brochure

ProArts Advertising & Production, 1

HistoryProArts Recording & Sound Company, Inc. was founded in 1989 as an audio recording studio offering Multi-track Recording as well as Mobile DJ and Sound Services. ProArts was incorporated in 1992 and added video and graphics services in 1993. Today, ProArts Advertising & Production is a full service Advertising Agency and Production Company specializing in both studio and on-location services.

PartnersRick Summers - A 1973 graduate of Chambersburg Area Senior High School and a veteran of the US Air Force, Rick was trained in Radio and Communications Engineering and worked in the Broadcast Industry for over 19 years. He attended the Community College of the Air Force and Texas University. Rick also worked as a Customer and Systems Engineer for several major computer companies including, Sperry Corporation, Unisys, Memorex Telex, Visara International, and Secure Agent Software. He is the founder of Soundwaves DJ’s and ProArts Recording and Sound Company.

Douglass Huber - Doug began his career by majoring in Cinema Studies at Gettysburg College and spending a year abroad studying at the prestigious Victorian College of the Arts: School of Film and Television in Melbourne, Australia. After graduating, he spent twoyears in Los Angeles working in the Film Industry. While in LA, he trained under two ASC cinematographers, edited several episodes of the Speed Channel’s reality show “Epic Ride”, and took stills for numerous commercials, television promos, PSAs, and feature films. He then returned to school to study advertising at Miami Ad School. There he learned from some of the advertising industries’ topprofessionals and interned at some of the nations best advertising agencies. Before joining ProArts, Doug worked as an Art Director on numerous national campaigns for well known brands including Lexus, Hoover, Sheetz, Comcast SportsNet, and Twix.

WHO WE ARE

Page 3: ProArts Brochure

• Concept Creation• Script Writing• HD/SD Video Production• HD/SD Video Editing• Music/SFX/Stock Footage incorporation

• Social Media/Website Content Creation• Email Advertising• QR Codes• Banner Ads• Graphic Design

• Photography & Videography• Live Web Streaming• Audio Services• Lighting Services• Equipment rentals

• Concept Creation• Script Writing• Voice Recording• Music/SFX incorporation

• Concept Creation• Makeup/Lighting• Retouching/Image Manipulation

• Video Encoding & Web Streaming• Video Transfers• Audio & Video Consulting Services• DVD/CD Duplication, Replication, Packaging & Fulfillment• iPhone/iPad Video Content & Design• Social Media Expertise

• Concept Creation• Photography/Stock Image incorporation• Image manipulation• Graphic Design

• Corporate• Training• Television Programs• Documentaries

Full Service

TV Commercials: Online:

Print/Billboards: Video Production:

Radio Commercials: Photography: Other:

WHAT WE DO

ProArts is a full-service Advertising Agency & Production Company devoted to helping you be effective. Be it an advertising campaign, a video production, or an event, we work closely with you to understand your needs and to make your dream a reality. We are a fully insured Corporation, and carry all of the important insurance coverages including Workman’s Compensation and Liability Insurance.

ProArts Advertising & Production, 2

Event Services:

Page 4: ProArts Brochure

ADVERTISING

Television CommercialsTelevision Commercials are a versatile way to get your message across to potential customers. The television medium allows us to tell a story using impactful images and expressive sound to create long lasting impressions.

At ProArts we have the talent, equipment, and expertise to write, shoot, and edit a high quality commercial for your business or issue.

Once the spot has been completed, we work with the broadcasting companies to ensure your spot is reaching the right demographic.

We can also create a web-ready version of your TV commercial (or create separate spots or versions) for the web to be placed on your company’s website, Facebook page, or YouTube Channel.

Citizens for Responsible Government

ProArts Advertising & Production, 3

Page 5: ProArts Brochure

RadioLocal radio commercials can all sound the same. The problem with a radio personality voicing your radio spot is it doesn’t standout from the crowd. Your spot doesn’t have the instant voicerecognition to separate it from the radio personality’s morning show, or from the other numerous commercials they haverunning during the day.

At ProArts, we have a talent pool of voice artists for you to choosefrom and once we have selected a voice for your brand, it willremain consistent. This allows consumers to quickly associate acertain voice with your brand, giving instant recognition thesecond that voice is heard, making your radio spot unique.

Brita

PrintPrint is still a very large part of our everyday lives, and your brand should utilize it. We can create a magazine or newspaper ad, a special flyer or signage for an upcoming event, or even direct marketing pieces to be mailed to your potential customers. If it’sputting ink to paper (or any other medium for that matter) creatively,ProArts is your solution.

Page 6: ProArts Brochure

Billboards

Online Banners

Billboards are a great way to get a your message across to potentialcustomers. ProArts can create a billboard advertising a special sale, a branding message or anything else you wish. We then work with the billboard companies to secure the best possible placement for your ads.

Comcast SportsNet 300x250 banner

Mint.com

Banners are a great way to direct people, already on the web, to visityour site. We can design banners to place on local sites, national sites oreven on your site directing customers to a specific page or special deal.

ProArts Advertising & Production, 5

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Social MediaSocial Media is one of the fastest growing mediums availabletoday. In fact, if Facebook were a country, it would be the3rd largest in the world. But social media isn’t just a place for friends to connect. With 64% of all Facebook users having liked a brand on Facebook, it’s one of the most effective forms of advertising today.

At ProArts we understand everything about Social Media from Facebook to Twitter and YouTube to tomorrow’s newest trend. We have the expertise to help create your brand’s social media footprint and increase your digital traffic.

360° AdvertisingConsistency across all advertising mediums will really helpyour brand stand out. At ProArts we can create a campaign that utilizes all mediums, like TV, Radio, Print, Banners, Billboards, Social Media, etc. to create a cohesive advertising campaign for your brand. When your branding materials are consistent,audience response time is quicker, allowing your ads to leave a deeper impression in a shorter period of time.

Comcast SportsNet, California

Comcast SportsNet Facebook Contest

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PhotographyProfessional impactful photography will separate you and your product from the competition. At ProArts, we can dramatically shoot and light any product, from a car, to a ring, to a model wearing a ring in a car, to create the best possible image to show it off. Once photographed, we have the professional software and the expertise to edit and manipulate the final image to get the perfect look.

CBS’s “How I Met Your Mother” CSI PromoAston Martin

ProArts Advertising & Production, 7

Page 9: ProArts Brochure

CW’s “Get Into It” music video with Nicole Scherzinger

Infiniti G37

Cochise Stronghold, Arizona

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VIDEO PRODUCTON

Corporate

Training

Corporate videos come in all shapes and sizes. We’re experienced in:

• Training/Instructional • Investor Relations • Client & Customer Testimonials

At ProArts, we can handle all your corporate video needs. Together, we will sit down and discuss the best way to reach your goals. Once filmed, we are able to add professional voiceovers, graphics, animation, and music to really make your corporate video stand out.

• Safety• Promotional• Product/Technology Demonstration

Training videos are a cost and time effective method to train your employees.Instead of bringing a trainer back everytime a new group of employeesneed trained, we capture it once on camera. Succinct voiceovers and audioensure the same message is delivered to every employee. Multiple camera angles as well as closeups ensure every employee sees the fine details ofwhat’s being presented, and added graphics and music can make the videoentertaining while showcasing key points. Once completed, the training videos can be distributed via DVD, Web, iPad app, etc., so each employee can easily brush up as needed.

Tom James “Measuring”

F&M Trust “Welcome to F&M Trust”

ProArts Advertising & Production, 9

Page 11: ProArts Brochure

Television Programs

Documentaries

ProArts is experienced in Television Production and has the connectionsto place your program on the air. We have the know how, technical expertise,and professional equipment to shoot and edit your program to meet thestations specifications and exceed your expectations.

Documentaries are a great way to share information with the public, be it a historical piece or explaining an issue. At ProArts we are here to help. We can be involved in the entire process from scriptwriting to locating andscheduling interviews, to recording interviews, to editing and other postproduction needs. Or we can take a back seat and just help out on particularaspects. Either way, once completed, we can help your documentary get seen and set up local events to spread it throughout the community.

Greencastle-Antrim School District “WWII Veterans” Documentary

The Speed Channel’s “Epic Ride”

ProArts Advertising & Production, 10

Page 12: ProArts Brochure

Event Services

Meeting Support

EVENTS

Your event’s a big deal. At ProArts we understand the importance of yourevent and have all the necessary equipment, from microphones, to speakers, to projectors, to mixers, to cameras, to lighting and of course, the technical expertise to make your event a success.

We can provide you with the tech tools to make any meeting run smoothly. We rent and set up video projectors, screens, laserpointers, wireless keyboards, sound systems, and more.

ProArts can provide Photography and Videography services so the memories last forever.

We are able to capture all the key moments and create printed photos, photo albums or video slideshows.

Our Multi-Camera Recording System allows us to capture your event from multiple angles and edit it live on scene. This allows us to stream live to the internet if desired, and virtually eliminates the wait time for the final DVD.

Event Photography & Videography

Wilson College’s Presidential Inauguration

Tom James Annual Meeting

PA Opry Concert

ProArts Advertising & Production, 11

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FCADC 2011Gettysburg College Provost Retirement Party“Red Is The Color Of” Reception

CBT “The Gift of Magi” & “The Nutcracker Suite”

Veteran’s Memorial Dedication West Pennsboro Township

Wilson College’s Presidential Inauguration

Tom James Annual Meeting

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“We found ProArts to be very capable and professional in the shooting and editing of our new employee orientation video. They kept the process flowingand were great to work with from start to finish.”

Ken Ditzler, Sr VP-Corporate Communications and Marketing

F&M Trust

Wilson College

West Pennsboro Township

Tom James Company

Ludwigs Jewelers, Inc.

PROVEN RESULTS

“ProArts helped Wilson College record the inauguration of our new president.They did an excellent job and were extremely flexible and professional. They did a great job in shooting the event and provided the video quickly so that we could share it with our alumni and friends. We are glad they were here to help with this historic event!”

Debra Collins, Director of Communications

“The West Pennsboro Township Board of Supervisors and RecreationAdvisory Council constructed and dedicated a Veteran’s Memorial in our Township Park. ProArts Advertising and Production recorded the entire event for us, in the pouring rain, and produced a high quality DVD for usto remember the event always. We put them on a very short notice andthey showed their true professionalism and quality work! It was a real pleasureworking with Doug and Rick…our total satisfaction was their goal, and they never disappointed!”

John M. Epley, Manager

“It’s a pleasure working with the guys at ProArts Advertising & Production. They work hard to be sure they know what we want and need, and work hard to deliver. And we do it all remotely.”

Michele Stephens, Director of Marketing

“Our experience with ProArts has been very satisfying. They were responsiveto our requests and needs. Moreover, their own suggestions and creative ideastook our commercials beyond what we anticipated.”

Ann Wagner, President

ProArts Advertising & Production, 13

Citizens for Responsible Government“We were very impressed with the highly professional TV and radio ads producedby ProArts Advertising & Production. Their superb attention to our needs through a comprehensive review of our budget limitations, advertising goals, and time frame resulted in four outstanding ads. ProArts’ exceptional planning,shooting, production, and editing resulted in exceptional products that achievedthe desired results! We were VERY PLEASED!!”

Larry E. Funk, Veterans’ Commitee

Franklin County Area Development Corporation “The FCADC has had a long time relationship with ProArts. Their audio/visualsupport of our annual Industry Appreciation Dinner has been instrumental in making it one of the premier annual events in Franklin County.”

L. Michael Ross, President

Page 15: ProArts Brochure

Scan this QR Code with your smart phone to visit our website.

Contact

Rick SummersProducer/[email protected]

Doug HuberCreative Director/[email protected]

717.267.08081.800.821.0893

@ProArtsMedia Facebook.com/ProArtsMedia YouTube.com/ProArts

www.ProArtsMedia.com

ProArts Advertising & Production, 14

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All work showcased in this brochure has been created by ProArts Advertising & Production, or one of our Partners.All work is copyrighted by ProArts Advertising & Production, one of our Partners, or by our Clients.

© Copyright 2012