ProBax Seating

An Opportunity in Entertainment

NuBax – Setting New Seating Standards

• NuBax owns all IP rights to ProBax - an affordable seating technology which delivers

increased comfort and health benefits yet uses only conventional materials and production techniques

• ProBax requires no changes to the seat frame or design and can be fitted as a simple foam change from existing suppliers

• The technology has Aviation, Transport and Static Seating applications and is sold under license for a royalty – NuBax does NOT manufacture seats or components

• Licensees of ProBax report increased market share, greater resilience to competition and a growing customer appreciation of affordable design led ergonomics

Static Seating Division

• ProBax technology now available in:

Conference & Banqueting Seating

Office & Boardroom Seating

Reception Area & Breakout Seating

Healthcare Seating

Cinemas and Theatres

Corporate Auditoriums & Convention Centers

• End Customers include –

IBM, Peabody Hotels, Westin, Hyatt, InterContinental, University Lecture halls, ODEON cinemas, SofiTel Group, MCNT, Palladium and other London West End and Broadway theatre groups, Texas Scottish Rite Hospital,

Static Seating/Auditorium

• IBM Auditorium Bedfont Lakes Heathrow • 17 theatres in UK including Palladium, Fortune,

Lyceum, Lyric and Comedy Store Theatres, RADA, Inst. Cont. Arts.

• August Wilson Theatre – Broadway • 32 ODEON & UCI Cinemas – UK, Eire, Spain,

Italy, Austria and Germany • Madrid University Lecture Theatres • Nordisk Cinemas and University Halls in

Scandinavia • New York Met Opera House??????

Common Seating Fallacies

• “More foam equals more comfort…”• “Soft cushions offer greater comfort…”

• “The best seats have mechanisms and devices built in…”

• “Ergonomic seats need functionality…”

• “Ergonomics is expensive…”

• “Comfort is expected so you can’t charge more for it…”

So what are the truths about seating ?

The Key to Comfortable Seats is Correct Seated Posture

• Encouraging the pelvis to hold

the correct position prevents

slumped posture by promoting

correct spinal curvature

• Correct posture reduces

pressure on the discs and

reduces muscle fatigue

• Lower back and neck pain are

reduced and bodily functions

such as blood flow and lung

function are improved

Lordotic “S”Curvature

Kyphotic “C”Curvature

The Problem

• Most seats allow the pelvis to rotate backwards, inducing a “C” shaped curve of the spine and creating back pain

• This slumped position can bring about:

– decreased blood flow through the body– onset of posture related issues– muscle cramps– poorer lung function – increased fidgeting– Incorrect viewing eye-line

• Fidgeting ripples across any auditorium causing disruption to any viewing and causes seat bases to dish-out and need replacing quicker

• A slumped seating position creates a

reduced feeling of space between seat rows

The Problem – Reduced blood flow & lung function

• The major blood vessels of the body include the aorta, the femoral and brachial veins and arteries

• These vessels run through the mid-thorax, shoulders and groin and the centres of these vessels are constricted when seated in a slumped posture

• Correct posture reduces this pressure, allowing the vessels to open and facilitates improved blood flow from the lower limbs

• Lung function is also improved by opening the chest area leading to greater oxygenation of the blood

The Benefits of ProBax

• Medically proven increase in blood flow reduces muscle cramps & fatigue

• Improved lung function helps increase concentration and alertness levels

• Improved posture reduces back, neck and shoulder pain and corrects eye-line

• Reduced fidgeting results in less distraction within the venue and longer cushion life

• Ergonomic seating awards offers USP for lead customers

• Increased perception of space between rows

The Acid Test

Six questions that are the clue to long term seating comfort: • In which seat did you feel most supported? • Which seat allowed your shoulders go back naturally? • In which seat did your posture feel more upright? • Which seat offered most overall contact for your back? • In which seat did your chest feel more open when taking a deep breath? • Overall, which was the more comfortable seat?

ProBax Seat Comfort Research

16%

68%

16%

69%

14%

69%

15%

70%

11%

73%

15%

82%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Per

cent

age

of P

eopl

e

Overall, which was the more comfortable seat?

ProBax Auditorium Seating - Blood Flow Research

Average Improvement in Maximum Venous Outflow

J Senkowsky MD (Vascular Surgeon)

30%16.6%

On all the seats tested in the Entertainment Sector to date, ProBax modified seats have shown improved MVO of between 5 and 40%

ProBax Technology - Implementation

• Foam-based technology for new and existing seats• Applied within the base cushion and can be used with all existing

upholstery, foams and for all customer types

• Seat design, aesthetics and functionality uncompromised

• Increased cushion life improves long term satisfaction

• Can be applied to new seats, replacement seats or even just as a refurbished base cushion to existing seats

• Licensing model means no disruption to customer supply chain

• ProBax logo allows cross marketing opportunities

ProBax Summary

• USP

• Improved customer experience

• Differentiation from competition

• Ergonomic profile

• Win-win deal buyer and customers alike

• Industry leading profile

• Design led affordable ergonomics

• On-going relationship

Company History

• R&D began during the 1990’s, the first patents were filed in 2003 and NuBax Limited

was formed in 2004

• Technology benefits were validated in large scale trials and protected via a worldwide

patent portfolio and global branding

• Production feasibility was established for all target markets, manufacturing processes

and materials – Cold Pour / Moulded & Cut Foam (PUR), DAX etc.

• The technology first launched with Lotus Cars 2005 and is now available in all three

target markets - Transport, Static Seating and Aviation

• Additional growth investment secured from private Investors and TAG Group.

Transport Division

• ProBax launched in the 2006MY Lotus road vehicles • Used in 2006 ALMS Championship, 2008 Brit Car

British GT Series, Formula 1 and US Sports car Vintage Racing Team

• Winner of Frost & Sullivan 2007 Emerging Company

of the Year Award in the European Automotive Seating Technology Market

• Currently working with two US based global

automotive OEMs • Available in HAGIE wheeled crop-sprayers • After market seats for Kenworth & Peterbilt trucks

Aviation Division

• Supplying the Corporate Jet Market via North

American refurbishment centres

• Pilot seats in testing with FAA in the US.

Preliminary results “highly positive”

• Prototype development projects on-going for

commercial and military aircraft

• Announcement imminent from major N

American Corporate Jet Manufacturer