Slide 1

PROBLEM!!!One of the pressing issues in workplaces including Rare is that employees are working on their butt from 5-10 hours sitting in front of a computer without taking time during working hours to even take short physical breaks

This is so, because they dont feel like they are supported by Rare to take break, they have a perception that dont have time,

And as a result, impacts badly productivity as well as mood

Bright spots tells us that taking breaks and exercise during work hours has mental and physical benefits

This campaign aims to encourage Staff in Rare to take two short physical breaks during working hours

1Typical Rare Staff

Know that there is a link between taking short breaks during the work day and improved mental and physical health

Dont feel like they are supported by Rare to take breaks

Are willing to take two short-breaks during the work day but 20% or less are doing it!

QUANTITATIVE and QUALITATIVE DATA. Perceive they dont have time, and are consumed with their workBase on our quantitative research, we found that the staff see links between taking short high

60% high dont feel supported

60% willing

Most are women

40% are between the ages 20-30

And this triangulated with our qualitative survey percieve which is one of the pressing barriers

2A Compelling and Impactful Campaign

KAICBRBCTRSR+++Knowledge about benefits and supportWillingness to take breaksConversations and supportRemove barriersTake short breaksReduce stressImprove mood!

This campaign aims is to encourage Staff to take two short physical breaks during working hours This campaign aims is to encourage Staff to take two short physical breaks during working hours

Knowledge on benefits ok, but the support is not

Validation for most audience

Break barriers such us creating support system from top down supporting staff to breaks3Brand and Messaging

Campaign launch in every region with family , friends and experts

Planned activities twice daily tailored to each region

Radio spot to encourage conversations

Stand up .twice for your LifeIn order to be consistent with the characterization of our target audience mentioned earlier and our messages

We came up with these Brand and messaging

Stand up twice for your life-which is directed for our desired behvior

And, to spark Communication in strategic office spaces-we have a complimentary message saying-Tell your friends Rare supports you!

You can also see from here our Logo [which is really very compelling] and our suite of of materials:

4

And then our message

To bring community together

Bob Marley Spirit

encouraging the call to action5

In addition we also have, a screen pop up-customized per region

Campaign media: PostersRadio spotHealth couponOutlook ReminderComputer wall paper and screen saverQuarterly campaign eventCreative small exercise at work competitionCampaign songOnline community in RarePlanet, FB and QQ

6Get up, Stand Up !

Angela stands up! (radio)

Get up, Stand Up !

Twice For Your Life (songs)Get up, Stand Up !

Twice For Your Life (songs)

Team 4 RadioTeam 4RARE Retreat30067.158eng - iTunPGAP0eng - iTunNORM 000011CF 000011CF 00019A8D 00019A8D 0000739C 0000739C 00012DE2 00012DE2 000065BC 000065BCeng - iTunSMPB 00000000 00000210 00000978 0000000000142FF8 00000000 000AEF2F 00000000 00000000 00000000 00000000 00000000 00000000Team 4 SongTeam 4 SongRARE Retreat12930.568eng - iTunPGAP0eng - iTunNORM 00002042 00002042 0001CA44 0001CA44 000030AC 000030AC 00012DE2 00012DE2 000022CB 000022CBeng - iTunSMPB 00000000 00000210 000008DD 000000000008A893 00000000 0004A8A8 00000000 00000000 00000000 00000000 00000000 00000000