1997 PROCEEDINGS

Decision Sciences Institute

1997 Annual MeetingNovember 22-25,1997

San Diego, California

VOLUME 1

Special Sessions

Theme Sessions

Accounting: Theory, Applications, and Practice

Finance/Financial Management

Marketing: Theory, Models, and ApplicationsNeural Networks

Organizational Behavior/Theory

Strategy and Policy

PROCEEDINGS COORDINATOR

E. Powell Robinson

Texas A&M University

PROGRAM CHAIR

David L Olson

Texas A&M University

ASSOCIATE PROGRAM CHAIR

Benito E. Flores

Texas A&M University

I2.iv; s-wz

UB/TIB Hannover

Nmmber22-25, im

SmDkgQ, California

Volume 11997 Decision Sciences Institute Proceedings

Special Sessions

[SP2-M2] POSTER SESSIONS

1 Systems Integration During Corporate Mergers:Are Information Intensive Companies More

Likely to Succeed?

Stephanie S. Robbins, Antonis C. Stylianou andCarolJ.

Jeffries

1 ISO 9000 Certification in the UK: A Study of the

Role Played by the Information SystemsOrganization

Kathleen L. McFadden, Joachim Lauer andElizabethR.Towell

1 Managerial Telecommunications Training:Strengths and Weaknesses

Karen Ketler, JohnR. Willems andYunus Kathawala

1 The Measurement of Intensity of Global

Information Technology UsageTomSakaguchi and Clay Dibrell

2 Introduction to Management Information

Systems (MIS): Distance Education, and Teams

Carl Case

2 Fixing the Year 2000 Problem

Adam S. Huarng

2 Effect of Enterprise Level Models on the

Software Reuse Rate

Marcus A. Rothenberger and James C Hershauer

3 What Should Colleges of Business Be Teachingabout Operations Management: Are We TeachingWhat Industry Wants?

Larry B. Weinstein and Nadia Sanders

3 Predicting Flow Times in Bottleneck Constrained

Production Systems with Lot-SplittingRobert A. Ruben andFarzad Mahmoodi

4 Theoretical and Empirical Study of Design Focus

Debasish N. Mallick

/

The Impact of Organizational Culture on

Manufacturing Capabilities

XiaodongDeng

An Empirical Investigation of Maintenance

Policies

DavidP. Christy and Tracy D. Rishel

Purchasing's Perceptions of Internal Service

Quality: An Analysis of High Service Providers

LindaL. Stanley andJoel D. Wisner

Development and Implementation of a

University Ergonomic Management ProgramCeresa Stewart and Jane E. Humble

Evaluating the Effective Usage of QFD as a Tool

for Products Development

XiaodongDeng

Case Research and the Internet

Richard T. Herschel, Pierre A. Balthazard and ChangKoh

Channels of Communication Using the World

Wide Web: Implications for Supply Chain

ManagementMarc E. Ruzicka, Phillip L. Carter, James C. Hershauer

andBillyL. Williams

Supply Chain Partnerships: Opportunities for

Operations Research

Michael J. Maloni and W.C. Benton

Organizational Culture and Quality Performance:

A New Zealand StudyKate Rastrick and Lawrence M. Corbett

On Teaching ISO 9000 Process Documentation

PrinciplesJohn J. Lawrence

[SP3-M3] Windows Management of

Professional Conferences

Albert E. Avery

iv

Case Studies

[CS2-S3] INFORMATION SYSTEMS CASES

8 Methodist Memorial Hospital Systems: A Vision

for a 21st Century Integrated Information

System

Chang-tseh Hsieh, Philip A. Adderley and Michael L.

Menefee

11 Systems Solutions, Inc. (A Case Study)

Dolphy M. Abraham

[CS3-S4] CASES IN OPERATIONS

14 O'Dare Airport: 2000

KalaChandSeal

17 Long-Stanton Manufacturing

Margaret G. Cunningham

18 [CS4-M1] RESEARCH VS. TEACHING

CASES: A PANEL DISCUSSION

John S. Haywood-Farmer, Roger W. Schmenner, Fraser

Johnson and Robert Johnston

[CS6-T1]ENVIRONMENTAL CASES

19 Conflict in Crisis: Integrating Decision Makingand Public Relations

R. Bryan Kennedy and Jeffrey S. Harper

22 Lake View Oil Change Service

KirkC. Heriot

Curricular Issues

[CI1-M2] CURRICULAR ISSUES IN BUSINESS

23 COB 300: An Integrated Undergraduate Business

Experience

VijayR. Kannan

26 Standards for AACSB Accreditation: A Study of

the Techniques and Tools Utilized for

Continuous Assessment

MarkM. Misic, David K. Graf, MonaL. Salmon andC.

LynnNeeley

29 Development of an Integrated UndergraduateBusiness Core at California Polytechnic State

UniversityPatricia A. McQuaid and Michael W. Stebbins

[CI_U1-T1] UNDERGRADUATE CURRICULAR

ISSUES PROGRAM

32 Teaching Technology in an UndergraduateProgram: A Workshop on the Indiana ExperienceCarl Briggs, Ashok Soni and Nathan Stout

Environmental Issues

[EI2-T2] OPERATIONAL ASPECTS OF

ENVIRONMENTALISSUES

3 3 Literature Review of EnvironmentallyResponsible Manufacturing

Sime Curkovic,RobertHandfield, Steven A. Melnyk and

RobertSroufe

36 Considering Environmental Issues in OR/MS

Courses: A Review of Current Practice and

Prescriptions for Future Enhancement

Christopher J. Zappe

Health Care Planning and

Analysis

[HC1-S2] HEALTH CARE IS DEVELOPMENT

ANDUTILIZATION

37 Rehabilitation Interventions and Outcomes: A

Framework for a Rehabilitation Service Provider

Database to Support a Rehabilitation Health

Decision Support System

Joseph K. Tan and Douglas Lee

40 A Conceptual Model for the Adoption of Disaster

Recovery Planning by Health Maintenance

OrganizationsKakoli Bandyopadhyay and Raja K. Iyer

43 Examining Systems Utilization of a CommunityHealth Information Network Model

Fay Cobb Payton and Patricia Flatley Brennan

v

[HC3-S4] HEALTH CARE QUALITY CONTROL

46 Healthcare Quality and Productivity: Framework

for an Information Technology ImpactArchitecture

Vesper Owei

49 Patient Monitoring, Caregiver Actions, and

Industrial Quality Control Charts

StevenRinger, RichardSlavin,Marjorie L. Icenogle andStevenM. Zimmerman

52 Management of Information Technology and

Quality Performance in Health Care Facilities

James A. Rodger, David J. Paper and Parag C.

Pendharkar

[HC4-M1] DEA, COST-BENEFIT ANALYSIS,AND GAME THEORY APPLB2D TO HEALTH

CARE EVALUATION

55 Measuring Hospital Performance with DEA: An

Alternative Approach

LiamO'Neill

58 Assessing the Performance of Physician Teams

Through a Game Theoretic ApproachRay-EChang, I-Chiu Chang, Long H. Chen and Chi J.

Hsieh

61 [HCS-M2] PANEL: TEACHING HEALTH

CARE MANAGEMENT COURSES:

OPERATIONSMANAGEMENT,INFORMATION SYSTEMS, QUANTITATIVEMETHODS

Sharon B. Schweikhart, Elizabeth A. Anderson, Bonnie

Kaplan and AledaRoth

[HC6-M3] FORECASTING AND FINANCIAL

MANAGEMENT IN HEALTH CARE

62 The Impact of Geographic Information Systemson Tracking and Forecasting Health Care Needs

Brenda L. Killingsworth, BrianE. Mennecke and Robert

E. Schellenberger

65 A Model for Health Care Financial Managementin a Changing Environment

KevinM. Devine, Priscilla M. O'Clock and DavidLyons

66 [HC7-T1] WORKSHOP: FOUNDATIONS FOR

RESEARCH INHEALTHCAREDELIVERY

SYSTEMS

SharonB. Schweikhart, Vicki L. Smith-Daniels, Janelle

Heineke, Susan P. Johnson and Susan M. Meyer

Innovative Education

67 [IE1-S2] TUTORIAL: ENGAGING STUDENTS

BY USING INTERNETTRICKS

F. Robert Jacobs

rrE2-S2] INSTRUCTIONAL INNOVATIONAWARD COMPETITION FINALS

70 Managing to Learn: An Overview of a

Competency-Based, Interactive ManagementMajoT Curriculum

Katrina A. Zalatan

73 SM323: The Cross-Functional Core

Peter M. Arnold andAnil Khurana

75 We Played the OPM Games and Won!

Ronald Wright andSalwa Ammar

78 Virtual Learning Environment: Preparing for

Knowledge Age Work in the 21st CenturyBeata Lobert Jones, CatherineDumell Cramton, StephaneGauvin and Don Scott

[TE3-S3] INNOVATIVE EDUCATION—

QUANTITATrVE METHODS

81 Mathematics Self-Efficacy and Perceived Value

of a Statistics Lab: Are They Related?

David L. Mitchell, Hyonsong Chong andBenjamin S.

Moore

84 Organizational Factors Influencing Simulation

Performance: A Large Scale Simulation

Approach to Strategic Management Pedagogy

Diane H. Parente, Malini Sridharand Suzanne C. Wagner

87 [IE4-S4] PANEL: INNOVATIVE

EDUCATION—TECHNOLOGY SYMPOSIUM

Santosh S, Venkatraman, Jyrki Wallenius, R. WayneHeadrick, Sheryl Burgstahlerand Judith A. Crowe

[IE5-S4] TABLE TOPICS: BROADENINGTHE

LEARNINGEXPERIENCE

88 The Internet Syllabus for College Level Distance

Learning Classes

TimothyP, Shea and David A. Lewis

88 The Lagged MIS Curriculum: Issues and Some

Practical Recommendations

Chang-tseh Hsieh

vi

88 A Market Suggested Revision of an Information

Systems Curriculum Shaped by Transition to the

Semester System

Anand S. Kunnathur andArthur W. Smith

[ffi6-Ml] INNOVATIVE EDUCATION-INSTRUCTIONALMATERIALS

89 Computer Aided Instruction Using Advanced and

Traditional CIS Technologies: A Cross-Cultural

Tool for Learning Management Decision MakingMikhail Y. Afanasiev, Robert J. Mocklerand DorothyG.

Dologite

92 An Effective Method for Helping Faculty to

Develop Better Instructional Materials: An

Exploratory StudyWilliam Naumes, Jeffrey S. Harper and Margaret J.

Naumes

95 Success Factors for Information Technology

Supported Teaching Methods

Kamal K. Hingorani

98 [IE7-M2] WORKSHOP: CINEMATIC

TICKLERS: USINGMOVIE CLIPSTO

STIMULATE CLASSROOM DISCUSSION

ABOUT OPERATIONS MANAGEMENTISSUES

Karen A. Brown, Nancy Lea Hyer, Dwight E. Smith-

Daniels and LindaG. Sprague

ITE8-M3] INNOVATIVE EDUCATION-

TECHNOLOGY

99 Internet Environment to Support Multi-Decision

Software for Financial Trading ApplicationsRichard R. Chalquest and Albert Kagan

102 [IE9-M4] DISTANCE LEARNING:

PLANNINGFORTHEFUTURE: A

SYMPOSIUM/WORKSHOP

Brian J. Reithel and Timothy Paul Cronan

109 Learning How to Learn: An Innovative Approachto Nurturing Professional Growth

RobertJ. Mockler

UE12-T1] TECHNOLOGICALSUPPORT FORINNOVATIVE INSTRUCTION

112 Adventures in Cyberspace with Dr. B

RobertL. Bregman

115 Intranet Assisted Instruction

Shashidhar Kaparthi

118 Services Management Instruction Exclusivelyvia the World Wide Web and E-Mail Media

WilliamL. Smith

121 Student Development of Course Intranet Sites:

Supporting Effective, Motivated Intra-Class

Communication

RobertF.Easley

124 [DE13-T2] WORKSHOP: INNOVATIVE

EDUCATION: APPLICATIONSAND

MANAGEMENT OF INFORMATIONTECHNOLOGY

Gordon E. McCray

[D3)14-T2] DELIVERINGDECISION SCLENCES

TOOLS IN THE CLASSROOM

125 Providing Proof of Proficiencies: Software Skills

for Senior Business Administration Majors

Janette W.Moody

128 Integrating Microsoft Excel into the IntroductoryBusiness Statistics Course

David M. Levine

131 Computer Models in Management Science: A

Project Orientation

William E. Pinney and Srinivas Talluri

OE10-M4] instructional development Interdisciplinary Business

103 Collaborative Teaching: Using Virtual Mentors

France Belanger

106 Using the Learning Needs Model in IntroductoryInformation Systems Classes

Ralph D.Westfall

[TOl-Ml] INTERDISCD7LINARY BUSINESS

ISSUES

134 Diffusional Implications of Natural, Artificial,and Kinesthetic Intelligences in the 21st Century

Kamal Dean Parhizgarand Suzan S. Parhizgar

vu

137 Analysis of the Bottleneck Operation of a

Communications Cables Manufacturer

JonC. Yingling, Chon-HuatGoh andRajive Ganguli

140 [IB2-M1] WORKSHOP: AN ISSUE IN

TEXTBOOK SELECTION: HOW TO

CATEGORIZEVISUAL REPRESENTATIONS

IN ATEXTBOOK

Patti S. Gubbels and Jeffrey P. Slattery

141 [IB3-M3] WORKSHOP: ASIA PACIFIC

DECISION RESEARCH

Thomas Carment, David Durkee and Nancy McDonnell

International Issues

[II2-S3] ISSUES IN GLOBAL BUSINESS

142 Educators' and Exporters' Attitudes toward

NAFTA: An Empirical InvestigationSammy G. Amin and Abdalla F. Hagen

145 Successful Web Site Strategies for International

Business Organizations

Pairin Katerattanakul, Bonn-Oh Kimand YongsukChoi

148 Assessing Investment Risks in Eastern Europe:An AHP Approach

Arben A. Asllani and Silvana Trimi

[II3-S4] TABLE TOPICS: EMERGING

INTERNATIONAL ISSUES

151 The Impact of North American Free Trade

Agreement on Software Piracy in Mexico

Leopoldo A. Gemoets, Mo Adam Mahmood and Kim

Aaron Chaney

151 International Joint Ventures in China-Problems

and Prospects

RonghuaShan

151 The Use of the Analytical Hierarchy Process for

Investment Decisions in East Asia

Shu-Ya You and Ramadan S. Hemaida

Public Affairs Analysis

[PA3-M1] PUBLIC SECTORDECISION

SUPPORT—APPLICATIONS

152 A Workload Balancing Solution for the Problem

of Risk Management of Parolees

Pamela K. Lattimore, Joanna R. Baker and Edward R.

Clayton

155 Modeling from Recidivism Data: Results from

Logistic Regression, and an Exploration UsingCost Functions with Neural Networks

Quinton J. Nottingham, Terry R. Rakes and Loren P. Rees

[PA4-M2] MULTICRITERIA ANALYSIS

157 Some Aspects of Multicriteria Decision

Technique ImplementationHelenM. Moshkovich, Alexander I. Mechitov, DavidL.

Olson andRobertE Schellenberger

160 Evaluation of Alternatives for the Disposition of

U.S. Surplus Plutonium

James S. Dyer, TomEdmunds, John E. Butler andJianmin

Jia

Accounting: Theory, Applicationsand Practice

[AC1-S2] FINANCIAL ACCOUNTING ANDREPORTING

163 The Demand for Nonprofit Financial Statements:

A Model of Individual GivingTeresa P. Gordon and Saleha B. Khumawala

166 Determinants of CEO Compensation in the

Financial Institutions: An Empirical

Investigation

Eunsup Shim andJooh Lee

[AC2-S3] MANAGERIALACCOUNTING

169 The Identification of Influential Data Points and

Their Impact on Cost Variance-InvestigationDecisions

Daryl M. Guffey and Mark W. McCartney

viii

171 Implementing Activity-Based Management to

Streamline Cost in a Manufacturing Environment

Marwan A. Wafa and Mehmet C. Kocakulah

174 Accounting Choices: Variation in ManagerialOpportunismFrank Heflin, Sung S. Kwon and John J. Wild

[AC3-S4] TAX ISSUES AND THEIR

IMPLICATIONS ON FINANCIAL REPORTING

175 Optimizing Investment Portfolios Under a

Progressive or Flat Tax System: A Mathematical

Model

Helene Johns and Patrick S. Lee

178 Liquid Yield Option Notes and MandatorilyRedeemable Preferred Stock: A Comparison of

Marginal Tax Rates and Debt Levels of

Contrasting Financial Instruments

Daniel L. Schisler and Douglas K. Schneider

179 Addressing Ambiguity in Debt/Equity Issues of

Closely-Held CorporationsJoseph M. Hagan, Mark A. Segal and Philip H. Siegel

[AC4-M1] TABLE TOPICS: IMPACT OF

ACCOUNTING METHODS ON FINANCIAL

REPORTING

181 Financial and Tax Consequences of Forming,Operating, and Terminating a Business Entity: A

Comparative Review

Frank A. Condie and I. RichardJohnson

181 A Survey on Accounting for Derivatives and

Other Financial Instruments

Alan Reinsteinand Gerald H. Lander

182 The Impact of Methods and Assumptions in

Reporting the Cost of Public Sector Defined

Benefit Pension Plans

Murray E. Cohen andJack L. Smith

[AC5-M1] TABLE TOPICS: ISSUES IN

EVALUATING ACCOUNTING EDUCATION

183 Classroom Assessment: Another Determinant of

Student Performance

Mary L. Fischer

183 Balanced Scorecard Approach to Evaluate

Teaching Effectiveness

Lakshmi U. Tatikonda andRao J. Tatikonda

[AC6-M2] ACCOUNTING EDUCATION

184 Accounting Student Perspectives on the

Importance of AECC-Identified Traits

Thomas L. Davies, Jon R. Carpenter, David H. Moen and

Thomas Buttars

186 Accounting Educators' Knowledge of EmployeeSelection Criteria Used by CPA Firm Recruiters

Susan M. Moncada, Joseph C. Sanders and AlanB.

Czyzewski

189 Cathartic Techniques-Attempting to. ImproveStudents' Perceptions of Fairness in TestingProcedures

Jean B. Price

[AC7-M3] INTERNAL AND EXTERNALAUDITING

192 The Relative Influences of the Audit Report and

Financial Statements in Financial ReportingMark W. McCartney and Edwin A. Doty

193 Characteristics of Internal Auditors Whose

Recommendations Are Relied UponGus Gordon and Mary L. Fischer

[AC8-M4] TABLE TOPICS: AUDITING AND

SYSTEMS

194 Auditing the Millennium Conversion: Internal

Control Issues

Gary P. Schneider and Carol M. Bruton

194 Sub-Prime Auto Lending After Mercury Finance:

An Application of Analytical Review

Patrick T. Hogan and Patrick V. Jaska

194 An Objective Basis for Performance Auditing: AGoal Programming ApplicationStephenL. Woehrleand John E. Powell

[AC9-M4] TABLE TOPICS: A POTPOURRI OF

COST ACCOUNTING ISSUES

195 Wilson Electronics: A Teaching Case

Peter Brewer, Robert J. Campbell and Richard H.

McClure

195 Improving the Accuracy of Product Costing by

Implementing Activity-Based Management in a

Manufacturing Environment

Brian L. McGuire and MehmetC. Kocakulah

196 Controlling Healthcare Costs by Reengineering a

Hospital's Outpatient Services Area

Brian L. McGuire and Mehmet C. Kocakulah

[AC10-T1] ACCOUNTING INFORMATION

SYSTEMS

197 Obstacles for the Use of Expert Systems in Public

AccountingRoman Wong

200 The Resource/Agent/Method Model: A

Framework for Object-Oriented AccountingInformation Systems

Ian L. Adamson and David M. Dilts

[AC11-T2] GAAPFOR STATEAND FEDERAL

GOVERNMENTAL ACCOUNTING

203 Improving Accountability and OperationalEffectiveness of the Federal Government Via

Federal Accounting Management

Stanley Y. Chang, David H. Kil and Frances B. Shin

206 Using Institutional Theory to Explain State

Government Adoption of GAAP

Vivian L. Carpenter, Rita H. Cheng andEhsan H. Feroz

209 The Good and the Bad of Governmental Cash

Flow Reporting

G.RobertSmith, Jr.

Finance/Financial Management

[FI1-S2] PATHDEPENDENT OPTIONS,OPTION VALUES, AND NEURAL NETWORK

APPRAISAL VALUATION

212 Path-Dependent Options and Recommendations

for Financial Institutions

Kashi Nath Tiwari

215 Option Value and Leasing of Vehicles

Samanta B. Thapa

[FI2-S3] INTERNATIONAL DIVERSIFICATION

AND PRE- AND POST-CAUTIONS FOR

INVESTMENTS

216 Benefits of Diversifying Internationally: ADRsVersus Direct Purchases of Foreign EquitiesBurton F. Schaffer

219 Pre-Cautions and Post-Cautions for Investments

Kashi Nath Tiwari

222 Initial Public Offerings in Multiple Markets: An

Empirical Examination

Kasim L. Alii, Vijaya Subrahmanyam and Samanta B.

Thapa

225 [FI3-S4] PANEL: NEW EDUCATIONAL

ISSUES SURROUNDING ERISA: A NEED

FOR CURRICULUMDESIGN

Frank P. DeCaro

[FI4-S4] RISK SEEKING EXPECTATIONS,FOREIGN CURRENCY FUTURES,INFORMATION SIGNALING

226 Risk-Seeking ExpectationsKashi Nath Tiwari

229 Interday Variations in Price Volatility, Volume

and Open Interest in the Market for ForeignCurrency Futures

Peihwang P, Wei and Susan M. Zee

232 Using an Information Signaling Model to

Investigate the Interaction Between Financial

Restructuring Mechanisms and Insider TradingJasmine Yur-Austin

[FI5-M1] EXCHANGE RATEEXPOSURE AND

EXCHANGERATE DETERMINATION

235 Long Memory of Exchange Rate Dynamics

AlirezaTahai

238 Evaluating Pacific Rim Stock Markets with

Neural Networks

Steven Walczak

[FI6-M2] PROBABILISTIC MODELS,MULTINATIONAL CORPORATIONS, ANDR&D

241 An Empirical Analysis of Exchange Ratio

Determination Models for MergerSung C. Bae and Sivagnanam Sakthivel

244 A Probabilistic Model of Venture Capitalist

Participation

Bharat A. Jain

x

[FI7-M3] PREDICTABDLITY OF CORPORATE

BANKRUPTCY

247 Size and Performance in PennsylvaniaCommercial Banks

James M. Lowe and Karen L. Brown

250 Commercial Banks' Lending Behavior and

Macroeconomic Performance

George Y. Lieu

[FI8-M4] EVALUATING DOWNSIDE RISKS

AND ALTERNATIVE RISK MEASURES

253 Evaluating Downside Financial Risks with

Spreadsheets and Monte Carlo Simulation

Francis J. Clauss

256 Risk Premia of Common Stock Returns Among

Firms in Financial Distress

John D. Theis, Michael Casey and Michael R. Redfeam

259 Alternative Risk Measures in Portfolio Selection:

Variance vs. Semivariance

Murli Rajan and Kingsley Gnanendran

[FI9-T1] POST-MODERN PORTFOLIO

THEORY, MUTUAL FUND

CHARACTERISTICS,AND FOREIGNSTOCK

LIQUIDITY

262 Characteristics of Bond Mutual Funds: An

Exploration of the Age Factor

Burton F. Schaffer

265 The Liquidity of NYSE-Listed Foreign Stocks:

Factors Affecting the Bid-Ask Spreads

Craig A. Peterson

268 A Post-Modern Portfolio Theory View of

Diversification Outside the US Market

Rae Weston

[FI10-T2] FORECASTING METHODS,

SIMULATION,ANDBANKRUPTCY

PREDICTION

272 The Accuracy of Four Inflation Forecasting

Methods Under Diverse Inflationary

Environments

Timothy J. Schibik, Jong-ChulRhim and MohammedF.

Khayum

275 A Simulation Comparison of Classification Error

Rates for Stochastic Dominance versus

Bootstrapped Stochastic Dominance: A

Continuation

LeRoy A. Franklin, MichaelB. Madaris, WaltonTaylor and

James Yoder

278 Predictability of Corporate Bankruptcy: An

Artificial Intelligence Approach

Kee S. Kim

Marketing: Theory, Models and

Applications

[MK1-S2] COMPUTERS AND INTERNET IN

MARKETING

281 The Relationships Among Individual and

Environmental Traits and the Strategic Use of

Computers by Marketers

David J. Good and Robert W. Stone

284 Empirically Testing the Product Evolutionary

Cycle Model: Do Portable Microcomputers Fit

the Pattern?

David K. Peterson and PhillipE. Miller

288 The Internet as a Marketing Tool: An Exploration

of the Internet's Potential to Influence the

Buying Decision Process

Ronald E. McGaughey and KevinMason

[MK2-S2] TABLE TOPICS: ISSUES IN

MARKETING

291 Local Partner Selection in International Joint

Ventures in Developing Countries: Propositionsand Implications

Mohammad Niamat Elahee

291 An Internal Service Quality Paradigm: A SystemsView

Shirine L. Mafi and DavidA. Collier

291 Integrating External Information in Technology

Development: A Comparison Between U.S. and

Japanese Manufacturers

PaulaE. Bobrowski

292 Investigating the Effects of Relevant Others on

Consumer Outshopping Behavior

Joseph M. Jones

xi

[MK3-S3] MARKETING MANAGEMENT [MK7-M3] CONSUMER BEHAVIOR I: BUYER-

SELLER INTERACTION293 Teaching Methodologies Used in Marketing

Management: An Empirical Investigation

Mary Wachter, Kenneth Clow and Donald E. Baack

296 Identification of Factors Influencing the FacilityLocation Decision as a Means of Focusing the

National Marketing Strategy

J. Andrew Pope

299 The Consumption of Time Among Mexican-

American Students: An Exploratory StudyJennifer A. Pope and Wai-Kwan Li

[MK4-S4] NOT-FOR-PROFITMARKETING

302 Funding HIV/AIDS Services: The Nonprofits'Strategic ResponseShbhreh A. Kaynama and Garland Keesling

306 Warranty Practices in U.S. ManufacturingIndustries

JayprakashG. Patankar, Amitava Mitra and Il-WoonKim

309 An Analysis of Strategic Alliances Formation in

the Pharmaceutical Industry

BinshanLin

[MK5-M1] SALES MANAGEMENT

312 Attitudinal Effects of Retraction of Direct

Consumer Premium Promotions

Joseph M. Jones

315 Company Factors and Women's Career

Development in Personal Selling: A Cross

Cultural StudyAbdallaF. Hagen and Sammy G. Amin

318 Sales Reps' Role Stress-Job Satisfaction

Relationships: Job Type as a Moderator Variable

RoseSebastianelli

Delia A. Sumrall

321 [MK6-M2] PANEL: MARKETING ON THE

INTERNET

Robert W. Schaffer, PatriciaM. Hopkins, Jerry

Kirkpatrick, Tomas A. Buckles and Catherine Atwong

322 Customer Service Representatives: EmpathyBehaviors and Perceived Roles as Predictors of

Job Tension and Satisfaction

Kenneth Clow, Jerry D. Rogers and Donald E. Baack

325 Using Information Technology to Build Buyer-Seller Relationships

CynthiaW. Cann and Philip C. Burger

328 Cognitive Theory and Brand Name

Development: The Effects of Imagery,Concreteness, Meaningfulness, and Alliteration

Daniel Baack, MarkNicholas Hatala and Donald E. Baack

[MK8-M3] CONSUMER BEHAVIOR II: BUYER

INTENTION, DD7FUSION, AND PROFILING

CONSUMERS

331 An Assessment of the Validity of ShopperIntentions in Retail Store Selection

Arthur J. Adams and Stuart Van Auken

334 Effects of Retailers and Consumer AdoptionProcesses on Diffusion of New Subscribed

Services

Hani I. Mesak, David L. Wright and Kenneth M. Washer

337 Marketing in Higher Education: A Structural

Equation Model of the Relationships Among

Demographic, Psychographic, and BuyerBehavior Characteristics and Student Persistence

in Undergraduate Residence Halls

Jeffrey S. Plouffe and Shaw K. Chen

340 [MK10-M4] PANEL: QUALITY CONTROL IN

EMERGING ASIANECONOMIES: A CASE

OF CHINA AND INDIA

VenkatakrishnaV. Bellur, Dharam S. Rana, Raj Garg and

Vinay Kothari

341 [MK11-T1] PANEL: CONSUMER

MINDLESSNESS

KathyL. Pettit-O'Malley, Carl S. Bozman and Terrell G.

Williams

[MK12-T2] PANEL: MARKETING ISSUES IN

RUSSIA AND THE COMMONWEALTH OF

INDEPENDENTSTATES

342 Russian Retailing Dynamics: Wheel of Retailingor Free Wheeling Retail?

Brenda Ponsford

xn

343 The Emerging Russian Middle Class

Brenda Ponsford and Lance A. Masters

344 Extortion and Free Markets in Russia: The

Challenges of Protection and CoverageNormanSmothers

345 Marketing Elements in Transition: The Case of

the Republic of Georgia

HowardW. Combs and Archil Kobakhidze

Neural Networks

[NN1-S2] OPERATIONS RESEARCH AND

NEURAL NETWORKS

346 Beyond Backpropagation: Using Simulated

Annealing for Global Optimization for Neural

Networks

Randall S. Sexton, RobertE.Dorsey and John D. Johnson

349 Neural Networks Approach to Select SchedulingHeuristics

JatinderN.D. Gupta, Randall S. Sexton andEnar A. Tunc

352 Efficient Neural Network Models for Flow Shop

Scheduling

Edward(Jia-jen) Chang and Chao-Hsien Chu

[NN2-S3] BUSINESS FAILURE PREDICTION

USING NEURAL NETWORKS

355 Predicting Corporate Failures of Class I Less-

Than-Truckload Motor Carriers

Haw-Jan Wu

358 Evaluating Financial Distress: A Comparison of

Four Inductive Decision Models

LouisW. Glorfeld, JohnPendley andBill C. Hardgrave

361 Predicting Corporate Bankruptcy Using

Quantitative and Qualitative Data: A

Comparative Analysis Using Logit and Artificial

Neural Networks

Tara N. Sudderth, Queen Booker and TimGreer

[NN3-S4] CLASSIFICATION USING NEURAL

NETS: INCORPORATIONOF

MISCLASSBHCATION COSTS

364 The Effect of Misclassification Costs on Neural

Network Classifiers

Victor L. Berardi and GuoqiangZhang

[NN4-M1] FORECASTING APPLICATIONS OF

NEURAL NETWORKS

367 An Evaluation of Neural Networks for Exchange

Rate Forecasting

Guoqiang Zhang, Michael Y. Hu, Christine X. Jiang and B.

Eddy Patuwo

370 Comparison of Variable Selection and Structural

Specification Between Regression and Neural

Network Models for Household Vehicular Trip

Forecasting

Junsub Yi andDavidL. Mitchell

373 A Comparative Study of the Predictive Accuracy

of Multilayer Perceptron Networks versus

Simple Recurrent Networks for Selecting

Forecasting Methods

Murugan Anandarajan and Bay Arinze

Organizational Behavior/

Organizational Theory

[OB1-S2] TABLE TOPICS: ORGANIZATIONAL

CHANGE

376 A Socio-Cognitive Interpretation of Downsizing:At the Research Frontier

Jun Zhao and Kathleen G. Rust

376 Type as Antecedents of Transformational

Leadership

Gerald E. Evans and RobertaD. Evans

376 Nature and Importance of Leadership in

Information Systems Projects

Mohan Thite

[OB2-S4] TABLETOPICS: DEVELOPING

ISSUES IN ORGANIZATIONAL BEHAVIOR

377 A Model of the Effects of Computer Self-

Efficacy and Outcome Expectations on

Behavioral Intentions in a Non-Volitional

Context

Robert W. Stone and John W. Henry

377 The Effects of General and Social Self-Efficacy

on Entrepreneurial Behaviors and Performance

Fred Luthans,Alexander D. Stajkovic andBrooke Envick

377 Individual Differences in Feedback SeekingBehavior: Locus of Control and Tolerance for

Ambiguity

Gary Stark and Steven M. Sommer

377 A Comparative Study of the Selection and Use of

University Promotion Criteria for Academic Staff

in Universities in Australia and the United States

Miles G. Nicholls and Krishna S. Dhir

[OB3-M1] TABLE TOPICS: DEVELOPING

ISSUES IN ORGANIZATIONAL CHANGE

378 American Expatriate Experiences in Taiwan

Heng-yu Ku and Jane E. Humble

378 Regional and Global Integration of Technology:How Distance Learning Will Change the Face of

Higher Education

Gerald E. Evans

378 Factors Affecting the Antecedents of Turnover

Among Home Health Workers

Jo Ann Duffy

[OB4-M2] BEYOND THE YEAR 2000:

CONSDDERTNG NEW ORGANIZATIONAL

PROCESSES

379 Organization of the Supply Area and Its Impacton Purchasing Activities

D. FraserJohnson, Michiel R. Leenders and HaroldE.

Fearon

382 The Impact of Individual and Situational Factors

on Innovation Development Behavior: A Field

Test in an R&D Setting

PamelaTiemey

385 The Simulation of Self-Directed Production

Systems

David C. Juran and Lee W. Schruben

388 Individual and Organizational Learning ThroughCross Functional Teams

Mark A. Clark, Susan D. Amundson and RobertL. Cardy

[OB5-M3] INTERNATIONAL AND

DEMOGRAPHIC DIVERSITY: EFFECTS ON

ORGANIZATIONAL LEARNING,ORGANIZATIONAL COMMITMENT, AND

EXTRAROLE BEHAVIORS

391 Diversity, Commitment, and White Male

Managers: A Test of Some Causal RelationshipsWillie E. Hopkins, Shirley A. Hopkins andPaul M. Mallette

394 Japanese Organizational Learning and the HighPerformance Organization

RoblynSimeon

397 LMX, Job Attitudes, and ERB: A ComparativeExamination of U.S. and Mexican EmployeesPamela Tiemey and Talya N. Bauer

[OB6-M4] REENGINEERTNG, DOWNSIZING,AND GRffiVANCEPROCEDURES AND

PRACTICES: IMPLICATIONS FOR

ORGANIZATIONAL EFFECTIVENESS

400 Are Reengineered Organizations Disaster Prone?

LauraLally

403 The Status of Grievance Procedures in HigherEducation SettingsJo Ann Duffy and Michael Spess

[OB7-T1] NEW PERSPECTIVES ONDECISION¬

MAKING

406 Generating Alternatives for Types of StrategicDecisions

Paul C. Nutt

409 Collaborative Decision Making in the Virtual

OrganizationKate Laskowitz and Marcin Sikorski

412 Using Policy Capturing in a Test of the

Figurehead Theory of Executive Compensation

RobertM. Wiseman and Janice S. Miller

xiv

Strategy and Policy

[PL1-S2] DIVERSIFICATION/MERGERS

415 International Perspectives on CorporateDiversification: A Comparative Study of U.S. and

Korean Firms

Ernest H. Hall, Jr. and Jooh Lee

418 Successful Strategies Used in Defense

Conversion

J. ChristopherSandvig and Lori Coakley

421 An Analysis of a Complex Acquisition Process

Model

Karen L. Fowler and Paul M. Mallette

[PL2-S2] TABLE TOPICS: INTERNATIONAL

ISSUES

424 The Determinants of an Ideal Corporate Culture:

A Comparative Study of the Values of American

and Thai Workers

John E. Merchant andThomas Knutson

424 Fiat Drives to China

Robert J. Mockler, Max Herreraand Antonio Mainiero

424 Global Opportunities for Business Schools: An

Evaluation of Market for Management Education

in India

M. Krishnamoorthy, Chetan S. Sankar, Satya N. Prattipati

and R. Nat Natarajan

[PL3-S3] POLICY AND STRATEGYASPECTS

OF THE INTERNET

425 Organizational Adaptation and the Explosive

Internet Growth: Coping Strategies for Internet

Commerce

Steven John Simon andPatrick Michael Doran

428 Internet Presence and the Firm's StrategicOrientation: Is There a Relation?

Anat BarNir

431 Impact of Economic, Cultural, and Social Factors

on Internet Usage in Selected European and

Asian Countries

EleanorFlanigan, John Clarry and Richard Peterson

[PL5-S4] CORPORATE PERFORMANCE

434 Competitive Strategies and Performance in the

European Union High-Tech Industries: An

Empirical Study

MinooTehrani, Mohamed Bayad, Jacky Koehl and

Jacques Lallement

437 Firm Performance Surrounding CEO Succession:

An Empirical Investigation of CEO

Demographics and Ownership Structure

Jong-Chul Rhim, Joy V. Peluchette and Dosub Jung

440 Market-Technology Choices and Performance of

U.S. Robotics Firms

SungJ. ShimandSusanR. Sanderson

[PL6-S4] TABLE TOPICS: DECISION MAKING/

COGNITION/METHODOLOGY

443 Managing Complexity: Some Examples from the

USRA

BrianBelt

443 Roles of Strategy Quality and Decision

Confidence on Strategy Success

Phani T, Adidam and R. Prasad Bingi

443 Top Managers' Beliefs About the Causes and

Effects of Strategy Change: Mapping the Mind

of the Executive

Sonny S.Ariss

443 A Review of Event Study in the ManagementLiterature: Methodology and Research Issues

Ernest Hall, Jr. and Jong-ChulRhim

[PL7-M1] STRATEGIC ENVIRONMENT

CONCERNS

444 An Exploratory Study of the Nonprofit HIV/

AIDS Clinic's Funding Environment:

Implications for Program Services

Shohreh A, Kaynama and Garland Keesling

447 Differentiating International Strategic Business

Environments: A Comparative Empirical

Assessment of the United Kingdom and the

United States

Galen F. deGraff

450 Environmental Turbulence and Organizational

Entrepreneurial Behaviors: An ExploratoryStudy

B.WayneRockmore, ThomasW.ZimmererandFoardF. Jones

xv

[PL8-M1] TABLE TOPICS: MANUFACTURING/

TECHNOLOGY/STRATEGY

453 Just-In-Time and Environmental Uncertainty

Michael E. Busing

453 Overcoming the Barriers to Process Integrationto Achieve Customer Success

Stanley E. Fawcett andM. Bixby Cooper

453 Matching Organizational Strategies with Structure

and Competition: A Study of Retail Banks

TopeAdeyemi-Bello

453 Business Strategy in the Banking Industry

Louise Hatfield and Rhonda L. Hensley

454 An Analytical Formulation of a Modern

Manufacturing Strategy Framework Using

Dynamic Capability Approach

Ashok Kumar and Mohamed A. Youssef

[PL9-M2] ENVHIONMENTALPOLICY

455 Innovation in Environmental Technologies:Organizational Factors that Retard the Adoptionof Pollution Prevention

Robert D. Klassen and Neil R. Jones

458 Viridity: The Quality or State of Being Green

Linda C. Angell and MonikaI. Winn

461 An Empirical Evaluation of Environmental

Efficiencies and Firm Performance: Pollution

Prevention versus End-of-Pipe Practice

Joseph Sarkis and James Cordeiro

[PL11-M3] MANAGEMENT EDUCATION

464 Impact of Mixed Media on Comprehension and

Retention: A ComparisonPaul J.A. van Vliet and Pamela Specht

467 Annual Faculty Output Evaluation-A Structured

Approach Based on Quality and QuantityF. Paul Funs, H. Roland Weistroffer, Michael A. Spinelliand George C. Canavos

470 Are Business Schools Critical to ManagementDevelopment? Lessons from Australia and

Germany

Gayle C.Avery

[PL13-M4] MANAGER PERCEPTIONS/

DECISION MAKING

473 Strategic Decision-Making and Uncertainty: The

Case for Institutional Influences on

Environmental Scanning Behavior

DetelinS.Elenkov

476 Prior Outcome Influences on Decision-Making in

a Strategic Context

Jeffrey P. Slattery and Daniel C. Ganster

479 The Impact of National Culture on Managerial

Perceptions and Interpretations: Evidence from

the Yucatan Peninsula

Franz T. Lohrke and Gus A. Gordon

[PL14-T1] STRATEGY AND STRATEGIC

ALLIANCES

482 Managing and Using Multinational StrategicAlliances: A Contingency PerspectiveRobert J. Mockler

485 Globalization Strategies: The Missing Links

Rodley C. Pineda and R. 'Nat' Natarajan

[PL15-T2] GOVERNANCE/CEO ISSUES

488 Governance by Committee: The Influence of

Committee Composition on Corporate Performance

AlanE. Ellstrand, Catherine M. Daily, Jonathan L. Johnson

and Dan R. Dalton

491 Aligning Boards of Directors with Shareholders:

Is Equity Ownership an Effective Mechanism?

Michael J. Rubach and Terrence C. Sebora

494 Comparative International CorporateGovernance: Ranking Stakeholder Claims

Michael J. Rubach and Terrence C. Sebora

xvi