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Proceedings of the
ASME International Design Engineering
Technical Conferences and
Computers and Information in
Engineering Conference
-2011 -
Volume 9
23rd International Conference on
Design Theory and Methodology
16th Design for Manufacturing and
the Life Cycle Conference
presentedm
ASME 2011 INTERNATIONAL DESIGN ENGINEERING TECHNICAL CONFERENCES AM *
COMPUTERS AND INFORMATION IN ENGINEERING CONFEREM I
AUGUST 28-31, 2m t
WASHINGTON, IH
sponsored b#
THE DESIGN ENGINEERING DIVISION, AS\«
THE COMPUTERS AND INFORMATION IN ENGINEERING DIVISION, Asm
ASME
Three Park Avenue * New York, N.Y. 10016
CONTENTS
23rd INTERNATIONAL CONFERENCE ON DESIGN THEORY AND
METHODOLOGY
Introduction 1
CHALLENGES IN COMPLEX/SUSTAINABLE SYSTEM DESIGNDETC2011-47898 3A Hierarchical Bayesian Method for Market Positioning in EnvironmentallyConscious Design
Yuan Zhao, Jianfeng Xu, and Deborah Thurston
DETC2011-48139 17Grammatical and Semantic Disambiguation of Requirements at Elicitation and
Representation StagesFrangois Christophe, Min Wang, Eric Coatanea, Yong Zeng, and Alain Bernard
DETC2011-48306 33
Mechatronic Design - Still a Considerable ChallengeJonas M0rkeberg Torry-Smith, Sofiane Achiche, Niels Henrik Mortensen, Ahsan Qamar,
Jan Wikander, and Carl During
DETC2011-48618 45
Encouraging Environmentally Conscious Behaviour Through Product Design:The Principle of Discretization
Jayesh Srivastava and L. H. Shu
COMPLEXITY AND ADAPTABILITY IN DESIGN
DETC2011-47481 55
Complexity as a Surrogate Mapping Between Function Models and Market Value
James L Mathieson, Aravind Shanthakumar, Chiradeep Sen, Ryan Arlitt,Joshua D. Summers, and Robert Stone
DETC2011-47582 65
Variable Screening Using Restricted Maximum Likelihood Kriging Method With Applicationto Gunner Joint Stiffness Variables
Guang Dong, Zheng-Dong Ma, Gregory Hulbert, Noboru Kikuchi, Sudhakar Arepally,Madan Vunnam, and Ken-An Lou
DETC2011-48620 75
A Distributed Pool Architecture for Highly Constrained Optimization Problems in
Complex Systems Design
Vijitashwa Pandey and Zissimos P. Mourelatos
vii
DETC2011-48693 85
Lean Value Creation in the Product Development Process With the Principle of Set Based
Concurrent Engineering
Tianyi Cai and Theodor Freiheit
DETC2011-48833 95
A Behavior Based Approach to Cellular Self-Organizing Systems DesignChang Chen and Yan Jin
CREATIVITY METHODS AND STUDIES
DETC2011-47212 109
A Computer Aided Approach for Reformulating "Ill-Defined" Problems
Davide Russo and Valentino Birolini
DETC2011-47862 119
Design Fixation in Physical Modeling: An Investigation on the Role of Sunk Cost
Vimal Viswanathan and Julie Linsey
DETC2011-48256 131
A Study of the Effectiveness of Empathic Experience Design as a Creativity TechniqueNicole Genco, Danny Johnson, Katja Holtta-Otto, and Carolyn Conner Seepersad
DETC2011-48428 141
Characterizing the Effect of Domain Distance in Design-by-AnalogyRicardo Lopez, Julie S. Linsey, and Steven M. Smith
DESIGN BEHAVIOR AND ANALOGICAL DESIGN
DETC2011-47398 153
A Systematic Approach to Biologically-Inspired Engineering Design
Jacquelyn K. S. Nagel and Robert B. Stone
DETC2011-48173 165
Understanding of Emotions and Reasoning During Consumer Tradeoff Between
Function and Aesthetics in Product DesignBrian Sylcott, Jonathan Cagan, and Golnaz Tabibnia
DETC2011-48238 177
Foraging for Inspiration: Understanding and Supporting the Online Information SeekingPractices of Biologically Inspired DesignersSwaroop S. Vattam and Ashok K. Goel
DETC2011-48325 187
Form Function FidelityIan Tseng, Jonathan Cagan, and Kenneth Kotovsky
viii
DETC2011-48661 199
A Descriptive Study of Designers' Tools for Capturing, Reflecting on, and SharingUser Needs and Conceptual Designs
Lora Oehlberg, Celeste Roschuni, and Alice Agogino
DESIGN REPRESENTATIONS AND FORMALISMS
DETC2011-47079 209
An Information Technological Specification of Abstract Prototyping for Artifact and
Service Combinations
Imre Horvath, Zoltan Rusak, Eva Hernando Martin, Wilhelm F. van der Vegte,Adrie Kooijman, Eliab Z. Opiyo, and David Peck
DETC2011-47911 225
More Space to Think: Eight Years of Visual Support for Rationale Capture, Creativity and
Knowledge Management in Aerospace EngineeringNathan Eng, Marco Aurisicchio, Rob Bracewell, and Gareth Armstrong
DETC2011-48263 237
Environment-Based Design (EBD)
Yong Zeng
DETC2011-48322 251
Discovering Structure in Design Databases Through Functional and Surface Based MappingKatherine Fu, Jonathan Cagan, Kenneth Kotovsky, and Kristin Wood
DETC2011-48396 263
Towards a Formal Representation Model of Problem Formulation in DesignMahmoud Dinar, Jami Shah, Glen Hunt, Ellen Campana, and Pat Langley
FUNCTION BASED METHODS
DETC2011-47660 273
A User Study to Evaluate the Function Model and Function Interaction Model for
Concept Generation
Raveesh Ramachandran, Benjamin W. Caldwell, and Gregory M. Mocko
DETC2011-47973 285
A Function Based Approach to TRIZ
Anthony A. Nix, Ben Sherrett, and Robert B. Stone
DETC2011-48125 297
An Ontology of Classification Criteria for Functional Taxonomies
Yoshinobu Kitamura, Sho Segawa, Munehiko Sasajima, and Riichiro Mizoguchi
DETC2011-48140 307
Automated Assignment of Physical Effects to Functions Using Ports Based on Bond GraphsBergen Helms, Hansjorg Schultheili, and Kristina Shea
ix
PRODUCT FAMILY AND ARCHITECTURE DESIGN
DETC2011-47148 319
Modeling and Using Product Architectures in Industrial Mechatronic Product Development:
Experiments and Observations
Andres A. Alvarez Cabrera, Maarten J. Foeken, Krijn Woestenenk, Guy Stoot, and Tetsuo
Tomiyama
DETC2011-47889 329
Level of Modularity at Different Levels of System GranularityNoemi Chiriac, Katja Holtta-Otto, Dusan Lysy, and Eun Suk Sun
DETC2011-48448 341
Empirically Derived Heuristics to Assist Designers With Satisfying Consumer Variation in
Product DesignPhil Cormier, Brian Literman, and Kemper Lewis
DETC2011-48458 355
Identifying Enablers and Barriers to Successful Platform-Based Product Development:A Case Study from Business-to-Business Products
Jens Jorgensen, David Havens, Paul Salvatore, Alvaro J. Rojas Arciniegas, andMarcos Esterman, Jr.
QUANTITATIVE ASSESSMENT METHODS
DETC2011-47971 365
Multi-Relationship Evaluation Design: Formalizing Test Plan Input and Output Elements for
Evaluating Developing Intelligent SystemsBrian A. Weiss and Linda C. Schmidt
DETC2011-47992 375
Characterizing Modularity, Hierarchy and Module Interfacing in Complex Design SystemsSomwrita Sarkar and Andy Dong
DETC2011-48047 385
A Validation Regarding Effectiveness of Scenario GraphHiroyuki Yagita, Akira Tose, Madoka Nakajima, Sun K. Kim, and Takashi Maeno
DETC2011-48295 395
Misuse of Information-Theoretic Dispersion Measures as Design Complexity Metrics
Jami J. Shah and George Runger
DETC2011-48441 405
Towards a Tool for Characterizing the Progression of Academic Research
Ming Leong, Abdelaziz Bazoune, David R. Wallace, Victor Tang, and Warren P. Seering
UNCERTAINTY AND RISK IN DESIGN
DETC2011-47074 415
Time-Based Modeling of Linguistic Preference to Preferential ProbabilityAndy Dong, Tomonori Honda, and Maria C. Yang
x
DETC2011-47106 425
On Measuring Engineering Risk Attitudes
Douglas Van Bossuyt, Lucila Carvalho, Andy Dong, and Irem Y. Turner
DETC2011-47296 435
Probabilistic Life Prediction for High Temperature Low Cycle Fatigue Using Energy-BasedDamage Parameter and Accounting for Model Uncertainty
Shun-Peng Zhu, Hong-Zhong Huang, Victor Ontiveros, Li-Ping He, and
Mohammad Modarres
DETC2011-47675 445
Towards Failure Free Design: An Analysis of Risk Mitigation CommunicationDaniel Krus and Katie Grantham
DETC2011-48823 455
Early Design Stage Reliability Analysis Using Function-Flow Failure Rates
Bryan M. O'Halloran, Robert B. Stone, and Irem Y. Turner
UNDERSTANDING INNOVATION
DETC2011-48381 465
Rethinking Design: The Formal Integration of Engineering Innovation Into a Design Process
Aziz M. Nairn and Kemper E. Lewis
DETC2011-48387 479
Exploring Innovation Opportunities in Energy Harvesting Using Functional Modeling
ApproachesJason M. Weaver, Kristin L. Wood, Richard H. Crawford, and Dan Jensen
DETC2011-48595 491
Creativity and Long-Term Potentiation: Implications for Design
Gregory M. Hallihan and L. H. Shu
DETC2011-48741 503
Understanding Innovation: A Study of Perspectives and Perceptions in EngineeringJarden Krager, Kristin L. Wood, Richard H. Crawford, Dan Jensen, Jonathan Cagan,
Christian D. Schunn, Julie S. Linsey, and Christina K. White
USER-CENTRIC DESIGN
DETC2011-47748 515
Co-Design Methodology for the Development of Sustainable and Renewable Energy
Systems for Underserved Communities; A Case Study With the Pinoleville Porno Nation
Ryan Shelby, Yael Perez, and Alice Agogino
DETC2011-47923 527
Detecting Design Trends Using Perceptive Tests Based on an Interactive Genetic AlgorithmEmilie Poirson, Jean-Frangois Petiot, Julien Benabes, Ludivine Boivin, and
David Blumenthal
xi
DETC2011-47926 539
Formalizing User Activity - Product Function Association Based Design Rules for
Universal Products
Shraddha Sangelkar and Daniel A. McAdams
DETC2011-48712 557
A Real Options-Based Approach to Designing for Changing User Populations of
Long-Lifetime Products
Gopal Nadadur, Christopher Garneau, Charlotte de Vries, and Matthew B. Parkinson
DETC2011-48714 567
The Role of Sketch Finish and Style in User Responses to Early Stage Design Concepts
Bryan Macomber and Maria Yang
16 design for manufacturing and
the life cycle conference
Introduction 577
DESIGN FOR MASS CUSTOMIZATION, DESIGN FOR SERVICE, DESIGN
FOR LAYERED MANUFACTURING AND DESIGN
DETC2011-47309 579
Service Information Database for Consumer Acceptance
Kenji lino, Masayuki Nakao, and Tsukasa Hayashi
DETC2011-47357 587
Preventing Misuse of Consumer Products
Masayuki Nakao, Toshio Miyamura, Kensuke Tsuchiya, and Kenji lino
DETC2011-47749 593
Engineering Applicability of a Universal Design Performance Measure
Austin Talley, Richard H. Crawford, and Kimberly Talley
DETC2011-47904 605
An Analysis of Industrial Practice for Estimating the In-Service Costs of a
Product Service SystemXiaoxi Huang, Linda Newnes, and Glenn Parry
DETC2011-48032 617
A Service Structural Analysis Based on Functional Dependency
Koji Kimita, Shigeru Hosono, and Yoshiki Shimomura
DETC2011-48035 627
An Efficient Conflict Detecting Method for Service DesignTakumi Ota, Koji Kimita, Shigeru Hosono, and Yoshiki Shimomura
DETC2011-48131 635
Optimal Design for Additive Manufacturing: Opportunities and Challenges
Zjenja Doubrovski, Jouke C. Verlinden, and Jo M. P. Geraedts
xii
DETC2011 -48180 647
Service Design Methodology for Cooperative Services
Kentaro Watanabe, Satoshi Mikoshiba, Takeshi Tateyama, Yoshiki Shimomura, and
Koji Kimita
DETC2011-48461 657
A Customization Approach for Design Using Commercially Available Laminated
Composite Materials
Soumitra Nandi, Zahed Siddique, and Cengiz Altan
DETC2011-48916 669
Petri Net-Based Affective-Cognitive Modeling for Product Ecosystem DesignQianli Xu, Feng Zhou, and Jianxin (Roger) Jiao
DESIGN FOR SUPPLY CHAIN
DETC2011-47240 681
An Investigation of Product Modularity and Supply Chain Performance at the
Product Design Stage
Ming-Chuan Chiu and Gul E. Okudan
DETC2011-47241 691
An Investigation on Centralized and Decentralized Supply Chain Scenarios at the
Product Design Stage to Increase Performance
Ming-Chuan Chiu and Gul E. Okudan
DETC2011-48287 701
Design for Supply Chain Requirements: An Approach to Detect the Capabilities to PostponeMax Brosch and Dieter Krause
DETC2011-48854 711
Sustainable Manufacturing Analysis for Titanium ComponentsDane D. Eastlick, Misha V. Sahakian, and Karl R. Haapala
INTEGRATED ASSEMBLY DESIGN AND PLANNING
DETC2011-47530 721
Evaluation and Comparison of Two Design for Assembly Methods: Subjectivity of
Information InputsEric Owensby, Aravind Shanthakumar, Vikrant Rayate, Essam Namouz, and
Joshua D. Summers
DETC2011-47916 733
Bioreactor Improvement Based on Design for Assembly in Virtual Environments
Wen Li, Qingjin Peng, and Malcolm Xing
DETC2011-47958 743
Optimization of Fixture and Joint Positions in Sheet Metal Assembly: The Effect of Fixture
Numbers and Constraints
Kambiz Haji Hajikolaei and G. Gary Wang
xiii
DETC2011-48543 751
System of System Based Sociotechnical Complexity Challenges in Product and
Process DesignZulfiqar Ali-Qureshi
DETC2011-48774 763
Thermal Modeling for Control of Friction Stir Welding Process in Automated ManufacturingIraj Mantegh
INTEGRATED PRODUCT AND PROCESS DEVELOPMENT PROCESSES
DETC2011-47493 769
An Approach Toward Making a Design Decision Based on Future Demand Prediction
Shun Takai, Swithin S. Razu, and Tae G. Yang
DETC2011-47496 781
Reliability and Accuracy of Bootstrap and Monte Carlo Methods for Demand
Distribution ModelingSwithin S. Razu and Takai Shun
DETC2011-47686 789
Coupled Sequential Process-Performance Simulation and Multi-Attribute Optimization of
Thin-Walled Tubes
Ali Najafi and Masoud Rais-Rohani
DETC2011-47738 807
Functional Concept-Based Detection for Transformative Product DesignKeunho Choi and Kyoung-Yun Kim
DETC2011-47886 815
Effects of Design Parameters in Cost Estimation and Cost Uncertainty ModelingKaran Banga and Takai Shun
DETC2011-48156 827
Design Process Planning by Multi-Objective Optimization of Technical Performance and
Product IntegrityYutaka Nomaguchi, Ryousuke Matsuyasu, Takahiro Horinouchi, and Kikuo Fujita
DETC2011-48343 841
Definition and Evaluation of Modular Product Structures in the Context of
Design for AssemblyNiklas Halfmann, Steffen Elstner, and Dieter Krause
DETC2011-48348 849
A Review of Design for X Methods for Medical Devices: The Introduction of a Design for
FDA ApproachLourdes A. Medina, Richard A. Wysk, and Gut E. Okudan Kremer
xiv
DETC2011-48505 863
A New Approach for Explicit Construction of Moldability Based Feasibility Boundary fo
Polymer Heat Exchangers
Timothy Hall, Madan Mohan Dabbeeru, and Satyandra K. Gupta
DETC2011-48531 873
An Integrated Approach to Design of Enhanced Polymer Heat ExchangersJuan Cevallos, S. K. Gupta, and Avram Bar-Cohen
DETC2011-48616 885
On a Probabilistic View of Commonality for Product Evolution and Reuse
Vijitashwa Pandey, Deborah Thurston, and Zissimos P. Mourelatos
DETC2011-48652 895
Virtual Repair; Geometric Reconstruction for Remanufacturing Gas Turbine Blades
Cecil Piya, J. Michael Wilson, Sundar Murugappan, Yung Shin, and Karthik Ramani
DETC2011-48877 905
A Simplified Integration System for the Fabrication of Total Surface Bearing Transtibial
Socket by Employing Rapid Prototyping TechnologyL. H. Hsu, M, J. Tzeng, and J. T, Chen
LIFE CYCLE DECISION MAKING
DETC2011-47300 911
Sustainable Manufacturing System Focusing on the Natural Growth of Bamboo:
Life Cycle Assessment of Binder-Free Composites Made From Bamboo Fibers Extracted
With a Machining Center
Keiji Ogawa, Toshiki Hirogaki, Eiichi Aoyama, Yota Takagi,- and Sachiko Ogawa
DETC2011-47447 919
A Design Support System for Scenario-Based Lifecycle DesignShinichi Fukushige, Eisuke Kunii, Kazuhiro Yamamoto, and Yasushi Umeda
DETC2011-47593 929
A Model for Making Part Sourcing Decisions for Long Life Cycle Products
Varun J. Prabhakar and Peter Sandborn
DETC2011-47644 939
Modeling Constraints in Design Refresh Planning
Raymond Nelson, III, Peter Sandborn, Janis P. Terpenny, and Liyu Zheng
DETC2011-47879 951
A Markov Chain Model to Maximize Revenue by Varying Refurbished Product
Upgrade Levels
Sara Behdad and Deborah Thurston
DETC2011-48106 961
Uncertainty Analysis and its Application to Service Contracts
Melanie E. Kreye, Linda B. Newnes, and Yee Mey Goh
xv
DETC2011-48277
End of Life Decision Making for Used Products With Uncertain Quantity of Return
Sara Behdad, Aida Sefic Williams, and Deborah Thurston
973
DETC2011-48422 985
Challenges for Managing Component Obsolescence in Long Life Products Through the
Product Development LifecycleTravis E. Brown, Scott E. Bartholomew, Glen A. Dragon, Aaron C. Smykowski,
Alvaro J. Rojas Arciniegas, and Marcos Esterman, Jr.
DETC2011-48523 995
Evaluating Eco-Design Activities of Manufacturing Companies in a Developing CountryGulsen Akman, Hamit Piskin, and GUI Okudan Kremer
DETC2011-48920 1003
Case Study of Chinese SMEs Oriented Environmental Impact Assessment on
Refrigerator Production
Suiran Yu, Jing Tao, Qingyang Yang, Jianpu Zhang, and Fengfu Yin
MANUFACTURING COST ESTIMATION AND
TOTAL COST OF OWNERSHIP
DETC2011-47232 1011
Machining Experiments for Establishment of Parameters for Deviation-Based Cost of
Manufacturing Formulations
Nilmani Pramanik and Parikshit Deshmukh
DETC2011-47744 1019
Design for Emerging Bottom of the Pyramid Markets: A Product Service System (PSS)
Based ApproachCarson Schafer, Richard Parks, and Rahul Rai
DETC2011-47863 1033
Modeling Uncertainty in Through-Life Costing at the Early Design Stages: I
Mohammad Saravi, Yee Mey Goh, Linda Newnes, Antony Mileham, Karen Morton, and
Duncan Beedall
DETC2011 -48432 1043
Market-Driven Positioning of Remanufactured Product for Design for RemanufacturingWith Part Upgrade
Minjung Kwak and Harrison M. Kim
SUSTAINABLE DESIGN
DETC2011-47137 1057
Addressing Uncertainties Within Product Redesign for Sustainability:A Function Based Framework
Devarajan Ramanujan, William Z. Bernstein, Fu Zhao, and Karthik Ramani
xvi
DETC2011-47736 1065
Towards Sustainable Product DesignJun Liu and Qing Wang
DETC2011-48418 1075
Selecting a Design-Stage Energy Estimation Approach for Manufacturing Processes
Alexander Weissman and Satyandra K. Gupta
DETC2011-48536 1087
Sustainable Vehicle Design for Transportation System: A Technical and Social System of
System Based ApproachZulfiqar Ali-Qureshi
DETC2011-48922 1097
A Conceptual Framework for a Sustainable Product Development Collaboratory to Support
Integrated Sustainable Design and ManufacturingKyoung-Yun Kim, Karl R. Haapala, GUI E. Okudan Kremer, Ekrem Alper Murat,
Ratna B. Chinnam, and Leslie F. Monplaisir
THEORETICAL FOUNDATIONS FOR DESIGN AND
MANUFACTURING INTEGRATION
DETC2011-48096 1105
Parameters Influencing the Perception of Geometrical Deviations in a Virtual Environment
Karin Forslund, Ola Wagersten, Sebastian Tafuri, Daniel Segerdahl, Johan S. Carlsson,
Lars Lindkvist, and Rikard Soderberg
DETC2011-48275 1115
Platform Approaches in Manufacturing: Considering Integration With Product Platforms
Marcel T. Michaelis and Hans Johannesson
DETC2011-48466 1125
A Method for Evaluating Manufacturing Change in Engineering DesignChristopher Brooks and Gregory M. Mocko
DETC2011-48676 1135
The Role of Conceptualization and Design in Product Realization
Mohamed E. M. El-Sayed
Author Index -1143
xvii