process overview - doral...process overview • schedule • request for presentation • contract...
TRANSCRIPT
AGENDA
• Introduction • Process Overview • Demographics • Design Program • Financial Analysis • Discussion / Questions and Answers
PROCESS OVERVIEW
• SCHEDULE • Request For Presentation • Contract Awarded – March 18, 2015 • Community Workshop – June 2, 2015 • Council Workshop – April 5, 2016
• Responses from Community Workshop • Split recreation and competition pool areas • Multipurpose Rooms • Concession, Restrooms & Locker Rooms • Competition Pool • Teaching Pool • Lazy River • Recreational Activity Pools • Water Slides • Similar to Sailfish Aquatic Facility
OVERVIEW
Sailfish Concept in Stuart, Florida
FEASIBILITY STUDY PROCESS
• Needs Assessment • Community Outreach
• Common Vocabulary, Vision • Evaluate Existing Area Providers • Research Area Demographics • Identify Potential User Groups
• Program Requirements • Develop Options for Programming • Provide Conceptual Diagrams • Develop Project Cost Estimates
• Operations Plan • Opinion of Revenue • Opinion of Operating Expenses • Determine Cash flow
DEMOGRAPHICS
DEMOGRAPHICS SUMMARY
• Population • 320,000 people within 5 miles • 1.4 million people within 10 miles
• Age • Above national average of adults 30-49 • Higher than national average of children 0-19 years old
• Income • Household income in Doral is 125% of the national
average. • Household income ranges from 70%-90% within 25 miles.
CONCEPTUAL DESIGN
DORAL CENTRAL PARK
PROPOSED AQUATIC FACILITY
PARK MASTER PLAN - PROPOSED DRAFT CONCEPT
LEGEND: 1. Competition Pool 2. Teaching Pool 3. Bleachers with Shade Sails 4. Pavilion 5. Restrooms & Lockers 6. Concession 7. Activity Pool 8. Zero Depth Entry Wading Pool 9. Lazy river 10. Water Slides 11. Shade Umbrella 12. Cabana 13. Multi-purpose Room 14. Weight Room 15. Entry / Ticketing 16. Life Guard Room 17. Storage 18. Mechanical 19. 3-Story Parking Garage (416 spaces) 20. Covered Walkway 21. Possible Future Community Center 22. Bus Drop Off 23. Covered Gated Entry 24. Service Road
DESIGN PROGRAM • Aquatic Center should contain the following
amenities:
• 50m Competition Pool with ability to host swim teams, swim meets and swim programming
• Leisure area with lazy river, children’s play structure, zero-beach entry pool, body slides
• Sufficient support spaces for leisure and competition areas
• Ability to hold competitive events while leisure area is open to the public
•
DESIGN PROGRAM - COST
AQUATIC FACILITY MASTER PLAN – Estimated Construction Cost Range between $24 Million - $35 Million based on phasing of project
FINANCIAL OVERVIEW
CAPACITY Doral Aquatic Center
WET-SIDE CAPACITYTraining (Available 25-Yard Lanes)Outdoor Lap 28Outdoor Leisure 0Outdoor Tot 0Total 28
Estimated Training Holding Capacity 140Daily Training Capacity 420
Recreation (Surface Area Sq. Ft.)Outdoor Lap 16,000Outdoor Leisure 12,602Outdoor Tot 5,223Total 33,825
Estimated Recreation Holding Capacity 947Daily Recreation Holding Capacity 2,368
Total Holding Capacity 1,087 Total Daily Facility Capacity 2,788
PER CAPITA SPENDING
Category RatePercent of
VisitsPer Visit
Unit Category RatePercent of Visits
Per Visit Unit
Daily Admission Daily AdmissionResidents Residents Adult (Over 48") 12.00 17% 2.04 Adult (Over 48") 5.00 9% 0.45
Child (Under 48") 8.00 14% 1.12 Child (Under 48") 5.00 7% 0.35 Seniors (60+) 8.00 5% 0.40 Seniors (60+) 3.00 2% 0.06 Free 0 3% - Free 0 3% -
Non-Resident Non-ResidentAdult (Over 48") 14.00 9% 1.26 Adult (Over 48") 7.00 6% 0.42 Child (Under 48") 10.00 6% 0.60 Child (Under 48") 6.00 4% 0.24
Season Pass Annual PassResident Resident
Adult (Over 48") 65.00 12% 0.52 Adult (Over 48") 280.00 23% 0.92 Child (Under 48") 60.00 8% 0.32 Child (Under 48") 250.00 12% 0.43 Seniors (60+) 60.00 4% 0.16 Seniors (60+) 225.00 7% 0.18 Family (4) 200.00 10% 0.33 Family (4) 475.00 12% 0.27
Non-Resident Non-ResidentIndividual 75.00 7% 0.35 Individual 300.00 8% 0.48 Family (4) 250.00 5% 0.21 Family (4) 500.00 7% 0.28
Subtotal / Average 100% 7.31 Subtotal / Average 100% 4.08
Food / Merchandise 1.50$ Food / Merchandise 0.05$ Total $8.81 Total $4.13
Seasonal Year-Round
PROGRAMMING
• Program offerings include:
• Swim Team/Swim Meet Rental • Masters Swimming • Summer League Recreation Swim Team • Swim Lessons • Water Fitness/Aerobics • Lifeguard Certification • Facility Rentals • Birthday Rentals • Cabana Rentals
• •
REVENUE/EXPENSE SUMMARY
• Annual Attendance 100,000 – 105,000
• Annual Expenses $1.5M - $1.7M
• Annual Revenue $1.2M - $1.5M
• Annual Cost Recovery Rate 75% - 85%
QUESTIONS AND COMMENTS
LEGEND: 1. Competition Pool 2. Teaching Pool 3. Bleachers with Shade Sails 4. Pavilion 5. Restrooms & Lockers 6. Concession 7. Activity Pool 8. Zero Depth Entry Wading Pool 9. Lazy river 10. Water Slides 11. Shade Umbrella 12. Cabana 13. Multi-purpose Room 14. Weight Room 15. Entry / Ticketing 16. Life Guard Room 17. Storage 18. Mechanical 19. 3-Story Parking Garage (416 spaces) 20. Covered Walkway 21. Possible Future Community Center 22. Bus Drop Off 23. Covered Gated Entry 24. Service Road
DEMOGRAPHICS POPULATION
Radius Number Percent Number Percent Number Percent Number Percent Number Percent(000's) of Total (000's) of Total (000's) of Total (000's) Change (000's) Change
0 to 3 Miles 45.8 1.3% 51.2 1.4% 61.2 1.6% 1.1 2.2% 2.0 3.6%
3 to 5 Miles 260.4 7.4% 271.4 7.5% 278.7 7.3% 2.2 0.8% 1.4 0.5%
5 to 10 Miles 1,014.8 29.0% 1,068.8 29.4% 1,110.3 29.1% 10.8 1.0% 8.3 0.8%
Subtotal 1,321.1 37.7% 1,391.5 38.3% 1,450.2 38.1% 14.1 1.0% 11.7 0.8%
10 to 15 Miles 1,018.3 29.1% 1,082.4 29.8% 1,137.0 29.8% 12.8 1.2% 10.9 1.0%
15 to 25 Miles 1,161.2 33.2% 1,161.2 31.9% 1,222.7 32.1% 0.0 0.0% 12.3 1.0%
Subtotal 2,179.5 62.3% 2,243.6 61.7% 2,359.7 61.9% 12.8 0.6% 23.2 1.0%
Total (0-25 Miles) 3,500.5 100.0% 3,635.0 100.0% 3,809.9 100.0% 26.9 0.8% 35.0 0.9%
Doral, FL 45.7 51.0 61.0 1.1 2.2% 2.0 3.7%
MARKET AREA POPULATION BY DISTANCEPopulation Average Annual Change
2010 2015 2020 2010-2015 2016-2020
Source: Alteryx
DEMOGRAPHICS AGE
Age Groups U.S. Age# % # % # % # % # % # % Population
Age 0-4 3,765 7.4% 13,671 5.0% 59,980 5.6% 64,372 5.9% 70,418 6.1% 3,760 7.4% 6.5%Age 5-9 4,031 7.9% 13,048 4.8% 57,922 5.4% 63,537 5.9% 71,045 6.1% 4,025 7.9% 6.5%
Age 10-14 3,937 7.7% 14,280 5.3% 59,255 5.5% 67,438 6.2% 73,094 6.3% 3,931 7.7% 6.6%Age 15-19 3,658 7.1% 16,435 6.1% 65,182 6.1% 71,564 6.6% 73,639 6.3% 3,652 7.2% 6.9%Subtotal 15,391 30.1% 57,434 21.2% 242,339 22.7% 266,911 24.7% 288,196 24.8% 15,368 30.1% 26.5%
Age 20-24 3,180 6.2% 20,991 7.7% 78,116 7.3% 77,621 7.2% 75,445 6.5% 3,175 6.2% 7.1%Age 25-29 3,152 6.2% 18,256 6.7% 73,448 6.9% 80,771 7.5% 78,625 6.8% 3,147 6.2% 6.8%Age 30-34 3,945 7.7% 16,296 6.0% 66,754 6.2% 78,073 7.2% 77,219 6.6% 3,939 7.7% 6.6%Age 35-39 5,058 9.9% 18,551 6.8% 72,021 6.7% 77,288 7.1% 79,074 6.8% 5,050 9.9% 6.3%Age 40-44 5,083 9.9% 20,240 7.5% 77,701 7.3% 80,834 7.5% 87,074 7.5% 5,074 9.9% 6.8%Age 45-49 4,581 8.9% 22,891 8.4% 86,395 8.1% 83,987 7.8% 91,200 7.9% 4,572 9.0% 7.1%Age 50-54 3,310 6.5% 18,868 7.0% 75,470 7.1% 79,033 7.3% 87,481 7.5% 3,303 6.5% 7.3%Age 55-59 2,242 4.4% 16,446 6.1% 65,603 6.1% 69,041 6.4% 75,640 6.5% 2,233 4.4% 6.5%Age 60-64 1,771 3.5% 14,954 5.5% 55,976 5.2% 56,055 5.2% 63,188 5.4% 1,761 3.5% 5.7%Age 65-69 1,342 2.6% 12,888 4.7% 48,011 4.5% 41,808 3.9% 48,946 4.2% 1,329 2.6% 4.2%Age 70-74 922 1.8% 11,049 4.1% 41,712 3.9% 31,363 2.9% 36,644 3.2% 907 1.8% 3.1%Age 75-79 620 1.2% 9,004 3.3% 33,357 3.1% 23,396 2.2% 27,333 2.4% 592 1.2% 2.4%Age 80-84 361 0.7% 7,005 2.6% 26,671 2.5% 18,450 1.7% 21,789 1.9% 352 0.7% 1.9%Age 85+ 227 0.4% 6,569 2.4% 25,268 2.4% 17,747 1.6% 23,343 2.0% 221 0.4% 1.9%TOTAL: 51,185 100.0% 271,442 100.0% 1,068,842 100.0% 1,082,378 100.0% 1,161,197 100.0% 51,023 100.0% 100%
Median Age 37.0
MARKET AREA AGE DISTRIBUTION0 to 3 Miles 3 to 5 Miles 5 to 10 Miles 10 to 15 Miles 15 to 25 Miles
Source: Alteryx
Doral, FL
34.9 41.1 40.1 37.5 38.9 34.9
DEMOGRAPHICS INCOME
RadiusDollars Index Dollars Index
0 to 3 Miles $30,401 1.15 $65,556 1.25
3 to 5 Miles $16,849 0.64 $37,056 0.70
5 to 10 Miles $20,327 0.77 $39,083 0.74
10 to 15 Miles $27,588 1.04 $48,650 0.92
15 to 25 Miles $28,206 1.07 $49,560 0.94
Doral, FL $30,223 1.14 $65,591 1.25
Total U.S. $26,464 1.00 $52,599 1.00Source: Alteryx
MARKET AREA INCOMEPer Capita Incomes Median Household Incomes
DEMOGRAPHICS WEATHER
PrecipitationMonth Average High Low DaysJanuary 66.0 75.0 59.0 6.8February 68.0 75.0 59.0 7.1March 71.0 78.0 62.0 7.8April 73.0 82.0 66.0 7.0May 77.0 84.0 71.0 10.3June 80.0 87.0 73.0 17.1July 82.0 87.0 75.0 17.4August 82.0 89.0 75.0 17.4September 80.0 87.0 75.0 18.1October 77.0 84.0 71.0 12.9November 71.0 78.0 66.0 8.6December 68.0 75.0 60.0 7.6
Temperatures
Source: Weatherbase
CLIMATOLOGICAL DATA Doral, FL