process to proof

B O O K T I T L E | PROCESS TO PROOF

} }D E S I G N | P H O T O G R A P H Y | W R I T I N G | YUANYUAN CHAN

} }C O U R S E | SENIOR PORTFOLIO

I N S T R U C T O R | MARY SCOTT

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Process To Proof

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{ Y U A N Y U A N C H A N } { P R O C E S S T O P R O O F}

ConceptThe design is the visual proof of an idea. An idea

is useless until it has been proven to work. As

visual communicators, we make the process of

collecting and connecting evidence in the form

of research, graphics and images into a cohesive

design. This design proves the initial idea.

I am a logical designer. I always organize all the

design steps before I work, because I believe that

a logical process can help to prove my inital idea.

Design Is A Process To Proof}

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}{ Y U A N Y U A N C H A N } { P R O C E S S T O P R O O F}

no 0 Table OfContent}

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n o .0 { 0 4 .05}

no.1

no.2

no.3

no.4

no.5

no.6

no.7

no.8

no.9

The Melting Pot

Letter And Form

Building For Future

The Faceless Book

Search For Meaning

A Return To Wonder

Each Cup Matters

The Break Time

World Without Trees

{ 108 | 127}

{ 26 | 45}

{ 06 | 25}

{ 46 | 79}

{ 128 | 147}

{ 80 | 95}

{ 148 | 157}

{ 158 | 201}

{ 96 | 107}

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no 1{ {

| LIAN NGI N S T R U C T O R

} }| CLARENDON, HELVETICAT Y P O G R A P H Y

} }| TYPE SYSTEMC O U R S E

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no 1 TheMeltingPot}

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ObjectiveDesign a 96-page book based on the theme “sur-

vival, interpreting the theme and using text to

write or collect from other sources.

IdeaThe idea of this project is to help international

students in the United States find a job in the

graphic design field. The book will provide info-

graphics about the graphic design status in the

US (for example, cities and salaries) and the tips

for international student on how to find a good job

in the US and prepare for an interview.}


{ T H E M E LT I N G P O T} { P R I N T}

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| KATHRIN BLATTERI N S T R U C T O R

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| EUROSTILET Y P O G R A P H Y

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| EXPERIMENTAL TYPEC O U R S E

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no 2 BuildingForFuture}

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ObjectiveUsing different material to explore type in poster.

IdeaMy idea is to design a series of posters for an

architecture congress. I am trying to use different

materials to match each of these types. The con-

gress is made up of three different groups — eco,

modern and culture.

{ B U I L D I N G F O R F U T U R E} { P R I N T}

n o .2 { 3 2 .33}

n o .2 { 3 4 .35}

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| CHRISTOPHER MORLANCHRISTOPHERI N S T R U C T O R

} }| BONDONI, HELVETICAT Y P O G R A P H Y

} }| SOFIA COPPOLA FILM FESTIVALC O U R S E

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no 3 SearchForMeaning}

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ObjectiveDesigning a fi lm festival that both exhibits and

promotes the films of a particular filmmaker. The

festival promotion includes catalog book, web-

site, poster and some related products.

IdeaPeople who others define as “perfect”(rich, beau-

tiful, famous, etc) do not necessarily feel their lives

are perfect. One filmaker’s work explores and de-

fines these “perfect people” as they really are.

This is the first ever Sofia Coppola fi lm festival

held in Paris. People that are lost in their l ives

may feel alone in their thoughts and emotions.

These fi lms can reach people who are search-

ing for meaning in their lives. By watching these

films, they can truth in the characters’ feelings of

loneliness, depression and frustration.

{ S E A R C H F O R M E A N I N G} { P R I N T, W E B}

n o .3 { 5 0 .51}

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Catalog Book

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n o .3 { 6 0 .61}

n o .3 { 6 2 .63}

Soundtrack}

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n o .1 { 1 2 .65}

{ E VA C H A N } { P R O O F T O P R O C E S S}


{ P R O O F T O P R O C E S S}

n o .3 { 6 6 .67}

DVD Package}

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n o .3 { 6 8 .69}

n o .3 { 7 0 .71}

Ticket}

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Website

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no 4{ {

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no 4 TheBreak Time}

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ObjectiveMake a brochure for a space that is special for

people, using typography to show different emo-

tions for people who are in this space.

IdeaMy idea is to use typography to present a day

in Peet’s Cafe. Coffee is an important beverage

in America. Half of the people in the U.S. drink

coffee everyday. Cafes have become important

to coffee culture, people hang out and get their

energy from these social hotspots. Peet’s cafe is

one of the most popular cafe chains in the Unit-

ed States. Its value comes from its old fashion

branding design and high quality coffee. I want to

make people think of Peet’s whenever they think

of taking a break.

| KATHRIN BLATTERI N S T R U C T O R

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| BONDONI, BASKERVILLET Y P O G R A P H Y

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| EXPERIMENTAL TYPEC O U R S E

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{ T H E B R E A K T I M E} { P R I N T}

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| COLIN SEBESTYENI N S T R U C T O R

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| HELVETICAT Y P O G R A P H Y

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| MOTION GRAPHICC O U R S E

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no 5 Letter AndForm}

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ObjectiveTo design a digital cover for magazine.

IdeaPeople are starting to read newspaper and maga-

zines through digital formats. My idea is to create

covers for these magazines, animating them into

motion graphics. I chose to make an IDN cover

for their geometric issue. The concept is based

on the idea that basic geometric shape can exist

in the most excit ing ways. For example, I used

the palette of yellow, red and blue to make the

shapes lively and exciting.

{ L E T T E R A N D F O R M} { M O T I O N}

{ E VA C H A N } { P R O O F T O P R O C E S S}


n o .5 { 1 0 0.101}

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n o .5 {104.105}

n o .5 {106.107}

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| PHILLIP HAMLETTI N S T R U C T O R

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| BASKERVILLE, HELVETICAT Y P O G R A P H Y

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| VISUAL COMMUNICATIONC O U R S E

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no 6 TheFacelessBook}

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ObjectiveThe primary objective of this project is to provide

insight into a topic. Then, to distill all of the re-

search, lab assignments, insights, and work on

the topic into a 100-page book.

IdeaSocial networking sites become more and more

popular in the world. They help people make

more friends and get more information by sharing

their own information. However, because of this

sharing of personal information, there are privacy

problems on these sites. So, this project shows

these privacy problems and provides a series of

possible solutions for different kinds of users.

{ T H E FA C E L E S S B O O K} { P R I N T}

n o .6 {112.113}

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| HUNTER WIMMERI N S T R U C T O R

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| CENTURY GOTHIC, BEMBOT Y P O G R A P H Y

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| NATURE OF IDENTITYC O U R S E

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no 7 A ReturnToWonder}

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ObjectiveResearch the brand’s history that captures its es-

sence and reinvigorate it through a development

using a new identity, visual brand standards and

a brand extension.

IdeaMy idea is to rebrand Baskin-Robbins from an

ice-cream chain to a company that provides a

kind of rich new experience for people. Baskin-

Robbins will expand its brand to other products,

services, experiences and events that capture the

spirit of fun and wonder.

{ A R E T U R N T O W O N D E R} { P R I N T, W E B}

n o .7 {130.131}

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}{ E VA C H A N } { P R O O F T O P R O C E S S}


n o .7 {142.143}

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| CHADWICK, RI N S T R U C T O R

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| BASKERVILLET Y P O G R A P H Y

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| BOOK ARTC O U R S E

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no 8 WorldWithoutTrees}

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ObjectiveChoosing material and creating concept book art.

IdeaMy idea is to design a book that related to forest

fires, reminding people to protect our forests from

fire. Forest fires become more and more serious

in today’s world, as forest land diminishes in size,

and people must become concerned about this

issue. I am designing this book to bring attention

to the issue of protecting our forests and saving

them from fire. In this project, I used wood mate-

rial to make people relate immediately to it.

{ W O R L D W I T H O U T T R E E S} { P R I N T}

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n o .8 {154.155}

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| ARIEL GREY, MICHAEL KILGOREI N S T R U C T O R

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| SERIFA, UNIVERSALT Y P O G R A P H Y

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| MFA THESISC O U R S E

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no 9 EachCupMatters}

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ObjectiveFind a special topic using the ability of graphic

design to solve the problem.

IdeaSun grown coffee cultivation causes serious defor-

estation in the world. Sustainable shade grown cof-

fee cultivation is able to maintain the forest. The

United States is the largest coffee consumption

country, however, the consumption of sustainable

shade grown coffee is pretty low. Many coffee con-

sumers know little about sustainable shade grown

coffee. My idea is to provide a project called Eco

Brew, educating coffee consumers about this issue

and increasing sustainable coffee consumption.

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{ E A C H C U P M AT T E R S} { P R I N T, W E B}

n o .9 {160.161}

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n o .9 {164.165}

{ Y U A N Y U A N C H A N } { P R O C E S S T O P R O O F}{ E VA C H A N } { P R O O F T O P R O C E S S}


n o .9 {166.167}

WHAT IS THE ISSUE WHAT IS THE SOLUTION WHAT CAN BE DONE ABOUT CONTACT

www.ecobrew.com

EACH CUPMATTERS

SUSTAINABLE SHADE GROWN COFFEE

1 2 3 4 5

5 STEPS YOU CAN TAKE WITH ECO BREW

Website

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DEFORESTATION ENVIRONMENTAL PROBLEMS INCOMPLETE BEAN MATURATION

1,100,000HECTARESCONVERT TO SUN CULTIVATION

2,800,000HECTARES

COFFEE GROWING AREA IN TOTAL

ISSUE

In the 1970s, farmers were encouraged to replace traditional shade grown coffee with sun cultivation in order to increase the yield of their

coffee. In sun coffee systems, there is little or no canopy cover, and coffee trees are planted at high densities. The impact of deforestation and

conversion of shade coffee to sun coffee on biodiversity in these regions is much greater than the absolute levels of destruction.

MONOCULTURE SUN GROWN COFFEE FARMS CAUSE DEFORESTATION

SUN CULTIVATION IN LATIN AMERICA


ABOUTECO BREW—SAVING THE FOREST ONE AT A TIME

MISSION STATEMENT

Eco Brew Project is aim to raise coffee con-sumers’ awareness about the issue of deforestation in coffee farms. We encourage coffee consumers, retailers to purchase sustain-able shade grown coffee replace to monoculture sun grown coffee, in order to maintain the world’s environment when enjoying a good cup of coffee.

BENEFIT

The program brings several People can be taught about the problems that they may encounter in the future. First of all, they will have a clear understanding about the issue — deforestation in coffee farms. Moreover, we also provide another coffee choice — sus-tainable shade grown coffee for replacement.

Coffee consumer purchases sustainable shade grown coffee not only can maintain the world’s environment, but also can enjoy high quality coffee.



SAVE THE FOREST MAINTAIN THE ENVIRONMENT IMPROVE THE BEVERAGE QUALITY OF COFFEE

SOLUTIONFOREST MAINTAIN THE ENVI-RONMENT

In study after study, habitat on shade-grown coffee farms outshone sun-grown coffee farms with increased numbers and species of birds as well as and improved bird habitat, soil protec-

tion/erosion control, carbon sequestration, natu-ral pest control and improved pollination. While sun-grown systems can have higher yields, the shaded farms easily outperform them in sustain-

ability measurements with the trees providing an array of ecological services that offer both direct and indirect "income/payback" to farmers and the environment.

SUPPORTBIODIVERSITY

MAINTAINWATER QUALITY

MAINTAINSOIL QUALITY

CARBON SEQUESTRATION

INCREASE POLLICATION

MAINTAIN FOREST

MAINTAIN THE ENVIRONMENT

ICON KEYS

CONTROLPEST

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www.ecobrew.com

EACH CUPMATTERS

SUSTAINABLE SHADE GROWN COFFEE

1 2 3 4 5

5 STEPS YOU CAN TAKE WITH ECO BREW

n o .9 {168.169}



{ T H E M E LT I N G P O T} { P R I N T}{ 2 0 1 2 P O R T F O L I O}

n o .9 {170.171}

Video}

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{ T H E M E LT I N G P O T} { P R I N T}{ 2 0 1 2 P O R T F O L I O}

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The Issue Poster

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Two Books

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n o .9 {178.179}

n o .9 {180.181}

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BLUE BOTTLE CAFE

476 REVIEW

MON-SAT: 7AM-7PM

RATE IT

SUN: 8AM-5PM415-987-8893

FERRY BUILDING, STORE #7 94105

3,774 VISITORS 892 FAVORITES

CERTIFIED

FOOD EXCELLENT DECOR EXCELLENT SERVICE EXCELLENT

Visiting from Sydney, this is what I've been looking for. Excellent coffee even by Sydney's standards.REVIEWED 3 WEEKS AGO

FOOD EXCELLENT DECOR EXCELLENT SERVICE EXCELLENT

It was worth standing in line for a half hour. Absolutely great coffee. #coffeeREVIEWED 4 WEEKS AGO

{ 2 0 1 2 P O R T F O L I O}

SUSTAINABLE SHADE GROWN COFFEEIN SAN FRANCISCO

COFFEEFINDER

SAVING THE FOREST ONE BEAN AT A TIME

CAFE ROASTERIES

n o .9 {182.183}

Coffee Finder Application}

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FAVORITES

FERRY BUILDING, STORE #7 94105

BLUE BOTTLE CAFE

SAN FRANCISCO

BLUE BOTTLE CAFE0.1 MILE

THE PLANT CAFE ORGANIC0.3 MILE

STARBUCKS0.9 MILE

1.1 MILE

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n o .9 {184.185}

BLUE BOTTLE CAFE

INFORMATION

RATE THIS APP

FEEDBACK

ABOUT

Thank you for downloading eco brew coffee �nder app. The cafe and roasteries found in this app are certi�ed sustainable shade grown coffee. Each cafe and roasteries is visited by us and whilst we endeavour to ensure that details are correct and up to date, we do apprecitate your help.

If you like the app, please rate in the App Store!

Learn more how to drink sustainably today, click in www.ecobrew.com.

LIKE ON FACEBOOK

FOLLOW ON TWITTER

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n o .9 {186.187}

Certifications Guide}

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n o .9 {188.189}

Eco Brew Coffee Truck}

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{ Y U A N Y U A N C H A N } { P R O C E S S T O P R O O F}{ E VA C H A N } { P R O O F T O P R O C E S S}


Each Cup Matters Posters}

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Postcard

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Shopping Bag

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Thank You}{

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FamilyParents, Cousins, Uncles

FacultyAcademy of Art University, Mary Scott, Jill Bal-

lard, Hunter Wimmer, Phillip Hamlett, Lian Ng,

Christopher Morlan, Col in Sebestyen, Kathrin

Blatter, Ariel Grey, Michael Kilgore.

StudentDiane Wang, Tino Chu, Chinchen Chuang, Moko

Wang, Eric Lo, Yisheng Wu, Karin Liu, Dd Zhang,

Johnny Tzeng, Janina Kao, Wing Lai.

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Yuanyuan Chan415. 987. 8893

[email protected]

1001 Pine Street

San Francisco CA 94109

Al l r ight reserved. No part of th is publ icat ion

may be reproduced, stored in a retreval system or

transmitted, in any form or by any means, without

the written permission of Eva Chan.

S C H O O L | ACADEMY OF ART UNIVERSITY OF GRAPHIC DESIGN

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B O O K B I N D E R Y | THE KEY PRINTING & BINDING

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S O F T W A R E | ADOBE CREATIVE SUITE 5.5

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process to proof

Documents

n g p o t

p r o c e s s t o p

p r i n t

d e s i g n p h o t

lian ngi n s t r u c

eurostilet y p o g r

helveticat y p o g r

d i n g f o r f u t