VISUAL MEDIA

Parts of a LetterReturn AddressInside AddressSalutationBodyClosingSignature

Roles in Education

Referent for Ideas

Motivation

Comprehension

PROCESSES OF VISUAL DESIGN

ELEMENTS Verbal

Visual

Visual Elements

Realistic Visuals

Analogic Visuals

Organizational Visuals

abstract realistic

A wagon with a bowed top supported by bowed strips of wood or metal.

Covered wagon

Pictorial Symbols

Graphic Symbols

VerbalSymbols

abstract realistic

A wagon with a bowed top supported by bowed strips of wood or metal.

Covered wagon

Pictorial Symbols

Graphic Symbols

VerbalSymbols

Elements That Add Appeal

Surprise!

Elements That Add Appeal

Texture

Elements That Add Appeal

Interaction

PATTERN

• Alignment of Elements• Shape• Balance• Style• Color Scheme• Color Appeal

“An apple a day keeps the doctor away”…but why? Do you really know what makes an apple so special? Why is it that we never hear an orange or a banana a day keeps the doctor away?

Orange is a tropical to semitropical, evergreen, small flowering tree growing to about 5 to 8 m tall and bears seasonal fruits

Alignment of Elements

Shape

Shapes of letters Z, L, T U

Circles, triangle, rectangle

Rule of Thirds

Balance

Style

simple complex

Color Scheme

Complementary Colors for overall scheme

Analogous colors may also form pleasing combination

BACKGROUNDForeground images

and text

I. White

II. Light grey

III. Blue

IV. Light blue

V. Light yellow

1. Dark blue

2. Blue, green, black

3. Light yellow, white

4. Dark blue, dark green

5. Violet, brown

HIGHLIGHTS

i. Red, orange

ii. Red

iii. Yellow, red

iv. Red-orange

v. red

For Computer Display

Do not directly juxtapose

complementary colors!

Reminders

Projected colors may be different

Color Appeal

•Active•Dynamic•Children

•Contemplative•Thoughtful•Adults

ARRANGEMENT

•Proximity•Directionals•Figure-Ground Contrast•Consistency

Proximity

Put related elements close together and moving unrelated elements apart

Directionals

•Arrow•Bold type fonts•Colored elements

Figure-Ground Contrast

Dark figures show up best on light grounds and light figures show up best on dark grounds

Legible

Legible

Legible

Legible

Legible

Consistency

Be consistent in the arrangement of elements