Procter&Gamble

P&G ,Started at 1837,is one of the biggest daily P&G ,Started at 1837,is one of the biggest daily commodities companies in the world. In the new world commodities companies in the world. In the new world Top 500 companies ,rank as the 86Top 500 companies ,rank as the 86thth. .

The P&G community consists of nearly 98,000 people The P&G community consists of nearly 98,000 people working in almost 80 countries worldwide. What began working in almost 80 countries worldwide. What began as a small, family-operated soap and candle company as a small, family-operated soap and candle company now provides products and services of superior quality now provides products and services of superior quality and value to consumers in 140 countries.and value to consumers in 140 countries.The company has more than 300 brands .The company has more than 300 brands .

The products contain personal& beauty, home& house, The products contain personal& beauty, home& house, health& wellness, baby& family, pet nutrition& care, tips& health& wellness, baby& family, pet nutrition& care, tips& tools and so on.tools and so on.

In 1837 ,William Procter ,a candlemaker. JIn 1837 ,William Procter ,a candlemaker. James Gamble , a soapmaker. The two beames Gamble , a soapmaker. The two became business partners. A bold new entercame business partners. A bold new enterprise was born: Procter & Gamble. prise was born: Procter & Gamble.

1924,a 1924,a market research department was cmarket research department was created to study consumer preferences and reated to study consumer preferences and buying habits—one of the first such organibuying habits—one of the first such organizations in history. zations in history.

19311931,P&G created a marketing ,P&G created a marketing organization based on competing brands organization based on competing brands managed by dedicated groups of people. managed by dedicated groups of people. The system provided more specialized The system provided more specialized marketing strategies for each brand and marketing strategies for each brand and Procter & Gamble's brand management Procter & Gamble's brand management system was born. system was born.

1879,P&G devel1879,P&G developed its first brand ,white oped its first brand ,white soap -soap -IvoryIvory . .

Ivory lady

Crisco, the first all-vegetable shortening.  Crisco, the first all-vegetable shortening.  

    perfumed beauty soap Camay.perfumed beauty soap Camay.

Dreft, the first synthetic detergent developDreft, the first synthetic detergent developed for household use.ed for household use.

Drene, the first detergent-based shampoo Drene, the first detergent-based shampoo ..

Tide, "the washing miracle" .Its superior pTide, "the washing miracle" .Its superior performance at a reasonable price made Tierformance at a reasonable price made Tide the country's leading laundry product bde the country's leading laundry product by 1950. y 1950.

Prell shampoo Prell shampoo

CrestCrest, the first toothpaste with fluoride ., the first toothpaste with fluoride . Folgers Coffee. Folgers Coffee. Didronel . A treatment for Paget's disease,Didronel . A treatment for Paget's disease,

it was one of the Company's first pharmac it was one of the Company's first pharmaceutical products .eutical products .

19851985 The Company expanded its business The Company expanded its business with the acquisition of Richardson-Vicks, with the acquisition of Richardson-Vicks, owners of Vicks respiratory care and Oil of owners of Vicks respiratory care and Oil of Olay product lines. Olay product lines.

19861986The Company developed a new The Company developed a new technology that enabled consumers to technology that enabled consumers to wash and condition their hair using only wash and condition their hair using only one product. Pert Plus/Rejoice shampoo one product. Pert Plus/Rejoice shampoo quickly became one of the leading quickly became one of the leading worldwide shampoo brands. worldwide shampoo brands.

Ultra Pampers and Luvs Super Baby Ultra Pampers and Luvs Super Baby Pants .Pants .

19871987 P&G celebrated its 150th anniversary. The ComP&G celebrated its 150th anniversary. The Company ranked as the second oldest company amopany ranked as the second oldest company among the 50 largest Fortune 500 companies. ng the 50 largest Fortune 500 companies.

The Company increased its presence in the EurThe Company increased its presence in the European with the acquisition of the Blendax line of opean with the acquisition of the Blendax line of products, including Blend-a-Med and Blendax toproducts, including Blend-a-Med and Blendax toothpastes. It was the largest international acquisiothpastes. It was the largest international acquisition in Company history. tion in Company history.

19881988 The Company announced a joint venture to ma The Company announced a joint venture to manufacture products in China. This was the Compnufacture products in China. This was the Company's first operation in the largest consumer marany's first operation in the largest consumer market in the world. ket in the world.

19891989 The Company entered the cosmetics and fragra The Company entered the cosmetics and fragrances category with the acquisition of Noxell and inces category with the acquisition of Noxell and its CoverGirl, Noxzema, and Clarion products. ts CoverGirl, Noxzema, and Clarion products.    

19911991The acquisitions of Max Factor and Betrix iThe acquisitions of Max Factor and Betrix increased the Company's worldwide presencreased the Company's worldwide presence in the cosmetics and fragrances categnce in the cosmetics and fragrances category. ory.

19921992 Pantene Pro-V was introduced. Pantene Pro-V was introduced.

1997 1997 P&G expanded its feminine protection expP&G expanded its feminine protection expertise into a new global market with the acertise into a new global market with the acquisition of Tambrands. Tampax is the braquisition of Tambrands. Tampax is the brand.nd.

   

2001 P&G acquires the Clairol business .2001 P&G acquires the Clairol business .

2002 P&G has 12 billion dollar brands in it2002 P&G has 12 billion dollar brands in its portfolio. These brands represent more ts portfolio. These brands represent more than half of the Company's sales and earnihan half of the Company's sales and earnings and include Pampers, Tide, Ariel, Alwngs and include Pampers, Tide, Ariel, Always, Pantene, Charmin, Bounty, Iams, Creays, Pantene, Charmin, Bounty, Iams, Crest, Folgers, Pringles, and Downy. st, Folgers, Pringles, and Downy.

2003 P&G acquires a controlling interest i2003 P&G acquires a controlling interest in Wella AG, a leading hair care company.n Wella AG, a leading hair care company.

2005   P&G and Gillette merge into one co2005   P&G and Gillette merge into one company and add five more Billion Dollar Brampany and add five more Billion Dollar Brands to product portfolio including Gillette ands to product portfolio including Gillette and Braun's shaving and grooming productnd Braun's shaving and grooming products, the Oral-B dental care line and Duracell s, the Oral-B dental care line and Duracell batteries. batteries.

P&G IN CHINA P&G IN CHINA

　　 1988,P&G set the first joint venture in C1988,P&G set the first joint venture in China —Guangzhou P&G company. Now, Phina —Guangzhou P&G company. Now, P&G has set several joint ventures or sole p&G has set several joint ventures or sole proprietorships in Beijing, Chengdu, Tianjin ,roprietorships in Beijing, Chengdu, Tianjin ,et.et.

　　 Up to now, P&G has invest 1 billion dollUp to now, P&G has invest 1 billion dollars in China. There are 4000 employees in ars in China. There are 4000 employees in China.China.