proctle and gamble

7/21/2019 Proctle and Gamble

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Company IntroductionProcter and gamble, is multinational public company that was founded as a consumer goods

industry in 1837. The company is based in Cincinnati, hio, !"# as its head$uarters and is headed

o%er by C& of the company that is 'ob (c)onald.

"tatement of the (ar*eting +oalThe main philosophy behind the successful progression of the company is that besides cashing its

global presence it focuses on e%ery mar*et segment which does business for the company# no

matter of which etent that business is of- The mission statement of Procter and +amble re%ol%es

around the standard ele%ation of human lifestyle by introducing chains of modernied and superior

$uality brands.

Procter / +amble "0T nalysisStrengths

2 Procter and gamble ha%e the highest ran*ing in the worlds consumer good production means thatthey are at the top mar*eters in the world.

2 They are strongly incorporated with the best sellers across the world especially in !".

2 The strategies made by the management are highly appreciated because of strong managerial

functions.

2 )ifferent types of inno%ations in the product are ta*en into functionality, which is li*ed by the

customers.

2 The ser%ices of the company are paid across the world.

Weaknesses

2 4on acceptance for the tag of being pri%ate manufacturing producer that faces se%eral bans

associated to the countries in which they are present affect the worldwide sales , as they are present

around the world.

2 Presence at online media is %ery wea* and the $uality of leadership is also not up to the mar*.

Opportunities

2 The company has the opportunity to do online ad%ertisements and ha%e hold on online media to

achie%e the goals.

2 Incorporation of least interest in doing such pro5ects which are not suitable for the company and

which directly affects the production.

2 Company has the opportunity of purchasing different types of goods and to ac$uire the producers

to enhance the position of the company.

2 The commodities produced by the company are sold directly to the company instead of in%ol%ing

middlemen.

Threats

2 The company may ha%e chances of being pri%atied that affect the local growth of the company.



2 cross the world the customer6ship of the products by the company are reducing especially in !".

2 The strong competitors of the company are epanding their business by purchasing assets and

emerging in the blooming mar*ets.

0ho are competitorsProcter and +amble has a %ery sensiti%e position in the local as well as the global mar*et as it has a

number edged and direct competition with se%eral companies ha%ing the top competitors li*e#

imberly6Clar* Corporation

9ohnson and 9ohnson

!nile%er

The competition is %ery tough among all of the mentioned companies and P / +# because of all

there business perspecti%es are in close figures to each other.

(ar*eting b5ecti%es for the Pro5ectThe companys mar*eting ob5ecti%e is %ery sound and clear as it wants the companys product to

reach each and e%ery part of the world with a special focus to its ac$uisitions and target mar*ets.

(oreo%er inno%ation is %ery much concentrated by the company as it is the sole *ey to the

permanent and sustainable eistence of any company.

%erall b5ecti%eThe o%erall ob5ecti%e of the company is to pro%ide the world a standard li%ing style. The company

aims to raise the bar of li%ing standards by pro%iding the customers reliable and easily manageable

products. The company ob5ecti%e also encompasses the positi%e feedbac* of the customers utiliing

the products, sta*eholders of the company, and the communities in which the companys operationsare carried on# to award the company with leading sales, inno%ation progression and remar*able

sales.

"trategic b5ecti%es for &%ery Primary b5ecti%eThe strategic ob5ecti%e of the company are as follows#

2 &panded share in the global mar*et with 1: ; increase e%er year to achie%e the desires target.

2 The bundling strategy de%elopment between the company and its ac$uisitions to maimie the

brand awareness of the companys products.

2 Incorporation of inno%ation to maimum etent to attain the desired standard demanded by the

customers.

2 Insurance of a%ailability of the P / + products on the mar*et shel%es as the demand is often more

than the supply.

2 )e%elopment strategies formulation to raise the stoc* price of the company.

Target Market Segments



Target market of the company is expanded globally; regardless of the volume of the market in which the product is intruded. As the company has global expansion, so is its target market segment. Target population of the company includes the uality and standard conscious customers group that starts from middle to elite classcustomers. !ifferent products that are introduced by the company are introduces purposively keeping in viewthe demands of the targeted market.

"rocter # $amble Marketing MixProduct

% The company serves a versatile area of products; the ma&or subdivisions being;% 'leaning and food products based on coconut% "ersonal cleansing and laundry products% (ealth care products% )aundry products related to hairsThese categories include hundreds of innovative products that are used in daily routine.% The main commerciali*ed and most demanded products of the company includes (ead # Shoulders, Ariel,+oy, lay, "ampers, Safeguard, Tide, -hisper, !owny and "antene. These mentioned products are often calledten pillars of the company because of paybacks they gives to the company.sky/Price

% The company prices vary according to the product or service provided.

% The competitors pricing strategy and profit margins are kept before by the company while deciding the priceof any article.Place

% The company0s place is worldwide means that the company is serving its products on the global scale in all of the ma&or markets.% The business units of the company are seven in number and are involved in planning the strategic movementsof the company.% Market development organi*ations of the company are present in eight locations around the world servingtheir basic role in local market regarding product availably and sales there.Promotion

% The company0s promotional strategies are very fine as it let the customer follow the product through its promotional channel.% The promotional channel of the company starts with electronic media, following the same on print media

along with the bill boards and sign boards.

Main strategies1. Market Penetration

The presence of the company as is clearly stated that it is worldwide but the market penetration strategy of thecompany is aimed at raising the bar of the company by strengthening it through attainment of ma&or marketshares than the competitors. And this is preceded by providence of uniue services, by promoting the premium

prices and increasing the sales per unit.2. Market Development

The market development strategy of the company starts at the observation of the market trends, mostspecifically those that are settled by the competitors. The innovation is desired in this context to keep onintroducing the upgraded version of the company0s leading products; as the customer0s attention gets divertedif the same tag of the product runs for a long time.

3. Diversification Strategy!iversification of the company is done by engaging more stakeholders along with acuiring the local orinternational company to increase the company assets as well as its global volume. The company0s acuisitionsreally mean to increase the categories of the products hosted by the company.

Monitoring and 'ontrolThe company trends are thoroughly monitored through the company0s specified departments such as businessunits and market development organi*ations. Market development organi*ations keep watching the marketsegments and there trends, however business units specifies the appropriate strategies.



1udgetThe company revenues as stated by the financial statement of the last year are huge that is 2S3 45.675 billion,while the operating income of the company was 2S3 89.:8 billion.

<eferences% Tushman Michael ). Anderson, "hilip. =8669>. Managing Strategic ?nnovation and 'hange. @ew orkB

xford 2niversity "ress.% $amble, +ohn C. =::9>. "rocter # gamble0s Acuisition of $illette $oldenberg, +acob.% Strategic "lanning. $amble, +ohn C. =::9>. "rocter # gamble0s Acuisition of $illettehttpBDDwww.answers.comDtopicDstrategicEplanning% "orter, Michael. =8665>. 'ompetitive StrategyB Techniues for Analy*ing ?ndustries and 'ompetitors. Free"ress% 'hapman, Michelle =:88E:GE:94>. H"ringles sold to growing empireI. The Sun @ews. Associated "ress.% Shaw, $reg ) and +ohn <. (arrald. =::G>. ?dentification of the 'ore 'ompetencies <euired of Cxecutive)evel 1usiness 'risis and 'ontinuity Managers.

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proctle and gamble

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