Samantha Rogan

Producer and audience

In this essay i will be discussing how and why film producers target different audiences. There are a lot of different factors that have to be considered when choosing a target audience

Plot

Based on the marvel comic’s character from World War 2, a brave young soldier (Steve Rogers) volunteers to undergo experiments for the us army super soldier program. They succeed in making him into a human weapon. They realise that he is too expensive to put him into combat so instead they make him an army celebrity and parade him across Europe. A Nazi plot reveals itself and Rogers must stand up and become the first avenger to save his country, he becomes captain America. During a mission to Germany to stop the archenemy the red skull from launching rockets at the allies captain America sacrifices himself and ends up frozen for 6 decades.

Captain America’s target audience is comic book fans

Genre- sci-fi, adventure and action

Director- Joe Johnston

Producer- Kevin feige

Screenplay- Christopher Markus and Stephen Mcfeely

Based on- Captain America by Joe Simon and Jack Kirby

Starring- Chris Evans, Tommy lee Jones, Hugo weaving and Hayley Atwell Distributer- paramount pictures

Budget-$140, 000, 000

Box office takings- $368,608,363

UK release date- 29th July 2011

Samantha Rogan

Marketing

The first television advertisement was aired in the United States during the superbowl XLV on the fox network, paramount paid $3 million to run the 30 second advertisement