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B321Production Exercise, Planning &

Evaluation

Name:Class:Media Teacher:

Using original photography create a billboard advertisement for a brand new domestic

product aimed at men.

Production Exercise, Planning and Evaluation Document

Contents

Similar textsPage 3

Targeting Audience & Technical Skills

Page 4

Codes and ConventionsPage 5

Target AudiencePage 7

Initial and Final IdeasPage 8

DiaryPage 16

DraftsPage 11

Photograph & FontsPage 14 & 15

Evaluation Page 18


Similar TextsPrint and stick existing advertisements for domestic products here. Then write a short analysis of how they have targeted the audience.


Targeting AudienceCreate a mind map below of the ways in which you could

make a domestic product (like the ones on the Page 3) appeal

to men instead of women.

Technical SkillsWhat software have you used to create your Billboard? Write

a little bit about what you did exactly.


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Codes and ConventionsWhat codes and conventions do these billboards contain?

Brainstorm below the codes and conventions that you might use in your advertisement.


Target AudienceYou have been asked to create a new billboard advertisement for a new

domestic product aimed at MEN.

Using E.C.H.O.M.A.N. write down what these men will be like.

What would you like your target audience to think about your domestic

product?

Brainstorm below what tricks and techniques you will use to make the product appeal to them!


Initial IdeasDesign your products logo

Draft 3

Draft 2

Draft 1


Initial Ideas

Images

ColourS

Layout

Slogan

FONTS

Brainstorm below your ideas.


Final IdeaBased on your ideas draw out what your final billboard might look like!


Draft 1Show your final idea to the class, talk through it. Write below the

feedback you get and then in the second box make a list of the adverts

strengths and weaknesses.

Audience Feedback

Strengths Weaknesses


Draft 2Draw below a second version of your advert. This time show it to your

target audience and list what they think the strengths and weaknesses are.

Second Draft of Advert

Strengths Weaknesses


Draft 3Draw below a third version of your advert. Then below write:

What has changed from your advert Page 10 to this and why did you make

these changes?

Third Draft of Advert

The Changes


Photograph PageNow create your advert, take your photos, print them out and put

them all here. Circle the one you think is best and say why.


Fonts PagePrint out all the possible fonts you could use, circle the one you think

will work best.


Final AdvertHaving used Adobe Photoshop to put the advert together print it out

and stick it onto this page.


Progress Mark SchemeBelow is the mark scheme for each element of the practical task. The levels are accumulative, which means that you need to complete the work in levels

1, 2, 3 and 4 to reach a level 4.

When you complete a level, highlight the box to show your progress and remember to keep aiming high!

Level 1 Level 2 Level 3 Level 4Evaluation Not all questions

answered.Most of the

questions answered to a good standard

All questions answered to a good

standard.

All questions answered to a high

standard and detailed.

Research Technical Skills page completed

Codes and Conventions page

completed

Target Audience page completed

Similar Texts page completed

Planning Initial ideas page completed

Final idea & Logo page completed

Fonts page completed

Photograph page completed

Drafting 1 draft completed 2 drafts completed 3 drafts and audience feedback section completed

Photoshop work completed

Level 1 Level 2 Level 3 Level 4

Use of Photoshop

Billboard correct size. Used own photographs.

Background colour and font

Shapes and layering

(arrangement)

Shadow and positioning

Understanding and use of codes &

conventions

Brand name/logo Bold text Image/s and slogan Copy/information and bright colours

Aimed at target audience

No Age appropriate image

Age appropriate copy

Clear message about your product

Planning, Research & Evaluation

Billboard

PRODUCTION EXERCISELevel 1 (0–10 marks) ! BASIC LEVELLevel 2 (11–20 marks) !GOOD LEVELLevel 3 (21–30 marks) !VERY GOOD LEVELLevel 4 (31–40 marks) !EXCELLENT LEVEL

RESEARCH, PLANNING & EVALUATIONLevel 1 (0–5 marks) ! BASIC LEVELLevel 2 (6–10 marks) ! GOOD LEVELLevel 3 (11–15 marks) !VERY GOOD LEVELLevel 4 (16–20 marks) !EXCELLENT LEVEL


EvaluationAll you have to do now is write a 750 word essay reflecting upon your

production. Type this up and then staple it into this section of the booklet.

a) Discuss your final billboard design in terms of how it will appeal to your target audience.b) Discuss your three drafts - how did they differ from one another and WHY did you make the

changes you made?c) How effective do you think your advert was? Discuss the elements (on Page 12, copy, slogan

etc..) and their effectiveness.d) If you had all the money in the world - list five things you would do differently and why? (e.g.

Would you use an exotic location or celebrity to endorse your product?)e) What have you learnt about advertising in this exercise AND in the unit as a whole? (i.e. in the

essay you wrote, this booklet and your lessons in class)

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