Product Analysis

CostumersThe target audience for this CD Case is aimed at 15-25 year olds. A reason for this suggests on the colour which is simple yet attractive because of the style of different pictures it portrays a strong, party summertime vibe around because of the use of the colour for the title and different pictures of the artist which are at the back to show a distinctive vibe around.

AestheticsThe CD Case attracts the target audience it shows originality and its uniqueness by looking at the title there is no main focal point because all the CD case is focusing on is everything such as the independent styles of photos and the name of the artist and the song on the music track “Got Me Good "which is a very good reason to create on a CD case. In addition it also has a illusion creative look.There is also a very big use of creative colour to compliment this CD Case overall as a whole.

ImprovementsThere wouldn’t be any retakes on this CD cover because of the use of colour of grey creating a attractive independent vibe around making it different to most CD Cases which is why it is effective.

ProductionThe production would be Mass Produced because of the ranges sold and amount of recognition that is and would be attractive because of its different look by the techniques used in the process associating with the style.

Costs£1 1. 99 is a reasonable price because of the amount of profit that the CD Case will make depending on the amount of copies sold

EnvironmentThe CD case is an all around album meaning others any age even older the age range can listen to and enjoy because of the quality of the Case which makes it enjoyable by everyone.

Safety This product will be safe to use because all sides are equal this will also decrease the chances of getting injured

SizeThis size is suitable because all edges are equal to each other so the size is satiable then transforming the complement of the the look of the CD

FunctionThe function of this CD Case is to stay sustainable in order to last along time this will be an advantage to increase the satisfaction of the target audience because of its long term existence.

Materials•Plastic•Cardboard•Paper •Jewel Case •Simline Jewel Casewere used in the process of this CD Case.

TypographyThe style of writing has an unconditional look meaning the CD case looks as if it is giving a statement due to the song and the look which is a good thing to achieve.

I have used ACCESS FM to analyse this product. This will help me when in the actual process of producing my real product

Cost This CD must cost around £ 10.99 this would be because of the detail used on the CD. This is also a reasonable price because the price is high so this would mean that the amount of copies sold will be a link to the recognition of how much people are buying this particular CD.

AestheticsThis CD Case attracts the audience by its use of bright colors this involves a mixture of warm and cool colors to set a tone of a unique ripple effect to the involvement of many colors used.This CD Case has no focal point because the image is a straight drag towards the artist and the title “Brave Heart” despite the title this also it shows that the cover brings attention to the target audience because of the “in your face” mood set around the cover itself. This is what some CD Cases don’t have which is to only the attention of the artist but the CD itself, how would it apply to the audience

CustomerThis CD case will not have a target age in terms of age it will only be aimed at a mature audience because the CD case symbolizes love once you immediately set your eyes on the cover.A reason in order to back this point means that the use of an intimate soft calm cover used to create the appearance of a soft tone which shows its definition to “Love”

EnvironmentThis CD Case will be accessible and useful anywhere because it seems that everybody who looks at the CD and plays it will be interested by the cover and by the lyrics on the CD both equally because the illustration of the cover is has a very exquisite look as same as the lyrics produced by the lyrics

Safety This product would be safe to used because of the parental advisory on the cover which shows the safety regulations which will need to be proceeded

Sizethe sides of the package including the lyric book and the poster and the front and back of the CD all have equal sides which increases the safety use of the CD.

FunctionThe purpose of the CD is to stay together including all the parts f the CD which comes as a package this helps the CD in order to have a good reputation because the process of the CD was taken care of which created a good outcome

Materials•Plastic•Cardboard•Paper •Jewel Case•Slimline Jewel Casewere used in the process of this CD Case

Product AnalysisTypographyThe typography used on this CD Case gives a freedom of expression look symbolizing he theme of love in different forms it also expressing what the whole CD is about o one cover.

ImprovementsThere would be no improvements made, this is because of the use of color added to the CD which is valuable.

ProductionThis CD Case will be mass produced because of how popular the CD is and also because of the popularity of the artist because they already know that a lot if people will buy the CD so the profit will increase.

I have used ACCESS FM to analyse this product. This will help me when in the actual process of producing my real product

Essential points Desirable points

Aesthetics-My product must includes ranges of designs in order to attract the target audience and others my products must also have originality and unique look towards the colour for it to sell and to promote to the public. It must also have many variations of quality which complement the product overall. It must also have bright ranges of colours such as metallic colours because those style of colours make the package have its own personal look as a whole package.

Aesthetics- My CD Case could include different styles of design this associates with the attraction of the audience. \ and also what the group really means to others and themselves this could be a help of briefly summarising the whole CD simply of one cover .

Costumer-my product must interest the audience ages 15-19 my reason for that is because the quality of the whole package was put into detail which had to give and outcome individual style. This will also mostly express the target audience and give the advantage of what long way its come in t process of design and also because all elements which are interested by this particular age group reflect on the impact it have made onto the elements of design used.

Costumer-since my target audience is 15-17 I could be very aware in terms of what should and wha shouldn't be produced on the case to help the CD Package be on the safe side, then again I must make sure of what kind of information will be put on.

Costs- my product must have the price range of £6.99-£9.99 in that category with £8.99 being the highest price that the CD will be ranged up to. I have chosen his price because it is not unrealistic having in mind that the people who are gaining popularity shows the price will need to be in the middle but yet controlled in order for the public to buy more because the realistic the price the higher the popularity and the higher the profit.

Costs- I could have a fairly higher profit than the cost because it will show the progress whereas I must be aware weather the profit is high or low because it may put the public off that we are not progressing by a glimpse of how must money were gaining.

Environment– my product is a youthful sound so it can be used anywhere such as events in the car or other journeys such as parties or even barbecues but then it even has its mature sound to also apple to the people who are over 15 this gives the use of free choice in the music and the as a group to be promoted by any kind of age breaking down barriers to unsure kind of music and making music expressed by any age just as long as the 21st century sound is still there and they simply just enjoy it. Overall I hope this factor will help the design process f this CD Case.

Environment-My CD Case could be environmentally safe to the extent that it makes the audience comfortable to use anywhere in any decision they are in This also extends the amount of CD’s being sold at a much better profit because of their sense of being comfortable. Expanding the recognition.

Safety-The safety of this CD Case must be a very important factor to the extent that there could be any harmful part which would be on the case. It could possibly harm any of the costumers who want to buy the music so there must not be any sharp parts which will definitely not be on the case. This shows that the CD Case will be safe and the costumers will be safe.

Safety-The safety towards my CD Case could be important reflecting on the purpose to a better level and no harm being done to the public who could be into the CD .

Size-I think the size of he packaging should be suitable for the target audience who are interested to be able to carry it around it will be obviously made in a high quality form causing each ad every design a 110% success at its max overall this will credit the rating of this package a high rating in the right materials and right angles. I would prefer for my size to be medium sized because that size is easy and accessible to use by the target audience.

Size-I think the size may not need to be too big because of the amount of other resources which come with it (lyric book, CD , CD Case and the Poster) so they may need to all fit in proportion together.

Function-the purpose of my product is in order to be entertaining and to be easily influenced by the target audience who actually buy this CD and will never have bad thoughts on buying the CD because the CD is useful in any environment and the free will of selection because there will be other resources included to give the a target audience insight of what the CD will offer to them.

Function-the purpose of my CD is to hopefully be entertaining to the target audience and sit well with their views showing on the CD and to entertain and also to sell at many ranges.

Materials-The Materials used in this CD Case must be also recyclable in the process being made towards the product because overall this product must be environmentally friendly so the materials used must be comfortable sustainable, and resistant.

Materials- The materials used in this CD Case could have an original affect by the colour the texture and could also be sustainable

Sustainability-The CD case must be environmentally friendly to all the public it must be recyclable to have a recycle tag on the back and front of the case in order to show the audience that there was no harm produced into the making of the product because the product would be made out of cardboard which was recycled during the process the location would be anywhere since it is a CD Case associating with promotion.

Sustainability- I would like the idea of recyclable tools used in order to produce a environmentally happy look to the whole process so it could give the makers of he product a good reputation simply because of the materials that were used.

Design Specification

Task AnalysisScenarioThe newly signed group ‘’TrenseTTers’’ ages 15-17 originating from Las Angeles ,California U.S.A are an upcoming group newly signed to Interscope Records whereas the situation they're in is a struggling situation in order to make themselves known they must promote a CD Case to show that they want a big notice from the public and make a platform alongside big reputation they must also increase an attraction from the public and create a big profit to get them started as a newly signed promoted group they're music involves: R&B,Hip Hop & Pop. This gives them a chance to show themselves off to the Fans.

Ideas For CD Case, Lyric Book, Poster, CDDesign BriefI have taken forward this in order to design a CD Cover to myself in order to help Trendsetters move forward with their music experience in the celebrity industry and also music industry.The theme for the CD Case overall must be original with a sustainable effect of Uniqueness all over it.

Scenariothe scenario presented above shows what the new band will have to face describing their decisions and issues they will have to face and come over successfully and still be recognized as a R&B Group and also what they aim to achieve and how they are going to do it.The design brief suggests how am I going to design the R&B groups CD Case and what it must have to reach the publics interest and so for the public to be satisfied.

Cost

Ranges form £6.99- £ 9.99

Shapes

Colours

Bought in:

HMV I Tunes

Adobe:

Fireworks

Dreamweaver

These pictures give me an idea of how the CD Case will look like in terms of style, originality and differences to other CD Cases

Theme:

• Original • Effective• Attention• illusion

These lists of word will help me focus on the products appearance and work hard in order to receive the population to reach a higher level.

Appearance:

The lyric must have a range of the music groups songs including their bonus tracks also and intro for the whole CD songs to introduce the songs and explaining how good the cd will be featuring their voices on the Tracks

The poster of the CD will be advertised around many local places in their hometown which is L.A California

This brings awareness of the group as a newly promoted group of how much they want to blow up and gain quick recognition.

The poster must be very attractive towards the appearance ideas that I listed it must have ranges of colour with many bold fonts describing the style of sustainability of original effect

Typography

Function

Open to different sides

Aharoni Bauhaus 93

sTENCIl stdTrendseTTers

TrendseTTers TrendseTTers

L:45cmW:30

R&B

Style of Box

Hip HopDance Hall

Sold At:

Tesco Morrison'sArgos Sainsbury's

Metallic

Purple, Orange , Blue, Red ,Grey, Pink, Black

Materials Glue ,Plastic ,Paper, Cardboard ,Jewel CaseSlimline, Jewel ,Case

Target Audience

17-19

15-17

I have a few selection for the target audience that will be interested in my CD Package

Research Plan

Primary &

Secondary Research

Photos

Music

Shop

Internet Books

Television

Radio adverts

TV adverts

Background music

Remixed Songs

A apart of the album remixed

R&B

Hip HopDance Hall

Interviews

Photoshop Internet

A high qualified cameraman

Surveys

Tally chart Pie chart

Bar Graph

Questionnaire

Advertisements Countdown Shows

106 & Park

Popular Reality Channels

T.V Channels 15+

Graphic Books

Graphic Design

CD Case design booksCertain resources about the process of the designs of the products

Graphic Design

CD Package Design

Information about existing products

Information about design of product

Buy online

Buy in the shop

Talk to the manager about he types of products sold and what impact it gives people in the store

While looking around certain shops it gives me the influence and understanding of what to expect on how to make my product successful. His is an advantage because it helps my promotion in order to increase the amount of interest and popularity in my product so this resource will be very helpful

I have created this research plan to be a tool in order to help me create my actual product. I have made this plan a helpful resource for me in order to understand the process of how to design my product and also how to make it appeal to the audience.

This will help me to have insight on what style of 3Dientional effects used in order to create an original effect towards the appearance of the CD

Photos will help me in order to know what pictures I would need or what pictures I would need to take of my group. This will be an advantage to gain recognition and a good reputation of my group

This would help me in order to know what correct sources of information I should use because I have talked to the right people E.G managers so have a clear understanding of their side of what others will expect

This will help me understand what needs to be developed in terms of standard of design and how would I appeal to my audience because internet plays a big part in peoples lives now so it should play a big part in the making of the CD

This would also help me in order to label parts my CD package with the help of the graphic boos as resources to my advantage and to demonstrate how to structure my CD Package, this helps me understand the process by demonstrating my understanding to the target audience so they can now what part of the CD is what part , this also improves the presentation of the CD

This would help me because it would be major source of information into being the starting point of the groups rising success

Interviews will help me figure out questions on the music type weather R&B or the design of the title. This will also be an advantage to the target audience because their thoughts on the surveys and questionnaires will finally reflect onto the CD Package

This will help me to decide on what genre of music will need to be added or chosen in the development of my CD Package

Media

PostersBanners

Magazines

Discussion in Groups

Questionnaire

1) Are you male or female?

2) Who is your target audience?

3) Do you think a CD Case must have color or plain, if so, why?

4) What age group are you in?

5) What price would you give to your CD Case?

6) Have you ever bought a CD Package yes or no, if so was it online or in a shop?

7) Would you prefer more images, less images or plain, if so why?

8) Do you think the appearance has an effect on the CD Cases music choice if so or if not state your opinion?

9) Do you think a CD Product should be more up tempo or low tempo in music?

This page shows the questionnaire I am going to deliver out in to the public followed by an explanation on why I asked these questions.Once I've received the information back from the questionnaire I made.

12-14 15-17

£6.99 £9.99

Online Shop

Up Tempo Low Tempo

Questionnaire Analysis

1) Are you male or female?

2) Who is your target audience?

3) Do you think a CD Case must have color or plain, if so, why?

4) What age group are you in?

5) What price would you give to your CD Case?

6) Have you ever bought a CD Package yes or no, if so was it online or in a shop?

7) Would you prefer more images, less images or plain, if so why?

8) Do you think the appearance has an effect on the CD Cases music choice if so or if not state your opinion?

9) Do you think a CD Product should be more up tempo or low tempo in music?

12-14 15-17

£6.99 £9.99

Online Shop

Up Tempo Low Tempo

I asked this age group in order to have insight of a Childs opinion this will be an advantage to my CD Case because I understand what style they want on the a CD Case being promoted.

I chose this question in order to have insight for what my

CD case will mostly aspire to look like weather it will be

targeting mostly boy, girls or even mixed gender.

I chose this opened question because it gives my the views

and opinions of what audience my CD Case will be targeted at

depending on the kind of people will be interested.

The reason why I chose this question was in order to get an

answer for the price I would want to choose for my CD

Case.

I chose this question in order

to gain an understanding in what sources will be used in order

for he target audience to buy

this CD.

I asked this opened question in order to

know which colors to use even though I wasn’t mentioned I would still have a full mindset of

what taste I would need to apply on to the CD.

I asked this opened question because it

will value the purpose of weather images

should be present or no images at all.

I asked this question because the CD focuses on the target audiences

dislikes and likes.

I chose this closed question in order to

also know what kind of music will need to be added to the lyric book and weather the

music should be up temp or low tempo depending on the type of audience it

will call out.

I chose this question in order to have an understanding of what my CD Case should be

targeted at and weather it will be the right audience for it to be targeted at.

This opened question was for me in order o have an equal balance in interest while talking about the things that people didn't want for example

this will give me the freedom in order to express my thoughts and views and apply it to the CD

Case and hen the target audience will be lovers of POP or R&B will get the message of what is really in stock and that the CD case will have

what they are looking for.so I focused on the things they wanted in order to research their target audience successfully.

This 3rd opened question is an advantage because it gives the views of peoples thoughts

when talking about color This will satisfy he audience because I have listened to their views

and then the R&B group will gain recognition and the CD itself all at the same time because he

presentation of the CD Case will be satisfactory to the audience

This question explains peoples thoughts on price This is an advantage because the higher the price

the detailed the design or in some cases the popular he artist whereas thee are upcoming

artists so there CD Case must be attractive with a mix of original to reach the standards of the target audience who will be buying the CD

The sources Online or in the Shop are both 2 sources which are used by the pubic who are

buying new CD’s online would mean the public are interested in technology which is now

accessible whereas other may not be comfortable in buying from the internet instead they may find it easier in buying the CD in order to look at the CD physically in appearance so I

decided for this question o have an advantage of free choices.

This question then explains weather any pictures should be added this explains its purpose for

why they are there whereas the different opinions will help me come to a conclusion on if

the CD case should be attractive because the artists are a newly signed group and so the

target audience will be attracted because of the design of the CD Case

I asked this question linking to the appearance of the CD Case because it would help me develop

and understanding of what appearance means to the target audience and what needs to be added

to make an impact on how the CD will be developed in the process with just the help of

questions like this alone.This final closed question gives me the

understanding.I asked this question because music is an

expression that other people have to their own taste which will have a link to the beat the

rhythm and so music can be expressed by many in different forms which the target audience will show that music doesn't link to the same thing

because it is interpreted by many things this shows me to understand the target audiences

opinions involving the best and having insight of the likes and dislikes of what music means to

the target audience and others.

Do You Think a CD Product should be more Up Tempo or

Low Tempo In Music?

Up TempoFast Tempo

Ages 12-14

Ages 15-17

0123456

Age Group

Series 3

Do you think Apperance Effects the CD on music choice?

ApperanceNo Apperance

Up Tempo LowTempo0123456

Do you prefere music Up Tempo or Low Tempo?

Research analysis

These two screen shots show my product analysis that I've done to describe two Existing CD products which are the Ciara and Ashanti Cover. This will help me in order to receive help from my primary and secondary research to know how to analyse both products at its advantage. For example I think the Ciara cover was more attractive because the use of colors create a ripple effect to the dark colors transforming into a loud expression even though only a few colors were used of the coverWhereas the Ashanti cover seems more worth to buy because it shows what will be on the CD such as songs. Its sponsors for proof who are a company called eone so this product have more resources offered than the Ciara cover, but also considering these two factors will help me create a better product

This screenshot shows my two resources which are Primary and Secondary resources. these will help me in order to know which factors I will need to consider when in the process of making my product. I have looked at questionnaires and existing CD’s which will help me to make the product with qualities that will catch the peoples attention and for them in order to purchase the product

These two screenshots show the work I've done for my questionnaire and questionnaire analysis. This will help me develop my packaging into a way of satisfying the customers who will be purchasing the product by displaying the views on to the looks of the packaging

These three screen shots show my design brief my scenario and task analysis of my product. For example the mind map will help me in order to use this a resource in developing my product by using what my product must have in order to reach a high stage of success.