International Black Sea University

Kitchen Sponge

PACKAGING

PACKAGING

Packaging design

Research into packaging design:

Find At least 4 pictures of packaging

that you think looks interesting , what you

think is

good/ bad about it. Is it colourful? Is it

eye-catching? Is it easy to tell what the

product is? What information is their on

the packaging?

• According to Wikipedia, packaging is the science, art, and

technology of enclosing or protecting products for distribution,

storage, sale and use.

• Packaging also refers to the process of design, evoluation, and

production of packages.

PACKAGING

ROLE OF PACKAGING

PACKAGING

Packing is the ‘indispensable’ for shopping as we

know it today – supermarkets could not exist without

it.

Product wastage in supply chain is now minimal.

Product presentation and information are key .

Many markets owe their existence to developments

in packaging

-Packaged fruit juices

-Packaged milk with longer shelf life

PACKAGING

FUNCTIONS OF PACKAGING

Product Identification:- Packaging greatly helps in identification of products

Product Protection:- Packaging protects the content of a product from spoilage, breakage, leakage, etc.

Facilitating the use of product:- Packaging should be convenience to open, handle and use for the consumers.

Product Promotion:- Packaging is also used for promotional and attracting the attention of the people while purchasing.

TYPES OF PACKAGING

PACKAGING

There are different levels of packaging, that a consumer may be

exposed to, they are:

Primary Packaging

Secondary Packaging

Transportation

Packaging

PACKAGING

Primary packaging is the material that first envelops

the product and hold it. This usually is the smallest unit

of distribution or use and is the package which is in

direct contact with the contents.

PACKAGING

Secondary packaging provides information

to the consumer about the product.

PACKAGING

Transportation Packaging

It refers to the further packaging components necessary for:-

Storage

Identification

Protection against damage and

Durability

Car transportation

PACKAGING

BENEFITS OF PACKAGING

Packaging is one of most important steps in the manufacturing.

Improves the appearance and attractiveness of product

Increases the shelf appeal of product

Increases the shelf life of product

Reduces the waste during production

Makes the product easy and convenient to use

The product can be packed in different sizes to meet the varying

demands of consumers

For Example,

PACKAGING

PACKAGING

How brand image is related to packaging

Packaging design criteria are used to make effective

packaging

1.Recognition Requirements

-Branding

-Colour

-Shapes

PACKAGING

PACKAGING

Hand-made Baby Dolls

The World Recognized it as the most

awful packaging

PACKAGING

Innovation in packaging

The Most Creative Packaging

PACKAGING

Anti-Smoking Pack Fruit Juice Packaging

Royal Tea Bags

Creative-Packaging-

Blood

Take the Parmesan

Pencils, and you

delicious , fresh

Parmesan cheese on

your meal.

Creative Japanese

Pastry Packaging Anti-Theft Lunch

Bags

Smirnoff

Caipiroska

TRENDS & RESULTS OF PACKAGING

PACKAGING

• The package designs are planned to reflect the many

changing social and economic trends in the world. Several

of those trends and resulting examples include:

• health consciousness (nutrient and additive contents)

• family size/singles (different portions)

• economy (various sizes, quality levels)

• mobility (convenience items)

• available equipment (products for the freezer or

microwave)

• time and convenience to purchase and use (various

available sizes, complete meals in a package)

• consumerism (consumer complaints have the highest

influence on pharmaceutical and health-related products)

Thanks For

Attention!

Veriko Ichkiti

24.10.2014