product brochure
TRANSCRIPT
PRODUCT BROCHURE - BULK SMS SOFTWARE
1) Content to be added:
Software used
Features
Benefits
Unique features
SMS Introduction
Trend in SMS Application
SMS Encryption
Users with confidentiality protection
Diagrammatic representation
Secure mobile messaging format
SMS Protection – Identity based encryption
Pricing scale
Pricing overview
SMS Application
Market opportunity
Advertising - 1)Finance
2) Health care
3) Games
4) Entertainment & Hospitals
5) Social networking
System Architecture & Advantages
Purpose
Description – platform
Snapshot - Process of mobile messaging
Software needed
Product brochure format 1:
Design Host Bulk SMS Service:
Unique features of SMS Software Application
Process – GSM modem based
Advantages
Features
SMS grows your business
Desk top application
Marketing – access instantaneously large no of people
Characteristics – 1) Capacity to reach large no o0f users
2) No of users with access to device.
3) Targeting probability that users will read/listen to message
4) Economy of language succinctly.
Cost spent to reach multiple rates
Pricing payment modes
Banks
Law enforcement agencies
Privacy related business sectors
e – banking /ATM Authentication security against insiders.
160 Characters
Ads + text messaging
2) SMS Based business communications
What is Bulk SMS?
The new generation of business messaging system is Bulk sms directly from your
PC to recipient without any mobile phone & Internet.
Business marketing & Customer Relationship Management:
Send 1000 of SMS in one mouse click.
Individual & precise messages to your customers.
Ensures a cut in marketing budget.
Improves response rates.
Internet & mobile phones not required.
User friendly software.
Customizable multiple greetings & signatures.
Personalized SMS.
Import /Export of existing data
Contact management
Backup management
Hardware Features:
Any GSM SIM Card
Advantages:
Reach target customers
Cost effective communications
Personalized SMS
Time saving communication
Single time communication
General users:
Price Information
Follow ups
Health reports
Offers
New product alerts
Student marks, Fee Reminders & absent information to parents.
Application is Ideal for:
Schools
Delivery shops
All kinds of distribution
All manufacturing companies
Automobile Showrooms/Service Centres
Blood banks
Book stores
Educational/Training Institutions
HR Consultancy agencies
Malls/super markets
Real estate companies
Tours & Travels
Movie Bankings
Corporate managers
Fan clubs
Insurance sector
Hotels/Restaurants/Clubs/Resorts
Beauty parlour
School Applications:
Attendance update to Parents
Remainder- Examination Dates
Fees remainders
Marks to Parents
To inform Parent meetings
Stock and Inventory Reminders
Announcements of any Extra Circular activities like
Sports/parents/Annual Day, National Festivals etc.,
Intimation of Holidays, School reopen-closed dates
Examination/Any Occasion based- Wishes to students
Replace the place of Leaflets, Paper/FM/TV Advertisement.
Monthly meetings info parents
Student birthday messages to parents on behalf of schools
Fees info remainders etc.
Ranks info
Reopening/Special Closing of schools
Holidays info
Time tables exam info to parents
Homework info
Feedback about student
Magazines info to parents
Parents SMS Queries and AUTO Replies
SCHOOL Bus Reporting
Book shops:
• New Book alerts to all existing customers
• Book information to all customers
• Book Sale Offers
• Occasion based greetings – Christmas greetings, New Year greetings etc.
• Retailers Business follow-ups
• Information to new students
• Old Customers follow-up/greetings
• Clearance Sale Information
• Customer loyalty programs.
• Alerts and Information to internal Sales/management teams
• Internal MIS Reports – Daily/Weekly Sales Report to Managers etc.
Agents / Property services:
• Advertisement of available properties for Rent and Sale.
• Quick Alert to Tenants and Landlord
• Communicating with Letting Agent, Tenant and Landlord via SMS
• Provide Property Rentals/Sale Info, appointment etc.
• Informing customers regarding meetings or site visits.
• Sending confirmations regarding registration and bookings.
• To Send Instant price notifications.
• Payment reminders.
• Acquiring new customers thru SMS notifications.
• Customer Relations: Occasion Based Greetings etc
Hospitals:
• Appointment Confirmation to all the Out Patients before one day.
• Informing patients about their next visit for consultations
• Informing all customers/patients about the various facilities and services
• Sending health tips to all the patients on a daily basis.
• Sending dieting tips to all patients.
• Internal communications between all branches and staff and management
• Get well soon messages to all patients visiting the hospitals.
• Occasion based greetings.
• Conveying important information like new Medical Facilities
• Reminders for timely preventive check-ups
• Alerts to parents for vaccination of their Children
• Tip-of-day to chronic patients
• Patients can query /receive diagnosis reports
• Alerts to patients on promotional schemes (e.g. free diabetes test this weekend)
• Alerts to patients on change of appointment
• Alerts to specialists on being assigned to an in-patient
Securities & Stock Market:
Trading:
• End of the day trading positions and portfolio
• Alerts when position of the investor reaches the margin limit
• Conformation of trade requests
• Every day highs and lows
• Alerts on an upcoming IPO issue
Research Tips:
• Clients can enquire relevant information of the stock
• Intra-day buy/sell tips to the clients
• Pre-market trading tips
• Query last few transaction based on account.
Clubs:
• Renewal remainders to membership holders
• Occasion based greetings
• Intimation of Weekly/Monthly Schedules
• Communication about major events in clubs
• Internal communications between all branches and
staff and management
• Members loyalty programs.
• Notice of Events and Various competitions
• Intimation of Meeting Schedules
• Used for Club Electrol polling.
How to send SMSes?
• Select the contact /group /template & click
• Right click toolbar “Send SMS”and new SMS dialog will open
• Enter the message you want to send.
• Schedule for future communication or click send button
• That is all it takes to send your SMS using eZSMS.
Other SMS Solutions:
• Pull /Push Technology for Enterprises
• LAN Version.
• SMS Solutions for SMS delivery thorough web gateways.
• Any Enterprise level application customization/integration can also be developed.
Requirement for installations:
• A computer (PC or Laptop) With USB port
• Microsoft windows
• Min 64MB RAM, 100MB Hard disc space
• Valid GSM SIM card
• CD Drive
PRODUCT BROCHURES FORMAT 2:
With mobile phones becoming popular and SMS becoming the most widely used
mobile service, SMS text messaging is the perfect way to mobile enable your enterprise
information. SMS makes available information, from your enterprise database, on to your
mobile phone using interactive SMS technology over GSM network. Your enterprise
information can now be accessible to you, and your customers, even when you are on the
road or anywhere away from your desktop.
SMS is a integrated SMS Gateway and Programmable SMS Application Server
software package. It uses industry standard scripting languages VBScript and Javascript
or Web Services for application programming and can therefore connect to virtually any
enterprise information source (database server, web server, email server, file server
etc.). SMS can receive SMS using GSM Modems and send SMS using GSM Modems
and/or web based SMS gateways. Scripts can be written for SMS to deploy interactive
query-response, bulk messaging, scheduled messaging etc for applications like supply chain
information, logistics, mobile banking, billing alerts, sales information ,stock/inventory
status, mobile email (mail-to-sms & sms-to-mail), enterprise network monitoring,
insurance, airlines information, public information, production information, customer
support, health care, advertising, market research etc.
Process of the software application:
Product Features:
Range of SMS Application:- Interactive keyword query-response- Scheduled alerts- Database watchers- Bulk messaging from LAN clients using desktop mobile messenger.- Email to SMS & SMS to Email.
SMS Application Programming:- Using VBScript & Java script- Using HTTP Post to web services.- Bundled messaging SDK sending SMS from scripts & applications over LAN.- Command line utility for third party applications to trigger outgoing SMS.
Strong Security Features:- User authentication for clients to send SMS.- Password protection for modifying any settings.- Password protection for starting/stopping any SMSC connector.
Information Source Connectivity:Scripts can be written for SMS to mobile enable enterprise information from sources like:- ODBC database- Web server- Email server- ERP (SAP R/3, BaaN etc)- Enterprise Network Monitoring System
- CRM Applications
User Friendly:- Intuitive GUI with windows explorer type view- Console view to monitor current status- Runs in Windows sys tray.- Windows context menus for quick actions- System and message logs.
Latest Technology:- Based on latest Microsoft .NET Technology.- Multithreaded design for better and faster performance and optimum use of multi-core CPUs.
Minimum System Requirement:CPU: Pentium III 500MHz or aboveRAM: 512MBHard Disk Space: 60MB approxOperating System: Windows XP/2000/2003/Vista with
Product Brochure 3:
SMS Application an Introduction. SMS - An Introduction Trend in SMS Application Confidentiality of service/security One time Installation System Architecture & Advantages
Product Brochure 4: Purpose Description Snapshot of Application Software Needed Advantages
Product Brochure 5:
Why use SMS? Product & Marketing Initiative –
Engage more consumers effectively with your products Increase brand awareness by directly connecting with consumers Improve customer loyalty and retention Boost revenue streams via high campaign response rates Tap into a growing global messaging market
Market opportunity:
SMS gives you a distinct opportunity to reach consumers in real time with your brand or product. News, alerts, coupons, breaking deals or promotions, advertising, and access to social networks are just a few of the ways you can keep connected to your customers using text messaging. Text messaging can be used as an entire product or application in itself, such as creating an SMS multi-player game. Text messaging can also be incorporated as a mobile component into nearly every product, including websites, fleet tracking systems, online games, health and bank information updates, and more. An experienced mobile business partner can help you integrate text messaging into your current marketing efforts.
Benefits of mobile messaging;
1) Instant access to target audience.2) User can interact to service providers & avail service.3) Incorporate messaging for market purpose.
Mobile messaging as a part of your product
1) Providing a higher response rate as compared to traditional marketing channels. 2) Increasing brand awareness. 3) Providing a higher ROI while reducing marketing costs.
Marketing efforts, mobile messaging can benefit
1) Providing a higher response rate as compared to traditional marketing channels. 2) Increasing brand awareness. 3) Providing a higher ROI while reducing marketing costs.
Bulk SMS: Bulk SMS is a type of standard rate program that enables companies to send or receive a large volume of SMS messages to and from consumers – typically at low costs. For example, companies can use bulk SMS campaigns to advertise their services to a large audience. Consumers are not charged by the content provider for messages received. The sender usually pays operators that support this type of SMS message campaign. Other than the United States, bulk SMS is the most common form of MT in most countries.
Standard rate programs:
Consumers are not charged by then content provider for the text message received. Instead they are charged by the operator per their texting plan for receiving and sending SMS messages. Examples of standard rate programs are:
• Alerts - news, weather, traffic, travel, entertainment and sports
• Content - internal content, supply chain and customer
relationship management
• Coupons - instant coupons from a favorite store
• Customer response-type messages, such as surveys and sweepstakes
Premium Programs:
Generally used by content providers to charge users for the services they provide. In premium programs, there is a specific charge to end users associated with receiving the text message, and generally a charge for receiving mobile content. When a content provider wants to charge a price for
the application or service they provide to the user, they can use a premium SMS to bill the user. Premium simply means there is a fee associated with the application. Content providers must connect to a payment processorlike Open Market to benefit from this service.
Buying content for your phone such as games, ringtones or images
Premium information alerts like fantasy football information