product brochure

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PRODUCT BROCHURE - BULK SMS SOFTWARE 1) Content to be added: Software used Features Benefits Unique features SMS Introduction Trend in SMS Application SMS Encryption Users with confidentiality protection Diagrammatic representation Secure mobile messaging format SMS Protection – Identity based encryption Pricing scale Pricing overview SMS Application Market opportunity Advertising - 1)Finance 2) Health care 3) Games 4) Entertainment & Hospitals 5) Social networking System Architecture & Advantages Purpose Description – platform Snapshot - Process of mobile messaging

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Page 1: Product Brochure

PRODUCT BROCHURE - BULK SMS SOFTWARE

1) Content to be added:

Software used

Features

Benefits

Unique features

SMS Introduction

Trend in SMS Application

SMS Encryption

Users with confidentiality protection

Diagrammatic representation

Secure mobile messaging format

SMS Protection – Identity based encryption

Pricing scale

Pricing overview

SMS Application

Market opportunity

Advertising - 1)Finance

2) Health care

3) Games

4) Entertainment & Hospitals

5) Social networking

System Architecture & Advantages

Purpose

Description – platform

Snapshot - Process of mobile messaging

Software needed

Page 2: Product Brochure

Product brochure format 1:

Design Host Bulk SMS Service:

Unique features of SMS Software Application

Process – GSM modem based

Advantages

Features

SMS grows your business

Desk top application

Marketing – access instantaneously large no of people

Characteristics – 1) Capacity to reach large no o0f users

2) No of users with access to device.

3) Targeting probability that users will read/listen to message

4) Economy of language succinctly.

Cost spent to reach multiple rates

Pricing payment modes

Banks

Law enforcement agencies

Privacy related business sectors

e – banking /ATM Authentication security against insiders.

160 Characters

Ads + text messaging

Page 3: Product Brochure

2) SMS Based business communications

What is Bulk SMS?

The new generation of business messaging system is Bulk sms directly from your

PC to recipient without any mobile phone & Internet.

Business marketing & Customer Relationship Management:

Send 1000 of SMS in one mouse click.

Individual & precise messages to your customers.

Ensures a cut in marketing budget.

Improves response rates.

Internet & mobile phones not required.

User friendly software.

Customizable multiple greetings & signatures.

Personalized SMS.

Import /Export of existing data

Contact management

Backup management

Hardware Features:

Any GSM SIM Card

Advantages:

Reach target customers

Cost effective communications

Personalized SMS

Time saving communication

Single time communication

Page 4: Product Brochure

General users:

Price Information

Follow ups

Health reports

Offers

New product alerts

Student marks, Fee Reminders & absent information to parents.

Application is Ideal for:

Schools

Delivery shops

All kinds of distribution

All manufacturing companies

Automobile Showrooms/Service Centres

Blood banks

Book stores

Educational/Training Institutions

HR Consultancy agencies

Malls/super markets

Real estate companies

Tours & Travels

Movie Bankings

Corporate managers

Fan clubs

Insurance sector

Hotels/Restaurants/Clubs/Resorts

Beauty parlour

Page 5: Product Brochure

School Applications:

Attendance update to Parents

Remainder- Examination Dates

Fees remainders

Marks to Parents

To inform Parent meetings

Stock and Inventory Reminders

Announcements of any Extra Circular activities like

Sports/parents/Annual Day, National Festivals etc.,

Intimation of Holidays, School reopen-closed dates

Examination/Any Occasion based- Wishes to students

Replace the place of Leaflets, Paper/FM/TV Advertisement.

Monthly meetings info parents

Student birthday messages to parents on behalf of schools

Fees info remainders etc.

Ranks info

Reopening/Special Closing of schools

Holidays info

Time tables exam info to parents

Homework info

Feedback about student

Magazines info to parents

Parents SMS Queries and AUTO Replies

SCHOOL Bus Reporting

Page 6: Product Brochure

Book shops:

• New Book alerts to all existing customers

• Book information to all customers

• Book Sale Offers

• Occasion based greetings – Christmas greetings, New Year greetings etc.

• Retailers Business follow-ups

• Information to new students

• Old Customers follow-up/greetings

• Clearance Sale Information

• Customer loyalty programs.

• Alerts and Information to internal Sales/management teams

• Internal MIS Reports – Daily/Weekly Sales Report to Managers etc.

Agents / Property services:

• Advertisement of available properties for Rent and Sale.

• Quick Alert to Tenants and Landlord

• Communicating with Letting Agent, Tenant and Landlord via SMS

• Provide Property Rentals/Sale Info, appointment etc.

• Informing customers regarding meetings or site visits.

• Sending confirmations regarding registration and bookings.

• To Send Instant price notifications.

• Payment reminders.

• Acquiring new customers thru SMS notifications.

• Customer Relations: Occasion Based Greetings etc

Hospitals:

• Appointment Confirmation to all the Out Patients before one day.

• Informing patients about their next visit for consultations

• Informing all customers/patients about the various facilities and services

• Sending health tips to all the patients on a daily basis.

• Sending dieting tips to all patients.

Page 7: Product Brochure

• Internal communications between all branches and staff and management

• Get well soon messages to all patients visiting the hospitals.

• Occasion based greetings.

• Conveying important information like new Medical Facilities

• Reminders for timely preventive check-ups

• Alerts to parents for vaccination of their Children

• Tip-of-day to chronic patients

• Patients can query /receive diagnosis reports

• Alerts to patients on promotional schemes (e.g. free diabetes test this weekend)

• Alerts to patients on change of appointment

• Alerts to specialists on being assigned to an in-patient

Securities & Stock Market:

Trading:

• End of the day trading positions and portfolio

• Alerts when position of the investor reaches the margin limit

• Conformation of trade requests

• Every day highs and lows

• Alerts on an upcoming IPO issue

Research Tips:

• Clients can enquire relevant information of the stock

• Intra-day buy/sell tips to the clients

• Pre-market trading tips

• Query last few transaction based on account.

Clubs:

• Renewal remainders to membership holders

• Occasion based greetings

• Intimation of Weekly/Monthly Schedules

• Communication about major events in clubs

Page 8: Product Brochure

• Internal communications between all branches and

staff and management

• Members loyalty programs.

• Notice of Events and Various competitions

• Intimation of Meeting Schedules

• Used for Club Electrol polling.

How to send SMSes?

• Select the contact /group /template & click

• Right click toolbar “Send SMS”and new SMS dialog will open

• Enter the message you want to send.

• Schedule for future communication or click send button

• That is all it takes to send your SMS using eZSMS.

Other SMS Solutions:

• Pull /Push Technology for Enterprises

• LAN Version.

• SMS Solutions for SMS delivery thorough web gateways.

• Any Enterprise level application customization/integration can also be developed.

Requirement for installations:

• A computer (PC or Laptop) With USB port

• Microsoft windows

• Min 64MB RAM, 100MB Hard disc space

• Valid GSM SIM card

• CD Drive

Page 9: Product Brochure

PRODUCT BROCHURES FORMAT 2:

With mobile phones becoming popular and SMS becoming the most widely used

mobile service, SMS text messaging is the perfect way to mobile enable your enterprise

information. SMS makes available information, from your enterprise database, on to your

mobile phone using interactive SMS technology over GSM network. Your enterprise

information can now be accessible to you, and your customers, even when you are on the

road or anywhere away from your desktop.

SMS is a integrated SMS Gateway and Programmable SMS Application Server

software package. It uses industry standard scripting languages VBScript and Javascript

or Web Services for application programming and can therefore connect to virtually any

enterprise information source (database server, web server, email server, file server

etc.). SMS can receive SMS using GSM Modems and send SMS using GSM Modems

and/or web based SMS gateways. Scripts can be written for SMS to deploy interactive

query-response, bulk messaging, scheduled messaging etc for applications like supply chain

information, logistics, mobile banking, billing alerts, sales information ,stock/inventory

status, mobile email (mail-to-sms & sms-to-mail), enterprise network monitoring,

insurance, airlines information, public information, production information, customer

support, health care, advertising, market research etc.

Process of the software application:

Page 10: Product Brochure

Product Features:

Range of SMS Application:- Interactive keyword query-response- Scheduled alerts- Database watchers- Bulk messaging from LAN clients using desktop mobile messenger.- Email to SMS & SMS to Email.

SMS Application Programming:- Using VBScript & Java script- Using HTTP Post to web services.- Bundled messaging SDK sending SMS from scripts & applications over LAN.- Command line utility for third party applications to trigger outgoing SMS.

Strong Security Features:- User authentication for clients to send SMS.- Password protection for modifying any settings.- Password protection for starting/stopping any SMSC connector.

Information Source Connectivity:Scripts can be written for SMS to mobile enable enterprise information from sources like:- ODBC database- Web server- Email server- ERP (SAP R/3, BaaN etc)- Enterprise Network Monitoring System

- CRM Applications

User Friendly:- Intuitive GUI with windows explorer type view- Console view to monitor current status- Runs in Windows sys tray.- Windows context menus for quick actions- System and message logs.

Latest Technology:- Based on latest Microsoft .NET Technology.- Multithreaded design for better and faster performance and optimum use of multi-core CPUs.

Minimum System Requirement:CPU: Pentium III 500MHz or aboveRAM: 512MBHard Disk Space: 60MB approxOperating System: Windows XP/2000/2003/Vista with

Page 11: Product Brochure

Product Brochure 3:

SMS Application an Introduction. SMS - An Introduction Trend in SMS Application Confidentiality of service/security One time Installation System Architecture & Advantages

Product Brochure 4: Purpose Description Snapshot of Application Software Needed Advantages

Product Brochure 5:

Why use SMS? Product & Marketing Initiative –

Engage more consumers effectively with your products Increase brand awareness by directly connecting with consumers Improve customer loyalty and retention Boost revenue streams via high campaign response rates Tap into a growing global messaging market

Market opportunity:

SMS gives you a distinct opportunity to reach consumers in real time with your brand or product. News, alerts, coupons, breaking deals or promotions, advertising, and access to social networks are just a few of the ways you can keep connected to your customers using text messaging. Text messaging can be used as an entire product or application in itself, such as creating an SMS multi-player game. Text messaging can also be incorporated as a mobile component into nearly every product, including websites, fleet tracking systems, online games, health and bank information updates, and more. An experienced mobile business partner can help you integrate text messaging into your current marketing efforts.

Benefits of mobile messaging;

1) Instant access to target audience.2) User can interact to service providers & avail service.3) Incorporate messaging for market purpose.

Mobile messaging as a part of your product

Page 12: Product Brochure

1) Providing a higher response rate as compared to traditional marketing channels. 2) Increasing brand awareness. 3) Providing a higher ROI while reducing marketing costs.

Marketing efforts, mobile messaging can benefit

1) Providing a higher response rate as compared to traditional marketing channels. 2) Increasing brand awareness. 3) Providing a higher ROI while reducing marketing costs.

Bulk SMS: Bulk SMS is a type of standard rate program that enables companies to send or receive a large volume of SMS messages to and from consumers – typically at low costs. For example, companies can use bulk SMS campaigns to advertise their services to a large audience. Consumers are not charged by the content provider for messages received. The sender usually pays operators that support this type of SMS message campaign. Other than the United States, bulk SMS is the most common form of MT in most countries.

Standard rate programs:

Consumers are not charged by then content provider for the text message received. Instead they are charged by the operator per their texting plan for receiving and sending SMS messages. Examples of standard rate programs are:

• Alerts - news, weather, traffic, travel, entertainment and sports

• Content - internal content, supply chain and customer

relationship management

• Coupons - instant coupons from a favorite store

• Customer response-type messages, such as surveys and sweepstakes

Premium Programs:

Generally used by content providers to charge users for the services they provide. In premium programs, there is a specific charge to end users associated with receiving the text message, and generally a charge for receiving mobile content. When a content provider wants to charge a price for

Page 13: Product Brochure

the application or service they provide to the user, they can use a premium SMS to bill the user. Premium simply means there is a fee associated with the application. Content providers must connect to a payment processorlike Open Market to benefit from this service.

Buying content for your phone such as games, ringtones or images

Premium information alerts like fantasy football information