product brochure_australia & new zealand b2c e-commerce report 2014

8/11/2019 Product Brochure_Australia & New Zealand B2C E-Commerce Report 2014

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AUSTRALIA & NEW ZEALAND

B2C E-COMMERCE MARKET 2014August 2014


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General Information

Product Details

Language: English

Format: PDF & Power Point

Number of Pages/Charts: 68

Covered Countries/Regions: Australia, New Zealand

Prices

Single User License: 1,450 (excl. VAT)

Site License: 2,900 (excl. VAT)

Global Site License: 4,350 (excl. VAT)

Questions Answered in This Report

What is the current state and development prospects of the B2C E-Commerce market in Australia &

New Zealand?

What are the major market trends?

Who are the major competitors on the online retail market in these countries?

Australia & New Zealand B2C E-Commerce Market 2014


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Australia and New Zealand rank high in B2C E-Commerce

Australia ranks among the top 5 countries in B2C E-Commerce sales in the Asia-Pacific Region. It has one

of the most developed infrastructures, with Internet penetration reaching over 80% of the total population

and ranking third in the region. High smartphone penetration in Australia contributes to strong growth

rates of M-Commerce sales, estimated at double-digit percentage rates for the next three years. Close to

50% of the traffic to online shopping websites comes from mobile users.

In regards to product categories in online purchases in Australia, travel accounts for around a quarter of

total B2C E-Commerce sales. The two most purchased physical product categories are electronics and

fashion products, each accounting for over a 10% share of the total sales.

An important feature of the market is the high share of cross-border sales. Australian shoppers are among

the most active worldwide in terms of buying from foreign online merchants. Imports account for over half

of all online retail sales in the country.

The leading players on the Australian market are foreign names, such as Amazon and eBay, which are

among the most visited websites in the country. However, local merchants are rapidly emerging. The

number of local online stores has tripled in recent years, and traditional retailers such as Woolworths, BigW, Coles, JB Hi-Fi, Target and Harvey Norman have made their way to the top 10 most popular shopping

websites.

Active online shoppers and an advanced infrastructure have allowed New Zealand to rank among the top

20 countries worldwide in B2C E-Commerce potential despite the island nations small population size.

Internet connectivity is well adopted in New Zealand and over half of adult population buys online. B2C E-

Commerce is a high one-digit percentage of the total retail sales in the country.

Proliferation of online shopping on foreign websites is a trend in New Zealand, with over one third of all

sales generated across the borders. The growth rate of cross-border shopping outpaces local online sales.

Interestingly, a significant share of online retail market in New Zealand is held by specialized food,

groceries and liquor, which according to some estimates are even ahead of consumer electronics and

fashion in terms of market share. Online marketplace Trade Me is the most popular destination for online

shoppers, followed by a major retailer, the Warehouse, which has recently increased investment in

development of its online retail channel.

Key Findings



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1. MANAGEMENT SUMMARY

2. GLOBAL & REGIONAL COMPARISONS

Breakdown of Total Cross-Border B2C E-Commerce Imports of Top Six Markets Leading by Cross-

Border B2C E-Commerce Imports, incl. Australia, in %, 2013e

Internet User Penetration, in % of Population, by Selected Countries, incl. Australia & New Zealand,

2013 Breakdown of Mobile Phone Ownership, by Smartphone and Non-Smartphone, by Selected Countries,

in %, incl. Australia, 2013

Mobile Shopper Penetration, in % of Respondents, by Selected Countries, incl. Australia, December

2013

3. AUSTRALIA

3.1 OVERVIEW

B2C E-Commerce Overview and Comparisons, 2014

3.2 TRENDS

M-Commerce Sales, in AUD billion, 2012, 2013 & 2017f

Breakdown of Daily Website Traffic in E-Commerce Category, by Device, in %, December 2013

Product Categories Most Purchased via Smartphone, in % of Smartphone Owners, January 2014

Share of Mobile Shoppers on Internet Users, by Smartphone and Tablet, in %, May 2013

Breakdown of Total B2C E-Commerce Sales, by Domestic and Import, in % and in AUD billion, FY

2011-2012

Average Order Value of Top Cross-Border Online Shopping Product Categories, in AUD, 2012

Top Reasons to Shop Online from the US Online Retailers, in % of Cross-Border Online Shoppers, April

2013


Table of Contents 1 of 5


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3. AUSTRALIA (cont.)

3.3. SALES & SHARES

B2C E-Commerce Sales, in AUD billion, 2012 & 2013

Monthly B2C E-Commerce Sales, by Pure-Play Online Retail, Multi-Channel Online Retail and Total,

June 2013 - May 2014

B2C E-Commerce Sales Forecast, in USD billion, by Comparative Estimates, 2013 - 2018f

Share of B2C E-Commerce on Total Retail Sales, by Pure-Play, Multichannel and Total, June 2013 -

May 2014

B2C E-Commerce Market Size, in % of Traditional Retail Sales, 2012 & 2013

Top 10 B2C E-Commerce Companies, by in % Market Share, 2012 & 2013

3.4. USERS & SHOPPERS

Internet Penetration, in % of Individuals, 2009 - 2013

Number of Online Shoppers, in thousands and in % of Internet Users, by Gender, Age Group andTotal, 2012/2013

Number of Online Shoppers, in millions, and in % Year-on-Year Change, 2011 - 2017f

Main Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2012/2013

Breakdown of B2C E-Commerce Sales, by Product Categories, in % and in AUD billion, 12 Months to

March 2013

3.5. PRODUCTS

Breakdown of B2C E-Commerce Sales, by Product Categories, in % and in AUD billion, 12 Months to

March 2013

Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2012/2013


Table of Contents (2 of 5)


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4. NEW ZEALAND (cont.)

4.2 TRENDS

Share of Mobile Device Owners Who Purchased Physical Goods via Mobile, by Smartphone and Tablet,

in %, 2013

Share of Mobile Shoppers on Online Shoppers, by Smartphone and Tablet, in %, July 2013 Share of Cross-Border B2C E-Commerce Import on Total B2C E-Commerce Sales, in %, 2011 2013

Breakdown of B2C E-Commerce Sales, by Domestic and Cross-Border Import, in %, 3 Months to April

2014

Breakdown of Cross-Border B2C E-Commerce Import, by Country of Purchase, in %, 2013

Breakdown of B2C E-Commerce Sales, by Regions, in %, 12 Months to April 2014

4.3 SALES & SHARES

B2C E-Commerce Sales, in NZD billion, 2011 - 2013e & 2017f

B2C E-Commerce Sales, in NZD billion, 2012 - 2014f

B2C E-Commerce Sales, in NZD billion, by Comparative Estimates, 2013

Share of B2C E-Commerce on Total Retail Sales, 2013e

4.4 USERS & SHOPPERS

Internet Penetration, in % of Individuals, 2009 - 2013

Online Shopper Penetration, in % of Adult Population, 2009 - 2013

Number of Online Shoppers, in millions, 2012 & 2013




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4. NEW ZEALAND (cont.)

4.5 PRODUCTS

Breakdown of B2C E-Commerce Sales, by Product Categories, Excl. Travel, in %, 12 Months to April

2014

Breakdown of B2C E-Commerce Sales, by Product Categories, Incl. Travel, in %, 2013

Product Categories Purchased in B2C E-Commerce, in %, 2013

4.6 PAYMENT & DELIVERY

Share of Individuals Who Paid for Purchases Online, in %, 2012

4.7 PLAYERS

Top 10 E-Commerce Websites by Average Monthly Unique Audience, in thousands, 2013




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Samples



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General Methodology of our Market Reports:

This report includes the results of secondary market research: By using various sources we ensure maximumobjectivity for all obtained data. As a result companies get a precise and unbiased impression of the marketsituation.

This report covers the B2C E-Commerce market. It takes into account a wide definition of B2C E-Commerce, andmight include mobile commerce and social commerce.

Cross referencing of data was conducted in order to ensure validity and reliability. Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the

main statement of the chart and a Sub Title, which gives information about the country, the topic, the unit or

currency, and the time period the data on the chart refers to. Furthermore, the source of information and its release date are provided on every chart. It is possible that the

information included in one chart is derived from several sources. Then, all sources are mentioned on the chart. This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more

than 100%. If this is the case, multiple answers were possible, and this is then mentioned in the note of thechart.

If available, additional information about the data collection, for example the time of survey and number of

people asked, is provided in the form of a note. In some cases, the note (also) contains additional informationneeded to fully understand the contents of the respective data.

When providing information about amounts of money, local currencies were mostly used. When referencing themin the Action Title, the EUR values are also provided in brackets. The conversions are always made using theaverage currency exchange rate for the respective time period. Should the currency figure be in the future, theaverage exchange rate of the past 12 months is used.

This report includes mainly data from the last 12 months. The exact publication dates are mentioned in every

chart.

Methodology for our Australia & New Zealand B2C E-Commerce Market report:

This report contains a Management Summary, summarizing the main information provided in each chapter.

A global and regional comparisons chapter follows, where the relevant countries are compared in terms of B2C E-Commerce potential.

Further information is presented on a by-country basis.

For each country, the following topics are covered: major trends in the B2C E-Commerce market, sales figures,shares of B2C E-Commerce sales on the total retail market, main product categories, and relevant information

about Internet users and online shoppers. Furthermore, major players in the E-Commerce market were identifiedand presented. Data availability and scope varies by country, hence the coverage of all sections may not be ofthe same scope.

Each country starts with a brief overview of the B2C E-Commerce market and highlights of internationalcomparisons.

The trend section includes an overview of trends on the B2C E-Commerce market, including M-Commerce and

cross-border B2C E-Commerce.

The section Sales & Shares includes the development of B2C E-Commerce sales and the share of B2C E-Commerce on the total retail market is shown.

In the users / shoppers section, we included a review of the development of Internet users and online shoppers.

Afterwards, the section Products shows the leading product categories purchased by online shoppers or relatedinformation.

The payment and delivery section covers B2C E-Commerce delivery and payment methods, where available.

Finally, the player section includes information about the leading E-Commerce players.

Methodology



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WHAT IS THE TARGET AUDIENCE FOR THE MARKETREPORTS?The target group of our B2C E-Commerce reports are decisionmakers in top-management, for example from the departmentsE-Commerce, Business Development, Strategy, Marketing, etc.from large corporations worldwide.

WHAT SOURCES ARE USED FOR THE MARKETREPORTS?The reports are all based on reliable sources including nationaland international statistical offices, industry and tradeassociations, business reports, business and company databases,

journals, company registries, news portals and many othersources.

WHAT TYPE OF RESEARCHERS ARE FINDING THE

INFORMATION FOR OUR MARKET REPORTS?yStats.com employs multilingual researchers that research andfilter all sources and translate the relevant information intoEnglish. This ensures that the content of the original sources iscorrectly interpreted.

WHAT TYPE OF ANALYSTS ARE WRITING THEMARKET REPORTS?After the information is researched, it is further analyzed by ourinternational team of research analysts. These analysts have along experience in the field of E-Commerce research, and theyunderstand the specifications of the market.

WHERE CAN I SEE WHAT KIND OF INFORMATION ISINCLUDED IN THE MARKET REPORTS?For every market report, a detailed Table of Contents isavailable, clearly stating what information is included. All Tableof Contents can be found on our homepage and in the productbrochures of the market reports.

IS THE INFORMATION IN THE MARKET REPORTSCOMPARABLE FROM COUNTRY TO COUNTRY?Due to the fact that the information included in the marketreports is derived from different sources, some information is notcomparable across countries. Different sources mostly havedifferent definitions.

HOW DO I ORDER A MARKET REPORT?If you would like to order, please fill out the report order fromthe market report included in the relevant product brochure.Afterwards, please sign it and send it back to us by fax or e-mail.

IN WHAT FORMAT ARE THE MARKET REPORTSDELIVERED?The market reports are delivered in PowerPoint and PDF format.If a different format is needed, please contact us before thepurchase. It would also be possible to order printed versions ofthe reports for a slightly higher price.

HOW LONG DOES IT TAKE ME TO GAIN ACCESS TO

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IS THE REPORT SENT TO MY EMAIL?

In general, we provide customers with access to our website.After logging in, the customer can download the report asPowerPoint and PDF files.

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HOW CAN I PAY FOR THE MARKET REPORT?An invoice issued by yStats.com can be paid either by banktransfer or by PayPal. Bank transfer usually takes a few workingdays, while with PayPal, the money is transferred immediately.

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OF A MARKET REPORT BE PUBLISHED?In general, the market reports are published on a yearly basis.For further information, please take a look at the reportoverview, which includes a list of the reports we plan to publish in2014. If you would like to be informed as soon as the update ispublished, please inform us.

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I HAVE A RESEARCH REQUEST THAT CANNOT BEANSWERED THROUGH THE MARKET REPORTS. ARETHERE ANY FURTHER PRODUCTS?If you require further information, we also offer CustomizedResearch on all sectors and countries worldwide. After a detailedbriefing, we conduct pre-research and provide potentialcustomers with an offer.

DO YOU OFFER DISCOUNTS?

If you are interested in purchasing several reports, pleasecontact us. We will consider the possibility of bundle pricing.

DO YOU OFFER AN ANNUAL SUBSCRIPTIO OF THEMARKET REPORTS?

Yes. Our product Full Access Global E-Commerce Reports givescustomers access to all our E-Commerce market reports.Furthermore, access to all the market reports we publish duringthe subscription period is guaranteed.

Frequently Asked Questions



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Travis WitteveenChief Operating Officer Markets and OperationsAvira GmbH: Leading European Software Company

As a company that operates on a global level, theresearch results that yStats.com providesrepresent significant added benefit for us. The

comprehensive analyses are executed quicklyand flexibly. Furthermore, they are a reliableresource for helping us to make strategic

decisions.

Iris StcklDirector Investor and Public RelationsWirecard AG: Leading E-Banking Company

The flexibility that yStats.com offers ensures thatwe always receive analyses, data and reports that

match our needs. Fast, objective and to the point!

Steve RotterVice President of MarketingBrightcove, Inc.: Leading Online Video Company

yStats.comquickly and flexibly compiles theinformation we require. Regardless of whether we

need local or transnational data, we always getthe best results from yStats.com!

Dr. Marcus Ackermann

Member of the Executive BoardBonprix: Leading Online Shopping Company

When we need the latest trends and statistics onthe retail, homeshopping and e-commercemarket, we turn to yStats.com. yStats.com turnsthe data into concise information that is objectiveand reliable. yStats.com delivers a cost-efficientand time saving research service for our company

Internet, Consulting, Retail, Finance and Other Companies

Internet

Google

Amazon

eBay

Avira

Skype Digital River

First Data

Citrix Online

Wirecard

1 & 1

Skrill / Moneybookers

Deutsche Telekom

CyberSource

bwin Interactive Entertainment Brightcove

Consulting

Boston Consulting Group

Deloitte

Bain & Company

Accenture

Finance

Goldman Sachs

Credit Suisse

Morgan Stanley

Bank of America Merrill Lynch

Citigroup

Oppenheimer & Co.

Retail

OTTO Group

Costco

Tchibo Direct

Diesel

Other

Red Bull

BASF

Lego

Beiersdorf

Xerox

Quotes of our Customers

Selected References



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Report Publication Date Price (excl. VAT)*

Asia-Pacific B2C E-Commerce Market 2014 August 2014 5,450

South East Asia B2C E-Commerce Market 2014 July 2014 3,450

India B2C E-Commerce Market 2014 July 2014 950

Malaysia B2C E-Commerce Market 2014 July 2014 950

China B2C E-Commerce Market 2014 June 2014 1,450

Indonesia B2C E-Commerce Market 2014 June 2014 950

Vietnam B2C E-Commerce Market 2014 June 2014 950

Thailand B2C E-Commerce Market 2014 June 2014 950

Global Online Payment Methods: First Half 2014 May 2014 3,450

Asia-Pacific Online Payment Methods: First Half 2014 May 2014 750

Global B2C E-Commerce Delivery 2014 May 2014 3,950

Global Cross-Border B2C E-Commerce 2014 April 2014 3,450

Global Clothing B2C E-Commerce Report 2013 July 2013 3,950

Global M-Commerce 2014: Smartphones & Tablets March 2014 3,450

Asia-Pacific M-Commerce Snapshot 2014 April 2014 1,450

MENA B2C E-Commerce Report 2014 January 2014 2,950

Latin America B2C E-Commerce Report 2013 November 2013 2,450

Europe B2C E-Commerce Report 2013 September 2013 3,950

*Single User License

Report Planned Date Price (excl. VAT)

Global Online Payment: Second Half 2014 Second Half 2014 To be announced

Global Luxury B2C E-Commerce Market 2014 Second Half 2014 To be announced

Eastern Europe B2C E-Commerce Market 2014 Second Half 2014 To be announced

Global Clothing B2C E-Commerce Market 2014 Second Half 2014 To be announced

Selected Published Reports

Future Reports



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