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ANDHRA LOYOLA COLLEGE

DEPARTMENT OF VISUAL COMMUNICATION

VIJAYAWADA.

ASSIGNMENT ON

PRODUCT CAMPAIGN

SUBMITTED TO

MR.VIJAY SRINIVASAN

SUBMITTED BY

S.Suresh kumr

!r" B.S# VISUAL COMMUNICATION

$%!%&'


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An assignment submitted in partial fulfillment

Of the degree of B.Sc Visual Communication.

By

S.Suresh kumr

($%!)&'*


VIJAYAWADA+ ANDHRA PRADESH.

%&$).


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An assignment submitted in partial fulfillment

Of the degree of B.Sc Visual Communication

By

S.Suresh ,umr

($%!)&'*

Under the guidance of

Mr. VIJAY SRINIVASAN


VIJAYAWADA+ ANDHRA PRADESH.

%&$).


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D E C L A R A T I O N

I declare that the assignment entitled %product campaign& is a record of independent

research work carried out by me under the super!ision and guidance of #.VI'A(

SI$IVASA$. )his has not been pre!iously submitted for the award of diploma* degree*

associate ship or other similar title.

S)A)IO$+ Vi,ayawada

DA)-+

S.S/-S0 1/#A2


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C E R T I F I C A T E

I certify that the dissertation entitled %product campaign& is a record of independent research

work carried out by 333333333under my super!ision and guidance. )his has not

been pre!iously submitted for the award of diploma* degree* associate ship or other similar

title.

S)A)IO$+ Vi,ayawada

DA)-+ #.VI'A( SI$IVASA$2


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AC,NOWLEDGEMENT

I would like to e4press my special thanks of gratitude to my lectures of Visual

Communications dept. of Andhra 5oyola college Vi,ayawada A"2 who ga!e me an

opportunity to do this pro,ect on the topic %"OD/C) CA#"AI6$& which helped me in

doing a lot of research and I am really thankful to them

I am highly indebted to #r. VI'A( SI$IVASA$ of Andhra 5oyola College* Visual

Communication dept. 7or his guidance* constant super!ision as well as for pro!iding

necessary information regarding the pro,ect 8 also supporting to completing the pro,ect.


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C0A")- 9


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I$)OD/C)IO$

A shirt is a cloth garment for the upper body. Originally an undergarment worn

e4clusi!ely by men* it has become* in American -nglish* a catch:all term for a broad !ariety

of upper:body garments and undergarments. In British -nglish* a shirt is more specifically agarment with a collar * slee!es with cuffs* and a full !ertical opening with buttons or snaps

$orth Americans would call that a ;dress shirt;* a specific type of ;collared shirt;2. A shirt

can also be worn with a necktie under the shirt collar.

)he world


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C0A")-:


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REVIEW OF LITERATURE

In the last couple months I

:: the awesomeness of the silk blouse. It started when I decided to purchase one from

-!erlane :: before they e4tended shipping to Canada. Since I had to wait for that to happen* I

tided myself o!er by purchasing some silk from other retailers to see if I would truly lo!e it

as I hoped. Silk* I hypothesied* is silk. It


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with artificial di!isions. 0is family has them* between those who are already sa!ed by Christ

and those who arenMt. Sunday school has them* between 6odMs chosen people and e!eryone

else. School has them* especially in gym class* between shirts and skins. Society has

them* between gay and straight.

Although this no!el is about 'oshMs coming out* itMs about a lot more. ItMs about what it means

to be a man. 'osh looks for someone to model his beha!ior after* and of course* a young

boy looks first to his father. 'oshMs father* howe!er* suffers from emotional problems that get

worse as time goes on. 'osh then starts looking around at school* but the boys looking back at

him see something else in 'osh* something that 'osh can barely sense beneath the surface.

)his clima4es with a powerful scene in ,unior high.

)here is a strong connection between the fag and his bully* a connection.. and an attraction.

Nhat is about bullying that can cause us to either turn inward and find comfort withinoursel!es or* as 'osh did* stri!e to emulate our tormentorsL Nith an increasingly broken

father* 'osh takes as male role models the !ery boys that bullied him. )his hyper:

masculinity 'osh de!elops doesnMt gain him friends* but only pushes him into a bigger

isolation. )he walls he has raised are thick* and he is protected behind them* through school*

into the workforce* and e!entually into marriage.

Some of the scenes of this book deeply resonated with me+ the di!iding lines between

families at an e!ent like a funeral* where the black sheep of the family gather together + bound

in unity against the separations forced upon them that one day the son who has always feared

being a disappointment )O his father realies how he is disappointed I$ his father the

magnetic way a closeted gay man is pulled towards other men* how he notices their look*

their smell* and the lengths to which he will go to deny those feelings to anyone* including

himself the simple happiness that comes from becoming who one is meant to be.


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PRODUCT PROPOSAL

Nme 45 he Pr4"u#+ %SI5CO S0I)S&

Pr4"u#+ %S5ICO S0I)& is a 7ormal and professional shirt.

Pr4"u# Des#r6-647+ %SI5CO S0I)& is a formal and professional shirts. Ne use slik fabric

to manufacture.

Tr8e Au"6e7#e9


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C0A")-:

METHODOLOGY9

)he methods adopted by the researcher or completing the pro,ect are called esearch

#ethodology. In order words* esearch methodology is simply the plan of action for a

research which e4plains in detail how data is to be collected* analysed and interpreted. DataMs


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becomes information only when a proper the date to a reliable information. )he present

chapter attempt to highlight the research methodology adopted in this pro,ect

A esearch design is an arrangement of conditions or collection and analysis of data

in a manner that aims to combine rele!ance to the research purpose with economy in

procedure. Out o the research design said abo!e the research design took or the study was

Descripti!e esearch design.

A research design is an arrangement of conditions for collection and analysis of data in a

manner that aims to combine rele!ance to the research purpose with economy in procedure.

Out of the research design said abo!e the research design took for the study was %Descripti!e

esearch Design&.

7or the promotion of %SI5CO S0I)&we are going to use all the media a!ailable so

that we can reach ma4imum people. Ne will be using the print* electronic and the new media.

Ne will use all the new trends in these media so as to get the best result for our product.

PRINT MEDIA+

9. As we are the leading manufacturers in making Shirts in India* we will publish ads in

the front pages of the magaines and national news paper so that we will get good

response.. And we will publish small sie populates and distribute it near busy areas where there

is lot of crowd=. Attaching fliers near bus stops so that people waiting near bus stops can notice them

and will ha!e a look on our product

ELECTRONIC MEDIA+

9. Ne will telecast these ads in between serials because our product is related to

children.. Ne will also use celebrities for the ads. )his is the new trend in ad!ertising which is

being followed by the ad!ertisers.

NEW MEDIA+

9. Online promotion of products helps us get good result so will uplink the !ideo in you

tube. )he ad will run before any !ideo we browse.. Creating a page and uploading the updates may also bring some more audience to our

product=. )witter is also another mode of promoting out product.


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C0A")-:G

NEED TO FOLLOW THE METHODOLOGY+

• )he need to follow the methodology is that it clearly states that where and why should

we do the promotion of our product so that it gi!es a clear and perfect answer for us.

• )here are totally = ways we are promoting out product

• 5etMs see in these ways why should we need to promote our product

Nee" 4 use e:e#r476# me"6+


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9. lady audience watch the tele!ision ma4imum of the day. )hey watch many serials

so if we show the ads of our products in middle of the serials* it will gi!e more

impact and many people will buy our biscuits because all age groups ha!e liking

towards chocolate. And the other thing is that they can select the biscuits o their own for their

children.

Nee" 4 use -r67 me"6+

9. Ad!ertisements on print media helps a lot for the promotion of our product because

it contains pictures so* children while playing can obser!e it. And elders can read and ha!e a clear detail about it

Nee" 4 use 7e; me"6+

9. #any people started using the internet so we will gi!e ads in the internet. Students

and ma4imum of the internet user will come to know about our product.. Ad!ertising in social network sites is the present ma,or trend to attract more

customers.

A study on consumer buying beha!iour of SI5CO S0I)S and the impact of promotion

acti!ities on purchase decision. OB'-C)IV-S O7 S)/D( )o understand the effect of

promotion tools on consumer buying beha!iour )o analyse the important factors which ha!e

an influence on consumer buying beha!iour )o understand the most preferred promotional

tool among the customers )o analyse !arious sources of information which creates brand

awareness among consumers.


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C0A")-:

MEDIA CHOICES

Ne also conduct campaign in colleges places where there is more crowd so that we can

publicie our products

Ne are using all kinds of modes like

$. "rint*

%. -lectronic and


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!. Social media for ad!ertising.

Ne are playing some ad!ertisements in web and in tele!isions and as well as we are trying for

other modes like.

$. Ad!ertising it in newspapers*

%. Billboards near traffic signals*

!. "osturing it on city busses which help us in mobile ad!ertisement


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C0A")-:@

CONCLUSION9

Ne get good response for our brand S5ICO S0I)S.

Cm-687

Dur6479 the campaign will be carried out for weeks. It starts on August 9 st. And ends

on Sep 9Gth.


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C0A")-:?

T4: Bu"8e 54r he #m-6879

M4"es Bu"8e

"rint media paper ad!ertisement* pomplates*

bill boards etc2

Around s. G*>>>P:

-lectronic media ad!ertisements t! ads2 Around s 9>*>>>P:


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$ew #edia Ad!ertising 7acebook*(outube*

)witter2

Around s.G*>>>P:

)ransport Charges Around s.9G*>>>P:

"rinting product brouchers*fliers2 Around s.G*>>>P:

Conducting "rogrammes Around s.H>*>>>P:

Sample "ieces Around s.9G*>>>P:

All the cost that is listed abo!e is appro4imate.


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Ch-er/3

s#he"u:e

S"I$) #-DIA* -5-C)O$IC #-DIA

CAMPAIGN FOR $0 DAYS

CAMPAIGN SCHEDULE


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DA)-

#-DI/#

"5AC-

9Gth oct*>9

"rint media paper

ad!ertisement* pomplates*

bill boards etc2

9>*>>>

9th oct*>9

-lectronic media

ad!ertisements t! ads29G*>>>

9@

th

oct*>9 $ew #edia Ad!ertising

7acebook*(outube* )witter2 >*>>>

9?th oct*>9 )ransport Charges 9>*>>>

9th oct*>9 "rinting product brouchers*fliers2

>*>>>

>th oct*>9Conducting "rogrammes

>*>>>

9st oct*>9 Sample "ieces >*>>>

product campaign on

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