product catalog development en
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43D/8 Ho Van Hue, Ward 9, Phu Nhuan District, Ho Chi Minh City, Vietnam ▪ Tel +84 3997 3452 ▪ Fax +84 3997 3465 ▪ www.tanner.vn ▪ [email protected] Vietnam © 2014
TANNER Vietnam Ltd.Passion for Precision
Product Catalog Development
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Table of content
Company introduction
Our services
Our process
Your advantages
Reference projects
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TANNER AG makes technology coherent! Founded in 1984
Over 200 employees in Germany and worldwide
Almost 700 customers and more than 10,000 projects
30 years of experience in Documentation of technical products Marketing of technical products Management of documents with technical contents Training information for technical products Automation of information processes
Microsoft Certified Gold Partner
Won the Quality Award 2008 from the state of Bavaria in Germany
Won the prestigious award of "Employee Champion of Germany 2012" by the German Society for Quality (DGQ)
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TANNER offices and branchesLindau/Germany - Headquarter
Ho Chi Minh City (Vietnam)
Berlin
Graben-Neudorf
Erlangen
Hamburg
Paderborn
Reutlingen
Düsseldorf
Genova (Italy)
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Founded at the end of 2004
35 qualified: Software/ iOS/ Android Application Developers IT Engineers Technical Editors Engineering Consultants Business Management Consultants Translation Management Officers Graphic Designers Engineers in System Integration, Database Development,
Document Management, Website Development
TANNER VietnamPassion for Precision
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Our portfolio
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Our valued customers
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Our service
System"The backbone"
Conception "The base"
Production"The performing"
TANNER PRODUCT CATALOG PROCEDURE
Process Partnership
Catalog Design – PrintCatalog Design - Online
Process ConsultingSystem RecommendationSystem Implementation
Yellow BoxMixed Catalogs
Process ConsultingManual Catalog ProductionSystem Catalog Production
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Our processCOMPANY
SenderCUSTOMER
Receiver
Gaining information aboutTarget groups
Marketing strategyProduct strategy
Communication- goals
Analysis of yours and competitors catalogsUser guidance
User support in selecting productsSupport for ordering process
Design
Information aboutWays to choose products
Search routesExpectations regarding
the catalog
Catalog ConceptionDesign concept (set of rules for content and information fields, graphics,
header-footer position, format, fonts, table of contents, pagination...)Sample pages (table of content, overviews, selection pages,
product pages, accessories, …) Presentation of results
Handout of results
Transmission to catalog production
“Company View”Workshop
with marketing, sales, product management, etc.
"Expert View"Catalog Analysis
derived from 150 evaluation criteria
"Customer View"User Survey
Qualitative interviews, usability testing
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Layout and illustration tools Adobe Creative Suite (InDesign, Photoshop Illustrator) Adobe FrameMaker QuarkXPress Publication Tools
Databases Product Information Management Systems Master Data Management Spare Part Systems Asset Management
Formats AutoCAD Vector Graphic Files XML Files
Our Tools
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Highest quality for your catalogs regarding design, usability, display of content and user-friendliness
Customer-supporting design concept
Reliability of a partner with more than 29 years experience in technical documentation and product catalog development
Support from our interdisciplinary expert team who is able to immerge deeply into your range of products without lengthy preparation to understand and edit the technical contents of your product catalog
Your advantages
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TANNER Vietnam Ltd.43D/8 Ho Van Hue Street, Ward 9Phu Nhuan District, Ho Chi Minh City, Vietnamwww.tanner.vn
Thank you for your attention.
Elmar Dutt - Managing [email protected]
+84-8-3997 3452
Sales & Marketing [email protected]
+84-8-3997 3452 – Ext: 107