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Mediative PLACES - LOCAL SOCIAL VOICE

SOCIAL MEDIA IS ONE HAPPENING PARTY.WE HELP BRANDS MINGLE.PRODUCT CONSTRUCT AS OF JANUARY 2014

INTERNAL USE ONLYINTERNAL USE ONLYLOCAL SOCIAL -LOCAL VOICE SOCIAL MEDIA CRMWhat A Social Media CRM IsOur Unique Selling PropositionOur Competitive PositionWhat You GetHow It Works: Our TechnologyWhat Well Report OnOur Success To Date: A Success StoryThe Product Package Staircase (internal use only)What Our Service Does Not Include (internal use only)How It Works: Our Operational Process (internal use only)Business Rules (internal use only)INTERNAL USE ONLYINTERNAL USE ONLYMEDIATIVES LOCAL SOCIAL SOLUTIONTHE MOMENTFEED PLATFORM

1 Platform; 3 Components:123PinSync: Listings Management Claim, Clean & Optimize Location-Specific Social ProfilesLocalVoice: Social Monitoring & Engagement CRM Platform Business Intelligence: Competitive Intelligence & ReportingINTERNAL USE ONLYLOCAL SOCIAL LOCAL VOICEWHAT IS IT?Local Voice is a social media management tool designed to collect and aggregate content posted on the social profiles for each location and allow a brand to monitor that content through a single centralized platform. Local Voice gives efficiencies to Marketing Managers, as they do not have to manage multiple platforms or feeds for each location; instead, Local Voice aggregates all content into one, intuitive user interface. Managers are able to leverage Local Voice to respond to customers en masse to the location level, yet appear to maintain 1:1 engagement with the customers. Additionally, Local Voice allows Brand Managers to curate local customer content, promoting and sharing the content from the location level to the brand level or across the other social channels managed within the platform.INTERNAL USE ONLYINTERNAL USE ONLYBE SEENMEDIATIVE PLACES LOCAL SOCIAL SAAS SOLUTIONIncrease customer loyalty by engaging them at the location level; by listening, sharing and responding at scale, increasing brand visibility on major social networks.INTERNAL USE ONLYLOCAL SOCIAL LOCAL VOICESOCIAL MEDIA IS ONE HAPPENING PARTY.WE HELP BRANDS MINGLE.We simplify the complex world of social media. A single centralized platform allows brands to talk and listen to shoppers and fans one-to-one, no matter how many locations or outlets they own. Shopper experiences are local. Social experiences should be too. We help our clients build relationships that last by maximizing brand visibility across all the big names in social media. This means more brand loyalty and drives incremental revenue. INTERNAL USE ONLYINTERNAL USE ONLY7COMPETITIVE ASSESSMENTLOCAL SOCIAL SaaS SERVICESEngagementMonitoringLocal LevelBrand LevelHootsuiteSweetIQVenueLabsMomentFeedLocation-based local listening and analysis. Does not offer significant engagement functionality and venue clean up is manual.Great social platform for listening at the brand-level, but difficult to manage the location level and does not have PinSync-like capabilities.Location Level Management of Foursquare, Facebook, Twitter, Google+, Instagram and Pinterest. Able to claim, create, clean and optimize location-level listings.Monitoring & Limited Engagement Capabilities at the Location Level. Able to correct Foursquare & Facebook citations, with additional service offerings.VendastaVery limited publishing & CRM. Surfaces a lot of content, but the platform is not actionable.SalesforceSalesforce social platform created from merging Buddy Media & Radian 6. Good social analytics and publishing tools. Stronger for the brand-level than the local level with some comparative functionality, but not an intuitive UI.INTERNAL USE ONLYLOCAL VOICE: WHAT YOU GET1Promotion Syndication: create, deploy and update location-based promotions for multiple locations at the same time. Save and reuse successful promotions for future use. 2Local CRM: aggregate your individual location-level social engagements through a centralized platform to monitor, share and respond to your customers efficiently. 3Step-by-Step Implementation Support and On-Going Technical Support.4Actionable Reporting: Track your social programs effectiveness through a comprehensive social analytics suite of tools.

INTERNAL USE ONLY8HOW IT WORKSOUR TECHNOLOGY

12345Local CRM aggregates content posted to individual locations profile pages (Facebook, Foursquare, Instagram, Twitter, & Pinterest) into a centralized user interface.Account Authentication social accounts must be authenticated to allow MomentFeed access.Reply to Posts MomentFeed gives the advertiser the ability to reply to multiple postings, yet appear to be replying on a 1:1 level. Syndicate Content share content across multiple locations or promote content to the brand pages in less than a few clicks.Reporting MomentFeeds reporting suite gives advertisers the ability to measure the impact of their social engagement strategies.INTERNAL USE ONLYREPORTING BE SEEN

ENGAGEMENT TRENDSView multiple KPIs in trend lines. Drill into aggregate, group or individual location performance and measure key metrics trends over time.DEMOGRAPHIC INFOIdentify who your key audience segments are.

ENGAGEMENT TYPESView the most common type of content users are posting about your business.ENGAGEMENT SOURCESIdentify where engagement is coming from to better focus your social efforts.SUMMARY STATSView multiple KPIs for a given date range and compare against the equal preceding timeframe. Comparison stats quickly reveal the success of social initiatives.INTERNAL USE ONLYUSE CASEA SUCCESS STORY Publish 1,137 unique local updates to Facebook Place PagesPublish Foursquare local updates to 400 venuesReply to 1,040 customers on InstagramLike 2,021 Instagram photos, Foursquare Tips & TweetsGenerate 4 million incremental Facebook impressions

Texas Roadhouse was able to...Actual Google Analytics from 3/1/13-3/31/13

INTERNAL USE ONLYPinSyncLocal VoiceCOMPETITIVE BENCHMARKING (ADD ON)Monthly Price Per LocationStarting at $50/mo. per locationClaiming of Social ProfilesMerging Duplicate/Unauthorized ProfilesCreating Missing Local ProfilesSynchronizing Updates Across PlatformsCorrecting Lat./Long Data & Contact DetailsCentralized Location-Level Content AggregationEasy Sharing of Content & RespondingCentralized Reporting and MeasurementSyndication of PromotionsBenchmarking Against Local-Market CompetitorsROI Measurement on Local Marketing EffortsPRODUCT MODULESMOMENTFEED SaaS PLATFORMNote: Less than 100 locations = Local Voice & PinSync must be sold together or requires Product Manager approval.INTERNAL USE ONLYINTERNAL USE ONLYLocal VoiceCentralized Location-Level Content AggregationEasy Sharing of Content & RespondingCentralized Reporting and MeasurementSyndication of PromotionsPRODUCT MODULESMOMENTFEED LOCAL VOICE-ONLYNotes: Less than 100 Locations = Local Voice & PinSync must be sold together or requires Product Manager approval.Pricing rate card is progressive and includes the previous tier rates. TierUp to [x] LocationsSoftware $/Location1 20 $ 30.00 2 100 $ 21.00 3 500 $ 5.40 4 1,000 $ 5.40 5 5,000 $ 5.40 6 10,000 $ 5.40 7 50,000 $ 5.40 INTERNAL USE ONLYINTERNAL USE ONLYGoogle+ Places Optimization

Monthly Reporting

Strategic Social Media Consultation

Social Media Managed Services

WHAT THIS DOES NOT INCLUDEINTERNAL USE ONLYWe are in the process of developing additional value-added services to provide more strategic guidance for our clients.INTERNAL USE ONLY

HOW IT WORKSOUR OPERATIONAL PROCESS FLOWPre-Sales ProcessOn-Going Mgmt.Account Set UpINTERNAL USE ONLYINTERNAL USE ONLY16KEY CONTACTSHOW TO GET SUPPORTPre-Sale Support:Amanda LockReach out to Amanda for pre-sale questions & support including presentation decks, project scoping, proposals, SOWs.Project Management Office:Cherise MyersCherise will be a point of contact for scheduling project start dates as well as coordinating availability of SMEs for advanced project scoping.Product Manager:Kyle GrantKyle will be able to answer any product-related questions regarding product definition, pricing, options, or product integration.Product Thought-Leaders:Kyle Grant & Andrea BorodenkoKyle & Andrea can be available for strategic consultation, account reviews & specific questions.INTERNAL USE ONLY17When to RECOMMEND Local Voice1234Clients are seeking to improve brand visibility across social networks, generating incremental brand impressions with their target demographics. (Be Seen)Clients are looking to be able to measure and protect their Brands reputation by monitoring consumer comments across the major social networks.Clients are seeking to actively engage with users, efficiently increasing brand affinity, loyalty and eventually repeat visits/sales.Clients are looking to accurately measure the impact of their social media efforts at both the brand and location level with detailed analyticsINTERNAL USE ONLYThe pricing model is based on the monthly cost per location and is a progressive-pricing model: all previous tiers fees apply when calculating the price. A 10% set-up fee is charged for clients with more than 100 locations.Contracts are sold on 12-month durations. PinSync and Local Voice can be sold independently for clients with more than 100 Locations.The Business Intelligence component is not included in the price; it is an add-on service. PinSync is not available as a one-off service.Google+ Local page claiming cannot be sold independently. It is a component of PinSync and part of a package.

BUSINESS RULESHOW DO WE EXECUTE EFFECTIVE CAMPAIGNS?INTERNAL USE ONLY