product creation
DESCRIPTION
Product Creation. “I guess I've got to keep creating or I'll just die.” ― Jarrod - "Eagle vs. Shark" . The G+ Sessions. This will be a complete Online Marketing course (More than SEO) 12 months Last Monday of each month, Pub session may compliment this - PowerPoint PPT PresentationTRANSCRIPT
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Product Creation“ I GUESS I 'VE GOT TO KEEP CREATING OR I 'LL JUST DIE.” ― JARROD - "EAGLE VS. SHARK"
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The G+ Sessions• This will be a complete Online Marketing
course (More than SEO)• 12 months• Last Monday of each month, • Pub session may compliment this• All content will be available on YouTube
afterwards (public)• Our goal is to help you to make money
online• Very practical, and hands on – homework
is optional but recommended• Not money making, we might package it
up in the future, and we may include affiliate links, but overall outcome is to share and improve skills
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Review of where we are:• We have discussed Niches, and how to find one that works
for you.• We covered off last month about keywords and how to find
the most trafficked words• Now we are actually looking to find and create products
which you can sell.
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Outcome:Outcome from today: Clear ideas of where and how to
make product to sell online.• Finding• Creating• Outsourcing
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Jay’s criteria for a product• There has to be a profitable market for it• I have to be able to real-world test
launch within 6-10 hours or <$1000• It has to scale• It has to not suck time• It has to have no downside (eg I don’t
want a product which has a large risk)• As much as possible, asymmetric
relationship between time and profit.
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3 types of products• 1. Physical (Books, CDs, Chairs, Beanie babies)• 2. Virtual (ebooks, programs, apps, plugins, APIs, SaaS) • 3. Service (Coaching, training, personal assistant etc)
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Understanding the Long Tail
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Pricing and sales• You need to understand the ratio between profit per sale
and profit per month.• Eg pricing low, and having high turnover, can = more cash• Also pricing high can have low turnover can also = more
cash• Beware of time input vs. ongoing profit
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How to create a book• Setup a blog (book: How to blog a book), and write daily• Get a Ghost writer (Odesk, Elance, Iwriter)• Transcription (Odesk, Fiverr, Shameless plug:
YourRobotButler)• Block off time, and fricken write the darn thing. (3-4 days to
get out most of a book)• Commit to 1 page per day (OK to make “Shitty First Draft”).• Share it with friends, get honest feedback.• Also Private label rights (PLR) / Public domain content
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How to sell a book• We will cover book and product launches later.• Formatting is important (raw text, with careful formatting)• Ebook: Warrior Forums, Amazon, Sony, iBook • Traditional book publishers, etc• POD, Self publishing lists, (7 Self publishers) – I use
Smashwords, Lulu and Amazon• Some people I would go to regarding publishing:
Andrew Crisp and Jonathan Gunson
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Coaching and Member• Coaching: You can setup a booking service (tungle.me, timetrade,
etc) for Skype coaching (I recommend selling an ongoing coaching program), remember you don’t have to be the expert coach, you can hire in other coaches / experts – find people online (Odesk / Elance, or Trademe / Gumtree / Seek).• Course platforms: Moodle.com (education software), Udemy,
Coursera, Udacity• Membership plugins:• http://chrislema.com/comparing-wordpress-membership-plugins/• http
://www.wpbestof.com/the-10-best-wordpress-membership-plugins/ (MemberWing)
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Affiliate programs• Clickbank.com
https://accounts.clickbank.com/marketplace.htm• Commission Junction www.cj.com• Maxbounty.com www.maxbounty.com• NZ and Aussie – www.dgmperformance.com.au• Neverblueads.com www.neverblueads.com• Amazon.com www.amazon.comWhich products pay how much, and you can then see which
to pursue.
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Physical Products• Alibaba.com• “Wholesale” or “Dropshipping”• Reselling - Retail • Amazon as the dropshipper and can affiliate• Ebay and Trademe (Wholesale lots)• Shopify
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Software• SaaS (Software as a Service) eg Xero, Broadband Geek• PHP developers (Odesk / Elance)• App Developers (Odesk, Elance, GDG, IOS meetup)• Facebook products like games• Wordpress plugins and Themes (create or resell)• Scripts in general or App engines, or APIs
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Next monthBuilding a simple site quickly