product deck 2015

Lead Generati

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Data Sales

Data Cleansin

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Genesis Data Services is a specialist Direct Marketing and Consumer Data organisation.

We partner with various clients to develop customised solutions to

activate direct marketing campaigns.

We make this possible through the use of intelligent data

modelling and the harnessing of direct-to-market channels.

Company Overview

Core Product Drivers

Consumer Database comprising of over 52 million data records

Market Leading Data Modelling

Lead Generation

Data Cleansing & Enrichment

Data Sales

Genesis House 27 Fricker Road Illovo Johannesburg South Africa | Web www.gdssa.co.za | Tel + 27 11 731 5000 | Email [email protected]

Lead Generation

Lead Generation

Lead generation is the generation of consumer interest or inquiry into a product offering. Leads are prospective customers who express an interest in the purchase of a product offering. “Hot” leads have already indicated an interest in a product offering, while “cold” leads have no prior engagement with a product offering.

We utilise our own database to deliver both hot and cold leads to our clients through different direct marketing channels.

Our commercial models are tailored to the unique requirements of each individual client.

Prospective clients will be delivered to our clients in real-time, where they can be picked up by sales people.

Our Lead Management System (LMS) is a platform that provides a holistic view of responses received from marketing campaigns containing a call-to-action. Responses are directed to and captured into the LMS in real-time and can show source of lead regardless of the media channel used for the campaign.

What is Lead Generation?

Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. What a way to start business on a Monday ?

Lead Generation is not a new form of gaining new business, but it now has a new approach.

Rather than sitting at a trade show table for hours on end, or setting up a display in the hope that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the The Genesis Data Lead Management System.

http://www.gdssa.co.za/

mailto:[email protected]

Lead Generation ChannelsLead Generation Channels

Online Marketing

The current focus on multichannel marketing strategies highlights the need to prioritise investment on the relevant channels for a company.

It's not practical for most to manage all channels and certainly you need to prioritise resources on the channels which will give the best returns.

With so many channels and so little time the idea of using such a list is to:

• Review performance of channels currently used

• Score other potential channels for market fit and potential returns

• Select new mix of channels for managing




Facebook for businessNEW CHANNEL


Target Facebook Adverts to people on your contact list

It's easier to sell to current customers than to look for new ones, so strengthen your existing connections by using Custom Audiences. We'll compare your data with ours to help you find the people you know on Facebook.

Once you've created your Custom Audience, your information will be encrypted to protect customer relationships and you'll be ready to reach more people on Facebook.

Once we had Facebook conversion tracking in place and started using Custom Audiences, we saw a huge uplift in sales.

Facebook Adverts became ROI-positive for us from day one!

Update your Custom Audience as your list grows. This ensures that your adverts reach new customers as they find your business.

Create a Lookalike Audience from your Custom Audience to help your adverts reach people similar to your best customers



Data SalesData Sales

We own and manage an extensive South African consumer database of over 52 million records.

We supply data for the purposes of customer acquisition through relevant and effective direct marketing communications.

If clients require sophisticated targeting, we pride ourselves on supplying customised data.

Our data is profiled to ensure it fits the specific characteristics of each client’s sector.

We take into account the different needs of clients products and provide guidance to help optimise their marketing campaigns. This, in turn, ensures delivery of marketing communications to the right consumer, at the right time.




Database MarketingData Variables

Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases.

Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways.

Among other things, marketers use the data to learn more about customers, select target markets for specific campaigns (through customer segmentation), compare customers' value to the company and provide more specialized offerings for customers.


Consumer Data BlocksInitials

First NameSecond NameSurnameIdentity NumberBirthdateGenderContact NumbersEmail AddressEmployment DetailsSpouse DetailsDeceased IndicatorAddress DetailsMarital Status IndicatorDebt Review StatusJudgement Indicator

Unlike traditional data providers, we specialise in combining data from many different sources to achieve the specific marketing goals of our clients. Because no single list source is likely to meet your diverse needs, we identify and utilise every available resource to help you target your prospects more precisely.

Mere numbers in a database can provide the shotgun effect, but how can you target and reach those people who will be most receptive to your offer? Without easy and rapid access to all data and database technology available in the market to pinpoint the most qualified buyers, you could be searching for a needle in the proverbial haystack.

GDS uses the right combination of data, technology and targeted marketing to help you reach those consumers or businesses who are most likely to respond to your marketing message.

We put our extensive knowledge of the industry to work for you; evaluating your business, developing creative that speaks to your prospect, providing the highest quality data and dominating response by using the most appropriate offer and message.



Data CleansingData Cleansing

When planning and implementing marketing campaigns, it is important that data performs at the highest level possible to ensure that marketing communications are delivered to the right people.

We provide data cleansing services by cleaning clients’ data against our own database in order to remove duplicate records, incomplete, incorrect or outdated data. In turn, clients benefit from greater accuracy, higher deliverability rates and increased responses to their marketing campaigns.

We provide data enrichment services by enlarging or enhancing clients’ databases with the addition of personalised attributes such as demographic and geographic information.

There are seven key purposes data cleaning should serve in delivering useful end-user data:

1.Eliminate Errors2.Eliminate Redundancy3.Increase Data Reliability4.Deliver Accuracy5.Ensure Consistency6.Assure Completeness7.Provide Feedback for Improvements

Very often a company will have an existing database or multiple databases in various formats which are not accurate or up-to-date. These databases can contain duplications and this can lead to wasted time and wasted marketing costs.

Genesis Data Services will merge the databases together, normalise and standardise the data, up-date the data through various methods, supplement the data with additional, relevant information and ensure your data is accurate.

For most organisations data is potentially one of their greatest assets. However, many are unable to maximise the value of the data because it is out of date, inaccurate, incomplete and duplicated.




Data ModellingData

Modelling We help clients gain a deeper understanding of the prospective customers most likely to utilise their services.

We utilise propensity modelling to define target data groups to ensure delivery of the highest quality data that fits the client’s specific profile and provides the best quality responses to their marketing campaigns.

“Analytical & consulting services is the solving of complex business challenges through the exploration of consumer demographics and transactional data, using leading edge analytical software and applying this knowledge according to best practice methods.” Our highly experienced analysts seek to solve business problems through extensive data-driven analysis and problem solving together with our clients. All consumer activities whether complex credit risk or simple brand affinity related links can be traced in the smallest of data footprints. We therefore assist our clients in traversing unstructured and disparate datasets through to highly-structured transactional data in order to optimize complex portfolio profitability objectives or simply to solve bothersome customer services bottlenecks.

Data analytics is the science of examining raw data with the purpose of drawing conclusions about that information.

Data analytics is used in many industries to allow companies and organisations to make better business decisions.




The TeamThe Genesis Capital Group serves as the parent company for Genesis Data Services, which it acquired in October 2013.

Genesis Capital is a financial services organisation comprising highly talented, passionate, ethical, innovative and similarly-cultured individuals who started out with a vision to create a world-class investment company. To date, they have walked this road hand-in-hand with a commonality of purpose and are proud of where they are currently poised as an organisation.

They welcome you to explore and experience a few facts about the history, culture and areas of business that they are currently involved in. They strive to be amongst the top echelon of entities that operate in the areas of business that they are currently involved in. The most important part of their business is the quality of the people that make up their organisation.

Management Team

Gary Berman

CEO

Mike Emanuel

COO

Jonathan Judelman

Sales Manager

Ryan Reznick Operations Manager

Pauli van Greunen

Office Manager




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