Product Descriptions: How To Write Catchy Product Descriptions?

The product descriptions marks an impression on the visitor at once. They directly communicate with people and make them excited to switch from browsing mode to paying customers instantly. Product descriptions should be compelling, unique and attractive to augment the business sales. Writers should realize that potential customers are unable to touch or feel the product, so responsibility to address target audience relies on product descriptions. Make sure you follow these tips while writing product descriptions, so that there is an increase in conversions on your E-commerce store.

How To Write Catchy Product Descriptions?

1. Directly Speak To Target Audience

You can use any voice in descriptions, serious and formal or funky or casual, but one should normally emphasize description on technical aspects or looks of product. Understand the main considerations and relate the prospective buyers to buy the products.

Women in Love.You love this skirt.

He asks you why (even though he agrees).You lift your Belgium Tee, revealing a sliver of

your tan stomach as you show off this skirt’sunique draped front, how it gatherseffortlessly, how the silky fabric glides in thewind as you brush the hair from your eyes.He asks you again.

Humor him; he can’t seem to focus.

2. Bridge A Gap Between Benefits And Features

A feature is a fact or trait about product or offer. The benefits chiefly answer the utility of the product for the customer. For most products, people are already aware of primary features unless product is different and exclusive in the market. So, add descriptions of product in short bullet points.

Features and benefits for Sophie Giraffe Teether Born in france in 1961, sophie the giraffe is a classic

teether which stimulates baby’s senses whilst soothing them too.

Lightweight and easy for little hands to hold. Made from 100 per cent natural rubber and painted

with non-toxic food-grade paints, this handy teether won’t cause your baby any harm.

The bumpy heads helps soothe sore teething gums

3. Do Not Use Excessive Jargons

Excessive jargons can lead to confusion. It is better to avoid it, because generally people don’t understand it and consequently they will not buy it.Using jargons can add to credibility especially when you want to directly cater sophisticated audience. Moreover, disproportionate

information can overwhelm visitors, hence segregated information is a better way to appeal target audience.

4. Incline Towards Verbs Rather Than Adjectives

Verbs are much more compelling than adjective because adjectives are insincere until they prove their product best, easiest and advanced. Verbs help in making killer features so that it impacts utmost in audience.

5. Dictate A Story

Make customers imagine how their life will change after they buy a product. Dictate a story to make people accentuate on buying a product emotionally. Weave out a story to justify them with a logic to buy the product.

6. Be Specific As Possible

Avoid using same old phrases like “excellent product quality”. These words are common and potential buyer considers this as same old approach. Consequently, it becomes less persuasive. In order to avoid this reaction, be specific and add each technical detail and benefit of the product.

7. Entice With Social Proof

It is a common expression that web visitors often get confused about which product to buy; they try to search for good suggestions. However, they are easily swayed by highest number of positive reviews, but there are other ways to sneak social proof into the product descriptions to tempt people.

8. Enhance Readability Of Product Descriptions

Use broken and short sentences. In academic writing, ultimate goal is to add maximum amount of information in as few words as possible. Lengthy descriptions can eventually plunge the conversions, so use short and broken language to describe your product better than others.

9. Describe In Points

Mostly people prefer to read points rather than long story of the product. They do not read word to word and notice main points only. However it is important to play with words with correct bullet point of the product.

In first bullet point, it is better to go for easy to swallow product features. Do not quote figures for customers because only professionals understand it, not everyone.

In second bullet point, mention any variations available in the store like color, pattern or size. If there are no variations then settle down with other product features.

In third bullet point, mention all the bundled items or freebies available with the product. Do not mention items that are not included in bullet points as it can turn off buyers in purchasing the product.

10. Layout Is Important

Use large and catchy fonts and well contrasted colors. People do not prefer to read grey text on white background, especially small font size. Use different font color and size to enhance visibility of important points for all generation people.