product design
DESCRIPTION
product design, design research, infgraphicTRANSCRIPT
DESIGN MAP
Hi, I am Jianzhou Song. I am a designer focused on Industrial Design, Design Research and UX Design. If you have any questions about me and my works, feel free to contact me at [email protected]. Design Map is a collection of my works. You can know more details about at www.jianzhousong.com. Enjoy!
A map is a testimony of human civilization exploration. Design Map documents my trip of exploring the design world as well. I believe that all design areas share the same principle, that is setting up positive connections between two different objects. That’s why I am intrested in a lot of different design areas. In Design Map, you can see all my works and what it is about. In general, all my works can be categorized into three different sections, product design, design research and visual communication. Again, hope you like it.
content
packageemotion
electronicsfurniture
cultureboomers
visual communicationresearh method
event hostingunder construction
boeing=B, kraft=K
spiral
weave
dreaming tree
whispereros
candy
q-wheel
deer chair
paper chair
swan light
designmap
gun control
b1
weather Map
who I am
smucker’s
p&gk1
visual system
MTRL2020
b2b3
b4
hosp.signs
k2
pkg.studio1
pkg.studio2
DESIGN MAP
product
DEER CHAIRProject: graduation thesis
Advisor: Xiaochun Wang Outstanding graduation thesis award
PROBLEM STATEMENTRedesign the Ming-style chair for the modern lifestyle.
OPPORTUNITY IDENTIFICATIONThe reason why we need to redesign the Ming-style furniture is that the social, technological and economic aspects of Ming and Qing dynasties of ancient China no longer fits our modern life style compared with other modern housing objects. Without redesign, there is no possibility for it to be accepted by our younger generations.
However, research shows market potential because some of its characters fit well with our design trends. Such characteristics should be maintained in the redesign. The development of the new technology provides the redesign with additional possibilities.
Dynamic SET factors
Modern lifestyle
Ming&Qing
SET
Traditional Culture
Sustainable Design
Stylish Aesthetics
Ergonomical Care
New Technologies
Form, decoration, materials and structure are integrated in the appearance to compose the unique cultural experience of Ming-style furniture.
FORM RESEARCH
DECORATIVE PATTERNS MATERIALS
There is a complicated system of Ming-style chairs. the name that specify period, material, structure, and geographical functional factors is used to de�ne a succinct chair.
CULTURE RESEARCHWe can recognize clearly the in�uence of Confucianism and Taoism, which are dominant a�ects in China today, in the chairs. The bridge between the chair and Chinese traditional philosophy is the literati of that time.
ESSENCEPure,natrual and fluent
AESTHETICSThe Tao follows nature；inaction harmony between man and nature
OPERA&NOVELMing novel and opera are the peaks of Chinese art history. We can see the influence of both Confucianism and Taoism. For example the Taoist chanting in the opera.
AESTHETICS Implicitness, regulation and appropriateness
ESSENCEControlling oneself and observing polite ways value propriety and object to personalized publicity
Influence from Taoism
Influence from confucianism
道 儒
道 e a
儒 e aliterati
opera
novel
stately
skretched
The literati who have such philosophical views immerse themselves into furniture design practice, endowing the real objects with their philosophy of aesthetics and life attitudes.
TARGET USER DEFINITIONWith the research of target users’ daily life, the scene around the chair is divided into five groups and each of them offers different oppotunities for the redesign.JO
HN
NEEDS
A C
HAIR
IN H
IS L
IFE, CHAIR
IS
..
THE C
HAIR
SHO
ULD B
E
communication
lwith body leaning forwardlhe needs something to supply his bodylchairs are usually in series
amusement
lpeople sit on chair, drinking, reading, playing..lthey need more places on the chair
comfort
lback is flexible or airpermeablelfollow the ergonomicslcombined with cushion and so on
unrestricted
lsit can be any postureslanywhere of a chair can be used to sit
everythingldesk,hanger, ladder, bed, table..
communication
amusement
comfort
unrestricted
everything
OPPORTUNITY EVALUATION
our modern lifestyle is involved with communication, comfort, unrestricted, amusement and even everything. After the evaluation of the five opportunities. I decided to focus my design on amusement satisfication due to its great potential.
DESIGN ORIENTATION
Design a modern chair to fit John’s amusement use.At the same time, supply him with additional emotional experiences.
comfort
unrestricte
d
am
usementeveryth
ing
co
mm
unic
ation
Opportunity Eveluation
RS
a db
c
out in
Ming Qing
Now
research based on the appearence
research based on people and culture
adecoration formstructure materials
bculture philosophy
ctrends fromstructure materialstechnics
dhouse lifephoto gallery
S= Sensibility R= Rationality
SKETCH DEVELOPMENT
DEER CHAIR
PRODUCT DESCRIPTIONDeer chair is a object integrate the traditional experience and modern value.
Design is trying to present the agile and vital feeling, which is just like the deer.
The tray under the seat is designed for laying gadgets when people are on the chair.
The traditional decoration used is succinct, following the modern esthetics.
There will be the sound of friction when pulled, adding to the audio experience of the history.
The decoration is called “俯仰山字纹”in China. It can be seen in some Chinese traditional objects.
There is no beam between the legs, making the chair lighter both in use and vision.
Mortise and Tenon is the most distinctive structure in the Ming-style furniture. The different colors of the wood emphasize the features.
The form inspiration is from the Sika Deer, which is an immortal in Chinese fairy tales.
Chinese value the character of undemonstrative, advocated by Confucianism. The only decoration of the chair is inside, which is design to follow such views.
MODERNVALUE
TRADITIONALEXPERIENCE
DEERCHAIR
SpiralProject: Product Formative Material & CraftworkAdvisor: Jingzhou Song
PROBLEM STATEMENTTo design the new package for wine and effectively convey-ing the spirit of it.
MARKET RESEARCH
Nearly all the packagings of wine are glasses. Other packages like can, Tetrapak and PET just have been used in wine areas. However, their proportion in the market is extremely small.Most of the package designs for wine are just limited in graphic design and style design, while the glass packages have lasted hundreds of years.
The market share of high-end wine in China is 50% and it is still growing since more and more companies transfer their focus on high-end market, for example CHANGYU, which is the largest wine company in China.High-end wine needs unique package to distinguish them-selves from others
MARKET SHARE
OTHERS
PET
TETRAPAK
CAN
GLASS
HIGH-ENDMIDDLE-ENDLOW-END
MARKET SHARE OF WINE IN CHINA
PRODUCT DEFINITION
Liquor mentions Li Bai, the most famous poet in China and he wrote: Make me, three hundred bowls and one long drink!
It emphasizes brewing, traditional and history.
Wine represents fancy restaurant, candle-light dinners, ladies and gentlemen.
It emphasizes quality, history and brewing.
Beer reminds us of Beer fest, football fans and bars.
It emphasizes technology and modernity.
ALCOHOLIC DRINKS
LIQUOR
WINE
BEER
BOLD FREEPURITY
ELEGANT NOBLENATURAL
PASSIONFESTIVITY MODERN
SKETCH DEVELOPMENT
ELEGANTNATURAL
“Wine,such a miraculous liquid.It will circle elegantlywhen poured into a goblet!”
The glass is wrapped by the fast growing wood, which is cyclic in origin and not harmful to the environment.
The wood, different from the glass can offer people warm tactile experience when holding it.
the transparent spiral glass not only reinforces dynamic circling visual experiences but also facilitates the understanding of the remaining amount of wine.
The wood is associated with the natural brewing of the wine in a cellar, which emphasizes the healthy and natural experience of wine.
There is low requirement of the manufacturing technique since the wood is just wrapped outside the glass-lined tank. The cost will not be much higher.
PRODUCT DESCRIPTION
MARKETING STRATEGY
Spiral locates itself in the high-end market which has 50% market share in China. The totally innovative package makes it different from any other competitor. Spiral creates a new Brand Figure for the company and the company can extend its series based on spiral.
Innovative package is crucial to a brand and we can find a lot of successful examples. In these brands, the most famous is Absolut Vodka, the success of which is based on its unique package and a series of marketing strategies around it.
The spiral can also have some branches, champagne with yellow glasses, ice wine with blue glasses and red wine with dark red glasses.
$99 $99 $99
$49
$19
spiralsunny
party
WHISPERProject: Lite-on Award 2008Advisor: Xiaochun WangPartner: Xiang Guo, Jinlong Liu
PROBLEM STATEMENTDesign a new CD player for the users’ domesticity. Help them to release the pressure of social life.
social family
People suffer great pressures in the social life. Ironically, the new technology, which intends to help us with our daily work, increases the harmony of the modern society and brings more pressures.Home is the harbor for people to relax and refuel themselves to prepare for the social challenge of tomorrow. Home objects should create Stress-free and peaceful atmospheres.
NEW DESIGN
PRESSURE
TECHNOLOGY
RELAXATION
DESIGN DEFINITIONWe should create a peaceful atmosphere for the users to release their stress from daily life.
Create peaceful atmosphere
There are many elements in our social life that present peaceful atmospheres for us. We need to refine the spirit and add them to our CD design.
More and more people prefer to relax themselves in nature. Nature creates a stress-free atmosphere for us and we can use them in our design.
Chinese humanities held that the aim of describing the real materials is to create artistic conception, which is more important. There is a famous poem that said:The forest is more peaceful while cicadas are chirping,The mountain is more secluded while the birds are singing.It is called to represent still with move.
social nature humanities
PRODUCT DESCRIPTIONWhisper is a wall-mounted CD player with succinct form and white color. Compared with other CD players, Whisper is interested in creating a stress-free atmo-sphere for domesticity. PLAYING
With innovative structure, the CD will rise gradually during the rotation until the end of playing.ENDING
At the end of playing, the driving device in the player will stop and the CD will roll out because of the inertia and stop at the notch of the player.
SKETCH DEVELOPMENTPursuing the succinct form and ascension of the cd player, we applied innovative structure to our design.
1 12
3
1 driving axis 2 laser device 3 notch
INNOVATIVE DRIVING MODEInstead of the normal driving mode of other CD players, driving the CD from the central hole, whisper use the driving axis near the edge of the CD to make it run. The moving of both driving axis and laser device can guaran-tee all the data in the CD can be read.
1
2
3
4
5
DESIGN POTENTIALITYThe bare CD opens a broad opportunity for dynamic graphic design.
imagine it!!
weaveProject: Tea Package DesignAdvisor: Xia Li
PROBLEM STATEMENT Tea package design to introduce Chinese tea culture to international customers.
CURRENT PRODUCTS RESEARCH The package is always trying to deliver the heavy sense of Chinese culture. the color used in the package is usually brown, dark green, scarlet, grey and so on. Besides that there are always complicated decorations. All of this graphic design is always from modern lifestyle both in China and other countries
PRODUCTS OPPORTUNITY GAP
THE GAPThere are great gaps between
the existing products and modern
value. The most significant is
that almost all the tea package
design is limited in the vision
design and little attention is paid
on the process of making and
drinking tea.
EXISTING PRODUCT
HEAVY
TIME CONSUMING
COMPLICATED
GRAPHIC ONLY
MODERN VALUE
VITAL
SUCCINCT
CONVENIENT
PROCESS
CURIOUS
TANGIBLE
Chinese culture is totally new to those people, they do not have much idea about it. However, they are eager to experience it, for example, Chinese tea.
They have experience something about Chinese culture before. They are captured by some tangible elements of the culture.
CULTURAL DESIGN HIERACHYConsumers are in different levels in terms of culture understanding. Cultural design should be different in order to focus consumers in different levels . Since the tea is for introduction purpose, the package should also satisfy those target users particular needs.
Design the package for people who know little about Chinese culture before. Let the consumers know more about Chinese tea and help them develop their curiosity to other three deeper level. So the design is not only introduce Chinese tea in a accept-able levels of international consumers, but also a way for them to understand Chinese culture. The package should follow the modern esthetics and pay attention to the process of making tea.
DESIGN ORIENTATION
1
2
3
4 NEWDESIGN
Modern Esthetics
Chinese CultureProcess
Convenient
Cultural based consumer hierachy characteristic analysis
LIFESTYLEThey have a well understanding about Chinese culture. Such understanding has beyond the surface of the objects. They pay their attention to the lifestyle of Chinese people
PHILOSOPHY Sometimes, their understanding of Chinese culture is even profound than some original people. They love the philosophy behind the culture and their values are influenced by it.
SKETCH DEVELOPMENT
Weave is different from other tea package design. It includes 5 small caddies and a special teapot. Such design is based on the research of tea making process and the needs of target users.
PRODUCT DESCRIPTION
TEAPOTThe caddy is small and can be put into the teapot. The design aim is that when people who don’t drink tea everyday want to drink, they don’t need to look for the caddy as well as the teapot, making it so convenient. Besides, such design can save place for the users.The teapot is made of common materials, wood, glass and steel. Form of it presents the modern feeling.
PRODUCT DESCRIPTION
The caddy has an inclination angle 80 degrees, making observation of inside easier. Besides, it is also convenient for the users to take the tea out of the caddy. Here are five types of famous Chinese tea in caddies with different colors for the users to experiment, including Lung Ching (green), Keemun (red), Pu’er (gray), Mudan (purple) and Tieh-kwan-yin (orange). Different colors show the feeling the tea presents.
DESIGN METAPHORConfucianism has tremendous influence in China and on of views of it is called Doctrine of the Mean which means that people should be plain in appearance and profound in connotation
The design of the box is also follow such doctrine. When the box is closed, it is succinct with a little decoration. However when the users open the box, they will be surprised by the inner beauty. The five caddies with different colors build a colorful world. There is a metaphor that the Chinese culture is extensive and profound. The caddy is also follow such aim that the succinct appearance holds the delicious tea.
CONFUCIUS
PRODUCT DEMENSIONS
STORY BOARD
Jane wants to buy some Chinese tea and she is curious about it. She never experiment it before.
She was attracted by weave. It is beautiful and she can experiment five different Chinese tea in the box. She didn’t have to buy a teapot. Finally, she bought it.
She likes Lung Ching while Daniel, her husband likes Pu’er and her son Mike likes Mudan.
Now, Chinese tea has been part of her familes’ life.
163m
m
236mm
127m
m
58m
m
55mm
800
78m
m
105mm
wood
glass
steel
66mm
$
DRIPPINGProject: Information product designAdvisor: Xiaochun Wang
PROBLEM STATEMENT
Many people can not manage their time rationally. In most cases, the left little time is used to do more work than it should be while much time is wasted since people don’t realize it. People need a different timepiece to urge them to work and make a scientific time distribution.
PRODUCTS RESEARCH
CalendarCalendar can not transfer how much time is used or left directly.
Count-down deviceCan only be used in a short period of time. We can not use it for our long time work.
Watch clockwatch or clock is not useful because it is
CIRCLE
To design a timepiece to help people make rational planning of their time.
DEADLINE
WORK IS ASSIGNED
HE PREPARES LIKE THAT
LIKE THAT
THAT
THAT
WHAT IS TIME
In most times of our life, time should be
ROUND circulation
People will not give themsleves too much stress caused by decrease of time, so that they can relax for the time.
Sometimes, however, time should be
start over
segment
The timepiece should use a segment graduation and transfer the
dripping water to time lapse. Urging people not to waste time.
DESIGN DEFINITION
METAPHOR
In China, we are educated not to waste water since we are still kids.As we grow up, water signs are everywhere, and this concept has begun to sprout in mind.
All of these signs are intuitive to us to convey a signal when water drops, we have to stop it and turn it off.
PRODUCT DESCRIPTION
Dripping is designed as wall mounting timepiece. It is fit for the plan for a long time period. The information offered by the device is how many percent of time has past and how much time has left. The LED panel in it presents the image of a tank with water, dripping from the tap.
POWER OFF
POWER ON
IN PROCESS
DETAILS
MANUFACTURE INFORMATION
DIMENSIONS
PRINCIPLE
STRUCTURES
LED LIGHT
LED PANEL
ABSABS
LED LIGHT
LED PANEL
PCB
30mm
100
mm
80
mm
25m
m
110mm
wall LED panel
wall
5mm
8.5mm
15mm
6M/16D 6M/16D
8M/12D
power off
long press to close
time is lapsing
long press theturntable to start
power on
rotate the turntable to regulate time and press it to comfirm
Dripping is designed to help people to plan their long time schedule, It can urge people not to waste time, besides, the calibration can notice people whether their finished work corresponds with the time passed. According to the information, people slow down or speed up, making the scientific plan for work.
OPERATION DETAILS STORY BOARD
Tommy is happy
Work is assigned.
Now, he can submithis work on time.
He starts dripping andstick a memo in it
his work slackens.
the dripping sound can remind him time is wasting or 1/3 time has left while 1/2 of his work is still undone.
He restarted his work and planning his time rationally.
QWHEEL&SNAILProject: Computer boxAdvisor: Xiaochun Wang
PROBLEM STATEMENT
PC enclosure has some conflicts with both users and environment.
It is not comfortable sometimes for users press buttons on the enclosure.
It brings more trouble when users want to interact with the back side of the enclosure.
The enclosure can not fit with the place used to set it.
conf
licts
USERS
ENVIRONMENT
Operations on any aspects of the enclosure should be convenient.The different setting places will not impact the convenient of operation.A single enclosure can fit with different setting apace.The enclosure can change its form!
RESEARCH INSIGHT
USERS DEFINITIONThe new enclosure is designed for the youngster, both the boys and the girls. What their daily life are like that.
Boys are sensitive to technology, objects full of power and cool feeling can easily get their attention, for example cars and watches. They prefer to choose deep color objects to show their image.
Many girls want to present themselves as lovely figure. They are more interested in cute objects. They prefer to objects with organic shape and pink colors.
LIFESTYLE
LIFESTYLE
FORM
FORM
1
2
34
STRUCTURE CONCEPTThe adaptability of the enclosure to the environment sets higher require-ments for the mechanical structure. I have developed an innovative structure concept for the realization of our design idea since no existing structure can be used in our design.The concept can be viewed as shaft location, with such structure, we can make sure that the rotation of both enclosure and the two supports can be fixed at the angle we want.
cutaway view of axis
partial view
1,2,3: concentric axes4: locating block5: resilient material6: spring7: micromotor
1, 3 are stationary shaft. 6 is fixated on 1. 2 is connected with micromotor 7.5 is connected 2 and 4.Counter clockwise rotation of the micromotor will pull all the locating blocks into 3. So, the blocks will not prevent the rotation of the enclosure and the supports. While the clockwise rotation of the micromotor will remove the pull and blocks will get out because of the springs, stopping the rotation of enclosure and supports.
front view of axis
shematic diagram
1
34
6
2
5
QWHEEL and SNAIL is two different enclosures designed for the younger generation market. The aim of the design is to increase the operating experience of the PC hardware. Nowadays, PC companies pay much of their attention on software and notebooks. The key words of the design is rotation, special structure of them can guarantee the realization of the unique function.
PRODUCT DESCRIPTION
SNAIL FOR THE GIRLS
QWHEEL FOR THE BOYS
FUNCTION DESCRIPTIONQwheel and Snail can fit for individual needs of the users, making the hardware operation more convenient.Take snail for example.
The rotation makes the operation of any button on it more convenient, no matter which place the box is set, under the desk or on the desk.
The rotation of the supports can change the height of the enclosure and adapt to different setting space.
Snail has various styles with the help of rotation. Such numerous setting styles can bring her fresh experience everyday.
(Boy) Mom,why the little tree have leaves when I still can see them in the shadow?
(Mom) Ssssh, my baby. The little tree has fallen asleep and that is his dream.
Design aemotionalevolvedlighting
!!!
night
FunctionalEmotionallight is
shadow, sh
adow is light
floor lightfor a
good dream
leav
es sh
ape
acid-etched glass
soft
good night
every one has a dream
sapling want to be a big tree
be positive to the life
loving atmosphere
what’s y
our drea
mlittle tree
Dreaming tree is a floor light, it also tell a story that a sapling is sleeping, he is dreaming himself has grown to be a big tree with a lot of leaves. It creates a loving atmosphere to let people feel warm, also it reminds people that everyone has a dream, we should hold our dreams and never give up!Good night!
SWAN LIGHTProject: Form System
Advisor: Peter Chamberlain
PAPE
R CH
AIR
Proj
ect:
Pape
r For
m
Advi
sor:
Xiao
chun
Wan
g
EROSProject：Form ExplorationAdvisor：Wei Sun
MOTOBOATProject：Prototyping
Advisor：Baocai Tong
SKETCHES
Intelligible Interaction
Intelligible Interaction Design is the thesis project that focuses on interaction mental effort exertion problems. Based on the analysis of interaction from the difficulty and the complexity perspective, the MEE (mental effort evaluation) model is developed. The MEE model aims to help designers identify mental effort related problems during the interaction process and gives suggestions about how to solve those problems.
a
b
c
d
da Information huntingUsers looking for interaction relevant clues from the product.b Information processing Clues are processed inside of the human brain to help users make their decisions. c Physical interaction Users interact with the product.d Product reactionThe interaction leads to the product reaction.
single phase
...usermotivation
productreaction
1 2 n
Difficulty & Complexity
INTERACTION ANATOMY MODEL
b
CHARACTERISTICS CONSIDERATION
Information Hunting1 Information unfamiliarityUsers should know what they are looking for to some degree2 Lack of IntensityInformation should be obvious enough for users to find.3 Information InterferenceThere should be no irrelevant information disturb the users
a cInformationTransduction
Physical Interaction4 Interaction RestrictionThere should be low concentration requirement for the users to conduct their decision
b
CHARACTERISTICS CONSIDERATION
InformationProcessing
b
natural
second nature
familiar
logical
unclear
misleading
Similar information has been encountered by the users before.
Users have no idea how to interact.
Users’ innate quality. information will be processed automatically and unconsciously.
Information will also be processed automatically. Comes from frequent, consistent practice.
Users need to apply logical thinking to deduce the decision.
The required interaction conflicts with users’ existing cognition
misleading
unclear familiar
logical
second nature
natural
5 Processing Hierarchy
Processing Evolution
...usermotivation
productreaction
1 2 n
CHARACTERISTICS CONSIDERATION
6 Number of PhasesThe number of phases should be small, no unnecessary phases are included in the process. +1 The Importance of Each Phase The failure of certain phases would bring more serious problems than others. Designers should be focused on solve the problems in these more important phases.
MEE MODEL
TransductionConsideration
NaturalSecond nature
FamiliarLogical
UnclearMisleading
Familiarity
InterferenceIntensity
Restriction
Phase
ProcessingHierarchy
MEE Model
Interaction
Importance Level low medium high
MEE Model ( Mental E�ort Evaluation Model) take those 6+1 characteristics mentioned above into evaluation through a intuitive chart. Designers will �ll in this chart by taking the user test.
MEE MODEL
TransductionConsideration
NaturalSecond nature
FamiliarLogical
UnclearMisleading
Familiarity
InterferenceIntensity
Restriction
Phase
ProcessingHierarchy
MEE Model
open the door
Importance Levellow medium high
1 2 3 4
The evaluation result will be like the chart on the left. The intensity of red blocks is related to the mental effort exertion. Higher intensity means that more mental effort is required to complish the interaction process and more problems. From this chart we can know-How many phases are included in this interaction.-How important is each phase.-In each phase, mental effort exertion is caused by which characteristcs.
MEE MODEL APPLICATION
level 1 level 2 level 3user test problem discovery problem evaluation
user test MEE
Level 1: The MEE Model will help the designers to get feedback about mental effort exertion by asking the users more targeted questions. Users were request to accomplish a certain action associated with a function of a product. Through user observation and interview, designers need to explore the questions that related to the characteristics in the model.
Level 2: The MEE Model will represent the mental effort exertion problems efficiently. After evaluation, designers will have a general idea about the mental effort exertion through the intensity of the red blocks. At the same time they will also be clear about what caused the problems in detail.
Level 3: The importance of each phase and the seriousness of the information processing situations in different phases can help designers prioritize the problems so that design can focus on more important problems in the coming problem solving level.
design research
I have been working as a research assistant in live well collaborative for two years and have been involved into many interdisciplinary design studios. At the same time, I also worked as a teaching assistant in two package design studios. Those experiences lead me to explore how to apply design research into the product development process and how design research can drive the process flow.
In this section, I am going to focus on the design research method and the process instead of the final concept (confidential projects). I am going to discuss the design research method i have used in the last two years and talk about the thoughts I came up with during those experiences.
( )
UNDERSTANDING LIVE WELL
=
+U
Our mission is to develop products and services that delight the 50+ consum-ers. We were formed as a response to meet the growing market opportunity of America’s aging population....
“
{ }...
...COMMDSGN
ARCH
NUTR
MKTG NSG
ENGR
Live well cooporates with top corporations in the world and help them to develop products or services for the boomers.
In every project, professors and students from different disciplines will work together, creating more valuable innovations.
”
LIVE WELL DESIGN PROCESS MODELMore details in http://www.livewellcollaborative.org/
0phase
Lead inidentify
Aftermathcontinue
Beginning of Quarter
End of Quarter
FinalConcept
Directions
Ideate
Conceptualize
Refine
Consumerand Member
Feedback
Team andProblem
Orientation
Inspirationaland
ExperientialResearch
PrimaryConsumerResearch
SecondaryConsumer and
ProductResearch
Synthesis and
Activation
4phase
1
32
What does success look like?
What happens afterwards?
Phase 0 - before the projectDuring the planning stage of a project the member identifies the problem space and collaborates with the LWC on the project brief.
Team and Problem Orientation.Re-position the problem.Everyone is a designer, everyone is a marketer.Identify the groups already present in the room.Ownership of the whole studio process
Synthesis and ActivationIndividual/small/large group debriefExperimentation and stimulusPersona developmentCreate a consumer gallery
Phases 1 - 3 - during the 10 week quarterThe research team focuses on obtaining knowledge about the topic, translates insights to concept ideas and tests and refines concepts to meet the needs of the member.
Phase 4 - after project is completedPossible future opportunities regarding the project results for the member and LWC. This should also be discussed in phase 0.
Inspirational and Experiential Research.Theme mapping and experience attributes.Low risk research translation.Witness the problem.Live the problem
Secondary Consumer and Product Research.What do we know now?.Virtual shopping.Category analysis.Trend forecasting and recognition
Primary Consumer Research.In-home visits.Consumer shop alongs.Consumer concept sessions.Consumer messaging sessions
Consumer and Client Feedback / Final Concept DirectionsConcept templatesLinked to consumer insightPresentation methodsProcess books and deliverables
I have been involved into many research based product development projects, including developing real market targeted products and services for the wellknown corporations. This unique design experience helped me to realize how important the right design process can contribute to the final solutions. I began to think about how to apply design thinking into the development of unique design research process for different projects.
UNDERSTANDING DESIGN RESEARCH
+ 4 + 2
+ 2
1 The future traveler2 The Door-to-Door Journey 3 Product Development 14 Product Development 2
1 Healthy snack solutions 2 IC package design
1 Crest & Oral-B
About:Interdisciplinary corporationDesign research method.Product development Boomers
About:Interdisciplinary corporationDesign research method.Product developmentThe young generationBranding
About:Design research method.Product developmentPackageBranding
About:Design research method.Research data analysisSignage design
About:Interdisciplinary corporationDesign research method.Product development BoomersHealth & FoodPackage
About:Interdisciplinary corporationDesign research method.Product development BoomersHealthOral care
1 Product development for SCM 1Brand driven package design 1 Hospital signage redesign research
1 2 3 4 5 6
UNDERSTANDING DESIGN RESEARCH
CREATING BETTER DESIGN PROCESS
better design processgood design process
Based on research driven principle, each section is based on the research insight from the previous section. The whole design process is well organized through the project. The final solution after the design process will be valuable since it based on the research of the real world.
The solution from this model is much more valuable than the second one, even some break-through ideas will come out. Each section is well organized. Besides that, it maximizes the role of research in the whole process. Many efficient research methods are applied in each section, so that the insights gathered from research will be better qualitatively and quantita-tively.
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wrong design process
It is not a systematic design process to guide the solution development. The whole design process just jumps back and forth between different unconnected sections. Sometimes, it is solution driven; “solutions” are just come out with little or even no search support. And then people will go back to find everything that can support the solutions. In this way, the solutions have little value and sometime even wrong.
IDENTIFICATION
brain storming
consumer interview
in home visitfocus group
ag ing
game
shopping observation
environment nterv
role playing
market research
prototype interaction
local resources iproducts collection research experts presentation
experts interview questionnaires
statistical analysis
online research
benchmarkingqualities research
case study
qualitative researquantitative research
persona analysis
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DISCOVERY
CONCEPTUALIZATION
EVALUATION
FINALIZATION
DELIVERY
Research Drives Process Flow
UNDERSTANDING DESIGN RESEARCH-DISCOVERYIn the begining of every project, it is always difficult for designers to know should they research about. After a lot of design research projects. I synthesized all the design opportunies in one chart, make possible directions for designers to get started.
CONSUMERCIRCLE
PRODUCTCIRCLE
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OPPORTUNITYCHARTproduct manufacture
product distrubution
interaction-purchases
interaction-use
product disposal
prior experience
future plan
environment
environment
family influence
community influence
product time circle
consumer time circle
interaction circle
consumer spacial circle
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social influence
position inside of the brand
position in the same market
product spacial circle
position in relevant market
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UNDERSTANDING DESIGN RESEARCH-DISCOVERY
Take advantage of all the possible recourses to discover all the problems through brain storming, in home interviews, shopping behavior observation and role play games are used in this section. Background differences help us find more problems based on different points of view.After that, all the problems are shared, categorized and discussed. Different insights are set up to help the development of next section.
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1 Categorize all the problems from interview.2 Student play aging games to experience the life of boomers3 Record consumer behaviors in the in-home visit
UNDERSTANDING DESIGN RESEARCH-CONCEPTUALIZATION
Based on the insights generated from the discovery section, we will do primary and secondary research to get inspira-tions, like bench marking, product collection research and market research. After that, both 2D and 3D sketches are made to transfer abstract insights into sensible concepts. All the ideas should come from the insight, nothing is from nothing.1 Sketching all the initial ideas. 2 Students are making 3D paper prototypes.3 Product collection for inspiration.
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UNDERSTANDING DESIGN RESEARCH-EVALUATION
The ideas will be evaluated by the team, consumers and clients. It will also get suggestions from the experts in related areas. Based on the feedback they get, some ideas are further developed, some will be merged together and some will be killed. There will be several rounds of this to refine the ideas.1 Consumers are giving feedback.2 Concept group evaluation.3 Experts are giving feedback.
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UNDERSTANDING DESIGN RESEARCH-FINALIZATION & DELIVERY
In the final, we will not only focus on what we should we deliver to the clients and the public, but how we should we deliver as well, making other people will understand the problems and the solutions at the degree we do. We design infographics, videos, stories and even the whole environment to make our insight and solutions more powerful.
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1 Prototype designed to present the final concept.2 Package design final presentation.3 Infographics are designed to explain the problems.
visual comm.
Apply the processing to the random pattern generating to form a visual system.
MTRL 2020 is an event centered in providing the students and faculty of the University of Cincinnati and the surrounding community a common forum within which help them to understand emerging and innovative new materials. This three days event includes experts from different fields of material research, breakout sections, a panel discussion and a gallery exhibition of innovative materials. This event has been supported by many organizations and companies, for example, IDSA, Ticona, Eastman, Inventables, BeGreen and so on. This event has made a tremendous impact on in the surrounding community.
http://mtrl2020.tumblr.com/
anatomyof a flightexperience
date: 2010,12
This is diagram is designed to visualize the design
research output of Boeing research studio. During
the research process, we conducted deeply
research in every fight sections, and categorized all
the problems into three main groups. All those
problems damaged consumers’ flight experience.
After analyzing all those problems, we believe that
Boeing can solve a lot of those problems directly
and indirectly. This diagram aims to tell Boeing
how seriously the consumers’ experiences have
been damaged and how significantly Boeing
can improve the existing consumers’ experience.
Also, it represents clearly where those problems
come from and how Boeing can solve those
problems and improve the consumers’ flight
experience.
59Seattle
69 San Fran.
87Dallas
83Atlanta
69New York
84Phoenix
68Denver
65Salt Lake
86 Los Angeles
84Miami
77Chicago
weathermapsummer date: 2010,11
Explore how to transfer information more efficiently. I believe that infographics and typographic design share the same principles, which are readability and legibility. The change of orange color series help people to understand the trend of temperature all across the country much more easily. This creates
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readability. While the red and orange colors represent people’s feelings of hotness. With the help of glyphs in this design, people can get the temperature in each different color areas much more efficiently, covering the limitation of the colors. That is legibility.
gun control in america
date: 2011, 03
This diagram is designed to combine three elements together—gun death rate, house-holds owning a firearm, gun control rates. Those three factors are connected with each other. I want to deliver directly that the most obvious pattern is the most serious state in gun death phenomenon. The three elements contributing to the obviousness of the pattern are the size that repre-sents household owning instead of the actual state size, the bright-ness that represents the gun-death rate and the thickness of the wire fence that represents the number of relevant laws. Also, the pattern itself is like a blood drop that is connected to this theme.
who I amDate:2009,10
This diagram explains who I am as a designer. A lot of things listed here led me to think about what is design and what kind of designer myself should be. The influences has become part of who I am and deeply engrained in my mind. Those influences also contributed to my exploration of relevant design areas and led me to form my own design thinking.In this diagram, lines of the similar colors represent the similar influences. For example, the red colors represent the culture influence in design. This map can be used as a self-introduction diagram.
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