product design & engineering for developing a product. · aspects of design • interaction...
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Product design & Engineering for developing a Product, a Start-up’s
perspective Dr. Pankaj Parashar
MBBS, PhD (Biomedical Engineering) IIT Delhi
Royal Academy of Engineering London – LIF fellow
What is Entrepreneurship?
• The technology based entrepreneurship is called Technopreneurship
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Entrepreneurship
• For most, Entrepreneurship is a Dream..
• For some, it is a Desire
• BUT, for a very few ‘Elite,’ it is an AIM
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What is Product???
• “An article or substance that is manufactured or refined for sale.”
• “A thing or person that is the result of an action or process”
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What is peculiar of a product???
• Tangible or intangible
• Serious intentional efforts are put in
• Products are outcomes of sustained, continuous events of iterations in a item or a service being offered
• Often is the face of those/company offering it.
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What is DESIGN? • Decide upon the look and functioning of (a
building, garment, or other object), by making a detailed drawing of it.
• a plan or drawing produced to show the look and function or workings of a building, garment, or
other object before it is made.
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Aspects of design • Interaction design: how users interact with your product, what different
contexts are, what buttons do, etc.
• Information architecture: a model or concept of various data elements organized to solve task flows
• Visual design: the look and feel of the product (this is what most folks think of when you say design!)
• Usability testing: closed-door or in-situ testing of design, prototype or
near-final software with target consumer base to understand reactions and suggest modifications
Dr. Pankaj Parashar, [email protected]
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Aspects of Design
Dr. Pankaj Parashar, [email protected]
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Industrial Design
Design Thinking Communication Design
Importance of DESIGN • Utility • Peculiarity • Distinguishing feature • Ergonomics • Safety • Unique Selling Preposition. • Part of Marketing strategy • Aligns with Company motto
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Which bike would you like ride/own?
Unique Selling Preposition.
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Which car would you like drive/own?
Aligns with Company motto
Steps of Engineering a product through design
• Ideation/sketches
• Design proposal
• Feasibility analysis
• Prototypes
• Feedback
• Finalize product/design roadmap
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My journey of Innovation and product development
An innovator’s and Start-up’s Perspective
PROBLEM Statement
• Around 317 Million People in India who suffer from Proteinuria at some point of time.
• Tell-tale sign for various complex diseases like Pregnancy Induced Hypertension (PIH), Diabetes, Hypertension and other Chronic Kidney diseases (CKD)
Source: WHO Report 2013 on Indian Population 37 Dr. Pankaj Parashar, [email protected]
USP of SCINTIGLO
• First of a kind Smart Point of Care Diagnostic device for quantitative estimation of proteins in urine.
• > 95 % accuracy and reproducibility. • Instant results in 2 – 3 Seconds.
• NOT A STRIP BASED test device. • Data Logging and 2 way communication through a Smartphone Application.
• Just a fraction of the cost!!! Compared to Rs 150 – 650/- per test
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Utility of SCINTIGLO
• > 2 million pregnant women suffering from Pregnancy Induced Hypertension of the 30 Million Pregnancies annually.
• 150 – 200 Million undiagnosed patients in the villages to be served by 800,000 ASHA Workers.
• Instant spot screening by 1 Million doctors.
• > a Million hospital beds for instant bedside monitoring.
• “At – Home” monitoring.
• Addresses a global unmet need. 40
Dr. Pankaj Parashar, [email protected]
First Proof of Concept made on 4th January 2013
A Humble beginning
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DR. PANKAJ PARSHAR [email protected]
9873275305
THANK YOU VERY MUCH