product design: make something people love

Maher Naji El-GhaliUX Lead Designer

@Socialfruits

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Sunday, February 16, 14

Malak Mitch

An entrepreneur inspiring story

Abdelrahman Osama

Less Interaction

Ahmed Bolica

Website Design Workflow

Islam Magdy

Grunt Javascript Task Runner


Agenda• Clients vs WWU• Branding• Community• Design• Going Offensive


Clients VS WWUWorld Wide Users


Clients


World Wide Users


U gonna feel Like


♥Make something people love


to Make something people loveMake something people Want

Ex: bottle of water in USA


Must add ValueNot only design, not only UX , it’s really depend on VALUE

TAKE CARE THERE IS BIG BACK BUTTON ON THE TOP LEFT


Only your Mum cares

No one really cares what your Product do

you need to use your Product


Our Projects Value

Organization Traffic E-Commerce


BRANDINGPeople Brand themselves on Social Media Channels


Take time to Brand your Product


Community


Treat your Users WellPareto Principle:

80% of the content generated by ONLY 20% of the users


If someone Care of your Product your must act like


Treat your Power users like a GOLD


If your Product is Not SocialYou DOOMED

Not really Doomed but you will act as


Make a small Challengeif your Product fall down , what you GONNA Do ?


What we did in El-Dokkana


Feedback


Share Feelings


Even Share Success


Statisticsin only 2 weeks

• 40+ purchases through 6 Community Stars in 2 weeks.• 49 Registered community stars.• 320 Registered buyer.


DesignDesign Really matters


Your Experience Tells meHow much you Respect me

OrDisRespect me


DropBoxFounder DropBox with VC story


Care on your wasted pages• 404 page• Search results• Blank Slates


Make Wasted pages funny


Going on the offensive


Try to mark your product on a map (Marketing)


Educate people use Infographics


Use alot of fun to stick to user’s mind


Photography


Doodles


Finally People want to get inspired

So STOP TALKING and Just DO it :)
