product design & research
TRANSCRIPT
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What you don't notice when you don't notice itby: Vladimir Melnikov (a researcher, product and innovation manager)
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А
BB
Edward H. Adelson
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We don't see things as they are, we see them as we are— Anaïs Nin
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a self-organizing system
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by Tom Stables
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Hidden needs
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The only important thing about design is how it relates to people— Victor Papanek
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1983...
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20 years of evolution
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So what?
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Tech
nolo
gy
UX
Classic controllerevolution
New context of usage
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Consumers consume, users use, people live— Rama Gheerawo
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DOUG DIETZ
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Research? But how?
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http://www.meetpatrick.de/
Adapted from Hasso Plattner Institute of Design at Stanford
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HUMAN CENTERED DESIGN TOOLKIT
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Jeanne Liedtka and Tim Ogilviehttp://designingforgrowthbook.com/
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Usability Process
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Problem №3
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GIJS VAN WULFEN
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Time
Depth of productunderstanding
Conceptual design
Detailed design
Production and testing
Launch and promotion
Support and development
User research
Opportunity assessment
Iteration
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Time
Product understanding
Conceptual design Detailed design Development
and testingLaunch and promotion
Support and improvement
Customer researchBusiness analysis
Iteration
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Time
Depth of productunderstanding
Conceptual design
Detailed design
Production and testing
Launch and promotion
Support and development
User research
Opportunity assessment
Iteration
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Time
Depth of productunderstanding
Conceptual design
Detailed design
Production and testing
Launch and promotion
Support and development
User research
Opportunity assessment
Iteration
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Research
Production
Evolution
Activity
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Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
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WatchHear
Try
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Watch
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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People ignore design that ignores people
— Frank Chimero
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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Hear
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Customer co-design
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Always ask yourself:
What do I want to learn about users by making this prototype?
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Needs finding Solution testing
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Every weapon has a manual, I'm sure this has one, too.
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I’ll be back in an hour. Don’t do anything stupid.
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instagram.com/gapsight
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instagram.com/gapsight
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instagram.com/gapsight
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Computers are to design as microwaves are to cooking— Milton Glaser
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You can’t experience the experience until you experience it— Bill Moggridge
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Designing a product is designing a relationship— Steve Rogers
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instagram.com/gapsight
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Bo!Arrrrgh! Woof woofUser
Transitions not pages!
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Intermediate step
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Metaphor and analogy
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Shinkansen
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Kingfisher
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JR 50017 - 6
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A design isn’t finished until somebody is using it
— Brenda Laurel
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Just one more time