product design & scrambled eggs
Post on 18-Oct-2014
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Aneesh Varma discusses the basics when approaching Product Design and launching a new product. Also discusses strategy for taking your product international and pitfalls to watch out for. New product development (and the scrambled eggs analogy). Product Management 101 Presented in London.TRANSCRIPT
Product Development &
Scrambled Eggs
A N E E S H V A R M A
Aneesh Varma
@AneeshVarma
New tech.
International travel.
China.
FinTech.
Amazing foods.
London life.
Creating a new product
The only rule
Must solve a problem
Your own life encounters
Why scrambled eggs?
Whose problem are you solving?
Are you solving a real problem?
How large is this pain - how many
people do you help?
Unexpected twists
Luck
✓ Someone releases a platform (eg: Shazam benefited from AppStore distribution)
✓ Cloud-hosting has become dirt cheap
✓ Aviation Board will allow private airport security
✓ International shipping costs drop significantly
✓ People are more conscious of organic food
✓ Government introduces rules for home inspection before selling houses
Opportunity
People aren’t using my product to cook scrambled eggs.. but rather clean their forks
The “missed calls” economy in India
Backpackers become medicine carriers
Shredded paper from offices in London
By-product of your invention
Can you somehow leverage the unexpected usage into a product opportunity?
Product Roadmap
From idea to reality
v1.0 v1.5 v2.0v1.1 ...v0.5
MVPPPT
v0.8 ...
POC FMR
Competitive Advantages
✓ Barriers to entry
✓ How will your have an “unfair advantage over someone else”
✓ Is design your USP?
✓ Price?
✓ Speed of execution?
✓ Some secret algorithm?
It’s ok to fail at first...
Design matters How do you protect your advantage?
Measure everything Learn from your data.
Test and learn
Source: KISSmetrics
Customer service.Refunds.
Complaints.Problems.Support.
Sales & Marketing
• How will you rollout?
• How long can you wait for traction?
• Partnerships & JVs
• “The API as your BD guy”
• Cost of marketing in your budget
• Door-to-door sales or scalable idea?
• Myth about being viral
“Just build it and they will come”
... it doesn't work that way.
Product for investors
Product for yourself
Going International
Intentional Unplanned
Re-imagine the environment. Live outside the bubble.
Do all customers really have the same data speeds?
What about restrictions and blocked services?
The White iPhone effect
Observed in China.
It ’s my money, not our money.
Observed in Brazil.
• Find friends & student interns
• Go down there (if possible)
• Read & learn
• Local with launch partners
• Alternate revenue models
• Offer a general solution too
• Measure everything (data)
Tips & advice
Opportunity for a pivot?